Fresno Invests in Veteran-Owned Businesses: A Local Ordinance Echoing a National Movement
When the Fresno City Council introduced the SERVE Act to reduce startup costs for veteran-owned businesses, it wasn’t just a local legislative gesture—it echoed a nationwide doctrine long championed by National Invest In Veterans Week®: that investing in veterans means investing with veterans.
This ordinance, which waives licensing fees and up to $1,000 in startup costs for veteran entrepreneurs, directly reflects the same values we institutionalized through National Invest In America Week℠ and the Invest In America Challenge™. It mirrors our belief—rooted in the words of President Nixon in 1970 and carried forward by Jeff Shuford—that economic empowerment is a civic obligation.
Just as Shuford transformed his grandfather Jim Freeman’s musical legacy into a framework of civic architecture, Fresno is turning policy into participation. It proves that when cities empower veterans, they do more than honor service—they invest in America’s entrepreneurial future.
🫡Our Team
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![A woman wearing a navy blazer with an embroidered coat of arms, gold lapel pin, and jewelry, sitting with her hands clasped, with American flags in the background.]()
President Angel Shuford
Chief Financial Officer (CFO) | Army Veteran
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![A man in a blue suit and white shirt standing in front of an American flag against a black background.]()
Retired U.S. Army First Sergeant Kevin D. Shoun
Senior Advisor | Civic Leadership and Policy Development
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![A woman with blonde hair smiling in front of an American flag and a black background with a logo that says 'National Invest in Veteran Owned Business Week.']()
Sara Pomposo
Chief Advisor | Audience Growth & Strategic Syndication
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![A man in a red shirt holding a music award trophy, standing next to a framed platinum record plaque on display, with framed posters and awards hanging on the wall behind him.]()
Jim Freeman of The Five Satins
GRAMMY Hall of Famer | Brand Ambassador
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![A man with gray hair and glasses stands behind a music stand, speaking into a microphone while using hand gestures, against a dark background.]()
Pastor Ron Henson
Social Impact Advisor | Navy Veteran
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![A man in a U.S. military uniform in front of an American flag.]()
LTC Rickey L. Pope USA, Ret.
CO-FOUNDER | Retired Army Veteran, Retired Firefighter
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![A man in a gray blazer and shirt posing with arms crossed in front of a city skyline at dusk, with buildings and a bridge reflected in the water.]()
Jeff Shuford
CO-FOUNDER | Iraq War Veteran & Military Spouse
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![Three men in a discussion in an office break room with black and white geometric wallpaper. One man with a beard, wearing glasses and a suit, is talking to a bald man wearing a black sweater, who is making a gesture with his hands. The third man with dreadlocks, dressed in a blue suit and holding papers, listens attentively.]()
Drayton Florence
CO-FOUNDER | NFL Veteran & Military Brat
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![A smiling man with glasses, wearing a green sweater over a striped collared shirt, standing with crossed arms in an office space near a window, with framed certificates on the wall behind him.]()
Erik M. Pelton & Associates, PLLC
Trademark Attorney | Veteran IP Advocate
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![A man in a green vest with a plaid shirt and bow tie standing in front of a booth labeled 'Body Aqua' at a trade show or expo.]()
CPT Sherman WIlliams, USA, Ret.
Advisor | Retired Army Veteran
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![Two men in business suits having a meeting in an office with a window showing a city view, discussing a presentation on a laptop.]()
Brandon Sugar
Legacy UX/UI Designer | Army Veteran
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![A young man with dark hair styled back, light eyes, and a light beard, wearing a blue suit and white shirt, looking at the camera.]()
Mike Bicek
Creative Director | Army Veteran
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![A small brown and black puppy sitting on a red folding chair at the beach, with sunglasses and a colorful bag in the background.]()
Private Jewel
Co-Founders Pup | Biewer Terrier
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![A smiling man wearing sunglasses and a striped white shirt.]()
Lonnell McCall I
Sr. Spokesperson | Retired Navy Veteran
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Celeste Everett
Legacy IT Consultant | Army Veteran
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![Composite image of three young men dressed as a graduate, a football player, and a young man in formal wear against a stadium background.]()
Lonnell McCall II
Jr. Spokesperson | Military Brat
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![Close-up of a young man with dark brown hair, styled back, with light eyes, a light beard, and wearing a dark shirt, standing in front of a background with horizontal lines.]()
Christopher B. Mueller
Lead Video Spokesperson | Veteran Advocate
“As an educator committed to professional growth, I fully endorse National Invest in Veterans Week® for recognizing that veterans are vital economic assets who deserve tangible support in entrepreneurship and workforce development.”