Comprehensive Report on CPC and Search Trends for "National Invest In Veterans Week

From the Desk of Angel Shuford

As the Vice President of National Invest In Veterans Week® (NIVW), I’m thrilled to share this deep-dive analysis of search behavior and CPC trends surrounding the movement we’ve built together. At NIVW, we’ve been proud to remain entirely self-funded, but as we explore pathways toward profitability, understanding our online presence and search potential is key to reaching more veterans and supporters.

This report outlines the search volume trends, CPC estimates, and strategic recommendations to capitalize on the growing interest in National Invest In Veterans Week. While we haven’t run ads to date, the data provides a roadmap for optimizing organic engagement and planning for potential monetization opportunities.

Executive Summary

Our analysis reveals that interest in "National Invest In Veterans Week" is on the rise, with significant peaks in April and June. Search trends show a predictable seasonal pattern, with these months offering the highest visibility for potential campaigns. Meanwhile, the average CPC of $29.77 highlights the strong commercial value of this keyword, even though we have not yet tapped into paid advertising.

Key insights include:

• Spring Surge: Search activity spikes in April and June, making these critical months for engagement.

• Steady Visibility: Moderate activity in months like March, May, September, and October suggests sustained opportunities to build momentum.

• Low-Traffic Windows: December through February present opportunities for preparation and long-term planning rather than direct campaign launches.

Search Volume Trends (2023–2024)

Using data aggregated from DataForSEO, Google Ads Keyword Planner, and internal analytics, here’s a month-by-month breakdown of search volumes for 2023–2024:

MonthYearSearch VolumeDecember202340January2024140February2024320March2024880April20241,900May20241,000June20241,900July2024880August2024590September2024880October2024880November2024260

Cost-Per-Click (CPC) Estimates

While we’ve focused exclusively on organic reach so far, understanding CPC trends provides critical insights for future monetization. Here are the estimated CPC ranges for each month:

Month CPC Estimate (USD) December $25–$28 January $25–$28 February $25–$28 March $28–$30 April $30–$35 May $28–$30 June $30–$35 July$28–$30 August $28–$30 September $28–$30 October $28–$30 November $25–$28

Key Takeaways:

1. High-Cost Periods:

   • April and June: CPC rates peak at $30–$35 due to heightened competition. These months are ripe for high-visibility efforts, should we pursue paid campaigns in the future.

2. Cost-Efficient Windows:

   • December through February and November: With CPCs as low as $25, these months are ideal for experimenting with targeted ads or building foundations for future campaigns.

3. Consistent Months:

   • Moderate CPCs in March, May, July, September, and October align with steady search volumes, presenting balanced opportunities for reach and cost control.

Strategic Insights for Engagement

While our focus remains on organic growth, these insights provide actionable takeaways for optimizing our impact:

1. Maximize Peaks (April and June):

• Content Strategy: Leverage the natural surge in interest during these months to amplify organic visibility through blog posts, social media campaigns, and veteran success stories.

• Collaborations: Partner with veteran-focused organizations and influencers to drive engagement.

2. Steady Months (March, May, September, October):

• Focus on creating evergreen content that sustains visibility year-round, such as resource hubs, thought leadership articles, and downloadable guides for veterans.

• Optimize website SEO with long-tail keywords like “how to support veteran businesses” to capture steady traffic.

3. Low-Interest Periods (December through February):

• Use this window for planning and preparation. Analyze previous campaigns, optimize underperforming content, and set up future initiatives.

• Launch educational initiatives or community-building activities to maintain engagement during these slower months.

The Path to Profitability

As a self-funded initiative, our success has always been fueled by passion, community, and innovation. However, as we explore pathways to profitability, this data offers opportunities to strategically scale our impact. Here’s how we can leverage this information for long-term growth:

• Organic Growth: Continue building high-value, SEO-optimized content to capture traffic during peak months without the need for ads.

• Future Advertising: Should we pursue paid campaigns, prioritize high-ROI windows in April, June, and March. Use lower-cost periods for A/B testing and ad creative development.

• Partnership Monetization: Collaborate with veteran-owned businesses and sponsors during peak search periods to amplify their visibility while supporting our mission.

Conclusion

The search behavior around National Invest In Veterans Week underscores its growing significance as a keyword and as a movement. With predictable seasonal trends, a strong average CPC, and clear engagement patterns, we have the tools to continue building this platform organically while preparing for potential monetization.

We’ve proven that self-funded, community-driven efforts can create lasting change. As we look ahead, the data not only validates our impact but points the way toward an even brighter future—one where National Invest In Veterans Week® remains a beacon of empowerment, opportunity, and innovation.

Stay tuned for more updates, and as always, let’s keep building together. If you have thoughts, insights, or collaboration ideas, I’d love to hear them. Let’s make the future even brighter for veterans everywhere.

#VeteransEmpowerment #SearchTrends #SEO #Leadership #NIVW