Today's marketplace is more competitive than ever. With aspiring entrepreneurs entering the market at an accelerated rate, your company must set itself apart instantly from your competitors.
With so many emerging brands available to consumers in your industry, it's becoming more challenging than ever to stand out. True uniqueness and a firm grasp on storytelling will be your most significant advantages when competing with other brands in your industry.
At the onset of the new year, you went to work. You reviewed successes and failures from the year gone by, learned from your mistakes, and laid out a roadmap of goals.
The word scaling can have multiple definitions to different founders, so it's necessary to determine which definition to zero in on. In this case, scaling will mean to grow a startup successfully and to keep it fresh and flourishing on and offline.
Whether you are a startup founder or a small business owner, how you work with others and the personality you project can have a significant impact on the success of your company.
It's safe to say that digitization has touched nearly all businesses. Even companies that traditionally are late adopters of technology are rethinking their strategic growth strategies to operate in a new business landscape that is dominated by the internet of things (IoT).
Using social listening to build your business is one of the smartest moves you can make as an entrepreneur. While other founders and business builders are trying the “see what sticks” method of brand building, you can grow your company by using inside knowledge to increase your customer-acquisition efforts.
If you thought marketing automation was just for big corporations, you couldn't be more wrong. Marketing automation can now be used by everyone from small business owners to solo entrepreneurs and startup founders.
Facebook and Facebook ads are by and large one of the best marketing mediums available. They have been for a long time because they provide a pretty substantial return on investment. The Facebook platform is set up to be user-friendly, but there are so many options it can be easy to miss some of the ones that are most effective. When you create content, you want to get it out to the audience, and you want to use it to grow your audience. The only way to do this is to distribute and promote your content. The Facebook platform is one of the best ways to do this. It offers billions of active daily users who are available to view your content, and that is a lot of potential. So what is the best way to accomplish this? There are some secret hacks to successfully distributing your content with Facebook and Facebook ads. For guidance on calculating your content’s marketing ROI head over to a recent BLACK ENTERPRISE article here.
How can you know whether your content marketing ROI (return on investment) is achieving what you want? Content marketing efforts are difficult to track and measure because it’s not always clear which pieces of content inspire customers to convert. That said, the performance of your content should be monitored carefully. You simply can’t afford not to measure something that costs you so much time and energy. Use the following techniques to keep an eye on which pieces of content are performing better than others.
My professional writing journey started approximately three years ago while attempting to discover ways to increase my impact and influence online. I didn’t earn a degree in journalism like most of my colleagues. I didn’t have connections with publishers and editors, and I generally had no idea how to contribute content and pitch newspaper editors. Fast forward to the present day, I am not only honored to contribute to Black Enterprise (a life-long aspiration), but I am also one of the youngest African American nationally syndicated columnists in the nation. Regardless of your background or educational level, you too can become a more influential blogger, contributor, or contributing writer (and possibly syndicated writer). As an award-winning columnist, I have four rules to increase content visibility that I have developed through writing content for brands such as Forbes, Entrepreneur.com, The Business Journals, and many other global publications. Check out my…
Reid Hoffman is the co-founder of LinkedIn and one of Silicon Valley’s most well-known investors. In a recent interview with CNBC, Hoffman talked about how he would change Silicon Valley if he had a magic wand. “We want more areas around the world to be entrepreneurial hothouses,” Hoffman said. So we need more of the ‘Hey, how do we (Silicon Valley-based companies) spread the entrepreneurial knowledge culture?’ How do we help other cities like Detroit and New Orleans? Now, there are some people doing this but I’d like to see more,” he continued. Let’s face it, Silicon Valley’s diversity problems are no secret. So, of course, we don’t need to create a replica of the region known for producing some of the most innovative companies in the world. But there are still quite a few lessons startups can steal from the Silicon Valley framework.
Owning your own business is an enticing endeavor. However, getting started can be difficult, especially, if you have plans for a large scale business. Large-scale businesses are expensive to run and require management and business expertise so it is not advisable for a first-time business owner to try to start a large scale business initially. For instance, I launched my first business Tech From Vets with a staff of three out of my home office and grew it to a nationally recognized award-winning technology company in three years. There are a number of small scale business ideas that can teach you the basics of running a business as well as help you raise the capital necessary to invest in your large-scale project. Alternatively, small-scale businesses are useful for people who want some extra income, but cannot commit a full-time schedule to the business. Read on to learn a few small-scale business ideas.
Attracting potential customers to your small business via content marketing is essential in today’s noisy social media landscape. Platforms like Facebook, Twitter, and Instagram make it easy to connect with consumers, but your brand’s outreach efforts on those platforms can be decimated by algorithm shifts or changing business strategies. Building the future of your small business strictly on social media marketing is a strategy that is dangerous at best, and potentially fool-hardy if you’re hoping for long-term growth. Opting to attract customers to your small business via content marketing is not only fabulous for SEO (search engine optimization), it helps you prove your industry knowledge to business partners and customers at the same time.
Attracting investors to your company can often feel like you’re a trained monkey at a sideshow carnival. You do everything in your power to attract reputable angel investors and venture capitalists, only to have them fund other entrepreneurs with less viable business ideas than yours. But did you know there’s one sure way to entice investors to discover your startup or business idea, and it doesn’t involve doing a monkey dance or selling your soul? One enticing way entrepreneurs can attract investors to their company is by using the power of Twitter to make their business hard to ignore.
When it comes to marketing, it pays to be nosy. The best way to get juicy tidbits of information about your brand, customer buying behaviors, and competitors is through social listening. What if you could monitor social conversations that happen in foreign languages? Would it give you the confidence to expand into foreign markets? Artificial intelligence (AI) provides you with smart tools to transform the way that you gather social media data. When implemented correctly, you’ll increase the speed, scope, and relevance of your social listening campaigns across global platforms.
You’re posting new content on your blog on a regular basis. You add new blog posts to LinkedIn each week. You’ve even started posting content on Medium. If you’re doing all the things you’re supposed to do and yet you’re still seeing dismal results, it might be you are making critical content marketing mistakes without even knowing it. If you want to skyrocket your audience engagement rates and improve your sales potential at the same time, it might be time to take a long, hard look at your content creation process. Stop making the following content outreach mistakes and you’ll be astonished and just how powerful content marketing can be for your business.
It can be pretty frustrating to see other businesses selling the same product or service as you, doing a far better job at attracting customers. Growing a business is no easy feat and unless you’re an “overnight success,” it does take a whole lot of time and effort before you start to see any real results. However, don’t give up just yet! These growth hacks are easy to implement and will help turn your web traffic into customers in a flash.
When you look at successful CEOs and entrepreneurs in your community, what do you see that they have in common? Many people point to drive, creativity, an ability to work hard over the long term to get a project done, something they’re passionate about, or something they’re excited to share with other people. You’re going to enjoy running your own business much more if your company is focused on something you are passionate about. Here is how to start a business you love.
It was recently reported that a staggering 68% of Americans use Facebook. Another interesting statistic is that 66% of monthly Facebook users use the social media platform daily. With an increasing number of small business owners searching for an alternative and cost-effective solution to promote their businesses, it’s no wonder why the social media giant continues to dominate the social media landscape. But what happens when there’s a Facebook outage (or other social media downtime) that prevents valuable users from accessing the platform, ultimately hindering them from stumbling upon your sponsored business posts?
Ask content marketing thought leaders and they’ll likely all agree you should repurpose your content to increase your business’s ROI. It makes smart business sense to wring as much value as possible out of brand assets your company has already created. The one problem with this oft-repeated content marketing mantra is that not all content deserves to be repurposed and doing so might actually decrease your content marketing ROI. If content marketing and blogging are new to you, don’t worry, simply head over to my earlier Black Enterprise article here.
Many entrepreneurs struggle to deliver the perfect elevator pitch. If only you could present yourself and your credentials compellingly, you could make a connection, establish an opening, or spark a listener’s interest in an idea of yours. Imagine if that executive you’d love to work for (or partner with) was literally in an elevator with you, what would you say?
Finding the right business partner is the work equivalent of getting married; the partnership of compatible individuals lays a foundation for a superb business or strengthens an already operating business. These six rules provide firm criteria and a solid basis for building a long-lasting and profitable partnership. All of these rules are interconnected and build upon each other; you simply need to marry your weaknesses with your business partner’s strengths to form a marketable bond.
Startups that have a great marketing plan and product are leaps and bounds ahead of many starting a business. One of the first questions that’s posed is whether the company is going to take on the marketing themselves or outsource their marketing to an agency. The fact is that both of these options have their merit as well as disadvantages. Taking on your marketing as a startup founder allows you to control each aspect of the marketing campaign, but this can be risky since many startup founders might not be too well-versed in marketing.