FLASHBACK REPORT: National Guard Observance Highlights National Invest In Veterans Week®

Key Points:

  • National Guard Bureau formally listed National Invest In Veterans Week® as a March observance.

  • Recognition appears during a documented CNGB leadership transition.

  • The initiative’s lineage traces to Private Orrin Benjamin Hawley of the 29th Connecticut Colored Infantry.

  • Monument documentation: https://www.slaverymonuments.org/items/show/1111

  • Jeff Shuford serves as the Chief Architect of the observance’s national structure.

  • The framework is designed to operate across government, community, and media without dependence on external funding.

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Penn State Diversity, National Invest in Veterans Week National Invest In Veterans Week Staff Penn State Diversity, National Invest in Veterans Week National Invest In Veterans Week Staff

Penn State cements “Invest in Veterans” into its institutional calendar

“Seeing National Invest in Veterans Week on Penn State’s diversity calendar, in my home state, tells me we’ve crossed an important line. Investing in veterans isn’t just a program or a campaign anymore—it’s part of how major institutions define inclusion, economic justice, and community. When a university of Penn State’s scale builds that into its culture, it sends a signal to every campus and every employer in the country: veterans aren’t an afterthought, they are a core constituency you plan for all year long.”

— Jeff Shuford

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Drayton Florence Drayton Florence

House Foreign Affairs Committee Chairman Brian Mast: Promoting Investment in Veterans

On March 6, 2024, during National Invest in Veterans Week®, House Foreign Affairs Committee Chairman Brian Mast shared a compelling blog post titled Invest in America, Invest in Veterans. His message underscored the deep commitment our nation owes to its veterans and the crucial need to invest in their futures. Mast’s advocacy highlighted how veterans’ sacrifices on the battlefield translate into a call for us to create opportunities for them to thrive in civilian life, particularly in entrepreneurship.

Chairman Mast’s leadership and vision continue to promote the investment in veterans that our nation so critically needs, inspiring a legacy of empowerment, innovation, and success for generations to come.

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National Invest In Veterans Week Staff National Invest In Veterans Week Staff

From the Desk of Angel Shuford: Elevating Veterans and Empowering Communities Through Vets 2.0℠ and National Invest in Veterans Week® (NIVW)

As we move into 2025, National Invest in Veterans Week® (NIVW) and Vets 2.0℠ are leading the way in reshaping how we support our veterans, particularly those transitioning to civilian life. These initiatives are built on innovation, inclusivity, and leadership, providing a global platform for veterans to thrive. With Jeff Shuford recently retired after years of transformative leadership, and under the guidance of Kevin D. Shoun, we are charting new paths for growth and empowerment, making 2025 a milestone year.

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Veteran Advocacy, Entrepreneurship, Jeff Shuford National Invest In Veterans Week Staff Veteran Advocacy, Entrepreneurship, Jeff Shuford National Invest In Veterans Week Staff

Angel Shuford Appointed Vice President and CFO of National Invest In Veterans Week®

Angel Shuford, U.S. Army veteran and Vice President/CFO of National Invest In Veterans Week®, continues to break barriers in veteran advocacy and entrepreneurship. Alongside her husband, Jeff Shuford, Angel was recently honored with the Global Humanitarian Innovation and Legacy Award, celebrating their transformative work supporting veterans worldwide. From pioneering global initiatives like Tech From Vets to building digital hubs such as FloridaVeterans.com, Angel’s leadership is driving innovation and creating lasting opportunities for veteran-owned businesses.

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National Invest In Veterans Week Staff National Invest In Veterans Week Staff

Press Release: National Invest In Veterans Week® Celebrates DAV’s Ongoing Support and Honors a Family Legacy of Service

National Invest In Veterans Week® (NIVW) honors Disabled American Veterans (DAV) for their continued support in promoting veteran entrepreneurship and celebrates the distinguished legacy of military service within co-founder Jeff Shuford’s family. Spanning multiple generations, the Shuford-Freeman family has been recognized for both military service and cultural contributions. Jeff’s grandfather, Jim Freeman, a founding member of the iconic group The Five Satins, was honored in the Congressional Record for his cultural impact, while Jeff himself received the same distinction in 2024 for his work with NIVW. Together, NIVW and DAV champion veterans, ensuring their legacies of service and honor are recognized and celebrated.

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National Invest In Veterans Week Staff National Invest In Veterans Week Staff

The Legacy of Leadership: Jeff Shuford and His Grandfather Jim Freeman

In the dynamic interplay of innovation, technology, and veteran advocacy, Jeff Shuford emerges as a leading figure whose work is grounded in a profound legacy of leadership passed down from his grandfather, Jim Freeman. Known for co-founding National Invest In Veterans Week®, Shuford champions the cause of veteran-owned businesses, empowering them to thrive in today’s digital economy.

Freeman, a founding member of the legendary doo-wop group The Five Satins, achieved recognition for his contributions to American music, including the timeless classic “In the Still of the Night.” Both men have been honored in the U.S. Congressional Record, a rare acknowledgment that underscores their significant cultural impact.

As Shuford forges ahead, drawing inspiration from Freeman’s enduring values of perseverance and creativity, he reflects, “My grandfather showed me the importance of staying committed to your vision.” This sentiment resonates through Shuford's initiatives, where he utilizes technology to advocate for veterans and uplift underserved communities.

The parallels between Shuford's journey and Freeman's legacy highlight a family commitment to leadership, innovation, and service. Their story serves as a powerful reminder of how music and advocacy can unite generations, fostering connections that inspire change and impact lives.

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Jeff Shuford Jeff Shuford Jeff Shuford Jeff Shuford

Celebrating National Invest in Veterans Week: Empowering Veteran Entrepreneurs

Veterans have a wealth of skills and experience that make them well-suited to entrepreneurship. By following these tips and learning from the experience of successful veteran entrepreneurs, you can unlock the key to success in today's fast-paced economy. Read on to discover tips for building a thriving veteran-owned business, including the importance of having a clear vision, being adaptable, networking, understanding finances, and persevering through challenges.

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Chynelle Washington Chynelle Washington

National Invest In Veterans Week Launches The American Society of Veteran Business Owners

Earlier this year, National Invest In Veterans Week, a Tech From Vets brand, launched the American Society of Veteran Business Owners to help veteran entrepreneurs nationwide. Created to help veteran entrepreneurs build a community of like-minded warriors that served our nation with distinction, the society is aimed at connecting veterans at every stage of business development. "With so many veterans exiting the military interested in starting their businesses, the need to create an organization catered to serving their needs is an essential element to National Invest In Veterans Week," stated ASVBO co-founder Jeff Shuford. A 2018 study by the Small Business Administration (SBA) discovered numerous issues facing aspiring veteran business owners, and the American Society of Veteran Business Owners intends to highlight those issues.

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Veteran Business Super Intelligence℠ · Sponsored by National Invest In Veterans Week®

The Pulse Deck Veteran Enterprise in Motion

Sources: SBA VetCert certified-firm export of 2026-10-04 (aggregates only); U.S. SBA Office of Advocacy, Issue Brief No. 18, "Deconstructing the Change in Veteran Business Ownership" (May 2023), Census Annual Business Survey; IVMF Research Review, Deming, Carpenter and Anders, Journal of Entrepreneurship and Public Policy (2025); IVMF, "The Access to Capital Challenge" (2019), 2016 Survey of Consumer Finances. Veteran Business Super Intelligence℠ · Sponsored by National Invest In Veterans Week®.

A shopping bag with an American flag design inside a green circle, with text indicating dates from March 1 to March 7.
Phil Hulett | Official Endorsement
National Invest In Veterans Week®

🫡Our Team

“As an educator committed to professional growth, I fully endorse National Invest in Veterans Week® for recognizing that veterans are vital economic assets who deserve tangible support in entrepreneurship and workforce development.”
— Samuel Lee, Lecturer at OpenClassrooms, Harvard Graduate, and Amazon Engineer