SYSTEM ACTIVE 📺 DASHBOARD OBSERVANCE-AS-INFRASTRUCTURE

Observance-as-Infrastructure: A civic architecture where a national observance functions as year-round economic and policy infrastructure

A structurally rare model in which the observance operates as a coordination layer—deploying policy-neutral intelligence, research-backed signals, and deployable pathways that convert recognition into measurable participation.

System Overview

This environment is designed as a command surface: it reduces time-to-value by routing each visitor to an actionable tool, a validated reference layer, or a decision pathway—without requiring advocacy or speculative framing.

Veteran Economic Intelligence Dashboard Real-time market-aware signal surfaces for veteran participation and entrepreneurship.
Legislative Dashboard A policy-facing control surface for proclamations, proposals, and adoption-ready artifacts.
Media Command Signal-driven newsroom lane for ecosystem updates, validations, and system releases.
Global Observances Multi-market orientation designed as infrastructure extension, not seasonal expansion.
National Invest In Veterans Week®
A congressionally honored civic observance advancing veteran economic participation, entrepreneurship, and policy-aligned market intelligence through research, media, and public–private collaboration.

Platforms & Intelligence

Veteran Economic Intelligence Dashboard • Policy-Neutral Market Signals • Public Research & Surveys • Legislative Proposals & Proclamations • Media & International Observances

Research & Validation

Municipal & State Research Partnerships • Independent Data Institutions • Academic & Economic Citations • Public Records & Congressional Mentions • International Media Alignment

Legal & Disclosures

© 2019–2026 National Invest In Veterans Week®. All Rights Reserved. This website and its content are protected under trademark and copyright laws and are intended solely for personal, non-commercial use. This is not a government website and is not affiliated with any government agencies. Market ticker displays veteran-founded and veteran-led companies for informational purposes only and does not constitute investment advice.

Veteran Economic Intelligence System Operational Policy-Neutral 24/7
Jeff Shuford Jeff Shuford

From Service to Startup: How Veterans are Driving Entrepreneurship and Economic Growth

Veterans have long been recognized for their service to our country. But did you know that they are also driving entrepreneurship and economic growth? Through their unique skills and experiences, veterans are launching startups, creating jobs, and contributing to the overall strength of the American economy. In this blog post, we'll explore the ways in which veterans are making their mark in the business world and the resources available to support them.

One of the key reasons why veterans make great entrepreneurs is their ability to handle high-pressure situations. After years of service in the military, veterans have developed the skills and mindset necessary to navigate the uncertainties of entrepreneurship. They are also adept at problem-solving, risk management, and teamwork, all of which are essential to running a successful business.

Another factor that contributes to the success of veteran entrepreneurs is their access to resources and support. Organizations like the Veterans Business Outreach Center (VBOC) and the Small Business Administration (SBA) provide free counseling, training, and resources to help veterans start and grow their businesses. The VBOC offers one-on-one counseling, access to capital, and assistance with procurement opportunities, while the SBA provides loan guarantees, mentorship, and other resources.

In addition to these resources, there are also numerous initiatives that specifically support veteran-owned businesses. For example, the Veteran Entrepreneurship Program (VEP) is an online resource that provides information on a wide range of topics, including business planning, financing, and marketing. The VEP also features a directory of veteran-owned businesses, making it easy for consumers to find and support these businesses.

One of the most successful examples of veteran entrepreneurship is the story of R. Lee Ermey, the actor best known for his role as Gunnery Sergeant Hartman in the movie Full Metal Jacket. After retiring from the Marine Corps, Ermey started a business selling military gear and memorabilia. The business grew into a multimillion-dollar enterprise, and Ermey became a successful entrepreneur.

Another example is the story of Rob Dyer, a Marine veteran who founded Skate for Change, a nonprofit organization that empowers skateboarders to give back to their communities. Dyer's organization has helped hundreds of homeless individuals across the country and has inspired a movement of skateboarders who are committed to making a positive impact in their communities.

The success of veteran entrepreneurs is not only a reflection of their unique skills and experiences but also their commitment to giving back to their communities. Many veteran-owned businesses are dedicated to hiring other veterans and supporting organizations that serve veterans and their families.

In conclusion, veterans are making a significant impact on the business world and the economy through their entrepreneurship and leadership. With the support of organizations, initiatives, and consumers, veteran entrepreneurs are building successful businesses, creating jobs, and contributing to the overall strength of the American economy. By supporting veteran-owned businesses, we not only honor the service and sacrifice of our veterans but also contribute to the growth and development of our communities.

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Jeff Shuford Jeff Shuford

Band of Brothers and Sisters: How Veterans Are Starting and Growing Businesses Together

The veteran community has a deep sense of camaraderie and support for one another. This bond doesn't fade away once their service is complete; instead, it continues to thrive as they transition into civilian life. One way veterans are supporting each other is by starting and growing businesses together. Through their collective experience and skillsets, they are creating successful enterprises and contributing to the economy in meaningful ways. In this article, we'll explore how veterans are banding together to build successful businesses and the impact they are making in the entrepreneurial world.

Veterans have a unique set of skills and experiences that make them well-suited for entrepreneurship. From their time in the military, they have developed strong leadership skills, discipline, and a can-do attitude. They have learned to adapt quickly to changing circumstances and make decisions under pressure. These skills are invaluable in the world of entrepreneurship, where quick thinking and problem-solving are essential. Many veterans have taken these skills and put them to work by starting their own businesses.

Starting a business can be a daunting task, but veterans are not alone in this journey. There are numerous organizations and programs dedicated to helping veteran entrepreneurs get started. These organizations provide training, mentorship, and access to capital, making it easier for veterans to start and grow their businesses. One example is the Veterans Business Outreach Center (VBOC), which offers counseling, training, and mentoring to veteran entrepreneurs. The VBOC has helped countless veterans start and grow their businesses, and they continue to be a valuable resource for veterans looking to start a business.

In addition to organizations like the VBOC, many veterans are finding success by partnering with other veterans. These "band of brothers and sisters" are leveraging their shared experiences and skillsets to build successful businesses together. By working together, they can pool their resources and expertise to create a stronger business. This partnership also provides emotional support and camaraderie, which is crucial for many veterans transitioning into civilian life.

One example of a successful veteran partnership is Two Marines Moving. This moving company was started by two Marines who met while serving in Iraq. They used their military training and discipline to build a successful business that is now thriving in the civilian world. Another example is RuckPack, a supplement company started by Marine Corps veterans. These veterans used their experience in the military to create a line of products aimed at improving mental and physical performance. By leveraging their military experience, these veterans were able to create successful businesses that continue to grow.

Veterans are also finding success by banding together to win government contracts. The federal government has a goal of awarding 3% of all federal contracts to service-disabled veteran-owned small businesses. This goal creates opportunities for veteran entrepreneurs to win government contracts and grow their businesses. By working together, veterans can pool their resources and expertise to compete for these contracts and create a more diverse and inclusive government contractor pool.

As veterans transition from military to civilian life, they often struggle to find meaningful work that matches their skills and experience. However, entrepreneurship provides a path for veterans to create their own opportunities and build successful businesses. Veterans bring a unique set of skills to the entrepreneurial world, including discipline, leadership, and a strong work ethic. They also have experience working in high-pressure environments, which can be an asset in the fast-paced world of business.

One example of a successful veteran-owned business is Rakkasan Tea Company, founded by Army veteran Brandon Friedman. The company sells high-quality, loose-leaf tea and donates a portion of their profits to veteran-focused charities. The company's name is a nod to Friedman's former unit, the 3rd Brigade Combat Team of the 101st Airborne Division, also known as the Rakkasans. Through his business, Friedman has found a way to honor his military service and give back to the veteran community.

Another example is Sword & Plough, a company founded by sisters Emily and Betsy Nunez, both Army veterans. The company repurposes military surplus materials, such as tents and parachutes, to create stylish and durable bags, accessories, and clothing. In addition to providing a high-quality product, Sword & Plough also employs veterans and donates 10% of its profits to veteran-focused organizations.

These examples highlight the power of veterans working together to build successful businesses. By leveraging their shared experiences and networks, veterans can support each other in their entrepreneurial endeavors. This camaraderie is also evident in organizations like Bunker Labs, which provides resources and mentorship to veteran entrepreneurs. Through these networks, veterans can access the support and guidance they need to start and grow their businesses.

As a society, we can do more to support veteran entrepreneurs and help them achieve success. This includes providing access to capital, offering mentorship and training programs, and creating more opportunities for veteran-owned businesses to win government contracts. In addition, we can all do our part by choosing to support veteran-owned businesses whenever possible. By doing so, we not only help these businesses succeed, but we also show our appreciation for the sacrifices that veterans have made for our country.

In conclusion, veterans are a powerful force in entrepreneurship, and their camaraderie and shared experiences only strengthen their abilities to build successful businesses together. By providing resources and opportunities, we can support these entrepreneurs and help them achieve success. And by choosing to do business with veteran-owned companies, we can show our appreciation for their service and contribute to a more vibrant and inclusive entrepreneurial ecosystem.

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Jeff Shuford Jeff Shuford

Veterans Unite to Build Successful Businesses: A Powerful Force in Entrepreneurship

As veterans transition back to civilian life, many are turning to entrepreneurship as a way to build successful careers and make a lasting impact. In fact, veterans are 45% more likely to start their own business than non-veterans, according to the Small Business Administration. But what makes veterans such a powerful force in entrepreneurship? It's their collective mindset and support network. In this blog post, we'll explore the growing community of veteran-owned businesses and how they are banding together to achieve success.

As veterans return home from military service, many face the challenge of finding meaningful employment in the civilian world. However, a growing number of veterans are turning to entrepreneurship as a way to build successful careers and make a lasting impact. In fact, veterans are 45% more likely to start their own business than non-veterans, according to the Small Business Administration. But what makes veterans such a powerful force in entrepreneurship? It's their collective mindset and support network.

The Community of Veteran-Owned Businesses

Veterans are not only starting their own businesses, but they are also supporting each other in the process. The community of veteran-owned businesses is growing, and veterans are banding together to share resources, offer mentorship, and provide camaraderie. This support network is crucial for veterans, who often face unique challenges as entrepreneurs. Veterans may have limited access to capital, experience cultural differences in the business world, or struggle with mental health issues such as PTSD. However, by coming together as a community, they can overcome these obstacles and achieve success.

The Benefits of Hiring Veterans

In today's competitive business environment, companies are always looking for ways to gain a competitive advantage. One way to achieve this is by hiring veterans. Veterans are a valuable asset to existing companies due to their unique skills and experiences. Their military training has taught them leadership, discipline, and a strong work ethic, which are essential qualities in any workplace. They also have experience working in diverse teams, adapting to new environments, and solving complex problems, which are valuable skills in today's fast-paced business world.

Moreover, hiring veterans is not only beneficial for the companies but also for the veterans themselves. After serving their country, many veterans struggle to find meaningful employment. By hiring veterans, companies can help them transition to civilian life and provide them with the opportunities they deserve. Companies can also benefit from the skills and experiences that veterans bring to the table. Veterans have proven to be highly reliable and dedicated employees, which can lead to higher productivity, lower turnover rates, and better customer satisfaction.

In addition to these benefits, many companies are recognizing the value of having a diverse and inclusive workforce. Hiring veterans can help companies achieve this goal by bringing in individuals with different backgrounds, perspectives, and experiences. This diversity can lead to more innovative solutions, better decision-making, and improved creativity. Companies can also leverage their support of veterans to improve their brand image and attract new customers who value companies that are socially responsible.

In conclusion, hiring veterans is a win-win for both veterans and companies. Veterans bring unique skills and experiences to the workplace, which can lead to higher productivity, lower turnover rates, and better customer satisfaction. Companies can also benefit from having a more diverse and inclusive workforce, which can lead to more innovative solutions and better decision-making. By recognizing the value of veterans and actively seeking to hire them, companies can make a positive impact on society while also achieving their business objectives.

Supporting Veteran Entrepreneurs

As a society, we have a duty to support our veteran entrepreneurs. They have served our country with honor and distinction, and they possess the skills, discipline, and determination necessary to succeed as business owners. However, they face unique challenges when it comes to starting and growing businesses, including limited access to capital, a lack of mentorship and training programs, and a scarcity of opportunities to win government contracts.

To address these challenges, we can take a number of steps. First, we can provide more access to capital through government programs and private investment networks. We can also create more mentorship and training programs specifically tailored to the needs of veteran entrepreneurs, including programs that focus on digital marketing, financial management, and other key business skills.

In addition, we can work to create more opportunities for veteran-owned businesses to win government contracts. This includes streamlining the contracting process, reducing bureaucracy, and ensuring that veteran-owned businesses have a fair shot at competing for contracts.

But perhaps the most important thing we can do is to choose to support veteran-owned businesses whenever possible. By buying from these businesses, we help to create a more vibrant and inclusive entrepreneurial ecosystem. We show our appreciation for their service and sacrifice, and we help to build a stronger economy for everyone.

In conclusion, veterans are a powerful force in entrepreneurship. They possess the skills, discipline, and determination necessary to succeed as business owners. As a society, we can support them by recognizing their value, providing resources and opportunities, and choosing to do business with them. Together, we can create a more vibrant and inclusive entrepreneurial ecosystem that benefits us all. Let's honor our veterans by supporting their businesses and helping them achieve success.


Jeff Shuford is an Iraq War veteran, nationally syndicated columnist, and co-founder of National Invest in Veterans Week. He's a thought leader in digital marketing and a powerful advocate for veteran entrepreneurs. Under his leadership, National Invest in Veterans Week has become a force in the world of entrepreneurship. The South Carolina Senate recognized his advocacy by issuing a proclamation in 2021.


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🫡Our Team

As an educator committed to professional growth, I fully endorse National Invest in Veterans Week® for recognizing that veterans are vital economic assets who deserve tangible support in entrepreneurship and workforce development.
— Samuel Lee, Lecturer at OpenClassrooms, Harvard Graduate, and Amazon Engineer