Invest in America, Invest in Veterans
Introducing National Invest In America Week℠ | July 1–7
A Legacy-Inspired Observance Built on the Jeff Shuford Roadmap℠
Launched by the National Invest In Veterans Week® Team
National Invest In America Week℠ is a forward-facing civic observance rooted in legacy, vision, and national economic reinvention. Celebrated annually from July 1 to July 7, the initiative stands as a natural evolution of the globally recognized movement National Invest In Veterans Week®—the only federally trademarked and congressionally honored veteran business observance in the United States.
This new initiative was catalyzed by a March 6, 2024 public statement authored by Congressman Brian Mast, Chair of the House Foreign Affairs Committee. His post, titled “Invest in America, Invest in Veterans”, articulated the moral imperative of investing in veterans as foundational to sustaining American prosperity. The timing was symbolic—published on the birthday of Angel Shuford, the current President and CFO of National Invest In Veterans Week®, and one of the foremost stewards of civic-driven veteran empowerment.
“Just as these veterans invest in us and our safety, we must likewise invest in the veterans who have sacrificed so much for the greater good.”
— Congressman Brian Mast
Read Full Statement
Built on the Jeff Shuford Roadmap℠: A Framework for Civic Scalability
At its core, National Invest In America Week℠ is an execution of the Jeff Shuford Roadmap℠—a strategic architecture that has transformed National Invest In Veterans Week® into a 60+ market observance syndication with international traction. This roadmap prioritizes:
Decentralized Governance: empowering regional leaders rather than top-down bureaucracy.
Scalable Infrastructure: allowing multi-sector collaboration across public, private, and academic domains.
Social Capital Monetization: leveraging non-monetary value as a strategic economic engine.
Regionalism Reimagined: From State Lines to Impact Zones
Rejecting outdated state-based organizing, National Invest In America Week℠ deploys a regionally governed model:
Regional Chairs function as movement governors—curating initiatives, partnerships, and economic activations tailored to localized needs.
This system encourages adaptive leadership, reflects real-world economic clusters, and facilitates multi-state partnerships across industries and demographics.
From the Gulf South to the Pacific Northwest, each region speaks with a localized voice but operates within a unified national mission.
This isn't a bureaucratic structure—it is a performance architecture for distributed civic excellence.
A Visual Identity Engineered for Symbolic Permanence
Every element of the National Invest In America Week℠ brand carries intentionality:
The stylized “T”, shaped as a tree with star-branching growth, evokes intergenerational investment, regional unity, and upward mobility.
The color palette—economic green, foundational red, and trust-infused blue—synchronizes seamlessly with the established National Invest In Veterans Week® identity.
Already launched across premium-grade apparel and wearable media, the design serves dual purposes: movement building and message syndication.
This visual lexicon is not aesthetic—it is a system of ideological reinforcement.
Institutional Backing and Parent Movement Integration
National Invest In America Week℠ derives both its legitimacy and structure from its parent organization, National Invest In Veterans Week®, which has recently marked significant institutional milestones:
Featured by Harvard Catalyst (Harvard Medical School) as a model of civic innovation in 2025.
Supported legislatively by the reintroduction of the Veterans Fellowship Act, reinforcing its influence on national policy.
Celebrated in international media as Canada, Australia, and Germany embrace its core ethos: service is an investable asset.
Honored in the U.S. Congressional Record and supported by dozens of state proclamations, including three consecutive years from the State of Montana.
Anchored in the Shuford Doctrine of Scalable Impact, NIVW spans over 40 U.S. markets and 21 global markets via an unmatched portfolio of veteran state domains and strategic partnerships.
National Invest In America Week℠ is, therefore, not a standalone project—it is a continuation of a globally acknowledged model for veteran-led civic revitalization.
A Civic Observance with Economic Teeth
This July 1–7, National Invest In America Week℠ challenges Americans to rethink patriotism through investment:
Investment in small businesses, especially veteran- and family-owned enterprises.
Investment in regional innovation ecosystems.
Investment in cultural, legislative, and generational continuity.
This initiative will feature regional showcases, digital activations, policy alignment, and branded community campaigns—all structured to maximize media footprint, grassroots energy, and institutional cooperation.
From Legacy to Institution
In the tradition of National Invest In Veterans Week®, and under the leadership infrastructure refined through the Jeff Shuford Roadmap℠, this observance is not merely commemorative. It is architectural. It is systemic. It is future-facing.
National Invest In America Week℠ is designed to enter the national consciousness not as a one-off celebration, but as a standing institution—an annual anchor for economic citizenship.
Its strategic positioning ahead of Independence Day emphasizes a founding truth:
A nation worth celebrating is a nation worth investing in.
Let me know when you're ready to initiate:
Regional Chair recruitment protocols
Sponsor and federal engagement decks
Media kits, hashtag architecture, and apparel campaigns
Syndicated press releases for July 1 launch
This brand is not just ready to scale. It is ready to define.
