National Invest In Veterans Week® is an annual event dedicated to honoring and empowering military veterans. Honored by Congress, this initiative provides vital resources, unwavering support, and powerful advocacy, emphasizing the crucial roles veterans play in our communities and economy.

National Invest In Veterans Week® Why It Exists • What It Activates • How It Scales

Beyond Celebration. Built for Year-Round Veteran Economic Momentum.

National Invest In Veterans Week® is an officially observed civic observance (March 1–7) engineered to move support from appreciation to durable participation—connecting veterans, veteran spouses, policymakers, and the public through a unified system of research, recognition, and market-aware tools.

Veteran Economic Intelligence System Operational • Policy-Neutral • Market-Aware • Always On
Purpose

Activate measurable support for veteran-owned businesses by aligning public recognition, community action, and policy pathways into one coordinated experience—designed to work during the observance and remain useful year-round.

Signals + Validation

Reinforced by public records, Congressional recognition, state and municipal proclamations, and independent data partnerships—so the mission is visible, verifiable, and easy to reference across media, government, and communities.

What The Platform Activates
Shop with Purpose
Direct everyday spending toward veteran-owned businesses—transforming individual purchases into community-scale momentum.
Honor Local Heroes
Spotlight veteran founders and operators through featured enterprises, media alignment, and public recognition loops.
Push for Official Recognition
Provide a clear pathway for proclamations and legislative support—making it simple for communities to formalize commitment.
Stay Connected Anywhere
Deliver faster access to events, resources, and updates through the Progressive Web App—built for mobility and repeat visits.
Intelligence Layer

The Veteran Economic Intelligence Dashboard translates public data and curated signals into clear, interactive context—supporting policy-level understanding, ecosystem discovery, and real-time visibility into veteran-founded and veteran-led market presence.

Tools + Education

Interactive, educational calculators and explainers help visitors understand how military service can translate into entrepreneurship and community leadership—presented for learning and policy context, not financial guidance.

Operating Model

A self-funded, community-first system that blends research, media, and public–private collaboration. It is designed to be easily shared, locally adaptable, and globally extensible through multilingual access and international observance alignment.

National Invest In Veterans Week® Research • Proclamations • Media • Market-Aware Signals © 2019–2026 National Invest In Veterans Week®. All Rights Reserved.
  • Veteran-owned businesses are a crucial component of the U.S. economy, generating approximately $1 trillion in annual sales and providing employment for 6 million Americans. These businesses represent 9.1% of all U.S. enterprises and span diverse sectors such as construction, healthcare, professional services, and retail trade. The unique skills and experiences that veteran entrepreneurs bring to the table significantly enrich the small business sector, fostering innovation, resilience, and a strong work ethic.

  • According to the U.S. Census Bureau's Survey of Business Owners, there were 2.52 million businesses majority-owned by veterans in 2012.

  • Veteran-owned firms represented 9.1 percent of all U.S. firms, and the top 10 industries with the highest percentage of veteran-owned businesses included transportation and warehousing, construction, and professional, scientific, and technical services.

  • Access to Capital

    One of the biggest hurdles veteran entrepreneurs face is access to financial capital and funding sources. This can stem from issues like lack of established credit history, fewer personal assets to use as collateral for loans, and investor bias against veteran-owned startups.

    Business Experience Gap

    Many veterans lack formal business training or professional experience outside of the military before starting a company. Specific gaps can include limited entrepreneurship education and mentorship, underdeveloped professional networks and industry connections, and the need to translate military skills to the business environment.

    Navigating Regulations and Red Tape

    Veteran business owners often struggle with complex regulations, licensing requirements, taxes, legal fees, and government contracting processes at the federal, state, and local levels. This regulatory burden can slow growth.

    Social and Human Capital

    Building social capital through networking, finding quality employees and mentors, and connecting with other entrepreneurs is another common challenge cited by veteran business owners.

    Mental Health Considerations

    Around one-third of veterans report mental health conditions like PTSD, anxiety or depression, which can impact their ability to successfully run a business if untreated.

    Opportunities for Veteran Entrepreneurs

    Entrepreneurial Traits from Military Experience

    Veterans often possess traits linked to successful entrepreneurship, including confidence and high self-efficacy, good decision-making in chaotic environments, and independence and achievement motivation.

    Diverse Business Ownership

    Veteran entrepreneurs are diverse in age, race/ethnicity, disability status and professional backgrounds, allowing them to start businesses across many different industries.

    Support Resources and Programs

    There are a growing number of resources, funding programs, business accelerators and support networks tailored specifically for veteran entrepreneurs, such as veteran entrepreneur training programs and competitions, specialized business mentors and coaching, veteran loans, investment funds and grant programs, and veteran business owner associations and networking groups.

    Successful Veteran Business Role Models

    Many high-profile companies were started by veteran entrepreneurs who drew on their military experience, including FedEx, Nike, GoDaddy and others. Their success stories can inspire the next generation.

    While the path is challenging, the unique skills and experiences of veterans, combined with targeted resources, create opportunities for veteran entrepreneurs to build sustainable, thriving businesses. Continued efforts to lower barriers and provide guidance are key to unleashing this economic potential.

SCULPTING LEGACIES 🗿

Rep. Rosendale: Veteran Impact 

Congressman Matt Rosendale's recognition of Governor Gianforte’s Invest in Veterans Week initiative can be seen as a significant acknowledgment of the importance of supporting veterans.

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From March 1-7, National Invest In Veterans Week® focuses on veteran entrepreneurs, highlighting their businesses and offering them essential resources and networking opportunities. Join us in celebrating the dedication and entrepreneurial spirit of our veterans during National Invest In Veterans Week®, ensuring they receive the recognition and support they deserve.

Search National Invest In Veterans Week® for resources, events, and veteran support.

Powered by Vets 22

Born Primitive: Veteran Success

We are thrilled to feature Born Primitive, a dynamic veteran-owned business, and share their inspiring story with you. Born Primitive embodies the spirit of veteran entrepreneurship worldwide.

Join the fight🏅

It all begins with an idea. At National Invest in Veterans Week, we believe that an idea can turn into a successful business with the right support. Together, we can ensure that veterans have the opportunity to turn their ideas into reality. ↓

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National Invest In Veterans Week
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Veteran Tech Success: Vets 22

National Invest In Veterans Week Co-founder Drayton Florence, a former NFL player who grew up in a military household, decided to use his skills in the tech industry to help military veterans after his playing career.

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🫡 Meet the Team