To understand Aaron Jones Sr.'s commitment to veterans, you must first understand where it comes from. This isn't a cause he adopted for publicity or brand-building. It's woven into the fabric of his identity.

Both of Aaron's parents served in the United States Army for over 25 years each—a combined half-century of military service to this nation. They didn't just serve; they excelled, both retiring with the rank of Sergeant Major, one of the highest enlisted ranks in the U.S. military. This rank is reserved for those who demonstrate exceptional leadership, technical expertise, and unwavering dedication to both mission and personnel.

Growing up in a military household isn't like other childhoods. It means:

• Frequent relocations that disrupt education, friendships, and community connections

• Extended parental deployments where one or both parents are absent for months or years

• Living with the constant awareness that your parent is in harm's way

• Navigating the unique challenges of military base life, rank structure, and service culture

• Developing resilience, adaptability, and independence out of necessity, not choice

Aaron Jones Sr. lived this reality. He experienced firsthand the sacrifices military children make—sacrifices that often go unrecognized because these children never enlisted, never wore the uniform, never received a ribbon or medal for their service.