National Invest In America Week℠ Facts and Information

National Invest In America Week℠: A Civic Holiday for Economic Unity

Observed Annually: July 1st – July 7th

National Invest In America Week℠ is a transformative addition to the civic calendar—one that redefines how patriotism is expressed in modern America. Rather than centering remembrance alone, this observance champions purposeful participation: a week devoted to investing in communities, uplifting regional economies, and empowering the everyday builders of the American future. Founded by the creators of National Invest In Veterans Week® and guided by the Jeff Shuford Roadmap℠, this initiative urges every American—individuals, families, small businesses, institutions—to take deliberate action that strengthens the nation from the inside out.

Historical Context and Significance

The selection of July 1st is rich with symbolism and historical gravity. On this date in 1863, the Battle of Gettysburg began—marking a turning point in the Civil War and reaffirming the fight for a unified nation. July 1, 1870, saw the establishment of the U.S. Department of Justice, representing a deepening commitment to legal structure and accountability—critical for economic justice and civic trust. A century later, July 1, 1971, the ratification of the 26th Amendment lowered the voting age to 18, expanding civic participation to a new generation of Americans. And on July 2, 1964, the Civil Rights Act was signed, embedding legal equality into the fabric of American democracy.

These layered historical events—spanning war, law, civil rights, and democratic inclusion—create a powerful foundation for National Invest In America Week℠, reinforcing its mission to connect past sacrifice with present-day investment.

Why a New Economic Holiday Was Needed

National holidays often reflect historical memory, but few incentivize contemporary civic action. National Invest In America Week℠ addresses this by creating a space in the calendar dedicated not to consumerism or commemoration alone, but to civic investment—through entrepreneurship, mentorship, regional leadership, and ethical sourcing. It is a practical observance that bridges the intention of patriotism with the execution of impact.

The week affirms that economic strength is a shared responsibility, and that rebuilding and reinvesting in American communities—especially those historically undercapitalized—is a vital national priority.

National Observance with Local Implementation

While the observance is national in scope, its structure is regionally administered, following the decentralized model of the Jeff Shuford Roadmap℠. Regional “Governors” or civic leaders guide localized participation, ensuring that investment strategies are place-based, culturally relevant, and economically sound. This model empowers communities from Appalachia to Silicon Valley, from industrial corridors to Indigenous territories, to lead from within.

Each region may host forums, pop-ups, micro-investment campaigns, and public dialogues tailored to their specific economic landscape—while contributing to a national chorus of unity through investment.

Celebrations and Civic Engagement

National Invest In America Week℠ invites diverse forms of participation. Key activations include:

• The Invest In America Challenge™ – a national initiative encouraging Americans to take one deliberate action: buying local, hiring regionally, mentoring, or creating public value.

• Public-Private Collaborations – partnerships with chambers of commerce, veteran networks, and business incubators to provide resources and visibility.

• Regional Economic Spotlights – storytelling campaigns showcasing hometown makers, manufacturers, and minority-owned enterprises.

• Social Media Campaigns – digital toolkits encourage users to share impact using #InvestInAmericaWeek and #InvestWhereYouAre.

Relationship to National Invest In Veterans Week®

As the parent initiative, National Invest In Veterans Week®, held annually from March 1–7, remains focused on veteran empowerment through economic advocacy, education, and mental health advancement. National Invest In America Week℠ extends this legacy by broadening the lens—placing veterans, civilians, entrepreneurs, and regional institutions on a common platform to invest in America’s shared future.

The two observances are structurally interlinked, strategically synchronized, and jointly promoted—fostering a year-round rhythm of investment-focused civic holidays.

Call to Action

National Invest In America Week℠ is more than a symbolic gesture—it is a civic infrastructure for long-term transformation. It asks Americans to recognize the builders among us: the manufacturers, veterans, artisans, small business owners, community organizers, educators, and youth leaders who make America stronger every day—not through spectacle, but through steady work and commitment.

In a time marked by division and economic uncertainty, this observance offers a nonpartisan, scalable, and inclusive way forward. It invites participation, fosters local pride, and renews national purpose.

How to Observe #InvestInAmericaWeek

• Share stories of regional entrepreneurs, veteran business owners, or Buy American brands on social media.

• Shop locally and intentionally—prioritize goods and services produced in your own region or state.

• Organize a community investment event such as a resource fair, roundtable, or business pitch night.

• Offer support to local small businesses through pop-up partnerships, discounts, or collaborative promotions.

• Mentor a young entrepreneur or sponsor a youth-led community project during the week.

• Partner with civic, nonprofit, and educational institutions to host discussions about ethical investing and economic justice.

• Highlight innovation ecosystems and economic development zones that are advancing American manufacturing and employment.

National Invest In America Week℠, observed each year from July 1–7, is a powerful reminder that patriotism is not passive—it’s participatory. In every act of reinvestment, every job created, every product made on American soil, and every community uplifted, we build a nation worthy of its promise.