Congressionally honored veteran advocacy, with unmatched local impact.

Founded in 2025 by National Invest In Veterans Week® and build on nationally syndicated business and technology columnist and Iraq War veteran Jeff Shuford’s Roadmap.

National Invest In America Week℠ is observed each year from July 1 to July 7. This week-long civic observance is dedicated to honoring and activating the economic backbone of the nation—its small business owners, regional innovators, working-class communities, and future builders. Anchored in the principle that patriotism is best expressed through participation, this holiday invites all Americans to take tangible steps toward investing in their country—through buying local, hiring regional, mentoring across generations, and supporting American-made industries. Created by the team behind National Invest In Veterans Week®, this observance redefines celebration as civic action—recasting the first week of July as a moment not just of national pride, but of economic purpose.

According to the U.S. Small Business Administration, small businesses account for 99.9% of all U.S. businesses, employing over 61.6 million Americans—nearly half the national workforce. Despite this, only 7% of consumers prioritize buying American-made goods, even as over 85% express support for doing so. In manufacturing, the U.S. remains a global leader, yet the country has lost over 70,000 factories since 2000, with many regional economies still struggling to recover. Meanwhile, more than 40% of Americans live in economically distressed zip codes, where local investment and entrepreneurship are essential for revitalization. National Invest In America Week℠ shines a light on this gap between belief and behavior—empowering citizens to turn patriotic intention into economic action through regional investment, local sourcing, and community-led innovation.

HOW TO OBSERVE #InvestInAmericaWeek

Celebrate the week by taking deliberate action that contributes to your region’s economic vitality and America's long-term prosperity. Want to show your support during National Invest In America Week℠? Consider the following ideas to help transform patriotism into purpose:

  • Promote regional businesses and American-made products on your social media platforms.

  • Shop locally and buy American—from family-owned stores, regional brands, or verified U.S. manufacturers.

  • Launch or join the Invest In America Challenge™ by completing at least one civic investment action between July 1–7.

  • Host workshops, roundtables, or civic dinners that explore economic development, entrepreneurship, and regional innovation.

  • Offer community-based discounts, incentives, or giveaways in support of small and midsize U.S.-based businesses.

  • Partner with schools, libraries, or innovation hubs to create educational events or pitch competitions centered on local investment.

  • Mentor a young entrepreneur, startup founder, or veteran business owner in your region.

  • Use digital platforms to spotlight local impact stories and elevate your region’s contributions using official hashtags.

  • Create civic murals, public installations, or cultural events that showcase regional industries, trades, and American craftsmanship.

  • Advocate for local investment legislation or participate in community planning efforts that align with the week’s mission.

Share your actions, stories, and impact using
#InvestInAmericaWeek, #InvestWhereYouAre, or #July1to7
to help amplify a movement rooted in civic pride and economic purpose.

JULY 1ST HISTORY: NATIONAL INVEST IN AMERICA WEEK℠

National Invest In America Week℠, observed annually from July 1–7, is rooted in a historically rich period that reflects the enduring themes of national resilience, economic renewal, and civic progress. The choice of July 1st as the launch date is deliberate—it represents a convergence of pivotal moments in American history that mirror the holiday’s core mission: to inspire action, honor economic builders, and galvanize investment in the future of the nation.

On July 1, 1863, the Battle of Gettysburg began—widely regarded as a defining moment in the Civil War and a symbol of the national will to endure and unify. This turning point embodies the sacrifices made to preserve not just the Union, but the founding ideals that would later shape American civic identity and democracy. In celebrating National Invest In America Week℠ during this same week, we symbolically affirm that investment in the nation—economic, civic, and intergenerational—is a continuation of the work to build and preserve it.

Another key historical milestone occurred on July 1, 1870, with the formal establishment of the U.S. Department of Justice. This foundational institution centralized the enforcement of federal law and civil rights protections, reinforcing the idea that a just economy must also be an inclusive one. National Invest In America Week℠ echoes this principle by advocating for equitable investment in underserved communities, veteran entrepreneurs, and regional innovators.

On July 2, 1964, just one day into this observance window, President Lyndon B. Johnson signed the Civil Rights Act of 1964, a sweeping legislative milestone prohibiting discrimination based on race, color, religion, sex, or national origin. Attended by Dr. Martin Luther King Jr. and other civil rights leaders, the ceremony marked a new era of legal equity. The economic dimensions of civil rights—including fair hiring, education access, and entrepreneurship—are central to the mission of this week, making its timing not only symbolic but strategically aligned with national values.

Moreover, July 1, 1963 marks the day the U.S. Postal Service launched the ZIP Code system, an innovation that revolutionized mail delivery and infrastructure planning, enhancing the efficiency of business and government operations. This transformation reflects the kinds of practical, systemic investments that National Invest In America Week℠ encourages today—investments in logistics, technology, and regional capacity-building.

In more recent history, July 1, 2020, saw the implementation of the United States–Mexico–Canada Agreement (USMCA), modernizing trade relations across North America. This signals a broader truth: America’s prosperity is tied not only to federal policy, but to regional economies and local ecosystems of innovation—a foundational belief of this observance.

Historical Context and Connection to National Invest In Veterans Week®

National Invest In America Week℠ was officially established in 2025 as a strategic expansion of the congressionally honored National Invest In Veterans Week®, created by Iraq War veteran Jeff Shuford. The holiday was inspired by a March 6, 2024 public statement by Congressman Brian Mast, Chair of the House Foreign Affairs Committee, in which he declared:

“Just as these veterans invest in us and our safety, we must likewise invest in the veterans who have sacrificed so much for the greater good.”

Published on the birthday of Angel Shuford, President and CFO of National Invest In Veterans Week®, the Congressman’s words sparked the framework for a broader observance—one that would empower all Americans, not just veterans, to contribute meaningfully to national renewal.

Developed under the guidance of LTC Rickey L. Pope, USA (Ret.), and in collaboration with co-founder Drayton Florence, the observance extends the proven model of veteran-focused investment to include entrepreneurs, civic leaders, educators, and emerging economic regions. It is built on the Jeff Shuford Roadmap℠, a strategic model that operationalizes impact through decentralized leadership, media syndication, and social capital.

In tandem with the rollout of National Invest In America Week℠, a new family of branded digital platforms and regional initiatives was launched, including:

  • BuyAmericanFuture.org

  • InvestWhereYouAre.org

  • VeteransInvestInAmerica.com

These platforms serve to localize the national message and create a framework of practical engagement—connecting consumers, small business owners, policymakers, and civic influencers in a shared mission.

National Invest In Veterans Week® as the Parent Initiative

National Invest In America Week℠ follows the blueprint of National Invest In Veterans Week®, the only federally trademarked and widely recognized observance focused on veteran economic empowerment. Since its creation, NIVW has:

  • Been entered into the U.S. Congressional Record

  • Expanded to over 40 U.S. markets and 21 international domains

  • Inspired the creation of International Veterans Day (March 3)

  • Influenced legislative advocacy such as the Service-Disabled Veteran Opportunities in Small Business Act

By launching National Invest In America Week℠ under its umbrella, the initiative ensures strategic continuity, civic credibility, and scalability—anchoring its purpose in a successful legacy while charting a bold, future-forward path.

📘 Read more:
Congressman Brian Mast: Invest in America, Invest in Veterans – March 6, 2024
National Invest In Veterans Week® History & Honors

Per our April 22, 2024 Update – To commemorate the 7 year anniversary of their award-winning Vets 22 brand, in a landmark initiative, National Invest In Veterans Week® proudly announces a historic expansion of its digital footprint through the acquisition of new international and state-specific domain names. Under the continued direction of Jeff Shuford’s Tech From Vets, this monumental enhancement of our digital resources is designed to dramatically broaden the reach and impact of our services for active-duty service members and veterans both globally and across the United States, further cementing our role as a pivotal hub for the congressionally recognized Invest In Veterans Week brand.

This year marks a significant milestone with the introduction of a series of international domain names, including SouthKoreaVeterans.com, GermanyVeterans.com, AustraliaVeterans.com, JapanVeterans.com, UnitedKingdomVeterans.com, and Veterans.International. These new platforms will serve as vital access points for our international veteran communities, offering localized content and resources tailored specifically to meet the needs and address the unique challenges faced by veterans in these regions.

National Invest In America Week℠ Facts and Information

Which is the correct spelling of National Invest In America Week?

National Invest In America Week

Not:

  • National Invest in America Week (lowercase “in” is incorrect in formal branding)

  • National Invest-In-America Week (hyphenated form is not trademarked)

  • America Investment Week (does not reflect brand identity)

National Invest In America Week℠ is the correct and official name. The phrase capitalizes each word and includes the service mark symbol (℠) to reflect its protected use under the broader National Invest In Veterans Week® initiative. This observance is not a generic call to support the country—it is a structured civic framework and branded campaign encouraging economic action and regional empowerment.

When is National Invest In America Week℠ observed?

National Invest In America Week℠ is always observed from July 1 through July 7, regardless of which day of the week the dates fall on. Its proximity to Independence Day is intentional, serving as a civic build-up to the national holiday. Local events, regional summits, and digital campaigns may occur throughout the week, with peak engagement often aligned with July 1 (the kickoff) and July 4 (the symbolic midpoint).

Is National Invest In America Week℠ a federal holiday?

No. National Invest In America Week℠ is not a federal holiday, but a federally service-marked observance. Government offices and schools do not automatically close. However, businesses, municipalities, and organizations are encouraged to recognize the week by participating in the Invest In America Challenge™, hosting regional events, or promoting Buy American initiatives. Local governments and private entities may independently issue proclamations or adjust programming to observe the week more formally.

What is the difference between National Invest In America Week℠ and other patriotic holidays?

While holidays like Independence Day (July 4) and Presidents’ Day celebrate America’s founding or national leadership, National Invest In America Week℠ is action-driven and future-facing. It focuses on:

  • Civic investment

  • Regional economic empowerment

  • Entrepreneurial inclusion

  • Support for American-made goods and services

Unlike symbolic or commemorative holidays, this observance encourages measurable action—buying local, hiring veterans, mentoring youth, and revitalizing communities through grassroots investment.

Why does National Invest In America Week℠ begin on July 1st?

July 1st was selected to align with several significant historical events:

  • The start of the Battle of Gettysburg in 1863, symbolizing national resilience

  • The creation of the U.S. Department of Justice in 1870, representing fairness and legal structure

  • The introduction of ZIP Codes in 1963, signaling innovation in national systems

  • The signing of the Civil Rights Act on July 2, 1964, reaffirming equity and inclusion

  • The implementation of the USMCA trade agreement on July 1, 2020, reinforcing North American economic collaboration

These milestones together reflect the values of justice, innovation, entrepreneurship, and unity—all core to the spirit of the week.

How can I participate in National Invest In America Week℠?

You can participate in the following ways:

  • Join the Invest In America Challenge™ by completing at least one act of civic or economic investment during the week

  • Buy from American-made brands and local businesses

  • Mentor a local entrepreneur or veteran business owner

  • Host or attend community investment forums, pitch nights, or clean-up projects

  • Promote the week on social media using hashtags like #InvestInAmericaWeek, #InvestWhereYouAre, and #July1to7

  • Create regional spotlights or economic impact stories that highlight your community’s contribution to America’s economic future

Is National Invest In America Week℠ celebrated across the country?

Yes. Though it is not yet a federal holiday, National Invest In America Week℠ is recognized by a growing number of cities, regions, and partner organizations across the United States. Many states and local governments issue proclamations in support of the week. Its parent observance, National Invest In Veterans Week®, is already entered into the U.S. Congressional Record and celebrated in over 40 domestic markets and 21 international markets. The reach and influence of Invest In America Week are expanding annually.