🔭 Our Vision
🟢 System Active

National Invest In Veterans Week® exists to build a future where veterans are fully empowered to succeed in civilian life—economically, professionally, and personally. Our vision is not symbolic. It is operational.

🌍 Future State
A World Where Veterans Thrive
We envision an economy where veteran-owned businesses are thriving, veterans have access to meaningful education and career pathways, and mental health challenges are addressed with compassion, dignity, and sustained support.
🏗️ Economic Infrastructure
Investment as Recognition
By investing in veteran success, we strengthen families, communities, and the nation. Recognition becomes infrastructure—capital access, policy visibility, and durable opportunity.
⚙️ Our Process
We advance this vision by promoting sustained investment in veteran-owned businesses, expanding access to education and career development, and supporting veterans navigating mental health challenges.
  • Business sustainment through capital, mentorship, and training
  • Policy-aligned recognition via proclamations and public records
  • Community-level engagement that scales nationally
🧭 Why It Works
Veteran-owned businesses are proven economic engines. When supported with the right resources, they create jobs, stabilize communities, and multiply long-term public value.
🎯 Vision Objectives
  • Raise awareness of veteran-owned businesses’ economic impact
  • Promote veteran hiring across the workforce
  • Expand access to mental health resources and support
  • Advocate for legislation that strengthens veteran wellbeing
  • Build a trusted national network of veteran entrepreneurs and advocates
  • Foster a culture of respect for veteran service and contribution
  • Translate recognition into long-term economic participation

🛰️ Our vision is continuous, measurable, and collaborative. With commitment and persistence, we are building a brighter future—one where veterans are not only honored, but fully empowered to lead.

🫡Our Team

  • A man with gray hair and glasses stands behind a music stand, speaking into a microphone while using hand gestures, against a dark background.

    Pastor Ron Henson

    Social Impact Advisor | Navy Veteran

  • A woman wearing a navy blazer with an embroidered coat of arms, gold lapel pin, and jewelry, sitting with her hands clasped, with American flags in the background.

    President Angel Shuford

    Chief Financial Officer (CFO) | Army Veteran

  • A man in a blue suit and white shirt standing in front of an American flag against a black background.

    Retired U.S. Army First Sergeant Kevin D. Shoun

    Senior Advisor | Civic Leadership and Policy Development

  • A woman with blonde hair smiling in front of an American flag and a black background with a logo that says 'National Invest in Veteran Owned Business Week.'

    Sara Pomposo

    Chief Advisor | Audience Growth & Strategic Syndication

  • A man in a red shirt holding a music award trophy, standing next to a framed platinum record plaque on display, with framed posters and awards hanging on the wall behind him.

    Jim Freeman of The Five Satins

    GRAMMY Hall of Famer | Brand Ambassador

  • A man in a U.S. military uniform in front of an American flag.

    LTC Rickey L. Pope USA, Ret.

    CO-FOUNDER | Retired Army Veteran, Retired Firefighter

  • A man in a gray blazer and shirt posing with arms crossed in front of a city skyline at dusk, with buildings and a bridge reflected in the water.

    Jeff Shuford

    CO-FOUNDER | Iraq War Veteran & Military Spouse

  • Three men in a discussion in an office break room with black and white geometric wallpaper. One man with a beard, wearing glasses and a suit, is talking to a bald man wearing a black sweater, who is making a gesture with his hands. The third man with dreadlocks, dressed in a blue suit and holding papers, listens attentively.

    Drayton Florence

    CO-FOUNDER | NFL Veteran & Military Brat

  • A smiling man with glasses, wearing a green sweater over a striped collared shirt, standing with crossed arms in an office space near a window, with framed certificates on the wall behind him.

    Erik M. Pelton & Associates, PLLC

    Trademark Attorney | Veteran IP Advocate

  • A man in a green vest with a plaid shirt and bow tie standing in front of a booth labeled 'Body Aqua' at a trade show or expo.

    CPT Sherman WIlliams, USA, Ret.

    Advisor | Retired Army Veteran

  • Two men in business suits having a meeting in an office with a window showing a city view, discussing a presentation on a laptop.

    Brandon Sugar

    Legacy UX/UI Designer | Army Veteran

  • A young man with dark hair styled back, light eyes, and a light beard, wearing a blue suit and white shirt, looking at the camera.

    Mike Bicek

    Creative Director | Army Veteran

  • A small brown and black puppy sitting on a red folding chair at the beach, with sunglasses and a colorful bag in the background.

    Private Jewel

    Co-Founders Pup | Biewer Terrier

  • A smiling man wearing sunglasses and a striped white shirt.

    Lonnell McCall I

    Sr. Spokesperson | Retired Navy Veteran

  • Celeste Everett

    Legacy IT Consultant | Army Veteran

  • Composite image of three young men dressed as a graduate, a football player, and a young man in formal wear against a stadium background.

    Lonnell McCall II

    Jr. Spokesperson | Military Brat

  • Close-up of a young man with dark brown hair, styled back, with light eyes, a light beard, and wearing a dark shirt, standing in front of a background with horizontal lines.

    Christopher B. Mueller

    Lead Video Spokesperson | Veteran Advocate

🔭

VISION_TELEMETRY // FUTURE_STATE

OPERATIONALIZING THE FUTURE
HORIZON SCAN: ACTIVE
RANGE: NATIONAL TARGETS: 3 DETECTED
>> DECODING FUTURE STATE...
🏗️
TARGET A: ECONOMIC INFRASTRUCTURE

Recognition becomes infrastructure. We envision a future where capital access and policy visibility are durable, not symbolic.

🌍
TARGET B: THRIVING ECOSYSTEM

A stabilized economy where veteran-owned businesses create jobs and multiply long-term public value.

⚙️
TARGET C: SYSTEM INTEGRATION

Mental health support and career pathways integrated into a seamless operational framework.

GLOBAL_OPS_SYNC
HQ: DC (EST) --:--
ZULU (UTC) --:--
FWD: BRUSSELS --:--
PAC: TOKYO --:--
OBJ_01 // AWARENESS

Raise visibility of veteran economic impact.

OBJ_02 // HIRING

Promote veteran hiring across the workforce.

OBJ_03 // WELLNESS

Expand access to mental health resources.

OBJ_04 // POLICY

Advocate for legislation that strengthens wellbeing.

#NIVW Staff Spotlight🎥

We have partnered with our Vets 22 brand to promote a video showcasing the story of Navy Veteran Pastor Ron Henson, an award-winning virtual chaplain. Serving as an advisor for the Vets 22 and #NIVW family of brands, Henson's journey highlights the incredible contributions of veteran-focused initiatives to their communities and the economy as a whole. This initiative serves to show the support and dedication of veterans and how lawmakers have helped support our vital mission.