FeMil Lead℠ Sunsets and Merges with Vets 2.0℠: A New Era for Veteran Entrepreneurship

Building on Success: The Evolution of FeMil Lead℠

The FeMil Lead℠ program has played a crucial role in empowering military spouses and transitioning service members by providing them with the tools and resources to launch, grow, and sustain their businesses. Through innovative data-driven strategies, global domain traffic insights, and targeted mentorship, FeMil Lead℠ successfully helped entrepreneurs establish a strong digital presence, secure military base vending contracts, and expand their reach into civilian markets.

Local community events outside Army military installations further strengthened economic engagement by connecting military-affiliated business owners with the broader consumer and business network, increasing their opportunities for growth.

Now, after a proven track record of success, FeMil Lead℠ is sunsetting—but its impact is far from over. As part of a strategic move to expand resources and drive greater impact, FeMil Lead℠ is merging with Vets 2.0℠, an initiative led by Kevin D. Shoun.

The Power of Vets 2.0℠: Strengthening Veteran-Led Businesses

FeMil Lead℠ was launched as a two-month initiative aimed at supporting military spouses and transitioning service members in building and growing their businesses. During its brief but impactful run, the program provided valuable guidance in areas such as digital business strategy, entrepreneurship, and networking. By equipping participants with essential tools and knowledge, FeMil Lead℠ helped military-affiliated entrepreneurs establish a solid foundation for success.

One of the program’s key strengths was its ability to connect military entrepreneurs with the larger business community. Through local events near military bases, participants had opportunities to engage with potential customers, business partners, and mentors. These events helped bridge the gap between military-affiliated businesses and the broader market, fostering stronger economic engagement and business growth.

Although FeMil Lead℠ is now coming to a close, its mission is not ending. Instead, the program is merging with Vets 2.0℠, an initiative led by Kevin D. Shoun. This merger represents an opportunity to expand the reach and impact of the work started by FeMil Lead℠, ensuring that military entrepreneurs continue to receive guidance and support as they navigate their business journeys.

Vets 2.0℠ focuses on helping veteran entrepreneurs with career transition, business development, and digital strategies. By integrating the mentorship model and community engagement efforts pioneered by FeMil Lead℠, Vets 2.0℠ will provide a more comprehensive and long-term support system for military-affiliated business owners. This transition is designed to build upon the foundation established by FeMil Lead℠ while offering an even broader range of resources and opportunities.

Military entrepreneurs who were involved with FeMil Lead℠ can expect a smooth transition into Vets 2.0℠, where they will continue to have access to mentorship, networking opportunities, and business development strategies. The data-driven digital strategies that were a core part of FeMil Lead℠ will be further refined and expanded under Vets 2.0℠, helping businesses improve their online presence and market positioning. Additionally, the emphasis on local business engagement will continue, ensuring that military-affiliated entrepreneurs remain connected to their communities and customers.

The merger of FeMil Lead℠ with Vets 2.0℠ marks the beginning of a new chapter for military entrepreneurs. While FeMil Lead℠ was a short-term initiative, its impact will continue to grow as part of a larger, long-term effort to support and strengthen veteran-led businesses. By uniting the strengths of both programs, this transition will help ensure that military-affiliated entrepreneurs have the resources, guidance, and community connections they need to build and sustain successful businesses.

Kevin D. Shoun and the Vision of Vets 2.0℠: Empowering the Next Generation of Veterans

Transitioning to civilian life poses unique challenges for recently discharged veterans, but Kevin D. Shoun, a retired U.S. Army First Sergeant, is leading the charge to address these needs through Vets 2.0℠. A groundbreaking initiative co-created with visionary Angel Shuford, Vets 2.0℠ is designed to support veterans in navigating their new chapters with resilience, community, and opportunity.

Kevin D. Shoun: Transformational Leadership for Veterans

Kevin D. Shoun is not just a leader but a catalyst for change. With decades of military service and a proven track record in mental health advocacy, community development, and veteran support, he has made it his mission to empower those who have served.

Shoun’s Impactful Contributions:

1. Mental Health Advocacy: Kevin’s tireless work ensures that Vets 2.0℠ addresses the emotional well-being of veterans through accessible counseling and wellness programs.

2. Community Building: By fostering local partnerships and mentorship opportunities, Kevin connects veterans to resources that enable long-term success.

3. Leadership Development: Kevin’s experience as a U.S. Army First Sergeant drives Vets 2.0℠’s focus on transforming veterans into leaders in their communities and industries.

Discover Kevin’s leadership approach:

• Kevin D. Shoun: Transformational Leadership in the Spirit of Jimmy Carter.

Vets 2.0℠: The Future of Veteran Empowerment

Under the co-leadership of Angel Shuford and Kevin Shoun, Vets 2.0℠ is redefining veteran support by providing innovative, tech-driven solutions tailored for today’s veterans.

What Sets Vets 2.0℠ Apart?

• Tailored Career Transition Support: Programs that help veterans translate their military skills into marketable civilian opportunities.

• Community Engagement: Networking events, mentorship programs, and online forums that foster a sense of belonging.

• Resource Accessibility: A centralized mobile app offers veterans instant access to housing, employment, and financial resources.

Core Components of Vets 2.0℠

1. Career Empowerment

• Skill Translation Workshops: Simplify the transition from military roles to civilian careers.

• Entrepreneurship Opportunities: Programs like FeMil℠ and FeMil Lead℠ support veterans, especially women, in starting their own businesses.

• Employment Partnerships: Collaborations with leading companies to connect veterans with roles in industries like technology, logistics, and renewable energy.

2. Mental Health and Wellness

• Comprehensive Support Services: Counseling, peer support groups, and crisis intervention programs tailored for veterans.

• Advocacy for Mental Health Resources: Kevin D. Shoun’s leadership ensures that emotional well-being is a priority at Vets 2.0℠.

3. Leveraging Technology for Change

• Innovative Digital Platforms: Tools like π.directory provide global networking opportunities.

• User-Friendly Mobile App: Centralized access to resources, event notifications, and financial planning tools.

Kevin D. Shoun: Stories of Leadership in Action

Building Bridges Between Veterans and Communities

Kevin’s local food drive initiatives exemplify his commitment to grassroots action, fostering partnerships that directly benefit veterans and their families.

Championing Mental Health

Through his advocacy work, Kevin has established programs that connect veterans to essential mental health resources, ensuring no veteran faces challenges alone.

A Legacy of Leadership

From his military career to his work with Vets 2.0℠, Kevin has consistently demonstrated the values of resilience, empathy, and innovation.

Why Vets 2.0℠ is Essential for Recently Discharged Veterans

Addressing Critical Needs

• Employment: With tailored workshops and job placement services, Vets 2.0℠ ensures veterans can find fulfilling careers.

• Community: By building networks of support, the initiative combats the isolation many veterans experience.

• Mental Health: Accessible counseling and peer support make emotional well-being a cornerstone of the program.

Empowering the Next Generation

Vets 2.0℠ is not just a support system—it’s a movement designed to empower veterans to lead, innovate, and thrive.

Join the Vets 2.0℠ Movement

With Kevin D. Shoun and Angel Shuford at the helm, Vets 2.0℠ is setting a new standard for veteran advocacy. By combining leadership, innovation, and community, the initiative ensures every veteran has the tools to succeed in civilian life.

Get Involved:

• Explore programs like FeMil℠: National Invest in Veterans Week®: Driving Innovation and Empowering Veterans Globally.

• Support mental health advocacy: Kevin D. Shoun’s Leadership in Action.

• Advocate for legislative change: Championing the Complete the Mission Act of 2024.

Together, we can redefine what it means to serve those who served us. Let’s build a future where every veteran has the opportunity to lead with resilience and purpose through Vets 2.0℠.

From the Desk of Angel Shuford: Elevating Veterans and Empowering Communities Through Vets 2.0℠ and National Invest in Veterans Week® (NIVW)

As we move into 2025, National Invest in Veterans Week® (NIVW) and Vets 2.0℠ are leading the way in reshaping how we support our veterans, particularly those transitioning to civilian life. These initiatives are built on innovation, inclusivity, and leadership, providing a global platform for veterans to thrive. With Jeff Shuford recently retired after years of transformative leadership, and under the guidance of Kevin D. Shoun, we are charting new paths for growth and empowerment, making 2025 a milestone year.

Our vision is not just about programs; it’s about revolutionizing the way we connect with veterans, amplify their voices, and empower their futures. From pioneering FeMil℠ leadership programs to hosting global events, this is a movement that celebrates veterans as changemakers and leaders.

The Evolution of National Invest in Veterans Week®

Since its inception, NIVW has grown exponentially, expanding its reach to 62 global markets and redefining what it means to honor and invest in veterans. As we celebrate milestones, let’s explore the updates that make this year truly special.

2025 Branding and Digital Enhancements

1. Dynamic Visual Identity

   • The refreshed branding captures the energy, diversity, and resilience of the veteran community. Events like International Veterans Day (March 3) and FeMil Lead℠ Day (March 6) now feature dynamic themes that reflect their unique missions, fostering deeper global recognition and engagement.

   • The redesigned NIVW website (www.investinveteransweek.com) offers streamlined access to resources, events, and storytelling, ensuring veterans worldwide can connect seamlessly.

2. Social Media Engagement

   • From Instagram to LinkedIn, our platforms are buzzing with stories, updates, and calls to action. Campaigns like #InvestInVeterans and #VetsLead2025 are driving conversations and bringing communities together.

3. Global Event Focus

   • This year, National Invest in Veterans Week® celebrates International Veterans Day and introduces FeMil℠ and FeMil Lead℠ programs tailored for women veterans, creating spaces for recognition, empowerment, and growth.

Vets 2.0℠: Empowering the Next Generation of Veterans

Under the co-leadership of Kevin D. Shoun, a retired U.S. Army First Sergeant, and myself, Vets 2.0℠ is designed to meet the needs of younger veterans navigating the complexities of civilian life.

Core Components of Vets 2.0℠

1. Career Transition and Economic Empowerment

   • Skill Translation Workshops: Simplifying the process for veterans to translate their military expertise into civilian career opportunities.

   • Entrepreneurial Support: Programs like FeMil℠ empower veterans, particularly women, to launch and sustain successful businesses.

   • Industry Collaborations: Partnerships with global leaders in technology, renewable energy, and logistics ensure veterans have pathways to meaningful careers.

2. Mental Health and Wellness Advocacy

   • Comprehensive Support Services: Counseling, peer support groups, and wellness programs address the emotional needs of veterans.

   • Advocacy for Accessible Resources: Kevin D. Shoun’s leadership ensures mental health remains a priority across all Vets 2.0℠ initiatives.

3. Community Building and Engagement

   • Networking Events: In-person and virtual gatherings foster mentorship, collaboration, and a sense of belonging.

   • Digital Platforms: Tools like π.directory connect veterans globally, creating opportunities for knowledge-sharing and growth.

4. Leveraging Technology for Change

   • A centralized mobile app provides instant access to resources, event updates, and financial planning tools, ensuring veterans can easily navigate their transition journey.

Signature Initiatives Redefining Veteran Support

FeMil℠ and FeMil Lead℠

These initiatives represent our commitment to empowering female veterans.

• FeMil℠ focuses on entrepreneurial education and funding opportunities.

• FeMil Lead℠ develops leadership skills, equipping women to excel in business and community roles.

International Veterans Day (March 3)

This globally recognized day celebrates the contributions of veterans across nations, emphasizing unity and shared progress.

Localized and Global Platforms

Through state-specific platforms like LouisianaVeterans.com and FloridaVeterans.com, and country-specific platforms like GermanyVeterans.com and SouthKoreaVeterans.com, we’re creating localized resources while fostering global connections.

Kevin D. Shoun: A Visionary Leader

Kevin D. Shoun’s transformational leadership is at the heart of Vets 2.0℠. Drawing from his military experience and commitment to mental health advocacy, Kevin exemplifies the values of resilience, empathy, and innovation.

Kevin’s Contributions

• Mental Health Advocacy: Kevin champions accessible mental health resources, ensuring no veteran faces challenges alone.

• Grassroots Action: From local food drives to mentorship programs, Kevin connects veterans to resources that foster success.

• Leadership Development: Kevin’s focus on guiding veterans as community and industry leaders underpins the mission of Vets 2.0℠.

Discover more about Kevin D. Shoun’s work: Kevin D. Shoun and the Vision of Vets 2.0℠.

Economic and Social Impact: Why Vets 2.0℠ and NIVW Matter

Veteran-owned businesses contribute over $1.2 trillion annually to the U.S. economy. By scaling this impact globally, NIVW and Vets 2.0℠ are driving innovation, creating jobs, and building stronger communities.

Driving Economic Growth

• Job Creation: Collaborations with industries ensure veterans have access to fulfilling careers.

• Entrepreneurial Opportunities: Tailored programs provide veterans with the tools to succeed as business leaders.

Advocating for Policy Change

NIVW actively supports initiatives like the Complete the Mission Act of 2024, which offers tax credits, streamlined contracting processes, and mental health funding for veterans.

Looking Ahead: A Vision for the Future

As we move forward, our focus remains on innovation, leadership, and community. With programs like Vets 2.0℠, FeMil℠, and International Veterans Day, we’re not just celebrating veterans—we’re investing in their future.

Get Involved

• Explore our programs and events at National Invest in Veterans Week®.

• Support mental health advocacy through Kevin D. Shoun’s initiatives.

• Advocate for systemic change by endorsing policies like the Complete the Mission Act of 2024.

Together, we can create a world where every veteran thrives as a leader, innovator, and changemaker. Let’s continue to honor their service by investing in their potential.

Angel Shuford
Vice President, National Invest in Veterans Week®