Veteran Economic Intelligence Tools
Analyze publicly reported veteran business activity using curated market data, employment statistics, and illustrative economic models.
What industries show the strongest veteran entrepreneurship patterns?
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Utilities shows the highest share of veteran-owned firms (veteran ownership representation is highest in this sector).
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Professional, Scientific, and Technical Services has the most veteran-owned employer businesses.
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The SBA infographic highlights elevated veteran ownership shares in Finance & Insurance, Management of Companies and Enterprises, Manufacturing, Agriculture, and Mining/Oil & Gas relative to the all-sector baseline.
Veteran Business Ownership by the Numbers
Veteran vs. Civilian Business Ownership Share (U.S.)
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Estimates are derived from publicly reported federal cost data, SBA veteran business averages, and conservative revenue assumptions. Estimates use conservative federal cost assumptions for recruitment, training, and benefits, combined with illustrative averages of veteran-owned business revenue over a 10-year horizon. Figures are intended for comparative policy analysis and do not predict individual outcomes. The tools presented here are exploratory and illustrative, relying on publicly available disclosures and evolving classification methods rather than definitive or comprehensive market coverage.
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Results are scenario-based estimates sensitive to assumptions (cost inputs, time horizon, output proxies). The tool does not account for inflation, discount rates, sector variance, survivorship, taxes, or macroeconomic shocks unless explicitly stated.
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This scenario models a representative veteran entrepreneur and is not predictive. This calculator is a simplified, illustrative model intended for policy and educational discussion. It does not predict individual outcomes or business performance and should not be used for financial planning.
National Invest in Veterans Week: What Leaders Are Saying
➢ "National Invest in Veterans Week is a perfect time to demonstrate your appreciation for your local veteran-owned businesses. " ━ Armed Forces Benefit Association (AFBA)
➢ "National Invest in Veterans Week is a perfect time to demonstrate your appreciation for your local veteran-owned businesses. " ━ Armed Forces Benefit Association (AFBA)
➢ "As the U.S. observes National Invest in Veterans Week, findings suggest veterans are struggling to overcome financial challenges. Even more troubling, a majority of wounded veterans report barely making ends meet in today's economy—highlighting the disproportionate financial strain faced by disabled veterans compared to civilians." ━ Fox Business
➢ "As the U.S. observes National Invest in Veterans Week, findings suggest veterans are struggling to overcome financial challenges. Even more troubling, a majority of wounded veterans report barely making ends meet in today's economy—highlighting the disproportionate financial strain faced by disabled veterans compared to civilians." ━ Fox Business
➢ "Last week was National Invest in Veterans Week... established in 2019 to honor veterans' service and boost investment in their small businesses. Though not yet recognized in every state, it's certainly more meaningful and worthwhile than many of the quirky holidays we celebrate." ━ Neighborhood Forward
➢ "Last week was National Invest in Veterans Week... established in 2019 to honor veterans' service and boost investment in their small businesses. Though not yet recognized in every state, it's certainly more meaningful and worthwhile than many of the quirky holidays we celebrate." ━ Neighborhood Forward
QUICK LINKS
Veteran Business Trends
Veteran vs. Civilian New Business Starts U.S. (2019–2024)
Research
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Our 2017 survey revealed that 37% of respondents said that lack of access to capital was the biggest challenge facing their businesses, while 27% said that lack of knowledge or experience was their biggest challenge. Respondents expressed a desire for more opportunities to network and connect with other veteran entrepreneurs.
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Our 2017 survey found that 81% of respondents either strongly agreed or agreed that they needed more support for their business ventures. Additionally, 67% of respondents either strongly agreed or agreed that they need more funding for their businesses. Respondents also noted a desire for more information on where and how to get funding, as well as more emphasis on start-up costs.
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Our 2018 survey found that 70% of respondents indicated that they were planning to start a business within the next two years, while 68% of respondents indicated that they had not yet started their business. Additionally, 47% of respondents said that they had already applied for funding for their business, indicating a need for increased access to capital for veteran entrepreneurs.
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Legislative opportunities can provide vital support to veteran entrepreneurs, as highlighted by survey data. In a survey conducted by National Invest In Veterans Week in partnership with the City of Jacksonville, Florida, 81% of respondents said they need more support for their business ventures, while 67% indicated a need for more funding for their businesses. Lack of access to capital was cited as the biggest challenge by 37% of respondents, while 27% said that lack of knowledge or experience was their biggest challenge.
Veteran Employer + Nonemployer Business Counts (U.S., 2022)
Just For You
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Written By Chynelle Washington
Humans at the Helm: How AI Is Being Used to Find America’s Next Veterans
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Long-time Public Address (PA) Announcer for the Anaheim Ducks NHL Team
“In the arena, we cheer for heroes.
In the economy, we invest in them.”
— Phil Hulett -
Phil Hulett Elevates National Invest In Veterans Week®
“Don’t Just Cheer for Veterans—Invest in Them”: Phil Hulett Elevates National Invest In Veterans Week®
Invest In Veterans: Heroes in Business
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![An elderly man with glasses and a mustache working on a machine in a workshop with wooden walls, wearing a plaid shirt and focused on his task.]()
Military Made
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Military Made, founded by veterans, showcases a unique selection of handcrafted products created by military members and their families. Each item reflects the dedication, skill, and resilience of those who have served. From durable gear to artisan-made goods, Military Made connects consumers with products that support military communities and honor service through craftsmanship.
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![A woman performs a plank exercise in a gym, extending her right arm upwards. She is wearing athletic clothing and has tattoos on her arms. There is a kettlebell and some drink cartons and a tube on the floor nearby. The gym has various fitness equipment in the background.]()
Born Primitive
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Born Primitive, created by a veteran to offer high-performance athletic gear, embodies a spirit of resilience and patriotism. Known for their durable, American-made workout apparel, Born Primitive has become a favorite among athletes and fitness enthusiasts. Designed for toughness and versatility, each piece reflects the brand’s commitment to empowering wearers with gear that honors those who serve. Born Primitive combines quality, comfort, and a proud connection to its military roots.
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![Person adding motor oil to a car engine with a container of Mobil 1 synthetic motor oil.]()
Christian Brothers Automotive
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Owned by veteran Joshua Standridge, Christian Brothers Automotive in Lexington provides a full range of automotive services, from oil changes to engine replacements, with a commitment to quality and community. Standridge, a graduate of The Citadel and active member of the South Carolina Army National Guard, brings his dedication to service into his business.
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![A smiling woman with dark hair wearing traditional attire and a headpiece decorated with gold coins, beads, and colorful accents, standing outdoors with a blurred background.]()
Combat Flip Flops
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Inspired by their experiences in Afghanistan, Army Rangers Matthew Griffin and Donald Lee saw how economic hardship and conflict reinforced each other, fueling cycles of violence. Determined to make a difference, they founded Combat Flip Flops in 2012 to bring economic empowerment to conflict-affected areas. The company gained national attention on Shark Tank, where Griffin and Lee’s mission of "business over bullets" resonated with investors.
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![Veteran Business Owner Supporting NIVW]()
Capitol Tours
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Capitol Tours, founded by South Carolina Air National Guard veteran Buddy Young, has proudly served the community for nearly 40 years, providing reliable charter bus services for schools, businesses, and local groups. Young, who flew F-16s and served in Operation Desert Storm, transitioned his dedication to service into a family-run business that prioritizes quality and community impact.
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![A bartender working behind the counter of a coffee shop or cafe, with a coffee machine, display case with pastries, and jars of ingredients visible.]()
1889 Coffee House
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Founded by veteran Brett Wiensch, 1889 Coffee House in Helena is more than just a coffee shop—it's a community hub with a mission. Inspired to create a gathering place after his military service, Wiensch established 1889 Coffee House to serve quality coffee and real food with a Montana spirit. Opened on Veterans Day, this veteran-owned business honors servicemembers through discounts and free coffee, while providing a welcoming space where local residents can connect, conduct business, and support a family-run operation built on resilience and pride.
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![Person holding two containers filled with basil and lettuce plants on a farm or garden.]()
True Made Foods
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Founded by Navy veteran and father of four Abe Kamarck, True Made Foods creates condiments without added sugar or artificial sweeteners. Shocked to find that ketchup has more sugar than ice cream, Kamarck set out to make healthier, flavor-packed alternatives by using real fruits and vegetables for sweetness. Partnering with legendary pitmaster Ed Mitchell, the True Made Foods team includes friends and family who are dedicated to delivering great taste—they even test products with kids for approval.
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![Veteran Business Owner Supporting NIVW]()
Todd Realty Partners
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Founded by Army National Guard helicopter pilot Todd Lyle, Todd Realty Partners exemplifies the spirit of National Invest In Veterans Week. Lyle, a Lexington native, combines his military discipline, engineering expertise, and law background to offer top-tier real estate services in the Midlands.
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![A man with short hair and tattoos on his arm stands with arms crossed, wearing a white Burberry polo shirt, indoors near large windows.]()
JDog Brands
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JDog Brands, led by veterans, provides eco-friendly junk removal and carpet cleaning services with a commitment to military values. Founded by veterans and military families, JDog stands out for its focus on respect, integrity, and trust. With each service, JDog brings meticulous attention to detail, ensuring a green approach by recycling or donating unwanted items whenever possible. This veteran-owned brand is dedicated to serving both communities and the environment with honor.
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![Veteran Business Owner Supporting NIVW]()
Budget Blinds
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National Invest In Veterans Week, established in 2019, honors veteran business owners like Chris Petty of Budget Blinds and Chapin Petty. A former Army artillery officer, he brings his military dedication to running the largest independent custom window retailer in North America.
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![A person’s hand holding a key and unlocking a combination lock on a vintage metal locker.]()
Irmo Lock Company
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Founded over 30 years ago by Skey Caskey, Irmo Lock Company is now co-owned by Navy veteran Guy Caskey, who proudly returned to the family business after serving 10 years. With a foundation of community support, the company provides a range of security solutions, from access control to security cameras, evolving with technology to meet modern needs.
Economic Impact: By the Numbers
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Average Revenue per Business 💵
Calculation
Total Revenue: $922.2 billion
Number of Businesses: 304,823
Average Revenue per Business: $3.03 million
Formula: Total Revenue ÷ Number of Businesses
📊 Result
Each veteran-owned business generates an average of approximately $3.03 million in revenue annually.💡Insight
This figure highlights the impressive revenue capacity of veteran-owned businesses across the country, underscoring their economic impact and resilience. -
Average Revenue per Business 💵
📐 Calculation
Total Revenue: $922.2 billion
Number of Businesses: 304,823
Average Revenue per Business:$3.03 million
Formula: Total Revenue ÷ Number of Businesses
📊 Result
Each veteran-owned business generates an average of approximately $3.03 million in revenue annually.💡 Insight
This figure highlights the impressive revenue capacity of veteran-owned businesses across the country, showcasing their economic impact and contribution. -
Average Employees per Business 👥
📐 Calculation
Total Employees: 3.3 million
Number of Businesses: 304,823
Average Employees per Business: 11 employees
Formula: Total Employees ÷ Number of Businesses
📊 Result
Each veteran-owned business employs an average of about 11 people.
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Veteran-Owned Business Averages
💵 Average Revenue per Business
$3.03 million
👥 Average Employees per Business
11 employees
📊 Average Payroll per Business
$590,195
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Source: U.S. Census Bureau. (2023, March 16). Annual Business Survey provides data on employer business characteristics. Census.gov. https://www.census.gov/newsroom/press-releases/2023/annual-business-survey-employer-business-characteristics.html
Quick Links
Veteran-Owned Business Economic Output (Receipts)
Small business firms owned by veterans employed 5.03 million people and had an annual payroll of $195 billion.
Detailed Market Performance
Policy Recommendations for Veteran Business Growth
Policy Implications
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Purpose: Translate military skills into recognized civilian certifications, supporting career growth or entrepreneurial ventures in technical fields.
Benefits: Enhances veterans’ qualifications for competitive industries, creating new career pathways and opportunities for veteran-owned businesses.
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Purpose: Offer tax incentives to veteran-owned businesses to encourage entrepreneurship, ease financial burdens, and stimulate growth in veteran-led enterprises.
Benefits: Reduces startup costs, enhances profitability, and enables veteran-owned businesses to reinvest in expansion and job creation, boosting local economies and supporting veterans in building lasting businesses.
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Purpose: Provide fast-track training for veterans to transition into high-demand careers, with immediate placement in essential industries.
Benefits: Supports veterans in building stable, fulfilling careers, and strengthens the workforce with dedicated, skilled professionals.
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Purpose: Fund veteran-owned green businesses focused on environmental sustainability and innovative, eco-friendly solutions.
Benefits: Positions veterans as leaders in the green economy, contributing to sustainable growth and fostering economic self-reliance through entrepreneurship.
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Purpose: Support veterans in launching businesses that address community needs, from affordable housing to health and education services.
Benefits: Empowers veterans to lead meaningful social enterprises, bringing positive change to their communities while building sustainable businesses.
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Purpose: Connect veterans to flexible gig jobs suited to their skills, offering pathways to entrepreneurship and self-employment.
Benefits: Empowers veterans to choose work that fits their lifestyle and career goals, encouraging financial independence and adaptability in today’s economy.
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Purpose: Place veteran entrepreneurs within corporate incubators to access mentorship, networks, and essential business resources.
Benefits: Provides veteran business owners with the guidance and connections to grow successful enterprises, while enriching the business landscape with diverse, skilled leadership.