SYSTEM ACTIVE 📺 DASHBOARD OBSERVANCE-AS-INFRASTRUCTURE

Observance-as-Infrastructure: A civic architecture where a national observance functions as year-round economic and policy infrastructure

A structurally rare model in which the observance operates as a coordination layer—deploying policy-neutral intelligence, research-backed signals, and deployable pathways that convert recognition into measurable participation.

System Overview

This environment is designed as a command surface: it reduces time-to-value by routing each visitor to an actionable tool, a validated reference layer, or a decision pathway—without requiring advocacy or speculative framing.

Veteran Economic Intelligence Dashboard Real-time market-aware signal surfaces for veteran participation and entrepreneurship.
Legislative Dashboard A policy-facing control surface for proclamations, proposals, and adoption-ready artifacts.
Media Command Signal-driven newsroom lane for ecosystem updates, validations, and system releases.
Global Observances Multi-market orientation designed as infrastructure extension, not seasonal expansion.
National Invest In Veterans Week®
A congressionally honored civic observance advancing veteran economic participation, entrepreneurship, and policy-aligned market intelligence through research, media, and public–private collaboration.

Platforms & Intelligence

Veteran Economic Intelligence Dashboard • Policy-Neutral Market Signals • Public Research & Surveys • Legislative Proposals & Proclamations • Media & International Observances

Research & Validation

Municipal & State Research Partnerships • Independent Data Institutions • Academic & Economic Citations • Public Records & Congressional Mentions • International Media Alignment

Legal & Disclosures

© 2019–2026 National Invest In Veterans Week®. All Rights Reserved. This website and its content are protected under trademark and copyright laws and are intended solely for personal, non-commercial use. This is not a government website and is not affiliated with any government agencies. Market ticker displays veteran-founded and veteran-led companies for informational purposes only and does not constitute investment advice.

Veteran Economic Intelligence System Operational Policy-Neutral 24/7
Events National Invest In Veterans Week Staff Events National Invest In Veterans Week Staff

Douglas County Commissioners Honor Veterans During National Invest In Veterans Week® 2022

National Invest In Veterans Week® is a time when we come together as a nation to honor the brave men and women who have served in our armed forces. From March 1st to March 7th, we celebrated our heroes with a series of virtual events that highlighted the best of what our veterans have to offer.

The week kicked off with a powerful keynote address from Brigadier General (Ret.) Carol Eggert. Brigadier General Eggert shared her experiences as a military leader and discussed the importance of supporting veterans as they transition to civilian life. She emphasized the need for businesses to hire veterans and recognize the valuable skills and experiences they bring to the workforce.

The National Invest In Veterans Week® featured several noteworthy events that focused on empowering and assisting veterans. Here are seven of the best events that took place during the week.

Fran Tarkenton, founder of GoSmallBiz, shared his insights on how veterans can leverage their unique experiences to create a compelling value proposition in the job market. Tarkenton, a former NFL quarterback and successful entrepreneur, emphasized the importance of resilience, adaptability, and leadership in the business world. He urged veterans to use their military training and experience as a competitive advantage and offered practical tips on networking and building a personal brand.

Allyson Lawson, a military spouse and marketing communications associate at the San Diego & Imperial SBDC Network, spoke about the challenges faced by military spouses in building a professional identity. She shared her own experiences and offered tips on how to establish oneself as a professional or entrepreneur despite frequent relocations and other obstacles. Lawson encouraged military spouses to pursue their passions and leverage their unique strengths to achieve their career goals.

Colonel (Ret.) Rob Campbell, President of the Military Officers Association of America, highlighted the important role played by military spouses and the challenges they face in finding employment and pursuing their own careers. He discussed the various initiatives undertaken by his organization to support military spouses and urged employers to recognize the valuable skills and experiences that military spouses bring to the table.

Dr. Benjamin Keyes, a licensed clinical psychologist and founder of Keyes Psychology, spoke about the importance of self-care in the transition from military to civilian life. He emphasized the need for veterans to prioritize their physical, emotional, and mental well-being as they navigate the challenges of transitioning to a new phase of their lives. Dr. Keyes offered practical tips on managing stress, building resilience, and developing a positive mindset.

Colonel (Ret.) Michael S. Hartmann, CEO of Hartmann Industries LLC, shared his insights on leadership and management in the private sector, drawing on his experience in the military and in business. He emphasized the importance of building strong relationships, setting clear goals, and fostering a culture of accountability and trust. Colonel Hartmann encouraged veterans to bring their leadership skills and experiences to the private sector and offered practical tips on how to succeed in the business world.

Elizabeth Cotton, Executive Director of Black Tech Link, spoke about the power of public diplomacy in advancing STEM education and resources around the world. She discussed the various grant opportunities available through the federal government and offered practical advice on navigating the application process. Cotton shared examples of successful public diplomacy projects and encouraged veterans to get involved in this important work.

Evan Hafer, a former Green Beret and founder and CEO of Black Rifle Coffee Company, spoke about his journey from military service to entrepreneurship. He emphasized the importance of leveraging the skills and experiences gained in the military to succeed in the business world. Hafer shared insights on how he built his coffee company from scratch and grew it into a multi-million dollar business with a loyal following. He also discussed his commitment to hiring veterans and how Black Rifle Coffee Company is giving back to the military community through various initiatives.

Another standout event was the "Veterans in Technology" panel discussion. This event featured veterans who have successfully transitioned into careers in the tech industry. They shared their stories and provided valuable insights for other veterans who are interested in pursuing careers in technology. The panelists emphasized the importance of networking and continuous learning in order to succeed in this rapidly evolving industry.

The "Entrepreneurship and Veterans" panel discussion was another highlight of the week. This event brought together veterans who have started their own businesses to share their experiences and provide advice for other veterans who are interested in entrepreneurship. The panelists discussed the challenges they faced in starting their businesses and emphasized the importance of perseverance and adaptability.

A particularly unique event was the "Virtual Tour of the National World War II Museum." This event provided participants with a virtual tour of the museum's exhibits, which highlight the experiences of veterans who served in World War II. The tour emphasized the importance of remembering the sacrifices made by our veterans and preserving their stories for future generations.

Finally, the week concluded with an event focused on supporting military spouses. "Finding Your Professional Identity as a Military Spouse" featured Allyson Lawson, who shared her experiences as a military spouse and provided valuable advice for others who are navigating their own careers while supporting their significant others. This event emphasized the importance of recognizing and supporting the sacrifices made by military spouses.

Overall, National Invest In Veterans Week® was a powerful reminder of the sacrifices made by our veterans and their families. It highlighted the valuable skills and experiences that veterans bring to the workforce and emphasized the need for businesses to support and hire veterans. The week also provided valuable insights and advice for veterans who are interested in pursuing careers in technology or entrepreneurship. And, importantly, it recognized and supported the sacrifices made by military spouses.

As the staff of National Invest In Veterans Week®, we are proud to have organized this series of events and to have had the opportunity to honor our heroes in this way. We hope that this week has inspired others to support and invest in our veterans, and we look forward to continuing this important work in the years to come.

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Luminary Global Endorsed by National Invest In Veterans Week® for Tampa Bay Chamber SBOY Award: A Model of Ethical Business Practices, Innovative Management, and Community Leadership

Luminary Global, co-founded by Valerie Ellis Lavin and Jeremy Lavin, is a remarkable company that embodies solid ethical business practices, effective management, operational excellence, innovation, and exceptional community leadership.

Valerie Ellis Lavin, a retired Army First Sergeant with over 21 years of service to her country, established Luminary Global with a mission to serve those who serve. Her passion for supporting veterans and everyday heroes is reflected in the company's philosophy of integrity, quality, and ethical business practices. Luminary Global prioritizes the needs of its clients and employees, ensuring a positive and productive work environment.

The company's management team is highly effective in setting business goals and planning for the future. Their operational management practices are efficient, ensuring personnel, profitability, and administrative processes are optimized. Luminary Global's use of innovative technology has enabled the company to adapt and respond to adversity, economic conditions, and competition.

Luminary Global's leadership philosophy centers on community contributions, including community service involvement, leadership, and corporate citizenship. Valerie and Jeremy are active members of state and local organizations advocating for veteran entrepreneurship. The company's community leadership has made a positive impact on the lives of veterans, military families, and everyday heroes.

Luminary Global's commitment to ethical business practices and exceptional management is evident in its operational excellence. The company's personnel are highly trained and motivated, ensuring customer satisfaction and profitability. The company's use of innovative technology has enabled it to stay ahead of the competition and respond effectively to economic challenges.

In addition to its business success, Luminary Global is a model of community leadership. Valerie and Jeremy are active volunteers in organizations advocating for veterans and military families. The company's commitment to corporate citizenship is evident in its support of community service projects and other charitable initiatives.

Luminary Global's exemplary performance in all these areas makes it a clear choice for the Tampa Bay Chamber Small Business of the Year (SBOY) award. We are confident that the company's history and philosophy, management, operational management, innovativeness, technology, response to adversity, and leadership philosophy will continue to guide its success in the future.

We applaud Luminary Global's dedication to quality, integrity, and support for heroes - both professional and everyday individuals. Their commitment to serving those who serve sets an example for other businesses to follow. We are honored to endorse Luminary Global and its founders for their unwavering commitment to ethical business practices, operational excellence, innovation, and community leadership.

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Endorsement: Aaron Jones for the Walter Payton NFL "Man of the Year" Award

Drayton Florence is a former NFL player and co-founder of National Invest In Veterans Week® an organization that advocates for veteran business development. He is also a champion for veteran-focused initiatives and has received numerous awards for his advocacy work.

Endorsement: Aaron Jones for the Walter Payton NFL Man of the Year Award - Invest in Veterans Week

As a co-founder of National Invest In Veterans Week® it is my honor to endorse Aaron Jones for the Walter Payton NFL "Man of the Year" award. Jones' commitment to his community and his work with military veterans exemplify the values that the award represents.

The connection between the military and the National Football League is a strong one. Many NFL players have served in the military or have family members who have served. The discipline, teamwork, and leadership skills learned in the military translate well to the football field, and the NFL recognizes the sacrifices and contributions of military veterans.

Jones' work with his charitable organization, A&A All The Way Foundation, focuses on impacting the lives of children and military families. This work is especially meaningful to me as a veteran myself, and I have seen firsthand the impact that organizations like A&A All The Way Foundation can have on the lives of those who have served our country.

Through his foundation, Jones and his brother have hosted events like charity softball games and turkey giveaways, raising funds for programs that focus on youth recreation and fitness, children's basic needs, and military families. This kind of community engagement is essential to creating positive change and supporting those who need it most.

Jones' commitment to veterans extends beyond his foundation work as well. He has participated in the NFL's Salute to Service initiative, which honors military veterans and their families. He has also visited troops overseas and spoken about the importance of supporting veterans in his interviews with the media.

As someone who has dedicated his post-football career to supporting veteran business development and advocating for veteran-focused initiatives, I know firsthand the importance of having allies in the NFL community who are committed to this work. Jones' dedication to veterans and military families makes him a valuable asset to the NFL and the wider community.

It is my hope that the NFL will recognize Jones' contributions by awarding him the Walter Payton NFL "Man of the Year" award. This award is not just a recognition of Jones' achievements on the field but also a celebration of his commitment to making a difference in the lives of others.

I believe that Jones' work with A&A All The Way Foundation and his dedication to veterans make him a deserving candidate for the award. His example can inspire others to get involved in their communities and support those who have sacrificed so much for our country.

Thank you for considering my endorsement of Aaron Jones for the Walter Payton NFL "Man of the Year" award.

Sincerely,

Drayton Florence Co-Founder, National Invest In Veterans Week®

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A shopping bag with an American flag design inside a green circle, with text indicating dates from March 1 to March 7.

🫡Our Team

As an educator committed to professional growth, I fully endorse National Invest in Veterans Week® for recognizing that veterans are vital economic assets who deserve tangible support in entrepreneurship and workforce development.
— Samuel Lee, Lecturer at OpenClassrooms, Harvard Graduate, and Amazon Engineer