Technical Aspects Behind The National Invest In Veterans Week® Logo
Synopsis
The reasoning behind the color choices for the National Invest In Veterans Week® logo is quite significant. The blue reef with a star in the middle represents strength and resilience, which are the core characteristics of our veterans. The blue color (#3c3b6e) symbolizes loyalty, trust, and wisdom, while the star also in blue (#3c3b6e) is a representation of guidance and achievement.
The shopping bag with the American flag overlay (#e8bdad) is a symbol of our nation's gratitude and support towards our veterans' businesses. The color red in the flag represents courage and sacrifice, white represents purity and innocence, and blue represents justice and perseverance.The green sun (#6fbf55) adds a touch of vibrancy and energy to the design, and it represents the growth and prosperity that veteran-owned businesses bring to our economy. Green is also a color of balance and harmony, representing the balance between our nation's support and the hard work and determination of veteran entrepreneurs.
Living the Mission
Partnering with a combat veteran like Brandon Sugar for the design of the National Invest In Veterans Week® logo is not only a symbol of our commitment to supporting veterans, but it's also a testament to the skills and talent that veterans bring to the table. Brandon's degree in graphic design from Jacksonville University and his experience as an Army combat veteran made him the perfect fit for this project.
Partnering with Army Combat Veteran Brandon Sugar, who holds a degree in Graphic Design from Jacksonville University, brought a unique perspective to the design process. Brandon's experience and understanding of the veteran community allowed us to create a logo that truly represents the mission of National Invest In Veterans Week®.
As a nationally syndicated columnist, I had the honor of overseeing the design and deployment of the National Invest In Veterans Week® logo, which was created in collaboration with Army Combat Veteran Brandon Sugar. While graphic design isn't my area of expertise, I was fortunate enough to work with a talented designer who brought our vision to life.
The process behind envisioning and creating the logo was a collaborative effort. We wanted to create a design that would evoke a sense of pride and patriotism, while also highlighting the importance of investing in our nation's veterans. We chose a blue reef with a star in the middle to symbolize the strength and resilience of our military community. The shopping bag with the American flag overlay represents the idea of investing in veteran-owned businesses and supporting our nation's economy. And of course, the green sun adds a touch of vibrancy and energy to the design.
When it came to the color scheme, we selected shades of blue, green, and white to create a cohesive and eye-catching design. The dark blue (#3c3b6e) represents stability and trust, while the light pink (#e8bdad) adds a touch of warmth and approachability. The lavender gray (#b3b1cb) adds a sense of sophistication and balance, while the bright green (#6fbf55) symbolizes growth and vitality. Finally, the white (#ffffff) provides contrast and balance to the overall design.
Overall, the National Invest in Veterans Week® logo was designed with intention and purpose. It is a reflection of our commitment to supporting and investing in our nation's veterans, and we hope that it inspires others to do the same.
Behind the color choices
To start, we carefully considered each element of the design. The blue reef with the star in the middle represented the unity and support that we wanted to promote throughout the week. We chose blue as it is a calming color that also symbolizes trust and loyalty. The star in the center represents the bright future that veterans can achieve with the right support and investment.
Next, we added the shopping bag with an American flag overlaid to emphasize the importance of buying from and supporting veteran-owned businesses. We chose the flag to represent the patriotism and dedication of the veteran community.But we didn't want the design to feel too heavy or serious, so we added a touch of vibrancy and energy with the green sun. Green is often associated with growth, renewal, and hope, all of which are important themes when it comes to investing in our veterans and their businesses.
Finally, we chose the color codes #3c3b6e, #e8bdad, #b3b1cb, #6fbf55, and #ffffff to bring the design to life. The deep blue (#3c3b6e) provided a strong foundation, the pale purple (#b3b1cb) added a touch of sophistication, and the bright green (#6fbf55) brought energy and vitality. Finally, we used white (#ffffff) to create contrast and make the design pop.
Why collaborate with a combat veteran for this branding project?
Partnering with a combat veteran like Brandon Sugar for the design of the National Invest In Veterans Week® logo is not only a symbol of our commitment to supporting veterans, but it's also a testament to the skills and talent that veterans bring to the table. Brandon's degree in graphic design from Jacksonville University and his experience as an Army combat veteran made him the perfect fit for this project.
But this partnership is about more than just creating a logo. It's about honoring and recognizing the sacrifices that veterans have made for our country and their continued contributions to our communities. By investing in veteran-owned businesses and promoting their products and services, we can help create economic opportunities and support their transition into civilian life.
The National Invest In Veterans Week® logo represents this commitment to veterans and their businesses. The blue reef and star symbolize the strength and unity of our country, while the American flag overlay on the shopping bag represents the economic benefits of investing in veteran-owned businesses. And of course, the green sun adds a touch of vibrancy and energy to the design, reminding us of the resilience and determination of our nation's veterans.
In the end, it's all about recognizing the value and potential of our veterans and supporting them in their post-military endeavors. By partnering with Brandon Sugar and Tech From Vets, we were able to create a logo that not only represents this mission but also celebrates the creativity and talent of our veterans.
Unleashing Profitable Business Ideas in Niche Markets - The Ultimate Guide by Jeff Shuford
Welcome to my ultimate guide on unleashing profitable business ideas in niche markets! As a decorated marketing and branding expert, I've helped countless entrepreneurs navigate the complex world of business and achieve success in niche markets. Today, I'm excited to share my insights on the best business ideas for 2023 and how to tap into niche markets for maximum profitability.
First, let's define what we mean by niche markets. Essentially, a niche market is a small but specialized segment of a larger market. It's a market that has unique needs and characteristics that aren't being fully addressed by existing products or services. Niche markets can be found in almost every industry, from health and wellness to technology and beyond.
The key to success in a niche market is identifying a problem or need that isn't being adequately addressed, and developing a solution that fills that gap. Here are some of the best business ideas for 2023 that are poised for success in niche markets:
Personalized Nutrition and Wellness Services
As consumers become increasingly health-conscious, there's a growing demand for personalized nutrition and wellness services. This includes everything from personalized meal plans to DNA-based health assessments. By leveraging technology and data analysis, entrepreneurs can develop highly customized solutions that cater to the unique needs of each individual customer.
Sustainable Fashion and Beauty Products
Consumers are becoming more aware of the environmental impact of their purchasing decisions, and there's a growing demand for sustainable fashion and beauty products. This includes products that use eco-friendly materials, reduce waste, and have a lower carbon footprint. By tapping into this niche market, entrepreneurs can create products that align with consumers' values while also driving profitability.
Elder Care Services
As the global population ages, there's an increasing need for elder care services. This includes everything from in-home care to assisted living facilities. By developing specialized solutions that cater to the unique needs of elderly individuals and their families, entrepreneurs can tap into this growing market and make a meaningful impact on the lives of others.
Virtual and Augmented Reality Solutions
Virtual and augmented reality are quickly becoming mainstream technologies, and there's a growing demand for solutions that leverage these technologies to solve real-world problems. This includes everything from virtual training and education to augmented reality shopping experiences. By developing innovative solutions that leverage these cutting-edge technologies, entrepreneurs can create new opportunities in niche markets that are poised for growth.
Mental Health and Wellness Services
As awareness of mental health issues grows, there's a growing demand for mental health and wellness services. This includes everything from therapy and counseling to meditation and mindfulness apps. By tapping into this niche market, entrepreneurs can create solutions that help individuals improve their mental health and well-being, while also driving profitability.
These are just a few examples of the best business ideas for 2023 that are poised for success in niche markets.
Now that you have your idea, let’s launch a startup!
Launching a startup company is an exciting, yet challenging endeavor. Whether you're entering a well-established market or tapping into an untapped niche, there are several key steps that you need to take to ensure the success of your new venture.
The first step in launching a startup is to develop a solid business plan. Your business plan should outline your mission, goals, target market, competitive landscape, marketing strategy, and financial projections. It's important to conduct thorough market research and gather data on your target market and competitors to ensure that you're developing a solution that addresses a real need.
Once you've developed a business plan, it's time to start building your team. This includes hiring key personnel such as a CEO, CFO, and CMO, as well as any necessary technical or creative staff. It's important to find individuals who are not only skilled in their respective fields, but who also share your vision and passion for the business.
Next, you'll need to secure funding for your startup. This may involve pitching to investors, applying for loans, or crowdfunding. It's important to have a solid financial plan and projections to show potential investors that your business is a sound investment. You should also be prepared to negotiate and be open to different funding options to ensure that you can secure the necessary capital to launch your startup.
Once you've secured funding, it's time to start building your product or service. This involves developing a prototype, conducting user testing, and iterating based on feedback. It's important to have a user-centered approach and to be open to feedback and suggestions from your target market. This will ensure that your product or service meets the needs of your customers and is well-received in the market.
Finally, it's time to launch your startup. This involves developing a marketing strategy, building a website, and creating buzz around your product or service. You should be prepared to invest in marketing and advertising to ensure that your business gains traction in the market. It's also important to be open to feedback and make adjustments based on customer response.
Launching a startup can be a complex and challenging process, but with the right strategy and approach, it can also be incredibly rewarding. By following these key steps, you can increase your chances of success and position your business for growth and profitability.
In conclusion, tapping into niche markets can be a lucrative opportunity for entrepreneurs, but it requires careful planning, execution, and a strong understanding of your target market. By identifying the best business ideas for 2023 and following the steps to launch a startup, you can develop a winning strategy that positions your business for success. Remember to stay open to feedback, be willing to iterate based on customer response, and invest in marketing and advertising to ensure that your business gains traction in the market. With hard work, dedication, and a little bit of luck, you can unleash the full potential of your startup and tap into the untapped goldmine of niche markets.
Action Zone Tampa Celebrates National Invest In Veterans Week®: Honoring Veteran-Owned Businesses and Empowering Their Entrepreneurship
Small business owners are the backbone of our economy, and veteran-owned businesses are no exception. In fact, veterans are twice as likely to start a business than non-veterans. That's why Action Zone Tampa, a non-profit organization that supports veteran entrepreneurs, is hosting events throughout the week to raise awareness about the importance of investing in veteran-owned businesses.
On March 1st, Action Zone Tampa will be at the Entrepreneur Collaborative Center (ECC) for the 1 Million Cups event, where two veteran-owned businesses will present their ideas. The next day, on March 2nd, at HCC Dale Mabry's inLab, the organization will host a panel featuring different Veteran Service Organizations (VSOs) in Tampa Bay, such as Veterans Relief Fund and Tampa Bay VetNet. The panelists will discuss how their respective organizations are helping the Veteran community.
On March 3rd, at the Action Zone Tampa location in ECC, attendees can learn about suicide prevention resources from Tony Williams of Veterans Serving Veterans and Dr. Carlos Garcia of Tampa Counseling & Wellness. The panel will also discuss the resources available to help veterans start or grow their own businesses, featuring Action Zone Tampa representatives, Bunker Labs, InLab, and the ECC.
Throughout the week, Action Zone Tampa will continue to celebrate and support veteran entrepreneurs. On March 6th, they will host a Military spouse Networking event, and on March 7th, they will wrap up the week with a celebration at Lee's Grocery, featuring a no-host social event.
Investing in veteran-owned businesses is essential for a multitude of reasons. By investing in these businesses, we can help create jobs for fellow veterans and reduce veteran unemployment rates. Veteran-owned businesses also bring valuable skills to the table, such as leadership, decision-making, and problem-solving. And, as studies have shown, they are often more successful than non-veteran businesses.
In conclusion, National Invest In Veterans Week is an opportunity for us to recognize and support veteran-owned businesses. By doing so, we can create more job opportunities for veterans and contribute to a stronger economy. Join Action Zone Tampa in celebrating National Invest In Veterans Week® and supporting our veteran entrepreneurs.
Bonus Tip: How to Maximize Your Attendance at National Invest In Veterans Week® Events
Attending events during National Invest In Veterans Week® is a great way to network, learn about available resources, and connect with other veterans in the community. To make the most of your attendance, consider these tips:
Set goals: Before attending an event, set clear goals for what you want to achieve. This could be to meet a certain number of people, learn about a specific program or resource, or find a mentor. Having goals in mind will help you focus your time and energy.
Bring business cards: Make sure to bring plenty of business cards to hand out to other attendees. This is a great way to exchange contact information and stay in touch after the event.
Dress professionally: Even if the event is casual, it's important to make a good impression by dressing professionally. This will show that you take your business and networking seriously.
Follow up: After the event, make sure to follow up with any new contacts you made. This could be through email, phone, or LinkedIn. Be sure to thank them for their time and reiterate any goals or opportunities discussed.
By following these tips, you can make the most out of your attendance at National Invest In Veterans Week® events and further your personal and professional goals.
🫡Our Team
“As an educator committed to professional growth, I fully endorse National Invest in Veterans Week® for recognizing that veterans are vital economic assets who deserve tangible support in entrepreneurship and workforce development.”

