Investing in Veterans Is No Longer Optional—It’s the New Standard for Civic Leadership

From Assemblyman Jake Ashby’s $500 million call to action in New York to the Massachusetts State Treasurer’s Bonus Division and Ithaka S+R’s call for elite college inclusion, the movement to “Invest in Veterans” has evolved into a national doctrine. Under the federally trademarked National Invest In Veterans Week® initiative, investing in veterans is no longer symbolic—it is structural, spanning state legislation, federal workforce policies, academic reform, and corporate pipelines. With endorsements from Harvard Catalyst and implementation by leaders like Charter Communications, this coordinated civic infrastructure is transforming how America recognizes and invests in its veterans.