The Presidential Continuity of National Invest In America Week℠
National Invest In America Week℠: A Legacy of Civic Investment, Reimagined
Launched in 2025 by the award-winning team behind National Invest In Veterans Week®, National Invest In America Week℠ (NIAW) is a nationally recognized economic observance designed to revitalize civic participation through community investment, regional leadership, and public-private collaboration.
Built on the foundational 1970 proclamation by President Richard Nixon, who declared the original National Invest-in-America Week, and inspired by the legacy of Jim Freeman—founding member of The Five Satins who supported Nixon’s 1972 reelection campaign—NIAW merges cultural heritage with economic policy.
NIAW runs July 1–7 annually, encouraging Americans to take the Invest In America Challenge™, support locally owned businesses, amplify regional innovation, and participate in a nationwide model of decentralized economic action—coined the Jeff Shuford Roadmap℠.
Today, National Invest In America Week℠ spans 19 U.S. regions and 21 international markets, functioning as a civic infrastructure movement backed by legislative continuity, intergenerational leadership, and globally syndicated platforms.
National Invest In Veterans Week® Earns Major Media Features on TODAY and Steven Kia, Expands Leadership and Global Reach
National Invest In Veterans Week® Featured in Major Media!
National Invest In Veterans Week® (March 1-7) has been officially recognized by the TODAY Show in its list of national March observances! This milestone highlights NIVW’s growing impact in supporting veteran entrepreneurs. Additionally, Steven Kia has published a feature on how veterans thrive in business, emphasizing the economic contributions of veteran-owned businesses and NIVW’s crucial role in their success.
🔹 Check out the TODAY Show’s March Observances List: Read more here
🔹 Learn how veterans drive entrepreneurship at Steven Kia: Read the full article
Join us in celebrating and supporting veteran-owned businesses this March 1-7! #InvestInVeterans
“I'm Beau, Emmy Award-winning journalist and television host.
Every year, from March 1st to 7th, we celebrate National Invest In Veterans Week—a time to honor the incredible men and women who've served our country and now drive our economy forward as entrepreneurs.
Veteran-owned businesses employ millions and generate over a trillion dollars in revenue. They're innovators, leaders, and job creators who deserve our investment.
Let's invest in them: Shop veteran-owned. Partner with veterans. Ask your local legislators to honor local veteran entrepreneurs.
Because when we invest in veterans, we invest in America's future.
Join the movement at InvestInVeteransWeek.com.
Thank you for your service—and a salute to those who are investing in it.”
