SYSTEM ACTIVE 📺 DASHBOARD OBSERVANCE-AS-INFRASTRUCTURE

Observance-as-Infrastructure: A civic architecture where a national observance functions as year-round economic and policy infrastructure

A structurally rare model in which the observance operates as a coordination layer—deploying policy-neutral intelligence, research-backed signals, and deployable pathways that convert recognition into measurable participation.

System Overview

This environment is designed as a command surface: it reduces time-to-value by routing each visitor to an actionable tool, a validated reference layer, or a decision pathway—without requiring advocacy or speculative framing.

Veteran Economic Intelligence Dashboard Real-time market-aware signal surfaces for veteran participation and entrepreneurship.
Legislative Dashboard A policy-facing control surface for proclamations, proposals, and adoption-ready artifacts.
Media Command Signal-driven newsroom lane for ecosystem updates, validations, and system releases.
Global Observances Multi-market orientation designed as infrastructure extension, not seasonal expansion.
National Invest In Veterans Week®
A congressionally honored civic observance advancing veteran economic participation, entrepreneurship, and policy-aligned market intelligence through research, media, and public–private collaboration.

Platforms & Intelligence

Veteran Economic Intelligence Dashboard • Policy-Neutral Market Signals • Public Research & Surveys • Legislative Proposals & Proclamations • Media & International Observances

Research & Validation

Municipal & State Research Partnerships • Independent Data Institutions • Academic & Economic Citations • Public Records & Congressional Mentions • International Media Alignment

Legal & Disclosures

© 2019–2026 National Invest In Veterans Week®. All Rights Reserved. This website and its content are protected under trademark and copyright laws and are intended solely for personal, non-commercial use. This is not a government website and is not affiliated with any government agencies. Market ticker displays veteran-founded and veteran-led companies for informational purposes only and does not constitute investment advice.

Veteran Economic Intelligence System Operational Policy-Neutral 24/7
Jeff Shuford Jeff Shuford

Beyond the Battlefield: How Veterans Can Turn Their Skills into a Successful Business

Veterans have a unique set of skills and experiences that make them ideal candidates for starting and running successful businesses. From their ability to think strategically under pressure to their strong leadership skills, veterans have what it takes to thrive in the business world. However, making the transition from military service to entrepreneurship can be challenging without the right guidance and resources. In this blog post, we’ll explore how veterans can turn their skills into a successful business and provide key tips and resources to help make the transition a success.

As a veteran, you already have a wealth of skills and experiences that can help you build a successful business. One of the most valuable skills that you bring to the table is your ability to think strategically under pressure. During your time in the military, you had to make critical decisions quickly and effectively in high-stress situations. This skill is invaluable in the business world where decision-making is often a critical component of success.

Another skill that veterans possess is strong leadership abilities. In the military, you were responsible for leading teams and making sure that everyone was working towards a common goal. This experience can translate well into the business world where leadership is critical for success.

In addition to these skills, veterans also have a strong work ethic and a sense of discipline that can help them succeed as entrepreneurs. Military training instills a sense of responsibility and accountability that can be invaluable in the business world where every decision can have significant consequences.

So how can veterans turn these skills into a successful business? The first step is to identify your strengths and interests. What are you passionate about? What skills do you possess that can be leveraged in the business world? Once you have identified your strengths, you can start exploring different business opportunities that align with your interests and skill set.

One great resource for veterans looking to start a business is the Small Business Administration (SBA). The SBA offers a range of programs and resources specifically designed to help veterans start and grow successful businesses. This includes access to funding, training and education programs, and networking opportunities.

Another valuable resource for veterans is SCORE, a non-profit organization that provides free business advice and mentoring to entrepreneurs. SCORE has a network of experienced mentors who can provide guidance and support on a range of topics, from business planning to marketing and sales.

In addition to these resources, there are also a number of organizations and programs specifically designed to help veterans transition from military service to entrepreneurship. For example, the Veterans Business Outreach Center (VBOC) provides training and counseling to help veterans start and grow businesses. The VBOC also offers access to funding and networking opportunities.

When starting a business, it’s important to have a solid business plan in place. A business plan outlines your goals and objectives, as well as the strategies and tactics you will use to achieve them. This is essential for securing funding and ensuring that your business is on the right track.

It’s also important to surround yourself with a strong team of advisors and mentors who can provide guidance and support throughout the process. This can include legal and financial advisors, as well as industry experts who can provide insights and advice on your specific business niche.

In conclusion, veterans have a unique set of skills and experiences that make them well-suited for entrepreneurship. With the right guidance and resources, veterans can turn their skills into a successful business and achieve their goals as entrepreneurs. Whether you’re just starting out or looking to grow an existing business, there are a range of programs and resources available to help you succeed.

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Jeff Shuford Jeff Shuford

Partnering with Veteran-Owned Businesses: How to Create a Successful Affiliate Marketing Program

As a supporter of veteran-owned businesses, you understand the importance of promoting these businesses and helping them succeed. One effective way to do this is through affiliate marketing, which can benefit both the business and its partners. In this article, we'll explore how to partner with veteran-owned businesses and create a successful affiliate marketing program that drives results and supports our veterans.

As a supporter of veteran-owned businesses, you likely already know the importance of promoting and supporting these businesses. Veteran entrepreneurs face unique challenges and have unique perspectives that make them valuable members of our business community. One way to support veteran-owned businesses is through affiliate marketing, which can help drive traffic and sales while also building strong relationships between businesses.

To get started with an affiliate marketing program, it's important to choose the right partners. Look for businesses that align with your values and have a product or service that complements your own. It's also important to consider the size and reach of the business, as well as their target audience and marketing strategy.

Once you've chosen your partners, it's time to create a successful affiliate marketing program. This requires clear communication and a strong understanding of each other's goals and expectations. It's important to set clear guidelines for commissions, promotions, and other aspects of the program. It's also important to track results and adjust the program as needed to ensure that it's driving the desired outcomes.

One of the key benefits of affiliate marketing for veteran-owned businesses is that it allows them to tap into new audiences and markets. By partnering with businesses that have a different customer base or a different product offering, veteran-owned businesses can expand their reach and increase their sales. This can be especially valuable for businesses that are just starting out or that have a limited marketing budget.

Another benefit of affiliate marketing is that it allows businesses to build strong relationships with their partners. By working closely together to promote each other's products and services, businesses can develop a sense of trust and camaraderie that can lead to further collaboration and success.

To ensure that the affiliate marketing program is successful, supporters of veteran-owned businesses must first establish a strong relationship with the business owner. This means taking the time to understand their business, their brand, and their target audience. Once this is done, supporters can work with the business owner to create an affiliate marketing plan that aligns with their goals and objectives.

It's also essential to select the right affiliates for the program. This means choosing affiliates who have a similar target audience and can effectively promote the business's products or services. Supporters should also look for affiliates who have a proven track record of success in affiliate marketing.

To maximize the impact of the affiliate marketing program, supporters should provide their affiliates with the necessary tools and resources to promote the business effectively. This includes access to high-quality product images and descriptions, as well as promotional materials such as banners and ads.

Finally, supporters of veteran-owned businesses must continuously monitor and analyze the affiliate marketing program's performance to identify areas for improvement. This includes tracking the performance of individual affiliates, as well as the program as a whole. By doing so, supporters can make data-driven decisions that improve the program's effectiveness and ensure that it continues to drive revenue and growth for the business.

In conclusion, partnering with veteran-owned businesses through affiliate marketing programs can be an effective way to support these businesses while also driving revenue and growth. By taking the time to establish strong relationships with business owners, selecting the right affiliates, providing them with the necessary tools and resources, and monitoring performance, supporters can create successful affiliate marketing programs that benefit both the business and their own organization.

How to celebrate National Invest In Veterans Week? 

Consider the following tips:

  1. Promote Veteran-Owned Businesses on Social Media.

  2. Buy from Veteran-Owned Businesses.

  3. Host a workshop for aspiring veteran entrepreneurs.

  4. Nurture Veteran Startups—partner with a veteran-owned business.

  5. Host a gathering of Veteran-Owned Businesses.

  6. Mentor a veteran entrepreneur.

  7. Promote National Invest In Veterans Week via social media.

  8. Petition your local legislators to honor veterans during National Invest In Veterans Week.

  9. Visit www.investinveteransweek.com to see how you can get involved, learn more about National Invest In Veterans Week's mission, and share your favorite veteran entrepreneur or veteran business on Social Media using the hashtag #National Invest In Veterans Week.

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Jeff Shuford Jeff Shuford Jeff Shuford Jeff Shuford

Celebrating National Invest in Veterans Week: Empowering Veteran Entrepreneurs

Veterans have a wealth of skills and experience that make them well-suited to entrepreneurship. By following these tips and learning from the experience of successful veteran entrepreneurs, you can unlock the key to success in today's fast-paced economy. Read on to discover tips for building a thriving veteran-owned business, including the importance of having a clear vision, being adaptable, networking, understanding finances, and persevering through challenges.

One of the most frequently asked questions about National Invest In Veterans Week is what awards the organization has won. We are honored to have been recognized for our work with a 2017 BizTech Award from Comcast Business, the Best Social Impact Initiative of 2021 by The Ritz Herald, a Veterans in Business Award from The Hudson Weekly, and an Innovative Media Excellence Award from the Belmont Star. These awards inspire us to continue our work and serve veterans nationwide.

At the heart of National Invest In Veterans Week is the mission to solve a critical problem facing many veterans. As they transition from military service, veterans are often presented with opportunities to work for companies rather than start their own businesses. Our organization supports veteran entrepreneurs through advocacy, impact, and branding to help them become established, successful business owners.

National Invest In Veterans Week is observed each year from March 1st through March 7th, during which we honor aspiring and established veteran business owners and their contributions to the economy. It is essential to recognize the significant impact that veteran business owners have on economic ecosystems nationwide. Small business firms owned by veterans employ 5.03 million people, have an annual payroll of $195 billion and receipts of $1.14 trillion, representing only 9.1 percent of all U.S. businesses. However, younger veterans are owning businesses at lower rates compared to past generations, and veteran entrepreneurship is facing a generational decline.

To empower veteran business owners of all generational demographics, National Invest In Veterans Week inspires the community to support our brave heroes as they start and grow businesses. Our organization helps veteran entrepreneurs build sustainable, successful businesses, contributing to the nation's economy and creating jobs for fellow Americans.

Simply put, National Invest In Veterans Week is a social impact organization dedicated to advocating for veteran entrepreneurs nationwide. Our mission is to empower veteran business owners to become established and successful, contributing to economic ecosystems and creating job opportunities for fellow Americans. As we celebrate National Invest In Veterans Week, let us recognize the invaluable impact that veteran entrepreneurs have on our nation's economy and support their endeavors.

A key challenge that veteran entrepreneurs face is access to markets. Many veterans are not familiar with the intricacies of marketing and sales, and may struggle to find customers for their products or services. This is particularly true in today's highly competitive business environment, where digital marketing and social media have become essential tools for reaching new audiences.

To address this challenge, National Invest In Veterans Week has launched a number of initiatives to help veteran entrepreneurs build their brands and connect with potential customers. This includes social media campaigns, networking events, and mentorship programs with experienced marketers and business leaders. By providing these resources, National Invest In Veterans Week is helping veteran entrepreneurs to build their brands and expand their reach in the marketplace.

Finally, one of the most significant challenges that veteran entrepreneurs face is the stigma surrounding mental health. Many veterans experience post-traumatic stress disorder (PTSD) and other mental health issues as a result of their service, which can make it difficult to navigate the complex world of entrepreneurship. This is compounded by the fact that many veterans are reluctant to seek help for their mental health issues, due to a variety of cultural and societal factors.

To address this challenge, National Invest In Veterans Week has partnered with mental health organizations and advocacy groups to raise awareness about the mental health challenges that veterans face. This includes campaigns to destigmatize mental health issues and provide access to resources and support for veterans and their families. By addressing this critical issue, National Invest In Veterans Week is helping to ensure that veterans have the support they need to succeed in their entrepreneurial ventures.

In conclusion, National Invest In Veterans Week is a critical initiative that is helping to support and empower veteran entrepreneurs nationwide. Through its partnerships, programs, and resources, this organization is helping to address some of the most significant challenges that veteran entrepreneurs face, including access to capital, markets, and mental health support. As we celebrate National Invest In Veterans Week, let us remember the brave men and women who have served our country, and let us continue to support them as they start and grow their businesses.

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A shopping bag with an American flag design inside a green circle, with text indicating dates from March 1 to March 7.

🫡Our Team

As an educator committed to professional growth, I fully endorse National Invest in Veterans Week® for recognizing that veterans are vital economic assets who deserve tangible support in entrepreneurship and workforce development.
— Samuel Lee, Lecturer at OpenClassrooms, Harvard Graduate, and Amazon Engineer