Veteran Economic Intelligence Tools

Analyze publicly reported veteran business activity using curated market data, employment statistics, and illustrative economic models.

  • Companies shown may be “veteran founded” or “veteran led” based on public disclosures. Leadership, ownership, and affiliations can change over time. Inclusion does not imply endorsement, partnership, or ongoing control by any individual. [Publicly traded companies with documented veteran founders, executives, or historical leadership influence.]

  • Market data displayed is for informational and educational purposes only and may be delayed. It is not investment advice. Verify prices and company information through official sources before making any financial decisions. Veteran-Associated Companies include publicly traded firms founded, co-founded, or historically led by U.S. military veterans, or companies with documented veteran leadership or legacy involvement. Inclusion does not imply current ownership or endorsement.

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Veteran vs. Civilian New Business Starts — U.S. (2019–2024)

Source: Gusto U.S. Entrepreneurship data (veteran founders start businesses at higher rates than their share of the population). Actual percentages approximate veteran share vs. civilian share of total new business formations. See Veteran Entrepreneurs Report (Gusto Insights). 2024 is preliminary. Data drawn from leadership surveys and business registrations.
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  • Estimates are derived from publicly reported federal cost data, SBA veteran business averages, and conservative revenue assumptions. Estimates use conservative federal cost assumptions for recruitment, training, and benefits, combined with illustrative averages of veteran-owned business revenue over a 10-year horizon. Figures are intended for comparative policy analysis and do not predict individual outcomes.

  • Results are scenario-based estimates sensitive to assumptions (cost inputs, time horizon, output proxies). The tool does not account for inflation, discount rates, sector variance, survivorship, taxes, or macroeconomic shocks unless explicitly stated.

  • This scenario models a representative veteran entrepreneur and is not predictive. This calculator is a simplified, illustrative model intended for policy and educational discussion. It does not predict individual outcomes or business performance and should not be used for financial planning.

➢ "National Invest in Veterans Week is a perfect time to demonstrate your appreciation for your local veteran-owned businesses. " ━ Armed Forces Benefit Association (AFBA)

➢ "National Invest in Veterans Week is a perfect time to demonstrate your appreciation for your local veteran-owned businesses. " ━ Armed Forces Benefit Association (AFBA)

➢ "As the U.S. observes National Invest in Veterans Week, findings suggest veterans are struggling to overcome financial challenges. Even more troubling, a majority of wounded veterans report barely making ends meet in today's economy—highlighting the disproportionate financial strain faced by disabled veterans compared to civilians." ━ Fox Business

➢ "As the U.S. observes National Invest in Veterans Week, findings suggest veterans are struggling to overcome financial challenges. Even more troubling, a majority of wounded veterans report barely making ends meet in today's economy—highlighting the disproportionate financial strain faced by disabled veterans compared to civilians." ━ Fox Business

➢ "Last week was National Invest in Veterans Week... established in 2019 to honor veterans' service and boost investment in their small businesses. Though not yet recognized in every state, it's certainly more meaningful and worthwhile than many of the quirky holidays we celebrate." ━ Neighborhood Forward

➢ "Last week was National Invest in Veterans Week... established in 2019 to honor veterans' service and boost investment in their small businesses. Though not yet recognized in every state, it's certainly more meaningful and worthwhile than many of the quirky holidays we celebrate." ━ Neighborhood Forward

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Research

  • Our 2017 survey revealed that 37% of respondents said that lack of access to capital was the biggest challenge facing their businesses, while 27% said that lack of knowledge or experience was their biggest challenge. Respondents expressed a desire for more opportunities to network and connect with other veteran entrepreneurs.

  • Our 2017 survey found that 81% of respondents either strongly agreed or agreed that they needed more support for their business ventures. Additionally, 67% of respondents either strongly agreed or agreed that they need more funding for their businesses. Respondents also noted a desire for more information on where and how to get funding, as well as more emphasis on start-up costs.

  • Our 2018 survey found that 70% of respondents indicated that they were planning to start a business within the next two years, while 68% of respondents indicated that they had not yet started their business. Additionally, 47% of respondents said that they had already applied for funding for their business, indicating a need for increased access to capital for veteran entrepreneurs.

  • Legislative opportunities can provide vital support to veteran entrepreneurs, as highlighted by survey data. In a survey conducted by National Invest In Veterans Week in partnership with the City of Jacksonville, Florida, 81% of respondents said they need more support for their business ventures, while 67% indicated a need for more funding for their businesses. Lack of access to capital was cited as the biggest challenge by 37% of respondents, while 27% said that lack of knowledge or experience was their biggest challenge.

Just For You

  • Written By Chynelle Washington

    Written By Chynelle Washington

    Humans at the Helm: How AI Is Being Used to Find America’s Next Veterans

  • Phil Hulett

    Long-time Public Address (PA) Announcer for the Anaheim Ducks NHL Team

    “In the arena, we cheer for heroes.
    In the economy, we invest in them.”

    Phil Hulett

  • Phil Hulett

    Phil Hulett Elevates National Invest In Veterans Week®

    “Don’t Just Cheer for Veterans—Invest in Them”: Phil Hulett Elevates National Invest In Veterans Week®

    • Average Revenue per Business 💵

      Calculation

      • Total Revenue: $922.2 billion

      • Number of Businesses: 304,823

      • Average Revenue per Business: $3.03 million

      Formula: Total Revenue ÷ Number of Businesses

    📊 Result
    Each veteran-owned business generates an average of approximately $3.03 million in revenue annually.

    💡Insight
    This figure highlights the impressive revenue capacity of veteran-owned businesses across the country, underscoring their economic impact and resilience.

    • Average Revenue per Business 💵

      📐 Calculation

      • Total Revenue: $922.2 billion

      • Number of Businesses: 304,823

      • Average Revenue per Business:$3.03 million

      Formula: Total Revenue ÷ Number of Businesses

    📊 Result
    Each veteran-owned business generates an average of approximately $3.03 million in revenue annually.

    💡 Insight
    This figure highlights the impressive revenue capacity of veteran-owned businesses across the country, showcasing their economic impact and contribution.

    • Average Employees per Business 👥

      📐 Calculation

      • Total Employees: 3.3 million

      • Number of Businesses: 304,823

      • Average Employees per Business: 11 employees

      Formula: Total Employees ÷ Number of Businesses

      📊 Result
      Each veteran-owned business employs an average of about 11 people.

    • Veteran-Owned Business Averages

      💵 Average Revenue per Business

      • $3.03 million

      👥 Average Employees per Business

      • 11 employees

      📊 Average Payroll per Business

      • $590,195

    ---

    Source: U.S. Census Bureau. (2023, March 16). Annual Business Survey provides data on employer business characteristics. Census.gov. https://www.census.gov/newsroom/press-releases/2023/annual-business-survey-employer-business-characteristics.html

Small business firms owned by veterans employed 5.03 million people and had an annual payroll of $195 billion.

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  • Companies shown may be “veteran founded” or “veteran led” based on public disclosures. Leadership, ownership, and affiliations can change over time. Inclusion does not imply endorsement, partnership, or ongoing control by any individual.

  • Market data displayed is for informational and educational purposes only and may be delayed. It is not investment advice. Verify prices and company information through official sources before making any financial decisions.

Policy Implications

  • Purpose: Translate military skills into recognized civilian certifications, supporting career growth or entrepreneurial ventures in technical fields.

    Benefits: Enhances veterans’ qualifications for competitive industries, creating new career pathways and opportunities for veteran-owned businesses.

  • Purpose: Offer tax incentives to veteran-owned businesses to encourage entrepreneurship, ease financial burdens, and stimulate growth in veteran-led enterprises.

    Benefits: Reduces startup costs, enhances profitability, and enables veteran-owned businesses to reinvest in expansion and job creation, boosting local economies and supporting veterans in building lasting businesses.

  • Purpose: Provide fast-track training for veterans to transition into high-demand careers, with immediate placement in essential industries.

    Benefits: Supports veterans in building stable, fulfilling careers, and strengthens the workforce with dedicated, skilled professionals.

  • Purpose: Fund veteran-owned green businesses focused on environmental sustainability and innovative, eco-friendly solutions.

    Benefits: Positions veterans as leaders in the green economy, contributing to sustainable growth and fostering economic self-reliance through entrepreneurship.

  • Purpose: Support veterans in launching businesses that address community needs, from affordable housing to health and education services.

    Benefits: Empowers veterans to lead meaningful social enterprises, bringing positive change to their communities while building sustainable businesses.

  • Purpose: Connect veterans to flexible gig jobs suited to their skills, offering pathways to entrepreneurship and self-employment.

    Benefits: Empowers veterans to choose work that fits their lifestyle and career goals, encouraging financial independence and adaptability in today’s economy.

  • Purpose: Place veteran entrepreneurs within corporate incubators to access mentorship, networks, and essential business resources.

    Benefits: Provides veteran business owners with the guidance and connections to grow successful enterprises, while enriching the business landscape with diverse, skilled leadership.

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