VISIBILITY LANE • MARKETPLACE ADVANTAGE • YEAR-ROUND
Helping Veteran Businesses Stand Out and Succeed
Veteran-owned businesses compete in crowded markets with uneven access to attention, trust, and high-quality networks. National Invest In Veterans Week® helps close that gap through visibility systems, partner-aligned campaigns, and practical support routes that elevate veteran entrepreneurs without requiring insider knowledge.
Actionable support routes
Community + partner aligned
Legislator-friendly framing
Support a Veteran Business
Simple actions • immediate impact
Open Resource Stack
Share-ready materials • partner use
Press + Briefings
Announcements • stories • validation
Last updated: today
How we help
Support that improves outcomes, not just awareness
Veteran-owned businesses have strong leadership DNA, but the marketplace rewards visibility, repeatable trust, and access. NIVW focuses on those leverage points: branding clarity, network effects, and public validation.
Brand + marketing
Marketplace advantage
Stand-out positioning
Practical guidance that helps veteran businesses communicate value clearly—so they can compete on more than “veteran-owned”
and win on quality, trust, and differentiation.
Networks
Growth routing
Connections that convert
Summits and partner pathways that connect veteran entrepreneurs to peers, advisors, and opportunities—reducing isolation
and accelerating learning curves.
Visibility
Public signal
Storytelling and campaigns
Media campaigns, press releases, and social proof that highlight outcomes and credibility—helping communities see
veteran-owned businesses as investable, hireable, and partner-ready.
Inclusion
Barrier reduction
A more supportive marketplace
We aim to reduce friction for supporters and partners by providing clear action routes and shareable resources—so support
becomes easier to execute and repeat.
Civic alignment
Public validation
Recognition that builds trust
Proclamations and official acknowledgements create durable public proof points—useful for communities, allies, and
organizations seeking credible alignment.
Always-on
Year-round utility
Support beyond one week
National Invest In Veterans Week® is the annual peak (March 1–7), but the system is designed to be usable throughout the year:
intelligence, media routing, and action systems.
Join the mission
Want to support veteran business success in your community?
We can help you identify a practical route—partner campaign, local recognition, or action plan—based on your role and capacity.
Start with Contact or Take Action.
