Veterans Unite to Build Successful Businesses: A Powerful Force in Entrepreneurship

As veterans return home from military service, many face the challenge of finding meaningful employment in the civilian world. However, a growing number of veterans are turning to entrepreneurship as a way to build successful careers and make a lasting impact. In fact, veterans are 45% more likely to start their own business than non-veterans, according to the Small Business Administration. But what makes veterans such a powerful force in entrepreneurship? It's their collective mindset and support network.

The Community of Veteran-Owned Businesses

Veterans are not only starting their own businesses, but they are also supporting each other in the process. The community of veteran-owned businesses is growing, and veterans are banding together to share resources, offer mentorship, and provide camaraderie. This support network is crucial for veterans, who often face unique challenges as entrepreneurs. Veterans may have limited access to capital, experience cultural differences in the business world, or struggle with mental health issues such as PTSD. However, by coming together as a community, they can overcome these obstacles and achieve success.

The Benefits of Hiring Veterans

In today's competitive business environment, companies are always looking for ways to gain a competitive advantage. One way to achieve this is by hiring veterans. Veterans are a valuable asset to existing companies due to their unique skills and experiences. Their military training has taught them leadership, discipline, and a strong work ethic, which are essential qualities in any workplace. They also have experience working in diverse teams, adapting to new environments, and solving complex problems, which are valuable skills in today's fast-paced business world.

Moreover, hiring veterans is not only beneficial for the companies but also for the veterans themselves. After serving their country, many veterans struggle to find meaningful employment. By hiring veterans, companies can help them transition to civilian life and provide them with the opportunities they deserve. Companies can also benefit from the skills and experiences that veterans bring to the table. Veterans have proven to be highly reliable and dedicated employees, which can lead to higher productivity, lower turnover rates, and better customer satisfaction.

In addition to these benefits, many companies are recognizing the value of having a diverse and inclusive workforce. Hiring veterans can help companies achieve this goal by bringing in individuals with different backgrounds, perspectives, and experiences. This diversity can lead to more innovative solutions, better decision-making, and improved creativity. Companies can also leverage their support of veterans to improve their brand image and attract new customers who value companies that are socially responsible.

In conclusion, hiring veterans is a win-win for both veterans and companies. Veterans bring unique skills and experiences to the workplace, which can lead to higher productivity, lower turnover rates, and better customer satisfaction. Companies can also benefit from having a more diverse and inclusive workforce, which can lead to more innovative solutions and better decision-making. By recognizing the value of veterans and actively seeking to hire them, companies can make a positive impact on society while also achieving their business objectives.

Supporting Veteran Entrepreneurs

As a society, we have a duty to support our veteran entrepreneurs. They have served our country with honor and distinction, and they possess the skills, discipline, and determination necessary to succeed as business owners. However, they face unique challenges when it comes to starting and growing businesses, including limited access to capital, a lack of mentorship and training programs, and a scarcity of opportunities to win government contracts.

To address these challenges, we can take a number of steps. First, we can provide more access to capital through government programs and private investment networks. We can also create more mentorship and training programs specifically tailored to the needs of veteran entrepreneurs, including programs that focus on digital marketing, financial management, and other key business skills.

In addition, we can work to create more opportunities for veteran-owned businesses to win government contracts. This includes streamlining the contracting process, reducing bureaucracy, and ensuring that veteran-owned businesses have a fair shot at competing for contracts.

But perhaps the most important thing we can do is to choose to support veteran-owned businesses whenever possible. By buying from these businesses, we help to create a more vibrant and inclusive entrepreneurial ecosystem. We show our appreciation for their service and sacrifice, and we help to build a stronger economy for everyone.

In conclusion, veterans are a powerful force in entrepreneurship. They possess the skills, discipline, and determination necessary to succeed as business owners. As a society, we can support them by recognizing their value, providing resources and opportunities, and choosing to do business with them. Together, we can create a more vibrant and inclusive entrepreneurial ecosystem that benefits us all. Let's honor our veterans by supporting their businesses and helping them achieve success.

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Jeff Shuford is an Iraq War veteran, nationally syndicated columnist, and co-founder of National Invest in Veterans Week. He's a thought leader in digital marketing and a powerful advocate for veteran entrepreneurs. Under his leadership, National Invest in Veterans Week has become a force in the world of entrepreneurship. The South Carolina Senate recognized his advocacy by issuing a proclamation in 2021.

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Veteran-Owned Businesses: The Rise of a Strong and Supportive Community

Veteran-owned businesses make up a significant portion of the small business community, with over 2.5 million veteran-owned businesses in the United States. These businesses are not only contributing to the economy but also providing employment opportunities for fellow veterans. According to the Small Business Administration, veteran-owned businesses employ over 5 million people and generate over $1 trillion in annual revenue.

One organization that is playing a significant role in supporting veteran-owned businesses is the Veterans Business Outreach Center (VBOC). The VBOC provides free business training, counseling, and resources to help veteran entrepreneurs start and grow their businesses. They also offer assistance with accessing capital and procurement opportunities.

Another initiative that is helping veteran-owned businesses succeed is the Veteran Entrepreneur Portal (VEP). The VEP is an online resource that provides information on a wide range of topics, including starting a business, financing, and marketing. It also features a directory of veteran-owned businesses, making it easy for consumers to support these businesses.

In addition to these resources, there are also various government programs that provide support to veteran-owned businesses. For example, the Service-Disabled Veteran-Owned Small Business Concern Program helps businesses owned by service-disabled veterans compete for federal contracts. The program also provides access to training and support to help these businesses grow and succeed.

The support for veteran-owned businesses is not just limited to organizations and government programs. Consumers also play a crucial role in helping these businesses succeed. By choosing to shop at veteran-owned businesses, consumers can help support their fellow veterans and contribute to the growth and development of their local communities.

The journey of a veteran entrepreneur can be challenging, but with the right support and resources, they can build successful businesses and make a significant impact on their communities. Veteran entrepreneurs bring unique skills and experiences to the business world, making them a valuable asset to the economy.

One of the biggest challenges that veteran entrepreneurs face is access to capital. According to a report by the Small Business Administration, veteran-owned businesses are less likely to receive loans than non-veteran-owned businesses. This is where organizations like StreetShares come in. StreetShares is a social lending platform that provides loans to veteran-owned businesses. They offer a range of loan options, including term loans, lines of credit, and invoice financing.

Another organization that is supporting veteran entrepreneurs is Bunker Labs. Bunker Labs is a nonprofit organization that provides education, resources, and mentorship to veteran entrepreneurs. They offer a range of programs, including the Entrepreneurial Program, which helps veterans start and grow their businesses, and the CEOCircle Program, which provides mentorship and support to veteran business owners.

The rise of veteran-owned businesses is not only a reflection of the entrepreneurial spirit of veterans but also the impact of organizations and initiatives that provide support and resources to these entrepreneurs. As these businesses continue to grow, they are contributing to the overall strength and diversity of the American economy.

In conclusion, the growing community of veteran-owned businesses is a testament to the entrepreneurial spirit and resilience of our veterans. With the support of organizations, initiatives, and consumers, veteran entrepreneurs are overcoming challenges and building successful businesses. By supporting veteran-owned businesses, we not only contribute to the economy but also honor the service and sacrifice of our veterans.

Why Investing in Veteran-Owned Businesses Is Good Business During National Invest In Veterans Week

As we celebrate National Invest in Veterans Week, it's important to recognize the valuable contributions of veteran-owned businesses to our economy. According to the Small Business Administration, there are over 2.5 million veteran-owned businesses in the United States, accounting for 9.1% of all businesses. These businesses generate over $1 trillion in sales annually, creating jobs and driving economic growth.

Investing in veteran-owned businesses not only supports our veterans but also provides investors with significant advantages. For example, studies have shown that veteran-owned businesses tend to have higher survival rates than non-veteran-owned businesses. This is likely due to the skills and experience veterans gain during their service, including leadership, teamwork, and problem-solving.

Another benefit of investing in veteran-owned businesses is the potential for innovation. Veterans are known for their creativity and resourcefulness, qualities that can translate into successful entrepreneurship. Many veterans also have experience in fields such as technology and engineering, making them well-suited to start businesses in these areas.

Investing in veteran-owned businesses can also provide social returns. By supporting veteran entrepreneurs, investors are contributing to the economic and social well-being of our nation's heroes. Additionally, many veteran-owned businesses are committed to giving back to their communities, creating jobs and supporting local organizations.

Finally, investing in veteran-owned businesses is a way to honor and thank our veterans for their service. Veterans have made sacrifices to protect our country and our freedoms, and supporting their businesses is one way to show our appreciation.

So, how can investors get involved in supporting veteran-owned businesses? One option is to invest directly in these businesses through crowdfunding platforms or angel investing networks. Another option is to invest in funds that specifically target veteran-owned businesses.

For example, the Veteran and Military Technology Fund (VMFT) is a venture capital firm that invests in early-stage technology companies founded and led by veterans. The firm focuses on industries such as cybersecurity, artificial intelligence, and virtual reality, all of which are areas where veterans have particular expertise.

Investors can also look for opportunities to support veteran-owned businesses in their own communities. This may involve attending local networking events or seeking out businesses owned by veterans when making purchasing decisions.

In conclusion, investing in veteran-owned businesses is good business during National Invest in Veterans Week and beyond. These businesses contribute to the economic growth of our nation while also providing investors with advantages such as higher survival rates and potential for innovation. Additionally, supporting veteran-owned businesses is a way to give back to those who have served our country and protect our freedoms.

Bonus tip: In addition to financial returns, investing in veteran-owned businesses can also provide personal fulfillment for investors who want to make a positive impact in their communities. By supporting veteran entrepreneurs, investors can contribute to a more diverse and inclusive business landscape, while also helping to create opportunities for those who have served our country. This sense of purpose and social responsibility can be a powerful motivator for investors who want to align their values with their investments.

Read More: https://www.investinveteransweek.com/veteran-entrepreneurship-insights-opportunities

Veteran Entrepreneurship: The Key to Boosting the Economy and Supporting Our Heroes. Here's How Legislators Can Take Action

Capt. Sherman Williams, who served during Operation Iraqi Freedom in the early 2000s founder of Body Aqua.

As a society, we bear responsibility for the men and women who have served our country. When these courageous individuals transition to civilian life, it is imperative that we do everything we can to support them in their endeavors. One way we can do this is by supporting veteran entrepreneurs. Veteran entrepreneurs are an integral part of the economy, contributing to job creation and economic growth. However, they often face extraordinary challenges when starting and growing their businesses, such as navigating the civilian business ecosystem and adapting to new business trends and technological advancements. By providing resources and support to veteran entrepreneurs, legislators can help these heroes succeed and contribute to the overall prosperity of their communities. 

There are numerous reasons why legislators should support veteran entrepreneurs. Here are a few to consider before diving into the local economic benefits of supporting veteran entrepreneurs.

Veteran entrepreneurs contribute to economic growth: Veteran entrepreneurs are a vital part of the economy and contribute to job creation and economic growth. By supporting veteran entrepreneurs, legislators can help to stimulate local economies and promote a prosperous economy.

Veteran entrepreneurs face unique challenges: Transitioning from military to civilian life can be challenging, and veteran entrepreneurs often face distinctive challenges when starting and growing their businesses. Legislators can help to level the playing field by providing resources and support for these entrepreneurs.

Supporting veteran entrepreneurs is good for society: In addition to the economic benefits, supporting veteran entrepreneurs is also good for society as a whole. Veteran entrepreneurs often bring valuable skills and experiences to their businesses, and their success can have a positive impact on their communities.

It is the right thing to do: Finally, supporting veteran entrepreneurs is simply the right thing to do. These individuals have served our country and deserve our support as they transition to civilian life and pursue their entrepreneurial goals.

By supporting veteran entrepreneurs, legislators can help these heroes succeed and contribute to the overall well-being of their communities and the country. In addition to the economic benefits, supporting veteran entrepreneurs is also a benefit for society as a whole. 

Below, we will explore the many reasons why legislators should support veteran entrepreneurs along with the specific ways that they can take action to help these heroes thrive in the civilian economy.

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There are many ways that legislators can support veteran entrepreneurs in their transition from military to civilian life. Here are a few examples:

Provide funding for veteran-owned businesses: Legislators can allocate funds specifically for veteran entrepreneurs to start or grow their businesses. This can be in the form of grants, loans, or other types of financial assistance.

Create tax incentives for veteran entrepreneurs: Legislators can also create tax incentives for veteran entrepreneurs, such as tax breaks or credits for starting or growing a business.

Offer resources and training: Legislators can work with organizations that provide resources and training for veteran entrepreneurs, such as mentorship programs, business planning workshops, and networking events.

Promote veteran-owned businesses: Legislators can also help promote veteran-owned businesses by highlighting their success stories and encouraging the public to support them.

Create policies that support veteran entrepreneurs: Legislators can also create policies that make it easier for veteran entrepreneurs to start and grow their businesses, such as streamlined licensing processes or reduced fees.

Partnering with veteran-focused organizations: Legislators could consider partnering with veteran-focused organizations, such as veteran service organizations or military-focused incubators, to support veteran entrepreneurs. These organizations often have valuable resources and expertise that could be leveraged to help veteran entrepreneurs succeed.

Offering targeted technical assistance: Legislators could consider offering targeted technical assistance to veteran entrepreneurs in specific industries or sectors. For example, a legislator might work with a local university or business development center to provide specialized training or mentorship for veteran entrepreneurs in the tech industry.

Providing support for veteran entrepreneurs who are also farmers: Many veteran entrepreneurs are interested in starting or growing farms or agricultural businesses. Legislators could consider providing resources and support specifically for these entrepreneurs, such as funding for equipment or training in sustainable farming practices.

Supporting veteran entrepreneurs who are also minority-owned businesses: Legislators could also consider supporting veteran entrepreneurs who are also minority-owned businesses, as these entrepreneurs may face additional challenges in starting and growing their businesses.

Encouraging federal contracting opportunities for veteran-owned businesses: Finally, legislators could work to increase federal contracting opportunities for veteran-owned businesses. This could include lobbying for changes to federal procurement policies or working with federal agencies to increase their outreach to veteran entrepreneurs.

In conclusion, veteran entrepreneurs deserve our support and appreciation. These heroes have served our country and now bring valuable skills and experiences to the civilian economy. By supporting veteran entrepreneurs, legislators can help these individuals succeed and contribute to the overall prosperity of their communities.

Essentially, there are many ways that legislators can support veteran entrepreneurs, including providing funding, creating tax incentives, offering resources and training, promoting veteran-owned businesses, and creating policies that make it easier for these entrepreneurs to start and grow their businesses. By taking action in these areas, legislators can make a real difference in the lives of veteran entrepreneurs and help them thrive in the civilian economy.

We encourage legislators to consider the many benefits of supporting veteran entrepreneurship and to take action to support these heroes as they transition from military to civilian life. Together, we can create a brighter future for veteran entrepreneurs and their communities.

HOW TO OBSERVE #NationalInvestInVeteransWeek

The Power of Networking for Veteran-Owned Businesses: Behind Every Successful Venture

Networking has always been a crucial component of building a successful business. It involves making meaningful connections and building relationships with others in your industry, including potential clients, partners, and investors. For veteran-owned businesses, networking can be especially beneficial, as it allows them to tap into a supportive community of fellow veterans and military supporters.

One example of a successful networking event is Tampa Bay VetNet. This social networking event brings together veterans, military personnel, military spouses, and supporters of the military to connect and expand their personal and professional networks. Attendees can hear firsthand transition success stories and learn about the local business community.

But networking isn't just about attending events. It's about building and nurturing relationships over time. To do this, it's important to have a clear understanding of your business goals and target audience. Once you have a solid foundation, you can start to identify key players in your industry and reach out to them to start building relationships.

Action Zone, a program designed to help veterans and military spouses succeed in building a business, is another great resource for networking. Through their workshops and coaching sessions, participants can connect with other entrepreneurs and industry experts, learn new skills, and get personalized guidance on their business ventures.

Networking can also help you stay on top of industry trends and developments. By connecting with others in your industry, you can stay up to date on the latest news and innovations. This knowledge can be invaluable in helping you position your business for success.

Attending these events is just the beginning, however. To truly make the most of networking opportunities, it's important to be strategic and intentional about building relationships. Here are some tips and strategies to help you network effectively and grow your veteran-owned business.

Know Your Goals and Objectives

Before attending a networking event, it's important to know what you hope to achieve. Are you looking to connect with other business owners in your industry? Do you want to find potential customers or partners? Are you seeking mentorship or guidance from experienced entrepreneurs? Knowing your goals and objectives will help you identify the right events to attend and make the most of your time there.

Prepare Your Elevator Pitch

When networking, it's essential to have a clear and concise elevator pitch that communicates who you are, what you do, and what sets your business apart. Your elevator pitch should be no longer than 30 seconds and should be tailored to the audience you're speaking to. Practice your pitch before attending an event so you can deliver it confidently and effectively.

Be Authentic and Engaging

While it's important to be professional and polished when networking, it's equally important to be authentic and engaging. People want to connect with genuine individuals who are passionate about their work and willing to help others. Don't be afraid to share your story and be vulnerable about your challenges and successes. Listen actively and ask questions to show your interest and engagement.

Follow Up and Follow Through

Building relationships takes time and effort, and networking events are just the first step. To make the most of your connections, be sure to follow up after the event with a personalized email or LinkedIn message. Reference something specific you discussed during the event and express your interest in continuing the conversation. Follow through on any promises or commitments you made, such as setting up a coffee meeting or introducing someone to a potential contact.

Leverage Social Media

Social media is a powerful tool for networking and can help you expand your reach and connect with others in your industry. Be sure to follow up with any new contacts on social media and engage with their content. Share relevant industry news and insights to establish yourself as a thought leader and build your online presence.

In conclusion, networking is essential for veteran-owned businesses to build relationships, find support, and grow their businesses. By attending networking events and following these tips and strategies, you can expand your personal and professional networks and take your business to the next level. Don't be afraid to reach out and connect with other like-minded individuals who share your passion and commitment to success.

Veteran Entrepreneurship: Breaking Barriers and Building the Future of Business

One of the biggest challenges facing veteran entrepreneurs is access to capital. Starting a business requires significant financial resources, and veterans often face additional obstacles when seeking funding. Despite their track record of success and leadership in the military, veterans may be overlooked by traditional lenders and investors due to biases and misconceptions about their ability to run a successful business.

To overcome these barriers, veterans are turning to alternative sources of funding and support. Crowdfunding platforms like Kickstarter and Indiegogo have become popular among veteran entrepreneurs, as they offer a way to raise capital and build a community around their business ideas. Additionally, veteran-focused organizations like the Veteran Entrepreneur Program (VEP) and the Veterans Business Outreach Center (VBOC) offer resources and support for veterans seeking funding, as well as mentorship, training, and networking opportunities.

Another challenge facing veteran entrepreneurs is navigating the complex landscape of regulations and compliance. Starting a business involves navigating a maze of legal and regulatory requirements, and veterans may struggle to understand and comply with these requirements. This is where organizations like the VBOC and the Small Business Administration (SBA) can provide valuable support, offering guidance and resources on topics like business structure, licensing, taxes, and insurance.

Despite these challenges, veteran entrepreneurs are making a significant impact in the business world. One example is the story of veteran-owned business GovX, an online marketplace that offers exclusive discounts on products and services to members of the military, first responders, and other government employees. The company has grown rapidly since its founding in 2011, with over 1 million registered members and partnerships with major brands like Nike, Oakley, and Apple.

Another example is the story of veteran-owned brewery Veterans United Craft Brewery, which was founded by a group of Navy veterans in 2013. The brewery has become a popular destination for beer enthusiasts and has won numerous awards for its craft beers. The owners attribute their success to their military training, which taught them discipline, teamwork, and attention to detail.

The success of veteran entrepreneurs is not only a reflection of their unique skills and experiences but also their commitment to innovation and growth. Many veteran-owned businesses are at the forefront of new technologies and industries, such as cybersecurity, renewable energy, and healthcare. By leveraging their skills and experiences, veteran entrepreneurs are driving innovation and creating new opportunities for themselves and their communities.

In conclusion, veteran entrepreneurs are breaking down barriers and building the future of business through their determination, innovation, and leadership. Despite the challenges they face, veteran entrepreneurs are finding ways to overcome obstacles and build successful businesses that contribute to the strength of the American economy. By supporting veteran-owned businesses and providing resources and opportunities, we can help ensure that the next generation of veteran entrepreneurs continues to drive innovation and growth in the business world.

Veterans in Business: Supporting Each Other and Driving Economic Growth

One of the key ways in which veterans are supporting each other is through mentorship and networking. Organizations like the Veterans Business Network and the Veteran Mentor Network connect veteran entrepreneurs with experienced business leaders and mentors who can offer guidance, support, and advice. These networks provide a valuable source of support for veteran entrepreneurs who may face unique challenges and obstacles in starting and growing their businesses.

Another way in which veterans are supporting each other is through collaboration and partnerships. Veteran-owned businesses often have a shared experience and sense of camaraderie, which can create opportunities for collaboration and partnerships. For example, veteran-owned cybersecurity firm Gryphon Technologies has partnered with other veteran-owned businesses to provide cybersecurity services to government agencies and contractors. These partnerships not only create new business opportunities but also reinforce the bonds of trust and respect that are central to the military experience.

In addition to supporting each other, veteran entrepreneurs are driving economic growth through innovation and entrepreneurship. Many veteran-owned businesses are at the forefront of new technologies and industries, such as renewable energy, cybersecurity, and healthcare. These businesses are not only creating new jobs and economic opportunities but also contributing to the strength and competitiveness of American industry.

One example of a veteran-owned business that is driving innovation is Unmanned Systems Operations Group (USOG), a drone services company founded by a Marine Corps veteran. USOG offers a range of drone services, including aerial inspections, mapping, and surveying, and has worked with clients in industries such as construction, energy, and transportation. The company has also provided disaster response and recovery services, such as using drones to assess damage in the aftermath of Hurricane Harvey in Texas.

Another example is the story of veteran-owned business Rumi Spice, which sources and sells high-quality saffron from farmers in Afghanistan. The company was founded by three Army veterans who served in Afghanistan and saw the potential for the country's agricultural products to compete in the global market. Rumi Spice not only provides economic opportunities for Afghan farmers but also supports veterans through its partnership with the Farmer Veteran Coalition, which helps veterans transition to careers in agriculture.

In conclusion, veterans are supporting each other and driving economic growth through entrepreneurship and innovation. By leveraging their unique skills and experiences, veteran entrepreneurs are creating new opportunities for themselves and their communities, contributing to the strength and competitiveness of American industry. By supporting veteran-owned businesses and providing resources and opportunities, we can help ensure that the next generation of veteran entrepreneurs continues to thrive and drive economic growth.

From Combat to Commerce: 5 Key Lessons for Veteran Entrepreneurs

Lesson 1: Adaptability is Key

In the military, adaptability is crucial to success. In the business world, this is no different. As a veteran entrepreneur, you must be willing to adapt to changing circumstances and be flexible in your approach. This means being open to new ideas and adjusting your business strategy as needed. By staying adaptable, you can stay ahead of the competition and navigate any challenges that come your way.

Lesson 2: Leadership Skills are Valuable

Leadership is a critical skill in both the military and the business world. As a veteran entrepreneur, you have experience leading teams and making important decisions under pressure. This experience can be incredibly valuable in running a successful business. By leveraging your leadership skills, you can build a strong team and guide your business to success.

Lesson 3: Attention to Detail is Essential

Attention to detail is critical in the military, and it is just as important in the business world. Small mistakes can have significant consequences for your business, so it's essential to pay close attention to every detail. Whether it's reviewing contracts or managing finances, attention to detail can help you avoid costly mistakes and ensure your business runs smoothly.

Lesson 4: Resilience is a Must-Have Trait

In the military, resilience is essential for overcoming challenges and achieving success. This trait is equally important in the business world. As a veteran entrepreneur, you will face many obstacles and setbacks. However, by staying resilient and persistent, you can push through these challenges and achieve your goals.

Lesson 5: Networking is Key to Success

Finally, networking is critical to success in the business world. As a veteran entrepreneur, you have a unique advantage in this area. The military community is a close-knit group, and there are many resources available to veterans starting a business. By networking with other veteran entrepreneurs, you can gain valuable insights and support that can help you grow your business.

In conclusion, transitioning from military to entrepreneurship can be challenging, but it's not impossible. By applying the lessons learned in the military and leveraging your unique skills and experiences, you can achieve success as a veteran entrepreneur. Remember to stay adaptable, leverage your leadership skills, pay attention to detail, stay resilient, and network with other veteran entrepreneurs. With these key lessons in mind, you can build a thriving business and make a successful transition to civilian life.

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Bonus Tip: Seek Out Mentors and Resources

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As a veteran entrepreneur, it's essential to seek out mentors and resources that can help you navigate the world of entrepreneurship. Starting a business can be overwhelming, and having someone to turn to for guidance and support can make a significant difference.

One excellent resource for veteran entrepreneurs is the Veterans Business Outreach Center (VBOC). The VBOC provides training, counseling, and mentoring to help veterans start and grow their businesses. They can help you develop a business plan, secure financing, and navigate the complex world of entrepreneurship.

Another valuable resource is SCORE, a nonprofit organization that provides free business mentoring and education. SCORE mentors are experienced business professionals who can offer guidance on everything from marketing and sales to finances and operations.

In addition to these resources, it's also essential to seek out mentors within your industry. Look for successful entrepreneurs who have experience in your field and are willing to offer guidance and support. Networking events and industry conferences are excellent opportunities to connect with these mentors and learn from their experiences.

Finally, don't forget to lean on your military network. Many veterans have gone on to start successful businesses, and they can offer valuable insights and support as you navigate the world of entrepreneurship. Whether it's a fellow veteran entrepreneur or a military spouse who has experience running a business, these connections can be invaluable.

Unlocking Success: Veteran-Owned Business Tips for the Modern Entrepreneur

Veterans bring a unique set of skills and experience to the table when it comes to entrepreneurship. From their time in the military, veterans have developed a strong work ethic, leadership abilities, and the ability to adapt quickly to changing situations. These traits make them well-suited to the fast-paced and ever-changing world of business. However, starting and running a successful business is no easy task, even for the most experienced veterans. In this column, we'll explore some of the top tips for success as a veteran-owned business in today's economy, as shared by successful veteran entrepreneurs.

As a veteran entrepreneur, it's essential to have a clear vision for your business. Before diving in, take some time to map out your goals and objectives. This includes identifying your target market, researching your competition, and determining your unique selling proposition. Once you have a clear understanding of where you want to take your business, you can begin to develop a solid plan to get there.

One of the most important skills for any entrepreneur, veteran or not, is the ability to adapt to changing circumstances. In the military, veterans learn how to be resourceful and think on their feet in unpredictable situations. These skills translate well to the business world, where unexpected challenges are common. As a veteran entrepreneur, it's important to remain flexible and open-minded, and be willing to pivot your business strategy when necessary.

Networking is another key aspect of building a successful veteran-owned business. The military community is a tight-knit group, and there are many resources available to veterans who are starting or growing a business. Joining a veteran-focused business association or attending networking events can help you connect with other like-minded entrepreneurs, as well as potential clients and partners. Additionally, seeking out mentorship from more experienced entrepreneurs can provide valuable insights and guidance as you navigate the ups and downs of entrepreneurship.

As a veteran entrepreneur, it's important to understand the financial aspects of running a business. This includes developing a solid budget, managing cash flow, and seeking out financing options when necessary. Many veterans have access to special financing programs and grants that can help them start or grow their businesses. However, it's essential to do your research and ensure that you are taking advantage of all available resources.

Finally, never underestimate the power of hard work and perseverance. Starting and running a successful business takes time, effort, and dedication. There will be challenges and setbacks along the way, but by remaining focused on your goals and staying committed to your vision, you can overcome these obstacles and achieve success.

In conclusion, veterans have a wealth of skills and experience that make them well-suited to entrepreneurship. By following these tips and learning from the experience of successful veteran entrepreneurs, you can unlock the key to success in today's fast-paced economy. Remember to stay focused, adaptable, and committed to your vision, and you'll be well on your way to building a thriving veteran-owned business.

Taking the Leap: A Veteran's Guide to Starting a Successful Business

If you're a veteran looking to start a business, you're not alone. According to the Small Business Administration (SBA), veterans are more likely to start their own businesses than non-veterans, and veteran-owned businesses contribute over $1 trillion to the U.S. economy each year. But starting a business can be a daunting task, especially if you're not sure where to begin. Here are some key tips to help you get started:

1. Identify your niche: Before you can start a successful business, you need to identify a need in the market that you can fulfill. This means identifying a product or service that you're passionate about and that meets a need that's not currently being met. Look for gaps in the market that you can fill with your skills and experience.

2. Develop a business plan: Once you've identified your niche, it's important to develop a solid business plan. This should include details about your product or service, your target market, your competition, and your financial projections. A well-developed business plan will be essential for securing funding and getting your business off the ground.

3. Build a strong network of support: Starting a business can be a lonely endeavor, but it doesn't have to be. Building a strong network of support can help you navigate the challenges of entrepreneurship and provide valuable advice and feedback. This can include other veterans who have started their own businesses, mentors, and business associations.

4. Seek out resources for veterans: As a veteran, you have access to a wide range of resources and support programs that can help you start and grow your business. The SBA's Office of Veterans Business Development offers training, counseling, and other resources specifically for veteran entrepreneurs. There are also numerous nonprofit organizations and initiatives that provide support and resources for veteran-owned businesses.

5. Don't be afraid to take the leap: Starting a business is a big risk, but it can also be a rewarding one. Don't be afraid to take the leap and pursue your entrepreneurial dreams. With the right preparation and support, you can turn your skills and experience into a successful business venture.

In conclusion, starting a business can be a challenging but rewarding endeavor for veterans. By identifying a niche, developing a solid business plan, building a strong network of support, seeking out resources for veterans, and taking the leap, you can increase your chances of success as a veteran entrepreneur. Remember, you have the skills and experience needed to succeed – all you need is a little preparation and support to turn your dreams into reality.

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Bonus Tip: Don't Be Afraid to Seek Help

Starting a business can be a daunting task, especially for veterans who may be used to working independently. However, seeking help is not a sign of weakness. In fact, seeking advice from experts and mentors can be the key to success. Look for resources such as the Small Business Administration, SCORE, and veteran-specific organizations like the Veterans Business Outreach Center. Networking with other veteran entrepreneurs can also provide valuable support and insights. Remember, asking for help is not a sign of weakness but rather a sign of strength and determination to succeed.

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Beyond the Battlefield: How Veterans Can Turn Their Skills into a Successful Business

As a veteran, you already have a wealth of skills and experiences that can help you build a successful business. One of the most valuable skills that you bring to the table is your ability to think strategically under pressure. During your time in the military, you had to make critical decisions quickly and effectively in high-stress situations. This skill is invaluable in the business world where decision-making is often a critical component of success.

Another skill that veterans possess is strong leadership abilities. In the military, you were responsible for leading teams and making sure that everyone was working towards a common goal. This experience can translate well into the business world where leadership is critical for success.

In addition to these skills, veterans also have a strong work ethic and a sense of discipline that can help them succeed as entrepreneurs. Military training instills a sense of responsibility and accountability that can be invaluable in the business world where every decision can have significant consequences.

So how can veterans turn these skills into a successful business? The first step is to identify your strengths and interests. What are you passionate about? What skills do you possess that can be leveraged in the business world? Once you have identified your strengths, you can start exploring different business opportunities that align with your interests and skill set.

One great resource for veterans looking to start a business is the Small Business Administration (SBA). The SBA offers a range of programs and resources specifically designed to help veterans start and grow successful businesses. This includes access to funding, training and education programs, and networking opportunities.

Another valuable resource for veterans is SCORE, a non-profit organization that provides free business advice and mentoring to entrepreneurs. SCORE has a network of experienced mentors who can provide guidance and support on a range of topics, from business planning to marketing and sales.

In addition to these resources, there are also a number of organizations and programs specifically designed to help veterans transition from military service to entrepreneurship. For example, the Veterans Business Outreach Center (VBOC) provides training and counseling to help veterans start and grow businesses. The VBOC also offers access to funding and networking opportunities.

When starting a business, it’s important to have a solid business plan in place. A business plan outlines your goals and objectives, as well as the strategies and tactics you will use to achieve them. This is essential for securing funding and ensuring that your business is on the right track.

It’s also important to surround yourself with a strong team of advisors and mentors who can provide guidance and support throughout the process. This can include legal and financial advisors, as well as industry experts who can provide insights and advice on your specific business niche.

In conclusion, veterans have a unique set of skills and experiences that make them well-suited for entrepreneurship. With the right guidance and resources, veterans can turn their skills into a successful business and achieve their goals as entrepreneurs. Whether you’re just starting out or looking to grow an existing business, there are a range of programs and resources available to help you succeed.

Partnering with Veteran-Owned Businesses: How to Create a Successful Affiliate Marketing Program

As a supporter of veteran-owned businesses, you likely already know the importance of promoting and supporting these businesses. Veteran entrepreneurs face unique challenges and have unique perspectives that make them valuable members of our business community. One way to support veteran-owned businesses is through affiliate marketing, which can help drive traffic and sales while also building strong relationships between businesses.

To get started with an affiliate marketing program, it's important to choose the right partners. Look for businesses that align with your values and have a product or service that complements your own. It's also important to consider the size and reach of the business, as well as their target audience and marketing strategy.

Once you've chosen your partners, it's time to create a successful affiliate marketing program. This requires clear communication and a strong understanding of each other's goals and expectations. It's important to set clear guidelines for commissions, promotions, and other aspects of the program. It's also important to track results and adjust the program as needed to ensure that it's driving the desired outcomes.

One of the key benefits of affiliate marketing for veteran-owned businesses is that it allows them to tap into new audiences and markets. By partnering with businesses that have a different customer base or a different product offering, veteran-owned businesses can expand their reach and increase their sales. This can be especially valuable for businesses that are just starting out or that have a limited marketing budget.

Another benefit of affiliate marketing is that it allows businesses to build strong relationships with their partners. By working closely together to promote each other's products and services, businesses can develop a sense of trust and camaraderie that can lead to further collaboration and success.

To ensure that the affiliate marketing program is successful, supporters of veteran-owned businesses must first establish a strong relationship with the business owner. This means taking the time to understand their business, their brand, and their target audience. Once this is done, supporters can work with the business owner to create an affiliate marketing plan that aligns with their goals and objectives.

It's also essential to select the right affiliates for the program. This means choosing affiliates who have a similar target audience and can effectively promote the business's products or services. Supporters should also look for affiliates who have a proven track record of success in affiliate marketing.

To maximize the impact of the affiliate marketing program, supporters should provide their affiliates with the necessary tools and resources to promote the business effectively. This includes access to high-quality product images and descriptions, as well as promotional materials such as banners and ads.

Finally, supporters of veteran-owned businesses must continuously monitor and analyze the affiliate marketing program's performance to identify areas for improvement. This includes tracking the performance of individual affiliates, as well as the program as a whole. By doing so, supporters can make data-driven decisions that improve the program's effectiveness and ensure that it continues to drive revenue and growth for the business.

In conclusion, partnering with veteran-owned businesses through affiliate marketing programs can be an effective way to support these businesses while also driving revenue and growth. By taking the time to establish strong relationships with business owners, selecting the right affiliates, providing them with the necessary tools and resources, and monitoring performance, supporters can create successful affiliate marketing programs that benefit both the business and their own organization.

How to celebrate National Invest In Veterans Week? 

Consider the following tips:

1. Promote Veteran-Owned Businesses on Social Media.

2. Buy from Veteran-Owned Businesses.

3. Host a workshop for aspiring veteran entrepreneurs.

4. Nurture Veteran Startups—partner with a veteran-owned business.

5. Host a gathering of Veteran-Owned Businesses.

6. Mentor a veteran entrepreneur.

7. Promote National Invest In Veterans Week via social media.

8. Petition your local legislators to honor veterans during National Invest In Veterans Week.

9. Visit www.investinveteransweek.com to see how you can get involved, learn more about National Invest In Veterans Week's mission, and share your favorite veteran entrepreneur or veteran business on Social Media using the hashtag #National Invest In Veterans Week.

Celebrating National Invest in Veterans Week: Empowering Veteran Entrepreneurs

One of the most frequently asked questions about National Invest In Veterans Week is what awards the organization has won. We are honored to have been recognized for our work with a 2017 BizTech Award from Comcast Business, the Best Social Impact Initiative of 2021 by The Ritz Herald, a Veterans in Business Award from The Hudson Weekly, and an Innovative Media Excellence Award from the Belmont Star. These awards inspire us to continue our work and serve veterans nationwide.

At the heart of National Invest In Veterans Week is the mission to solve a critical problem facing many veterans. As they transition from military service, veterans are often presented with opportunities to work for companies rather than start their own businesses. Our organization supports veteran entrepreneurs through advocacy, impact, and branding to help them become established, successful business owners.

National Invest In Veterans Week is observed each year from March 1st through March 7th, during which we honor aspiring and established veteran business owners and their contributions to the economy. It is essential to recognize the significant impact that veteran business owners have on economic ecosystems nationwide. Small business firms owned by veterans employ 5.03 million people, have an annual payroll of $195 billion and receipts of $1.14 trillion, representing only 9.1 percent of all U.S. businesses. However, younger veterans are owning businesses at lower rates compared to past generations, and veteran entrepreneurship is facing a generational decline.

To empower veteran business owners of all generational demographics, National Invest In Veterans Week inspires the community to support our brave heroes as they start and grow businesses. Our organization helps veteran entrepreneurs build sustainable, successful businesses, contributing to the nation's economy and creating jobs for fellow Americans.

Simply put, National Invest In Veterans Week is a social impact organization dedicated to advocating for veteran entrepreneurs nationwide. Our mission is to empower veteran business owners to become established and successful, contributing to economic ecosystems and creating job opportunities for fellow Americans. As we celebrate National Invest In Veterans Week, let us recognize the invaluable impact that veteran entrepreneurs have on our nation's economy and support their endeavors.

A key challenge that veteran entrepreneurs face is access to markets. Many veterans are not familiar with the intricacies of marketing and sales, and may struggle to find customers for their products or services. This is particularly true in today's highly competitive business environment, where digital marketing and social media have become essential tools for reaching new audiences.

To address this challenge, National Invest In Veterans Week has launched a number of initiatives to help veteran entrepreneurs build their brands and connect with potential customers. This includes social media campaigns, networking events, and mentorship programs with experienced marketers and business leaders. By providing these resources, National Invest In Veterans Week is helping veteran entrepreneurs to build their brands and expand their reach in the marketplace.

Finally, one of the most significant challenges that veteran entrepreneurs face is the stigma surrounding mental health. Many veterans experience post-traumatic stress disorder (PTSD) and other mental health issues as a result of their service, which can make it difficult to navigate the complex world of entrepreneurship. This is compounded by the fact that many veterans are reluctant to seek help for their mental health issues, due to a variety of cultural and societal factors.

To address this challenge, National Invest In Veterans Week has partnered with mental health organizations and advocacy groups to raise awareness about the mental health challenges that veterans face. This includes campaigns to destigmatize mental health issues and provide access to resources and support for veterans and their families. By addressing this critical issue, National Invest In Veterans Week is helping to ensure that veterans have the support they need to succeed in their entrepreneurial ventures.

In conclusion, National Invest In Veterans Week is a critical initiative that is helping to support and empower veteran entrepreneurs nationwide. Through its partnerships, programs, and resources, this organization is helping to address some of the most significant challenges that veteran entrepreneurs face, including access to capital, markets, and mental health support. As we celebrate National Invest In Veterans Week, let us remember the brave men and women who have served our country, and let us continue to support them as they start and grow their businesses.

How to Start Your Own Veteran-Owned Business During National Invest In Veterans Week

As a veteran, starting your own business can be a rewarding and fulfilling experience. However, it can also be daunting to navigate the world of entrepreneurship. Here are some additional ideas and concepts to consider when starting your own veteran-owned business during National Invest In Veterans Week:

Identify your unique value proposition: Your business idea should not only align with your passions and interests, but also fill a gap in the market. Conducting market research can help you determine the demand for your product or service and how to differentiate yourself from competitors.

Develop a marketing plan: Once you have identified your target market and unique value proposition, you need to develop a marketing plan to reach and engage with potential customers. This can include social media advertising, email marketing, and networking at industry events.

Consider franchising: If you're not sure where to start with your business idea, consider franchising. This allows you to start a business with a proven model and support system in place. Many franchises also offer financing options and training programs specifically for veterans.

Explore government contracting opportunities: As a veteran-owned business, you may be eligible for government contracts. This can provide a stable source of income and a way to scale your business. The government offers resources to help veterans navigate the contracting process, such as the Veterans Affairs Office of Small and Disadvantaged Business Utilization.

Invest in yourself: Starting a business requires a lot of hard work, dedication, and knowledge. Consider investing in yourself through continuing education, industry certifications, and mentorship programs. These can provide valuable skills and knowledge to help you succeed as a business owner.

Overall, starting your own veteran-owned business requires careful planning, hard work, and dedication. However, with the right resources and support, it can also be a rewarding and fulfilling experience. National Invest In Veterans Week is the perfect time to explore your entrepreneurial aspirations and take the first steps towards creating your own business.

Bonus Tip 1: Build a Strong Online Presence In today's digital age, having a strong online presence is essential for any business. This includes creating a professional website, optimizing your site for search engines, and creating social media profiles. Make sure to keep your online presence up-to-date and engaging, and consider investing in online advertising to increase your reach.

Bonus Tip 1.5: Identify your unique value proposition: Your business idea should not only align with your passions and interests, but also fill a gap in the market. Conducting market research can help you determine the demand for your product or service and how to differentiate yourself from competitors.

Develop a marketing plan: Once you have identified your target market and unique value proposition, you need to develop a marketing plan to reach and engage with potential customers. This can include social media advertising, email marketing, and networking at industry events.

Bonus Tip 2: Network with Other Veteran-Owned Businesses Networking with other veteran-owned businesses can help you establish valuable connections and learn from others who have gone through the process of starting a business. Attend local events and join industry-specific groups to connect with other entrepreneurs and share insights and best practices.

Bonus Tip 3: Stay Up-to-Date on Industry Trends To stay ahead of the competition, it's important to stay up-to-date on industry trends and emerging technologies. This can include attending trade shows and conferences, reading industry publications, and keeping an eye on competitors. By staying informed, you can identify new opportunities and adapt your business strategy accordingly.

How Legislators Can Support Veterans Through Voice Search Technology and SEO

Voice search technology has rapidly become a popular way for people to search for information on the internet. With the increasing prevalence of smart speakers and virtual assistants, such as Amazon Alexa and Google Assistant, consumers are using voice search more frequently to find products and services online. By optimizing their websites for voice search, veteran-owned businesses can increase their visibility and attract more customers. Legislators can play a crucial role in supporting these businesses by promoting the use of voice search technology and helping them optimize their websites.

Search engine optimization (SEO) is another critical tool for promoting veteran-owned businesses online. By optimizing their websites for search engines, businesses can increase their visibility and attract more customers. Legislators can help veteran-owned businesses by providing resources and education on SEO best practices. This can include hosting workshops or webinars and connecting businesses with SEO experts who can help them improve their online presence.

In addition to promoting voice search and SEO, legislators can also create policies and programs that support veteran-owned businesses. This can include tax incentives or grants for businesses that hire veterans or policies that promote the use of veteran-owned businesses in government procurement. By creating a supportive environment for veteran-owned businesses, legislators can help these businesses thrive and contribute to our economy.

It's essential for legislators to recognize the value of supporting veteran-owned businesses through voice search technology and SEO. By leveraging these digital tools and creating supportive policies, we can help honor our nation's heroes and ensure that their businesses continue to grow and succeed.

Bonus Tip: Building Strong Relationships with Veteran-Owned Businesses

In addition to supporting veteran-owned businesses through voice search technology and SEO, legislators can also build strong relationships with these businesses to further promote their success. By understanding the unique challenges faced by veteran entrepreneurs, legislators can offer targeted support and advocacy. Some ways to do this include connecting veteran-owned businesses with resources and networks, promoting mentorship programs, and advocating for policies that support veteran entrepreneurship. By working closely with veteran-owned businesses, legislators can ensure that these valuable members of our community receive the support they need to thrive.

As we wrap up this column, it's clear that supporting veteran-owned businesses is not only the right thing to do but also the smart thing to do for our economy. By encouraging entrepreneurship and supporting veteran-owned businesses through voice search technology, SEO, and strong relationships, we can help these businesses thrive and create jobs and economic growth in our communities.

It's also worth noting that organizations like Action Zone and initiatives like National Invest in Veterans Week are doing important work to support veteran entrepreneurs. Through their programs and advocacy, they are helping to ensure that veterans have the resources and support they need to succeed as business owners. By partnering with organizations like these, legislators can make a real difference in the lives of veteran entrepreneurs and our economy as a whole.

So let's continue to work together to support veteran-owned businesses and honor the sacrifice and service of our veterans. By doing so, we can create a brighter future for all.

Established Veteran Business Owners: Mastering Digital Marketing Strategies in 2023

When it comes to digital marketing, there's no one-size-fits-all solution. The best approach will depend on your specific business goals and target audience. However, there are some key strategies that are likely to be effective for most veteran-owned businesses.

One essential element of any digital marketing strategy is a strong online presence. This means having a website that is optimized for search engines and user experience, as well as a social media presence that allows you to engage with customers and share valuable content.

Another important aspect of digital marketing is content creation. Whether it's blog posts, videos, or social media updates, creating valuable content is a great way to attract new customers and keep your existing ones engaged. By providing valuable insights and information, you can position your business as a thought leader in your industry and build trust with your audience.

Of course, content creation alone isn't enough. You also need to have a solid plan for promoting that content and reaching your target audience. This might involve using paid advertising, influencer marketing, or other tactics that can help you get your message in front of the right people.

One trend that is likely to continue in 2023 and beyond is the importance of mobile optimization. With more and more consumers using smartphones and tablets to browse the web, having a website and marketing strategy that is optimized for mobile devices is essential. This means ensuring that your website is easy to navigate on smaller screens and that your content is designed with mobile users in mind.

Finally, it's important to track your results and make data-driven decisions when it comes to your digital marketing strategy. This might involve using tools like Google Analytics to monitor your website traffic and user behavior, or investing in customer relationship management (CRM) software to track leads and sales.

By following these key digital marketing strategies, established veteran business owners can position themselves for success in 2023 and beyond. With the right approach, you can stand out online, reach new customers, and build a loyal following for your veteran-owned business.

Bonus Tip: Utilizing Email Marketing to Increase Customer Retention

One digital marketing strategy that can be especially effective for veteran-owned businesses is email marketing. By building an email list of past and potential customers, you can stay in touch with your audience and keep them informed about new products, services, and promotions.

But email marketing isn't just about sending out newsletters and promotional messages. To be effective, you need to focus on providing real value to your subscribers. This might mean sending out exclusive discounts or coupons, sharing helpful tips and insights, or providing behind-the-scenes glimpses of your business.

To maximize the impact of your email marketing campaigns, it's also important to segment your audience and tailor your messages to specific groups. For example, you might send different messages to new subscribers, loyal customers, or those who have abandoned their carts on your website.

National Invest In Veterans Week Wins Multiple Awards in 2021

National Invest In Veterans Week Co-founder Jeff Shuford (far-left) Hosting a Business Summit

A team of military veterans has recently racked up a string of impressive wins for their revolutionary social impact organization. Coined National Invest In Veterans Week, the organization's mission is to empower the public to invest in the veteran population through veteran-owned business sustainment, educational development, and mental health empowerment. Celebrated during the first week of March, National Invest In Veterans Week's vision has made its way to South Carolina's legislatures. Concurrent Resolution 3825 was passed in February to honor veteran business owners during the week-long celebration statewide.

Their recent wins include:

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The Ritz Herald. Best Social Impact Initiative of 2021.

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The Ritz Herald editorial board named National Invest In Veterans Week "Best Social Impact Initiative of 2021" for their growing impact in the veteran entrepreneurial sphere. Led by Iraq War Veteran and nationally syndicated columnist Jeff Shuford, the organization launched multiple innovative digital marketing strategies that aided aspiring and established veteran business owners nationwide. As a Rolling Stone Culture Council member, Shuford devised unique social impact tactics that consisted of hashtag marketing, technological platform development, and engaging media campaign outreach, among other notable strategies. The publication stated, "As the brand continues its expansion nationally, the award-winning organization remains hyper-focused on utilizing innovative marketing techniques to advocate for veteran business owners throughout the country."

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Belmont Star. Innovative Media Excellence Award.

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The National Invest In Veterans Week team refined their mobile application on Google Play and their innovative Progressive Web Application in early 2021. Regarding the scope of the Innovative Media Excellence Award, the Belmont Star wrote, "The Innovative Media Excellence Award does not singularly focus on the development and launch of mobile applications. It also commemorates the hard work, persistence, determination, creativity, social impact, and brilliance in the leadership within the companies that have created the innovation that we find value in today." Although the design and execution of National Invest In Veterans Week's mobile innovations are distinguished, there was one significant aspect of the technology that the Belmont Star noted. "Recognizing that many tech companies are unsuccessful at marketing, National Invest In Veterans Week employs a proven innovative digital marketing approach rooted in social awareness."

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The Hudson Weekly. Veterans in Business Award Winner.

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Social impact was the main focus of this particular award from The Hudson Weekly. The publication wrote, "Veteran-focused organization National Invest In Veterans Week is our choice for the 2021 Veterans in Business Award. Founded in 2019, the organization has positively impacted veteran business owners nationwide with great success. What makes National Invest In Veterans Week unique is its innovative marketing and social impact strategy." The National invest In Veterans Week team won the 2017 BizTech Award under their Tech From Vets brand and brought the same innovative development and marketing to National Invest In Veterans Week. Co-founder and National Football League veteran Drayton Florence was the primary driving force behind both companies' success.

National Invest In Veterans Week Leadership

National Invest In Veterans Week is led by nationally syndicated columnist and Philadelphia native Jeff Shuford. Shuford became a nationally syndicated columnist at age 30, making him one of the youngest nationally syndicated columnists in the country and one of the youngest African-American nationally syndicated columnists of all time. In his current role with the American City Business Journals, Shuford's monthly column appears in more than 43 regional business newspapers. In his previous position with GateHouse Media, Shuford's weekly column appeared in 144 daily newspapers, 684 community publications, and over 569 local-market websites in 38 states, making him one of the country's most syndicated black columnists of all time.

Drayton Florence, serves as co-founder and director of strategic partnerships for National Invest In Veterans Week. Florence attended Tuskegee University and was inducted into Tuskegee University Hall Of Fame in 2014. He registered school-record three returns for touchdowns on interceptions at Tuskegee. As a senior, he was named first-team Division II All-America by the Associated Press and American Coaches Association. Florence is the highest drafted player to enter the National Football League from Tuskegee University. In his illustrious National Football League career, Florence was a member of the Carolina Panthers, Detroit Lions, Jacksonville Jaguars, and the Buffalo Bills. After playing eleven (11) seasons in the National Football League, Florence completed his degree at the University of North Florida with a Master's in Sport Management. Florence has made veteran business development his daily mission and continuously advocates veteran-focused initiatives throughout the country. As a co-founder of National Invest In Veterans Week, Florence runs the day to day operations that have allowed NIVW to expand further.

Originally Appeared Here: https://patch.com/pennsylvania/philadelphia/national-invest-veterans-week-wins-multiple-awards-2021-nodx

Press Release: National Invest In Veterans Week Wins Multiple Awards in 2021

Read the original article here

A team of military veterans has recently racked up a string of impressive wins for their revolutionary social impact organization. Coined National Invest In Veterans Week, the organization's mission is to empower the public to invest in the veteran population through veteran-owned business sustainment, educational development, and mental health empowerment. Celebrated during the first week of March, National Invest In Veterans Week's vision has made its way to South Carolina's legislatures. Concurrent Resolution 3825 was passed in February to honor veteran business owners during the week-long celebration statewide.

Their recent wins include:

The Ritz Herald. Best Social Impact Initiative of 2021.
The Ritz Herald editorial board named National Invest In Veterans Week "Best Social Impact Initiative of 2021" for their growing impact in the veteran entrepreneurial sphere. Led by Iraq War Veteran and nationally syndicated columnist Jeff Shuford, the organization launched multiple innovative digital marketing strategies that aided aspiring and established veteran business owners nationwide. As a Rolling Stone Culture Council member, Shuford devised unique social impact tactics that consisted of hashtag marketing, technological platform development, and engaging media campaign outreach, among other notable strategies. The publication stated, "As the brand continues its expansion nationally, the award-winning organization remains hyper-focused on utilizing innovative marketing techniques to advocate for veteran business owners throughout the country."

Belmont Star. Innovative Media Excellence Award.
The National Invest In Veterans Week team refined their mobile application on Google Play and their innovative Progressive Web Application in early 2021. Regarding the scope of the Innovative Media Excellence Award, the Belmont Star wrote, "The Innovative Media Excellence Award does not singularly focus on the development and launch of mobile applications. It also commemorates the hard work, persistence, determination, creativity, social impact, and brilliance in the leadership within the companies that have created the innovation that we find value in today." Although the design and execution of National Invest In Veterans Week's mobile innovations are distinguished, there was one significant aspect of the technology that the Belmont Star noted. "Recognizing that many tech companies are unsuccessful at marketing, National Invest In Veterans Week employs a proven innovative digital marketing approach rooted in social awareness."

The Hudson Weekly. Veterans in Business Award Winner.
Social impact was the main focus of this particular award from The Hudson Weekly. The publication wrote, "Veteran-focused organization National Invest In Veterans Week is our choice for the 2021 Veterans in Business Award. Founded in 2019, the organization has positively impacted veteran business owners nationwide with great success. What makes National Invest In Veterans Week unique is its innovative marketing and social impact strategy." The National invest In Veterans Week team won the 2017 BizTech Award under their Tech From Vets brand and brought the same innovative development and marketing to National Invest In Veterans Week. Co-founder and National Football League veteran Drayton Florence was the primary driving force behind both companies' success.

National Invest In Veterans Week Leadership

National Invest In Veterans Week is led by nationally syndicated columnist and Philadelphia native Jeff Shuford. Shuford became a nationally syndicated columnist at age 30, making him one of the youngest nationally syndicated columnists in the country and one of the youngest African-American nationally syndicated columnists of all time. In his current role with the American City Business Journals, Shuford's monthly column appears in more than 43 regional business newspapers. In his previous position with GateHouse Media, Shuford's weekly column appeared in 144 daily newspapers, 684 community publications, and over 569 local-market websites in 38 states, making him one of the country's most syndicated black columnists of all time.

Drayton Florence, serves as co-founder and director of strategic partnerships for National Invest In Veterans Week. Florence attended Tuskegee University and was inducted into Tuskegee University Hall Of Fame in 2014. He registered school-record three returns for touchdowns on interceptions at Tuskegee. As a senior, he was named first-team Division II All-America by the Associated Press and American Coaches Association. Florence is the highest drafted player to enter the National Football League from Tuskegee University. In his illustrious National Football League career, Florence was a member of the Carolina Panthers, Detroit Lions, Jacksonville Jaguars, and the Buffalo Bills. After playing eleven (11) seasons in the National Football League, Florence completed his degree at the University of North Florida with a Master's in Sport Management. Florence has made veteran business development his daily mission and continuously advocates veteran-focused initiatives throughout the country. As a co-founder of National Invest In Veterans Week, Florence runs the day to day operations that have allowed NIVW to expand further.

Why You Should Run Your Veteran Owned Business Like a Tech Startup

In today’s technological world, it’s apparent that Tech Startup’s are doing something right. They are getting all of the press, developing digital products that drive future innovation and their businesses are utilizing technology properly. Although we have so much innovation around us, we often find that most business owners are slow to adapt to the changing technological times.

The majority of small business owners is under impression that the word of mouth is the only use of effective marketing they need. No need to utilize social media or any digital marketing platforms to increase revenue, simply have great service and product and people will come back. This is not the case in today’s competitive marketplace. In a crowded marketplace, it’s hard for small businesses to separate themselves from the noise. A small business usually will try to rely on TV or Radio advertising and find that the return on investment is very poor. If only the business owner used social media properly they could understand that traditional marketing is almost obsolete. Not only is social media free it’s the most use technological service in the world. Facebook allows businesses to target specific demographics of people with targeted marketing and advertising. Your business page analytics allow you to track when people in your area are most online and where they live and work.TV can’t guarantee that the market you are targeting will be in front of the TV when your commercial plays. Businesses must look at alternative solutions to reach their target market. In a recent interview with the Jacksonville Business Journal, I reiterated that the goal for business owners should be to reach as many people as possible. Customers are not loyal to brands in today’s changing technological society. Online shopping has closed many big name department stores we would never have imagined would be out of business. Business owners need to understand that they can also be crippled by not having a technological advantage on their competition. My business Tech From Vets decided instead of simply selling our award-winning services we would help business owners understand the reason why technology is important and how they can keep up with the mobile landscape.

Many business owners can’t understand the importance of mobile applications and they are afraid technology draws a wedge between their business and their customers. I agree to some degree however when technology is used effectively it can bring customers closer to a business. With mobile applications, when a business has an event they can send a push notification so the customer knows immediately. Businesses can integrate their Facebook and Twitter pages into their app so their customers can stay up to date and engage with the business. The business can feature a calendar of events and specials in the app so that customers can stay informed. There are many more features a business can utilize to engage with their customers and keep them coming back.

Business owners can’t neglect the future and if they do their business will suffer. Our goal at Tech From Vets was to empower and educate business owners to make wise technological decisions to keep and reach new customers.

Become a More Impactful Veteran Business Owner by Learning Sales Acceleration Strategies

Center: Drayton Florence Co-founder of National Invest In Veterans Week

If you are a veteran small business owner needing to increase revenues for your company this year significantly, it is imperative you strategically approach growth. If you're going to accelerate your company's profits this year, integrate the following five simple steps into your sales plan-of-action.

Assess Team Strengths

The first task you must complete is to assess the individual sales strengths of your current team members. Understand which team members excel at customer interactions and which ones are superior product specialists. Develop detailed reviews of your employees to understand better your staff members' overall sales strengths (and weaknesses). Don't forget to review your management team's sales strengths as your employees likely look to management to lead by example. 

Review Performance Environment 

Once you have assessed the sales strengths of your team, review their past performance. Discover who was on your payroll during exceptionally good sales years and who were the culprits when sales declined. When you review your team's past performance, you get a clearer idea of which attributes lead your team to sales victories and which ones caused morale to decline. By assessing team strengths and reviewing past performance, you get a better overview of where your small business team currently stands in terms of its ability to increase growth rates.

Analyze Competitors

The next simple step in developing a sales acceleration strategy for your small business is to analyze your competitors. Are there local competitors nipping at your brick-and-mortar sales? Are e-commerce behemoths like Amazon, Walmart, and Alibaba annihilating your online sales? The more energy you put into learning your competitors and the tactics they are using to acquire customers, the better prepared you will be to use those same strategies to grow your small business. 

Create Buyer Personas 

Creating buyer personas is essential if you want to increase your small business' sales rate this year. You might assume you know your customers well enough that there is no need to document personas for your customers. Nothing could be further from the truth. Creating buyer personas for your small business isn't just about getting to know your customers better. Creating small business buyer personas helps you identify your ideal customers and discover opportunities to connect with potential brand loyalists for your small business. 

Review Marketing Initiatives

The final step in creating a sales acceleration strategy for your small business is to review your marketing initiatives to date. Which tactics are you using to grow your company, and which tactics have proven to offer a worthwhile return-on-investment? Combine the data you get from analyzing current and past marketing initiatives with the data you accumulate from analyzing your competitors' growth tactics. 

Keep these strategies in mind to increase the impact of your veteran owned business.