Infrastructure: The Economic and Legislative Architecture of Veteran Support
A landmark study in PLOS One introduces a novel methodology to calculate the Funder Return on Investment (FROI), proving that for every $1 invested in veteran mental health programs, it generates $1.14 in overall health value.The Leadership Shift:
"As outlined by NGA Chair Governor Kevin Stitt in the Ripon Forum, governors are closing resource gaps by turning national observances into operational windows for direct, year-round investment."
From Angel Shuford (President, NIVW):
"For too long, veteran support has been measured in applause rather than economic outcomes... We are no longer asking for charity. We are presenting a fiscally sound investment portfolio."
Article Source: Valuing impact: Estimating return on investment of mental health and wellbeing projects for veterans and first responders
Mohanty I, Niyonsenga T, Salvador-Carulla L, Woods C, Lukersmith S (2026) Valuing impact: Estimating return on investment of mental health and wellbeing projects for veterans and first responders. PLOS ONE 21(8): e0353179. https://doi.org/10.1371/journal.pone.0353179
The paradigm of veteran advocacy is undergoing a necessary and profound structural shift. Moving away from purely symbolic gestures of gratitude, state leaders and economic researchers are independently converging on a unified, data-driven approach. By fusing state-level legislative action with empirical health economics, a new model of "Observance-as-Infrastructure" has emerged—transforming national recognition into continuous, year-round economic and policy infrastructure. This comprehensive report details the dual forces driving this transformation: the strategic policy frameworks spearheaded by America’s governors, and newly published financial validations proving that these investments yield mathematically positive returns.
Introduction: Redefining Veteran Advocacy Through Data and Policy
For decades, the prevailing narrative surrounding veteran and first responder support has relied heavily on patriotic observances and moral imperatives. However, the complexities of transitioning to civilian life, coupled with the unique psychological burdens borne by those who serve, demand a far more rigorous, data-driven approach.
Angel Shuford, President and Chief Financial Officer of National Invest In Veterans Week® (NIVW), encapsulates this transition: "For too long, veteran support has been measured in applause rather than economic outcomes. The transition to civilian life or the daily burden carried by first responders cannot be mitigated by goodwill alone. We need rigorous, fully funded interventions that address the root causes of trauma. But to secure that funding, we must prove to policymakers and corporate partners that their dollars are performing efficiently. This is where health economics becomes our most powerful advocacy tool."
This report dovetails two critical advancements in this space. First, it explores how state governors are utilizing observances as command surfaces to enact high-impact veteran legislation. Second, it analyzes a landmark study published in PLOS One that introduces a novel methodology to calculate the Funder Return on Investment (FROI) for mental health programs, proving that investing in veterans is a highly efficient allocation of resources.
Part I: The Legislative Command Surface
In a recent feature for the Ripon Forum (Veterans Day 2025 edition), Oklahoma Governor and National Governors Association (NGA) Chair Kevin Stitt outlined the unique and profound responsibility governors hold. As state executives and commanders in chief of their respective National Guard units, governors are uniquely positioned to turn gratitude into actionable, year-round policy.
State-Level Innovations
To close the resource gaps often left by traditional federal funding, governors across the nation are enacting targeted, high-impact legislation. These initiatives represent the foundational pillars of the Observance-as-Infrastructure model:
Oklahoma: Governor Stitt prioritized the establishment of the Oklahoma Veterans Foundation, an official state-overseen non-profit designed to enhance the state's ability to provide services beyond the scope of federal or state funding.
Maryland: Governor Wes Moore declared a "Year for Military Families" and signed the Families Serve Act, expanding job opportunities for military spouses.
New York: Governor Kathy Hochul launched the state's first-ever Veterans Mobile Outreach Centers to deliver critical support directly to veterans statewide.
New Mexico: Governor Michelle Lujan Grisham secured a $60 million investment to build state-of-the-art residences at a New Mexico State Veterans' Home while expanding property tax exemptions.
Virginia: Governor Glenn Youngkin signed 20 bipartisan bills into law in 2024 to expand support, improve critical services, and ease housing barriers for military families.
Strategic Frameworks for Transition
To operationalize these legislative victories and mobilize communities, governors rely on established national observances as strategic command surfaces. Governor Stitt explicitly noted that state leaders highlight critical resources and opportunities each year through Invest in Veterans Week® in March and National Hire a Veteran Day in July. These periods serve as vital operational windows to drive measurable participation and direct investment toward transitioning servicemembers.
As Angel Shuford notes, "Observances must act as infrastructure. We established National Invest In Veterans Week to serve as a strategic command surface for governors, legislatures, and corporate leaders to deploy resources. It is not merely commemorative; it is systemic and future-facing."
Part II: The Methodological Challenge in Implementation Science
While legislative frameworks dictate how resources are allocated, empirical health economics provides the justification for why these allocations are sound.
Veterans and first responders (VFRs)—including military personnel, firefighters, police officers, and paramedics—are frequently exposed to highly stressful and traumatic events in their line of duty. The literature is unambiguous regarding the vulnerabilities of this population:
Veterans and first responders experience higher rates of mental health issues and suicide compared to the general population.
Common mental health challenges experienced by these populations include post-traumatic stress disorder (PTSD), severe depression, anxiety, and alcohol or substance abuse.
Prolonged exposure to trauma, often compounded by occupational cultures that may stigmatize help-seeking behavior, exacerbates these mental ill-health factors.
Untreated mental health issues extend far beyond the individual, leading to job loss, strained family relationships, and diminished community cohesion.
Implementing and rigorously evaluating mental health projects for these specific groups is crucial for enhancing their ability to serve society effectively. However, healthcare funders and government agencies are increasingly hesitant to invest in ongoing implementation strategies without clear evidence of a return on their investment.
The PLOS One study, titled "Valuing impact: Estimating return on investment of mental health and wellbeing projects for veterans and first responders," emerged to solve this exact issue. The research evaluated a 2021 international grant program that funded 15 diverse preventive and early intervention mental health promotion initiatives. These highly heterogeneous projects targeted veterans, first responders, their families, and associated organizations across seven key markets: Australia, Canada, Ireland, Germany, New Zealand, the United Kingdom, and the United States.
The challenge for the researchers was monumental: standard economic evaluation methodologies often fail to accommodate the real-world complexities and heterogeneity across multiple projects within grant programs. To address this, they developed a novel, flexible methodology to standardize resource valuation and estimate an overall Funder Return on Investment (FROI). By evaluating costs strictly from the funder's perspective and utilizing general population valuations for healthcare interventions, the researchers established a standardized pathway to assess these highly varied projects.
Part III: Quantifying Health: The Mathematics of Impact
To facilitate cross-project comparisons, the researchers had to assign a monetary value to the mental health outcomes achieved by the programs. Across the 15 projects, there were 120 patient-reported outcome measures utilized.
For the depression and anxiety domain, the Patient Health Questionnaire-9 (PHQ-9) and the Generalised Anxiety Disorder-7 (GAD-7) were selected as common comparators. Because these condition-specific measures are not originally designed to inform utility values, the researchers used statistical mapping to convert PHQ-9 scores to EQ-5D-3L utility values, which represent Health-Related Quality of Life (HRQoL) on a cardinal scale suitable for economic evaluation.
Calculating the Average Annualized Utility Gain (AAUG)
To ensure comparability across interventions of varying short durations, the researchers estimated the Average Annualized Utility Gain (AAUG). This metric expresses the health benefit on a per-year basis, enabling fair comparison across interventions with different follow-up periods.
Calculating the FROI Ratio
Once the AAUG was established, it was monetized using the Quality-Adjusted Life Year (QALY) threshold value.
"What the academic community has accomplished here is remarkable," Shuford explains. "By converting PHQ-9 depression scores into an annualized utility gain, they have provided organizations like ours with the exact empirical data needed to justify corporate and state-level veteran investments. They have mapped the deeply human experience of psychological recovery into an undeniable economic framework."
Part IV: Results and Validating the Investment
To estimate a single pooled FROI ratio at the overall Program level, a meta-analysis was conducted using a random-effects model based on the DerSimonian and Laird method, encompassing 11 of the projects with suitable data. The inverse of the Freeman-Tukey double arcsine transformation was used to stabilize the variance of each study.
The economic evaluation yielded profound and highly encouraging results:
The Baseline ROI: For every $1 invested in the Veterans and first responders Mental Health Program by the funder, there is an overall health value return of $1.14.
Total Funding ROI: When accounting for overall funding (which includes in-kind contributions from multiple projects and broader investments), every $1 invested results in an overall health return of $1.05.
The resulting meta-analysis revealed a heterogeneity statistic of $I^2 = 0.0\%$, indicating no observed heterogeneity among the effect sizes of the included studies. This suggests that the individual study FROI estimates were highly consistent with each other, with any variation likely due to random sampling differences.
While the researchers acknowledged limitations—such as the assumption that the change in health utility values occurs linearly over time—this flexible methodology successfully provided a concrete pathway for the economic analysis of complex grant programs.
Part V: Strategic Convergence and the Mission of NIVW
The intersection of the NGA's policy focus and the rigorous economic data from the PLOS One study creates a compelling blueprint for the future of veteran support. The National Invest In Veterans Week® framework acts as the nexus for this convergence, utilizing proprietary tools like the Zip-to-District Engine to index hyper-local economic impacts, including Veteran-Owned Businesses, Jobs Created, and Tax Revenue Generated.
"Seeing a quantifiable return of $1.14 for every dollar invested fundamentally changes the conversation," states Shuford. "We are presenting a fiscally sound investment portfolio. When a state governor or a corporate board allocates funds to veteran transition programs, they are actively generating a net-positive economic output for their communities."
Aligning Policy with Economic Value
Focus AreaState Policy Action (NGA)Economic Evidence (PLOS One)Resource AllocationLaunching state-level non-profits (e.g., Oklahoma Veterans Foundation) for flexible funding beyond federal scope.
Investments in VFR mental health are economically viable, yielding a $1.14 return for every $1 invested.
Program EvaluationFunding diverse initiatives, from mobile outreach centers to housing and licensing portability legislation.
Real-world implementation requires novel methodologies to standardize and compare resource efficiency.
Community MobilizationLeveraging platforms like Invest In Veterans Week® to rally continuous community and employer support.
Economic evidence is increasingly necessary to improve the effectiveness and accountability of health and social programs.
Part VI: Future Policy Implications and Call to Action
The development of pragmatic economic methods to assess the value and return on investment of grant programs is essential, particularly given current funding pressures in the health and social sectors.
Based on the findings in the PLOS One study, there are clear directives for the future of veteran advocacy and policy:
Embed Economic Evaluation: Policymakers must aim to embed economic evaluation requirements directly into program design and commissioning from the outset. New initiatives must be both evidence-informed and evidence-generating.
Longitudinal Data Collection: Funders should enable longitudinal data collection to allow for more accurate monitoring of program effectiveness over time. Data should ideally be collected across at least three time points: pre-intervention, post-intervention, and post-post intervention.
Data-Driven Prioritization: Project implementers must adopt data-driven decision-making approaches, utilizing routinely collected health and administrative data to guide service improvement and funding prioritization.
The PLOS One study demonstrates the undisputed feasibility of conducting economic evaluations across heterogeneous, international projects. By establishing this methodology, researchers have provided international funding agencies, philanthropies, and government bodies with the tools necessary to prove value for money in their veteran health initiatives.
Conclusion
The Bottom Line: By treating observances not as fleeting holidays, but as critical economic infrastructure, state leaders and financial evaluators have proven that investing in veteran health and entrepreneurship is a highly efficient, high-yield allocation of resources.
"We are entering a new era of veteran advocacy," Shuford concludes. "The days of relying on sympathy are over. We are armed with data, backed by peer-reviewed science, and ready to prove that investing in America's veterans is the smartest economic decision this country can make."
Read the full study here: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0353179
FLASHBACK: The Day a U.S. Senator Called It “The Largest Investment in Veterans in a Generation”
In a 2023 MSNBC flashback, U.S. Senator Raphael Warnock—pastor, Morehouse alumnus, and the first African American to represent Georgia in the Senate—declared that Congress had delivered “the largest investment in veterans in a generation.” This resurfaced moment underscores a national shift toward veteran-focused policy momentum, now powerfully reflected in the global expansion of National Invest In Veterans Week®.
National Invest In Veterans Week® goes back to a moment that captured national momentum before our movement ever became a global force.
On September 23, 2023, during a live appearance on MSNBC’s Symone, U.S. Senator Raphael Gamaliel Warnock — pastor, Morehouse graduate, and the first African American ever elected to represent Georgia in the U.S. Senate — laid out what he believed was one of Congress’s defining achievements.
The clip resurfaced recently in veteran circles, and it hits differently today.
THE SENATOR BEHIND THE STATEMENT
Raphael Warnock is not just a lawmaker.
He is the senior pastor of Atlanta’s historic Ebenezer Baptist Church, the pulpit once led by Dr. Martin Luther King Jr., and a figure whose rise from Savannah public housing to the U.S. Senate is now part of American political history.
Elected in 2021 and reelected in 2022, Warnock represents one of the most consequential shifts in modern Georgia politics. Alongside Sen. Jon Ossoff, he helped deliver a 50–50 Senate split that shaped national legislation during the pandemic years.
From civil rights activism to faith leadership to emergency policy response, Warnock’s public identity is rooted in service — which is why his on-air reflection about veterans continues to resonate.
THE MOMENT ON MSNBC
Around the 9-minute mark of the broadcast, Warnock recounted the razor-thin margins of the previous Congress and the decisions he believed mattered most:
“We passed a bipartisan infrastructure bill.
We passed the largest investment in veterans in a generation.”
It was a rare, direct acknowledgment of the scale of federal commitments flowing toward veterans — health infrastructure, benefits modernization, community support, and long-term resources.
He continued:
“When I look at the work that we were able to do last Congress, I’m proud of the people of Georgia for setting me to represent them… With that margin, look what we accomplished. We passed the American Rescue Plan.”
What followed was a list of targeted relief efforts — support for cities, small businesses, families, and communities recovering from the pandemic — all part of a legislative period that marked a major pivot toward veteran investment nationally.
WHY THIS FLASHBACK MATTERS NOW
National Invest In Veterans Week® has since expanded into one of the most far-reaching veteran advocacy ecosystems ever built — spanning:
• 40+ U.S. and international “Veterans” domains
• Multi-market syndication
• Congressional recognition
• A global platform for veteran-owned businesses
But back in 2023, this televised moment showed something critical:
America’s investment in veterans is not a side note — it is a national priority acknowledged at the highest levels of government.
Warnock’s statement didn’t become a headline at the time. Today, viewed through the lens of NIVW®’s rapid growth and international reach, it reads like an early marker of a broader movement.
A movement now embodied by National Invest In Veterans Week®.
WATCH THE ORIGINAL CLIP (ARCHIVE)
Source: Internet Archive
https://archive.org/details/MSNBCW_20230923_200000_Symone/start/540/end/600
Special Report: Veteran-Owned Brands Turn Veterans Day Into $34 Million in Medical Debt Relief
Born Primitive and Black Rifle Coffee Company have transformed Veterans Day into one of the largest veteran medical-debt relief efforts on record, erasing $34 million in medical bills through Operation Debt of Gratitude. In partnership with ForgiveCo, the veteran-owned brands pledged 100% of online profits from November 7–11 to buy and cancel medical debt held by thousands of former service members, building on prior campaigns and amplifying the “invest in veterans” mission that National Invest In Veterans Week® has advanced for years.
Born Primitive and Black Rifle Coffee Company have turned a simple Veterans Day sales push into one of the largest acts of medical-debt forgiveness for veterans on record—while bringing renewed national attention to the broader “invest in veterans” movement that National Invest In Veterans Week® has championed for years.
According to a joint announcement released through PR Newswire, the two veteran-owned companies set out in November 2025 to erase $25 million in medical debt for former service members through an initiative called “Operation Debt of Gratitude.” By dedicating 100% of online profits from November 7–11 to the effort, and partnering with debt-relief firm ForgiveCo, they ultimately surpassed that goal by 36%, eliminating $34 million in medical debt held by thousands of U.S. veterans.
The effort places the initiative among the largest single campaigns of veteran medical-debt forgiveness yet documented.
How “Operation Debt of Gratitude” Worked
Rather than asking veterans to apply for help, Born Primitive and Black Rifle Coffee Company worked with ForgiveCo to use donated funds to purchase portfolios of qualifying medical debt on the secondary market—then cancel that debt outright.
From November 7–11, 2025, 100% of profits from each brand’s online sales were committed to the campaign.
ForgiveCo structured and executed the acquisition and cancellation of eligible accounts, a model the company describes as “Transforming debt into goodwill.”
Impact letters will be mailed directly to affected veterans, notifying them that their debts have been wiped out—no applications, portals, or paperwork required.
For many families, those letters will land just as holiday expenses begin to mount. One beneficiary highlighted in the announcement, Mara C., a U.S. Army veteran and Gold Star spouse, saw over $341,000 in medical debt erased after years of struggle following her husband’s death in Iraq and her own serious injuries.
Why This Matters: The Veteran Medical-Debt Crisis
The campaign is taking aim at a quietly devastating problem.
Citing national data, the organizers note:
More than one-third of U.S. veterans worry they cannot afford needed medical care.
One in five veterans has medical debt in collections—nearly double the national rate.
Over 33% report “surprise” medical bills exceeding $1,000.
Post-9/11 veterans with medical debt are twice as likely to face eviction or housing instability.
Service-related injuries, complex care needs, and gaps between Veterans Affairs coverage and civilian billing mean that even small billing errors can spiral into life-altering debt.
By targeting that specific pain point instead of launching yet another awareness campaign, Born Primitive and Black Rifle Coffee Company are meeting veterans at a critical financial choke point: the difference between barely hanging on and finally being able to breathe.
Veteran-Led Brands at the Center of the Story
Both companies behind Operation Debt of Gratitude are deeply rooted in the military community.
Born Primitive
Founded in 2014 by former Navy SEAL lieutenant Bear Handlon and co-founder Mallory Riley, Born Primitive has grown from a niche fitness line into a global nine-figure athletic and lifestyle brand offering more than 1,200 SKUs across training apparel, athleisure, workwear, tactical gear, footwear, and more.
Website: https://www.bornprimitive.com
Black Rifle Coffee Company
Founded by former Green Beret Evan Hafer in 2014, Black Rifle Coffee Company (BRCC) has become one of the most visible veteran-owned consumer brands in the U.S., known for its unapologetically pro-veteran identity and mission to “serve coffee and culture to people who love America.”
Website: https://www.blackriflecoffee.com
How This Connects Back to National Invest In Veterans Week®
For the team at National Invest In Veterans Week® (NIVW), Operation Debt of Gratitude reads like a case study in what “investing in veterans” should look like in practice:
Veteran-founded brands using their peak sales period (Veterans Day) not just for promotions, but to create measurable economic relief.
National television exposure that reinforces veterans as leaders and problem-solvers, not just recipients of charity.
A structure—through ForgiveCo—that is scalable and repeatable, rather than a one-off publicity stunt.
From the perspective of NIVW, campaigns like this extend the impact of their March 1–7 observance into November and beyond, strengthening a year-round culture where veteran-owned companies are central players in solving veteran challenges.
Learn More / Get Involved
Full PR Newswire announcement:
https://www.prnewswire.com/news-releases/mission-accomplished-born-primitive-and-black-rifle-coffee-company-surpass-veterans-day-debt-relief-goal-eliminate-34-million-in-veteran-medical-debt-302622444.htmlBorn Primitive: https://www.bornprimitive.com
Black Rifle Coffee Company: https://www.blackriflecoffee.com
ForgiveCo: https://forgiveco.com
Credit Union Coalition Backs Legislation to Expand Business Lending to Veterans
A new letter from the Defense Credit Union Council urges Congress to pass H.R. 507, the Veterans Member Business Loan Act, to expand credit union lending to veteran-owned small businesses. The proposal aligns with National Invest In Veterans Week® by turning policy reform into concrete capital access for veteran entrepreneurs.
A national coalition of more than 200 defense- and veteran-focused credit unions is calling on Congress to expand access to business capital for veterans—a core priority for National Invest In Veterans Week® and its focus on long-term economic opportunity for those who served.
In a formal letter to the House Committee on Veterans’ Affairs, the Defense Credit Union Council (DCUC) urged lawmakers to advance H.R. 507, the Veterans Member Business Loan Act, during the June 24, 2025 hearing titled “Empowering Veterans Through Entrepreneurship.” The letter argues that H.R. 507 would remove an outdated cap on certain business loans, allowing credit unions to provide substantially more financing to veteran-owned small businesses.
Under current law, federally chartered credit unions face a 12.25% cap on member business loans as a share of total assets. DCUC notes that this cap can prevent even highly qualified veteran borrowers from receiving loans, despite strong demand among transitioning service members and veteran entrepreneurs.
The letter emphasizes several key points that align with the mission of National Invest In Veterans Week®:
Veteran entrepreneurs are more likely to seek business funding but are denied at higher rates than non-veterans, often forcing them to rely on personal savings or high-cost lenders.
Removing the cap for loans to veterans and servicemembers would unlock affordable, mission-driven capital for launching and expanding veteran-owned businesses, without any cost to taxpayers.
Expanded veteran business lending would support job creation, local economic growth, and community stability, as many veteran business owners prioritize hiring fellow veterans.
Improved post-service economic opportunity is framed as an investment in military readiness, supporting morale, retention, and a stronger all-volunteer force.
DCUC characterizes H.R. 507 as a “common-sense, bipartisan” measure that simply removes an artificial barrier and allows not-for-profit, mission-driven credit unions to do more for the veteran and military communities they already serve. With more than 30 percent of servicemembers and veterans reportedly relying on credit unions for everyday financial services, the potential impact on veteran-owned small businesses is significant.
For National Invest In Veterans Week®, the DCUC letter underscores a central principle: investing in veterans means structurally increasing access to capital, not just offering symbolic recognition. By modernizing lending rules, Congress can help transform veteran entrepreneurship into a scalable engine for jobs, wealth creation, and long-term economic resilience.
Read the full DCUC letter here:
DCUC Letter to House Veterans’ Affairs — June 24, 2025 (PDF)
Congressman Don Davis: From Congressional Record to Legislative Reform, a Champion for Veterans' Dignity and Economic Empowerment
In a year marked by transformative legislative action for veterans, Congressman Don Davis (NC-01) emerged as a key figure shaping the national veteran policy landscape. From entering National Invest In Veterans Week® into the Congressional Record in 2023 to introducing the Veterans Employment Readiness Yield (VERY) Act in 2025, Davis has demonstrated a sophisticated, sustained commitment to ensuring that America’s heroes are met with dignity—not bureaucracy. His leadership aligns powerfully with the federally trademarked initiative’s core goal: redefining military service as an investment in the nation, deserving of institutional reciprocation.
Honoring Congressman Davis for Linking the National Invest In Veterans Week® Movement to Meaningful Legislative Action Through the VERY Act of 2025
In 2025, Congressman Don Davis (NC-01) demonstrated a steadfast commitment to enhancing the lives of veterans through legislative action and public advocacy. His introduction of the Veterans Employment Readiness Yield (VERY) Act and his prior Congressional Record entry underscore a comprehensive approach to veteran support, aligning with the principles of National Invest In Veterans Week®.
The VERY Act: Modernizing Veteran Support
On April 11, 2025, Congressman Davis, alongside Congressman Juan Ciscomani (AZ-06), introduced H.R. 2625, the VERY Act. This bipartisan legislation aims to update the Department of Veterans Affairs' Veteran Readiness and Employment (VR&E) program by replacing the terms "employment handicap" and "serious employment handicap" with "employment barrier" and "serious employment barrier," respectively. This change reflects a shift towards more respectful and empowering language, acknowledging the evolving perspectives of veterans regarding their experiences and challenges.
"We must ensure that our disabled veterans feel represented and heard," stated Congressman Davis. "The VERY Act makes changes to let our disabled vets know that they are receiving the respect and dignity they have rightfully earned."
Congressional Record Entry: A Precursor to Legislative Action
Congressman Davis's dedication to veterans' issues was evident prior to the introduction of the VERY Act. On May 24, 2023, he delivered a floor speech titled "Investing in Our Veterans," emphasizing the importance of supporting veterans and underserved communities. This address, recorded in the Congressional Record (Vol. 169, No. 88, Page H2588), highlighted the need for legislative action to bolster veteran entrepreneurship and employment opportunities.(National Invest In Veterans Week®)
Alignment with National Invest In Veterans Week®
The VERY Act and Congressman Davis's Congressional Record entry align with the objectives of National Invest In Veterans Week®, a federally recognized initiative dedicated to promoting investment in veteran-owned businesses and supporting veterans' transition to civilian life. The initiative has garnered bipartisan support and has been formally acknowledged in multiple Congressional Record entries, including those by Representatives Matt Rosendale and Brian Mast.(National Invest In Veterans Week®)
National Invest In Veterans Week® serves as a platform to advocate for policies that empower veterans economically and socially. Congressman Davis's legislative efforts and public statements contribute to this broader movement, reinforcing the nation's commitment to honoring and supporting its veterans.
Conclusion
Through the introduction of the VERY Act and his prior advocacy, Congressman Don Davis exemplifies a comprehensive approach to veteran support. His actions reflect a dedication to modernizing veteran services, promoting respectful language, and aligning with national initiatives that prioritize veteran empowerment.
For more information on the VERY Act, please visit Congressman Don Davis's official press release: Congressmen Don Davis and Juan Ciscomani Introduce Veterans Employment Readiness Yield (VERY) Act.
Update: Jim Freeman and Jeff Shuford Make History with Five Congressional Record Entries
Jim Freeman and Jeff Shuford Make History with 5 Congressional Record Entries, 5 Proclamations, and a Landmark Court Case
For the first time in U.S. history, a single family has secured five Congressional Record entries and five state proclamations, recognizing their lasting impact on music, business, and veteran advocacy. Jim Freeman, a doo-wop pioneer with The Five Satins, was honored for his role in shaping American music, while Jeff Shuford was recognized for his leadership in veteran entrepreneurship through National Invest In Veterans Week®.
Additionally, Iowa House Resolution 36 formally acknowledged Jim Freeman’s contributions to rock and roll, and a U.S. Court of Appeals citation recognized the cultural and legal significance of In the Still of the Nite, reinforcing the family's deep influence across industries.
📖 Read more about their historic achievements:
🔗 Invest In Veterans Magazine
🔗 Learn More: www.InvestInVeteransWeek.com
A Family Legacy in Music, Business, and Veteran Advocacy
For the first time in U.S. history, a single family has secured five Congressional Record entries, honoring their lasting contributions to music, business, and veteran advocacy. The Freeman-Shuford family has left an undeniable mark on American culture, receiving Congressional honors, state proclamations, and even a federal court citation, proving their multi-generational influence across industries.
From Jim Freeman’s legendary role in doo-wop to Jeff Shuford’s leadership in veteran entrepreneurship, their impact has spanned decades, shaping both cultural and economic landscapes.
📖 Read more about their historic journey:
🔗 Invest In Veterans Magazine
🔗 Kellum Corporation Blog
🔗 Courtyards at San Jose News
Breaking Down the Five Congressional Record Entries
🎵 Jim Freeman & The Five Satins (1994) – Doo-Wop Pioneers Recognized
On August 19, 1994, Senator Joe Lieberman honored Jim Freeman and The Five Satins in the Congressional Record, recognizing their then Singer frontman Bill Baker and the Satins role in shaping American music history with their timeless hit, In the Still of the Nite. This entry cemented their status as one of the most influential doo-wop groups of all time.
🎶 Jim Freeman & The Five Satins (2015) – A Second Congressional Tribute
On April 23, 2015, Rep. Rosa DeLauro reaffirmed the group’s lasting impact, noting how In the Still of the Nite remained a cultural touchstone for generations.
🎤 Jim Freeman (2015) – Individual Recognition
Later that same year, Jim Freeman was honored separately for his personal contributions to music, acknowledging his unique role in shaping the doo-wop genre beyond The Five Satins.
🇺🇸 Jeff Shuford (2024) – Championing Veteran Entrepreneurship
On March 8, 2024, Rep. Matt Rosendale entered National Invest In Veterans Week® into the Congressional Record, spotlighting its impact on veteran-owned businesses. As co-founder, Jeff Shuford was recognized for his leadership in advocating for veteran entrepreneurs and shaping policy discussions on their behalf.
📀 Jim Freeman & The Five Satins (2004) – Lost in the Fifties Tonight
On July 8, 2004, the Congressional Record (E1318) acknowledged the cultural significance of Lost in the Fifties Tonight, which features In the Still of the Nite. This recognition further proves the lasting influence of The Five Satins, whose music has been woven into later generations of popular hits.
Iowa House Resolution 36: Honoring Jim Freeman’s Musical Legacy
Alongside Congressional recognition, Jim Freeman was honored at the state level with Iowa House Resolution 36, celebrating his contributions to music and entrepreneurship.
Key Highlights of House Resolution 36:
Introduced by Representatives Richardson & Smith
Recognized Jim Freeman as a pioneer of American rock and roll
Acknowledged his role in recording In the Still of the Nite with The Five Satins
Highlighted his songwriting for classics like To the Aisle and Wonderful Girl
Celebrated his induction into the United in Group Harmony Association Hall of Fame (1995) and the American Rhythm and Blues Hall of Fame (1998)
Honored his contributions as a business owner in Iowa since 1970
State Proclamations Celebrating the Freeman-Shuford Legacy
Beyond national recognition, the Freeman-Shuford family has been honored at the state level for their contributions to music, business, and veteran advocacy:
South Carolina General Assembly – Recognizing National Invest In Veterans Week® and Jeff Shuford’s impact on veteran entrepreneurship.
Montana Governor Greg Gianforte (2023 & 2024) – Issued proclamations acknowledging National Invest In Veterans Week®.
Douglas County, Oregon (2022) – Honored National Invest In Veterans Week® for its role in promoting veteran-owned businesses.
These official proclamations further solidify the family’s lasting influence on American culture and economic progress.
Jim Freeman’s RIAA-Certified Legacy
Jim Freeman’s contributions to music aren’t just cultural—they’re commercially significant. In the Still of the Nite has appeared on multiple gold, platinum, multi-platinum, and diamond-certified albums, proving its enduring appeal.
RIAA-Certified Sales Featuring In the Still of the Nite
{DIAMOND®} Dirty Dancing soundtrack
{9X MULTI-PLATINUM®} Boyz II Men Cooleyhighharmony
{PLATINUM®} Rock & Roll Era, 1956
{PLATINUM®} Boyz II Men’s tribute version
{GOLD®} The Beach Boys 15 Big Ones
RIAA-Certified Sales Featuring Lost in the Fifties Tonight
Since Lost in the Fifties Tonight incorporates In the Still of the Nite, it also earned major RIAA certifications:
{PLATINUM®} Ronnie Milsap Greatest Hits Volume 2
{GOLD®} Ronnie Milsap Lost in the Fifties
{GOLD®} Ronnie Milsap 40 #1 Hits
This commercial success reinforces Jim Freeman’s lasting legacy in American music.
A U.S. Court of Appeals Citation Recognizes The Five Satins
In an unexpected legal acknowledgment, the U.S. Court of Appeals for the Seventh Circuit cited The Five Satins in a landmark case about music ownership and influence. The court referenced In the Still of the Nite as a prime example of a song that has stood the test of time.
This legal mention further cements The Five Satins’ impact beyond the music industry, proving their work’s significance in historical and legal contexts.
A Legacy That Spans Generations
With five Congressional Record entries, state proclamations, and legal recognitions, the Freeman-Shuford family has built a lasting legacy in:
🎵 American music history through Jim Freeman
🏛 Veteran entrepreneurship through Jeff Shuford
📜 Legislation, business, and cultural influence across generations
🔗 Learn More & Join the Movement:
🌎 www.InvestInVeteransWeek.com
A Call for National Recognition: Proclaiming National Invest In Veterans Week®
On behalf of all military dependents, veteran families, and the millions of Americans who understand the sacrifices of service, I am honored to call for official proclamations and presidential recognition of National Invest In Veterans Week® (NIVW)—a movement dedicated to honoring, supporting, and uplifting veteran entrepreneurs.
Each year, from March 1st to 7th, NIVW serves as a platform to celebrate the economic and social contributions of veterans who have transitioned from military service to business ownership. Their determination, resilience, and leadership continue to strengthen our nation’s economy, providing jobs, innovation, and lasting impact. Yet, their achievements remain under-recognized on the national level.
In 2024, states like Montana issued proclamations declaring Invest In Veterans Week, acknowledging the vital role veteran-owned businesses play in communities across America. Now, it is time to expand this recognition nationwide. A Presidential Proclamation would not only solidify this observance but would also ensure that veteran entrepreneurship receives the federal acknowledgment it deserves—highlighting their service not just on the battlefield, but in the economy.
Lonnell McCall II Sr. Spokesperson
On behalf of all military dependents, veteran families, and the millions of Americans who understand the sacrifices of service, I am honored to call for official proclamations and presidential recognition of National Invest In Veterans Week® (NIVW)—a movement dedicated to honoring, supporting, and uplifting veteran entrepreneurs.
Each year, from March 1st to 7th, NIVW serves as a platform to celebrate the economic and social contributions of veterans who have transitioned from military service to business ownership. Their determination, resilience, and leadership continue to strengthen our nation’s economy, providing jobs, innovation, and lasting impact. Yet, their achievements remain under-recognized on the national level.
In 2024, states like Montana issued proclamations declaring Invest In Veterans Week, acknowledging the vital role veteran-owned businesses play in communities across America. Now, it is time to expand this recognition nationwide. A Presidential Proclamation would not only solidify this observance but would also ensure that veteran entrepreneurship receives the federal acknowledgment it deserves—highlighting their service not just on the battlefield, but in the economy.
Through my role as the Lead Spokesperson for National Invest In Veterans Week®, I have witnessed firsthand the challenges veterans face in entrepreneurship and the importance of a unified effort to support them. State and local leaders, business communities, and policymakers must step forward to officially proclaim March 1st to 7th as National Invest In Veterans Week® and urge the President to do the same.
This is more than just a week—it’s a movement to ensure veteran-owned businesses thrive, their contributions are recognized, and their legacies continue to shape the future of our nation.
The Values That Drive My Mission
As the child of a military veteran, I’ve had the privilege of growing up with a deep appreciation for the core values instilled within military culture. These values—honor, discipline, loyalty, and selfless service—are not just words; they are guiding principles that have shaped my identity and outlook on life.
Being connected to such a great institution like the military, even if indirectly, has allowed me to witness the sacrifices made and the dedication required to serve something greater than oneself. These lessons have become the foundation of who I am today.
One of the most profound lessons I’ve learned is the importance of discipline. In the military, everything is structured, and there is a constant emphasis on efficiency and responsibility. Whether it’s waking up early to train, maintaining equipment, or executing a mission, discipline is at the core of success. Growing up in this environment, I’ve applied these same principles to my career, education, and community service, knowing that consistency and dedication are the keys to meaningful progress.
I have also inherited the loyalty and camaraderie that is deeply embedded in military culture. Service members rely on one another, forming unbreakable bonds built on trust and shared experiences. As a military veteran’s child, I’ve not only seen these bonds within my family but have also been embraced by a larger community that understands the sacrifices military families make. This experience has fueled my desire to contribute meaningfully to my community, both locally and internationally.
National Invest In Veterans Week®: A Global Platform for Veteran Entrepreneurs
One of the most impactful ways I have been able to serve this community is through National Invest In Veterans Week® (NIVW), where I am privileged to serve as the Lead Spokesperson. NIVW is not just a weeklong observance—it is a national and global platform that amplifies the voices of veterans, syndicates their stories, and advocates for their success in entrepreneurship.
Through NIVW, my words, and the words of veteran entrepreneurs, don’t stay confined to local communities—they reach national and international audiences. The power of syndication through NIVW allows veteran advocacy to spread across multiple U.S. states and 29 international markets, ensuring that veteran-owned businesses receive visibility, recognition, and the resources they need to thrive.
As Lead Spokesperson, I have had the privilege of:
✅ Advocating for policies that support veteran-owned businesses at the local, state, and federal levels.
✅ Collaborating with leaders to expand financial, educational, and mentorship opportunities for veterans.
✅ Engaging with international military communities to advocate for global support for veteran entrepreneurs.
This work is far-reaching and deeply personal. The lessons of military service—discipline, resilience, and selfless service—are the same values that drive the veteran business community. Through NIVW, these stories are not only told, but they are amplified across borders, reaching millions who share the belief that veterans deserve every opportunity to succeed.
From Personal Lessons to Global Leadership
The combination of being raised with military principles, my contributions through National Invest In Veterans Week®, and my commitment to service-driven leadership have shaped me into a strong, determined individual.
In both my professional life and community work, I bring a sense of urgency, accountability, and purpose to everything I do. I’ve learned to work relentlessly toward my goals, just as soldiers do in their missions. Whether leading from the front or working behind the scenes, I carry the spirit of service, discipline, and dedication with me.
But this mission is bigger than me.
At its core, National Invest In Veterans Week® is more than just an initiative—it is a national movement, a catalyst for change, and a platform for amplifying veteran entrepreneurs’ impact. Through this platform, I am not just speaking for myself—I am speaking for the countless veterans whose contributions to our economy and society deserve recognition and celebration.
A Call to Action: Secure Proclamations & Presidential Recognition
Now, I call on:
📢 State and local officials to issue proclamations recognizing March 1st to 7th as National Invest In Veterans Week®.
📢 Business and community leaders to amplify veteran entrepreneurs, invest in their businesses, and create pathways for their success.
📢 The President of the United States to officially proclaim National Invest In Veterans Week®, cementing this initiative in national history as a recognized celebration of veteran entrepreneurs.
This is more than an observance—it is a movement that has the power to shape the future of veteran entrepreneurship. By working together, we can ensure that those who have served our nation are given the opportunities, resources, and recognition they rightfully deserve.
Together, we can make National Invest In Veterans Week® a permanent fixture in our nation’s calendar—a week where veteran entrepreneurs receive the support, celebration, and national recognition they have earned.
The time for action is now.
#InvestInVeteransWeek #NIVW #VeteranEntrepreneurs #SupportVeteranBusinesses #ProclaimNIVW #VeteranAdvocacy
📢 This story can also be found across our nationally syndicated network at the following locations:
📌 KansasVeterans.com/news/a-call-for-national-recognition-proclaiming-national-invest-in-veterans-week
📢 By syndicating this story across multiple state platforms, we ensure that veteran entrepreneurs and advocates nationwide can engage, support, and take action toward securing official recognition for National Invest In Veterans Week®. 🚀
Rep. Mike Levin: A Champion for Veterans and Community Investment
As National Invest in Veterans Week® (March 1-7) approaches, it’s the perfect time to celebrate leaders who are making a difference for veterans and their communities. Among those deserving recognition is Representative Mike Levin, who has consistently demonstrated his commitment to investing in veterans and their futures.
A Legacy of Advocacy for Veterans
Earlier this year, Rep. Levin received the prestigious Veterans of Foreign Wars (VFW) 2024 Congressional Award for Legislator of the Year. This honor highlights his unwavering dedication to veterans, service members, and their families. As the Ranking Member of the House Veterans’ Affairs Subcommittee on Economic Opportunity, Rep. Levin has authored more than two dozen bipartisan laws aimed at easing veterans’ transition to civilian life.
As National Invest in Veterans Week® (March 1-7) approaches, it’s the perfect time to celebrate leaders who are making a difference for veterans and their communities. Among those deserving recognition is Representative Mike Levin, who has consistently demonstrated his commitment to investing in veterans and their futures.
A Legacy of Advocacy for Veterans
Earlier this year, Rep. Levin received the prestigious Veterans of Foreign Wars (VFW) 2024 Congressional Award for Legislator of the Year. This honor highlights his unwavering dedication to veterans, service members, and their families. As the Ranking Member of the House Veterans’ Affairs Subcommittee on Economic Opportunity, Rep. Levin has authored more than two dozen bipartisan laws aimed at easing veterans’ transition to civilian life. These initiatives include:
Access to affordable housing and nutritious food.
Workforce training programs for good-paying jobs.
Support for survivors and military families.
Rep. Levin’s leadership stems from a personal connection—he represents Marine Corps Base Camp Pendleton and is the grandson of a World War II veteran. During the awards ceremony, VFW Commander-in-Chief Duane Sarmiento remarked, “Rep. Levin exemplifies the values of service and advocacy that we at the VFW strive to live every day.”
Recent Achievements: Elevating Community Investment
In addition to his work for veterans, Rep. Levin has been appointed to the powerful House Appropriations Committee, making him the sole representative from San Diego and Orange Counties on this influential body. This new role gives him a direct hand in allocating federal funding for projects that address pressing challenges like:
Supporting homeless veterans through affordable housing initiatives.
Advancing clean energy and job creation.
Strengthening infrastructure, including rail corridors and sand replenishment projects.
Rep. Levin’s efforts have already resulted in securing over $1 billion in federal funding for his district since 2019, including $100 million for rail corridor safety and $47 million for coastal restoration projects. His commitment to community investment and environmental sustainability underscores his vision for long-term growth.
A Leader in Data Transparency
In March 2024, Rep. Levin introduced a groundbreaking District Data Map to showcase federal project funding across the 49th District. This tool reflects his dedication to transparency and ensuring his constituents see the tangible benefits of federal investments. By focusing on accountability and results, he continues to set a high standard for public service.
Supporting National Invest in Veterans Week®
While Rep. Levin is not yet formally connected to National Invest in Veterans Week®, his values and accomplishments closely align with our mission. This nationwide initiative, co-founded by Jeff Shuford, celebrates and empowers veteran entrepreneurs. Endorsed by key figures like Chairman Brian Mast, National Invest in Veterans Week® emphasizes the importance of creating opportunities for veterans to thrive in civilian life and entrepreneurship.
Rep. Levin’s legislative efforts, including the bipartisan Service-Disabled Veteran Opportunities in Small Business Act, resonate deeply with our goals. This transformative legislation provides guidance to help service-disabled veteran-owned businesses succeed, contributing to economic growth and community development.
Praising Leadership and Vision
Rep. Levin’s recognition as VFW Legislator of the Year and his strategic leadership on the Appropriations Committee highlight his impact on both local and national levels. His ability to work across party lines and deliver results exemplifies the collaborative spirit needed to tackle complex challenges.
A Call to Action
As we celebrate National Invest in Veterans Week®, we encourage leaders and organizations to follow Rep. Levin’s example by investing in veterans and their communities. By uplifting initiatives that support veterans’ transitions, workforce development, and entrepreneurship, we can create a future where all veterans thrive.
Together, we can honor our nation’s heroes and build stronger communities.
#InvestInVeterans #MikeLevin #NationalInvestInVeteransWeek #VeteranSupport #CommunityLeadership #BipartisanAction
To learn more about Rep. Levin’s work and National Invest in Veterans Week®, visit:
Empowering Veterans and Seniors Through National Invest in Veterans Week®: A Comprehensive Framework for Financial Freedom
Veterans and seniors face unique financial challenges when transitioning into new phases of life. The conventional advice offered through platforms like ASDV.org, which provides investing tips for service-disabled veterans and seniors, is vital. However, **National Invest in Veterans Week® (NIVW)** offers a transformative, structured approach to tackling these challenges by focusing on long-term empowerment, innovation, and sustainability.
This article delves into how NIVW supports veterans and seniors by bridging the gap between resources, opportunities, and financial independence, creating a legacy of lasting impact.
Veterans and seniors face unique financial challenges when transitioning into new phases of life. The conventional advice offered through platforms like ASDV.org, which provides investing tips for service-disabled veterans and seniors, is vital. However, National Invest in Veterans Week® (NIVW) offers a transformative, structured approach to tackling these challenges by focusing on long-term empowerment, innovation, and sustainability.
This article delves into how NIVW supports veterans and seniors by bridging the gap between resources, opportunities, and financial independence, creating a legacy of lasting impact.
Investing in Yourself: The Cornerstone of Financial Success
Educational Empowerment with the GI Bill
Education is one of the most valuable investments veterans and seniors can make in themselves. Through the GI Bill, veterans have access to 36 months of full in-state tuition coverage, allowing them to pursue new careers after military service. For those who’ve already achieved educational goals, these benefits are transferrable to family members, adding further value.
Learn more about leveraging education as a tool for empowerment: National Invest in Veterans Week®.
Understanding Your State’s Financial Advantages
Veterans can capitalize on their unique legal residency benefits, which allow them to maintain a tax-friendly home state despite frequent relocations. Similarly, seniors can benefit by strategically relocating to states with no income tax or lower tax rates to maximize their savings. NIVW emphasizes financial literacy programs and mentorship to help veterans and seniors navigate these benefits effectively.
Explore state-specific opportunities through platforms like FloridaVeterans.com and TennesseeVeterans.com.
Debt Avoidance: Financial Freedom Starts with Control
Veterans often face unique financial stressors, from frequent relocations to adapting to civilian careers. Programs like the Service Member’s Civil Relief Act and the Veteran’s Administration (VA) home loan program offer critical safeguards, such as capped loan interest rates and competitive mortgage terms. NIVW provides workshops and mentorship to educate veterans and seniors on leveraging these benefits responsibly.
For further reading: Driving Innovation and Empowering Veteran Entrepreneurship.
Career Transitioning: Bridging Military and Civilian Success
Veterans often bring unmatched discipline and problem-solving skills to the workforce, making them ideal candidates for industries like healthcare, construction, and technology. NIVW enhances this potential through mentorship programs and platforms like FeMil℠, which empower female veterans with leadership training and business development tools.
Learn more about career pathways: Kevin D. Shoun’s Transformational Leadership.
Investing Wisely: Building a Financial Legacy
Start Early, Start Right
One of NIVW’s key focuses is educating veterans and seniors on the importance of early and strategic investing. By using tools like Investor.gov, participants can plan realistic financial goals and explore low-cost investment options such as Thrift Savings Plans (TSPs) and Roth IRAs.
Explore financial planning tools and resources: Championing the Complete the Mission Act of 2024.
Protecting Against Scams
Scammers often target veterans and seniors, exploiting their desire for financial security. NIVW provides resources and training to identify fraudulent schemes, ensuring participants protect their hard-earned wealth.
Active Investing: House Flipping and Real Estate
For those who prefer hands-on investments, real estate presents a lucrative option. NIVW supports veterans in navigating VA loan programs, connecting them with Military Relocation Professional (MRP) Realtors, and accessing networks like Meetup.com to foster mentorship and community in real estate investing.
Key Tips for Success:
Leverage VA loans for primary residences with minimal down payments.
Partner with experienced mentors in real estate investing.
Focus on properties requiring value-added renovations for maximum returns.
NIVW’s Unique Edge for Veterans and Seniors
Global Outreach
While platforms like ASDV.org offer localized advice, NIVW connects participants across 62 global markets through platforms like SingaporeVeterans.com and GermanyVeterans.com, expanding financial and entrepreneurial opportunities on an international scale.
Tailored Programs for Underserved Groups
Through initiatives like FeMil Lead℠, NIVW supports underserved demographics, including female veterans and seniors, providing tools and networks tailored to their specific needs.
NIVW: A Call to Action for Financial Empowerment
National Invest in Veterans Week® is more than a resource—it’s a movement to redefine financial success for veterans and seniors. By combining practical advice with global opportunities and cutting-edge tools, NIVW empowers individuals to build sustainable, impactful legacies.
Get Started Today:
Explore investment tools and mentorship programs at National Invest in Veterans Week®.
Join global platforms like EUVeterans.com to access international resources.
Advocate for legislative reforms like the Invest in Veterans Stimulus Act to remove systemic barriers.
Together, we can ensure that veterans and seniors not only secure their financial futures but also lead with resilience, innovation, and purpose.
Comprehensive Report on CPC and Search Trends for "National Invest In Veterans Week
At NIVW, we’ve been proud to remain entirely self-funded, but as we explore pathways toward profitability, understanding our online presence and search potential is key to reaching more veterans and supporters.
This report outlines the search volume trends, CPC estimates, and strategic recommendations to capitalize on the growing interest in National Invest In Veterans Week. While we haven’t run ads to date, the data provides a roadmap for optimizing organic engagement and planning for potential monetization opportunities.
From the Desk of Angel Shuford
As the Vice President of National Invest In Veterans Week® (NIVW), I’m thrilled to share this deep-dive analysis of search behavior and CPC trends surrounding the movement we’ve built together. At NIVW, we’ve been proud to remain entirely self-funded, but as we explore pathways toward profitability, understanding our online presence and search potential is key to reaching more veterans and supporters.
This report outlines the search volume trends, CPC estimates, and strategic recommendations to capitalize on the growing interest in National Invest In Veterans Week. While we haven’t run ads to date, the data provides a roadmap for optimizing organic engagement and planning for potential monetization opportunities.
Executive Summary
Our analysis reveals that interest in "National Invest In Veterans Week" is on the rise, with significant peaks in April and June. Search trends show a predictable seasonal pattern, with these months offering the highest visibility for potential campaigns. Meanwhile, the average CPC of $29.77 highlights the strong commercial value of this keyword, even though we have not yet tapped into paid advertising.
Key insights include:
Spring Surge: Search activity spikes in April and June, making these critical months for engagement.
Steady Visibility: Moderate activity in months like March, May, September, and October suggests sustained opportunities to build momentum.
Low-Traffic Windows: December through February present opportunities for preparation and long-term planning rather than direct campaign launches.
Search Volume Trends (2023–2024)
Using data aggregated from DataForSEO, Google Ads Keyword Planner, and internal analytics, here’s a month-by-month breakdown of search volumes for 2023–2024:
MonthYearSearch VolumeDecember202340January2024140February2024320March2024880April20241,900May20241,000June20241,900July2024880August2024590September2024880October2024880November2024260
Cost-Per-Click (CPC) Estimates
While we’ve focused exclusively on organic reach so far, understanding CPC trends provides critical insights for future monetization. Here are the estimated CPC ranges for each month:
Month CPC Estimate (USD) December $25–$28 January $25–$28 February $25–$28 March $28–$30 April $30–$35 May $28–$30 June $30–$35 July$28–$30 August $28–$30 September $28–$30 October $28–$30 November $25–$28
Key Takeaways:
High-Cost Periods:
April and June: CPC rates peak at $30–$35 due to heightened competition. These months are ripe for high-visibility efforts, should we pursue paid campaigns in the future.
Cost-Efficient Windows:
December through February and November: With CPCs as low as $25, these months are ideal for experimenting with targeted ads or building foundations for future campaigns.
Consistent Months:
Moderate CPCs in March, May, July, September, and October align with steady search volumes, presenting balanced opportunities for reach and cost control.
Strategic Insights for Engagement
While our focus remains on organic growth, these insights provide actionable takeaways for optimizing our impact:
1. Maximize Peaks (April and June):
Content Strategy: Leverage the natural surge in interest during these months to amplify organic visibility through blog posts, social media campaigns, and veteran success stories.
Collaborations: Partner with veteran-focused organizations and influencers to drive engagement.
2. Steady Months (March, May, September, October):
Focus on creating evergreen content that sustains visibility year-round, such as resource hubs, thought leadership articles, and downloadable guides for veterans.
Optimize website SEO with long-tail keywords like “how to support veteran businesses” to capture steady traffic.
3. Low-Interest Periods (December through February):
Use this window for planning and preparation. Analyze previous campaigns, optimize underperforming content, and set up future initiatives.
Launch educational initiatives or community-building activities to maintain engagement during these slower months.
The Path to Profitability
As a self-funded initiative, our success has always been fueled by passion, community, and innovation. However, as we explore pathways to profitability, this data offers opportunities to strategically scale our impact. Here’s how we can leverage this information for long-term growth:
Organic Growth: Continue building high-value, SEO-optimized content to capture traffic during peak months without the need for ads.
Future Advertising: Should we pursue paid campaigns, prioritize high-ROI windows in April, June, and March. Use lower-cost periods for A/B testing and ad creative development.
Partnership Monetization: Collaborate with veteran-owned businesses and sponsors during peak search periods to amplify their visibility while supporting our mission.
Conclusion
The search behavior around National Invest In Veterans Week underscores its growing significance as a keyword and as a movement. With predictable seasonal trends, a strong average CPC, and clear engagement patterns, we have the tools to continue building this platform organically while preparing for potential monetization.
We’ve proven that self-funded, community-driven efforts can create lasting change. As we look ahead, the data not only validates our impact but points the way toward an even brighter future—one where National Invest In Veterans Week® remains a beacon of empowerment, opportunity, and innovation.
Stay tuned for more updates, and as always, let’s keep building together. If you have thoughts, insights, or collaboration ideas, I’d love to hear them. Let’s make the future even brighter for veterans everywhere.
#VeteransEmpowerment #SearchTrends #SEO #Leadership #NIVW
Angel Shuford Appointed Vice President and CFO of National Invest In Veterans Week®
Angel Shuford, U.S. Army veteran and Vice President/CFO of National Invest In Veterans Week®, continues to break barriers in veteran advocacy and entrepreneurship. Alongside her husband, Jeff Shuford, Angel was recently honored with the Global Humanitarian Innovation and Legacy Award, celebrating their transformative work supporting veterans worldwide. From pioneering global initiatives like Tech From Vets to building digital hubs such as FloridaVeterans.com, Angel’s leadership is driving innovation and creating lasting opportunities for veteran-owned businesses.
Angel Shuford attending a prestigious evening gala, embodying grace and leadership as she represents National Invest In Veterans Week® with poise and professionalism.
Angel Shuford now stands as one of the most influential women in modern veteran entrepreneurship
“Angel’s accomplishments speak for themselves, but as her husband, I’ve had the unique privilege of witnessing her journey up close. Her rise to the rank of Sergeant in the U.S. Army, while excelling as a leader, mentor, and advocate, is nothing short of extraordinary. Although my own military career capped at Specialist, I’ve always admired Angel’s ability to push boundaries and achieve so much more than many thought possible. Her unwavering commitment to excellence, both in and out of uniform, is an inspiration—not only to me but to every veteran who strives to achieve greatness beyond their service. Angel represents the very best of what it means to serve with honor, lead with vision, and empower others to succeed.”
Angel Shuford receiving recognition for her outstanding service as a U.S. Army leader, exemplifying leadership and excellence in military aviation. Her dedication continues to inspire her work with National Invest In Veterans Week®
In a moment that will undoubtedly redefine the landscape of veteran advocacy, National Invest In Veterans Week® (NIVW) proudly announces Angel Shuford as its new Vice President and Chief Financial Officer (CFO). Angel Shuford, an accomplished leader with unmatched expertise in aviation, technology, real estate, and veteran advocacy, now stands as one of the most influential Black women in veteran entrepreneurship and leadership. Her extraordinary career trajectory and visionary insights mark a transformational moment for NIVW, cementing the organization as the ultimate global platform dedicated to empowering veteran-owned businesses.
This appointment isn't just a step forward for NIVW—it’s a leap toward scaling its impact, influence, and innovation on an international level.
A Track Record of Excellence Across Industries
Angel Shuford being awarded for her dedication and exemplary service in the U.S. Army. This moment highlights her commitment to excellence, which she now brings to her leadership role with National Invest In Veterans Week®.
Angel Shuford brings an exceptional history of leadership and success across multiple high-stakes industries. She has led groundbreaking initiatives in aviation, technology, and real estate, establishing herself as a forward-thinking trailblazer. Her influence and innovative approaches have earned her recognition from global powerhouses like Google, Comcast Business, HarvardX, and the U.S. Department of Defense.
Under Angel’s leadership, National Invest In Veterans Week® is strategically positioned to expand its intellectual property assets and amplify its global presence. With a portfolio of over 40 international markets, NIVW is driving opportunities for veteran entrepreneurs on a massive scale. This includes cutting-edge domains such as FloridaVeterans.com, UnitedKingdomVeterans.com, AustraliaVeterans.com, and many more, which serve as critical digital hubs for resources, advocacy, and support. Angel’s appointment is the catalyst that will take these tools to the next level, ensuring they become the cornerstone of veteran empowerment worldwide.
Credentials That Exemplify Leadership and Expertise
Angel Shuford’s career is a showcase of certifications and achievements that highlight her unique ability to lead at the highest level. Every credential reflects her expertise, precision, and drive for innovation—qualities that will elevate NIVW to new heights:
FAA Control Tower Operator Certification
Awarded by the Federal Aviation Administration, this certification demonstrates Angel’s exceptional skill in managing complex air traffic operations—proving her ability to deliver results in high-pressure environments.
FAA Part 107 Drone Pilot License
With this certification, Angel revolutionized the real estate industry by integrating advanced drone technology into property marketing. Her visionary approach has driven over $6 million in combined real estate sales and listings, creating entirely new standards in the field.
Secret Security Clearance (U.S. Department of Defense)
A prestigious clearance that underscores Angel’s trustworthiness, reliability, and ability to manage sensitive operations with discretion and professionalism.
Technology Entrepreneurship: Lab to Market (HarvardX)
A certification from Harvard University, this program focuses on bringing innovative technologies from concept to commercialization. Angel’s participation highlights her strategic approach to innovation and business growth.
Military Relocation Professional (MRP) Certification (National Association of REALTORS®)
This credential positions Angel as a trusted expert in assisting military families with seamless relocations, a vital service for veterans transitioning to new opportunities.
Google IT Support Professional Certificate
Delivered by Google, this globally recognized certification showcases Angel’s adaptability and technical expertise in troubleshooting, networking, and systems management.
Occupational Safety and Health Manager Certification (OSHA)
A credential that highlights Angel’s commitment to safety, compliance, and operational excellence in large-scale initiatives.
BizTech Award Winner (Comcast Business)
This prestigious award celebrates Angel’s achievements as co-founder of Tech From Vets, a trailblazing organization that empowers veteran entrepreneurs with cutting-edge technology solutions.
Project Management Principles and Practices (University of California, Irvine)
This program reflects Angel’s ability to manage large-scale projects with efficiency and deliver exceptional results.
Innovation in Real Estate Marketing
As the Director of Real Estate and Aerial Photography at Kellum Corporation, Angel Shuford redefined the way properties are marketed. Utilizing her FAA Drone Pilot License, she introduced state-of-the-art aerial photography techniques that brought properties to life in stunning detail. Her contributions have not only transformed real estate branding but also facilitated over $6 million in property sales and listings, particularly for military families seeking new homes.
“As someone who’s had the honor of playing in the NFL for teams like the San Diego Chargers, Jacksonville Jaguars, Buffalo Bills, Detroit Lions, and Carolina Panthers, I know what it takes to lead under pressure. Leadership is about vision, dedication, and being able to inspire others to rise to their full potential. Angel Shuford embodies all of that and more.”
Empowering Veteran Entrepreneurs Through Technology
Jeff and Angel Shuford receiving the prestigious BizTech Award from the Jacksonville Business Journal and Comcast Business. This honor highlights their groundbreaking efforts in innovation and their commitment to empowering veteran entrepreneurs through initiatives like Tech From Vets and National Invest In Veterans Week®.
As the co-founder of Tech From Vets, Angel has spearheaded initiatives that integrate innovative technology solutions into veteran-owned businesses. The organization’s mission to uplift veterans has been widely recognized, earning Angel the BizTech Award from Comcast Business and the Jacksonville Business Journal. Through her leadership, Tech From Vets has become a beacon of hope and resilience for veterans, equipping them with the tools they need to succeed in today’s competitive market.
Global Advocacy for Veterans
Angel Shuford’s impact at NIVW extends far beyond borders. Through strategic collaborations with prominent organizations such as Sports Illustrated, Catholic Charities of Kansas City-St. Joseph, and the U.S. Army Soldier for Life Program, she has elevated NIVW’s global reputation. These partnerships showcase her ability to connect with influential networks and align NIVW’s mission with critical opportunities.
NIVW’s intellectual property portfolio, including its registered National Invest In Veterans Week® trademark, and domains like GermanyVeterans.com and BrazilVeterans.com, serves as a testament to Angel’s strategic foresight. These digital assets, along with initiatives like the Invest In Veterans Week Podcast, are transforming NIVW into a world-class platform for veteran advocacy.
Championing Education and STEM Diversity
Angel Shuford’s contributions extend beyond her professional endeavors. She is the author of "The Manuscript," a groundbreaking resource designed to help service members transition to civilian life while maximizing their benefits. She is also a STEM Scholar, advocating for diversity and inclusion in science, technology, engineering, and mathematics fields. Her work is opening doors for underrepresented communities and ensuring veterans and their families are equipped for the future.
Inspired by Legacy and Mentorship
Angel’s leadership is deeply influenced by her connection to Jim Freeman, her husband Jeff Shuford’s grandfather and a Grammy Hall of Famer. Freeman’s legacy as a founding member of The Five Satins, famous for their timeless hit “In the Still of the Night,” serves as a guiding light for Angel’s mission. His creativity and resilience are values that Angel carries into her work with NIVW every day.
Maximizing Brand Value and Social Capital
Angel Shuford’s appointment as Vice President and CFO represents a strategic leap forward for National Invest In Veterans Week®. Her leadership amplifies the organization’s brand equity, solidifies its global influence, and strengthens its intellectual property portfolio. Partnerships with industry titans like HarvardX, Google, and Comcast Business ensure NIVW’s assets are not just valuable—they’re indispensable.
A Bold Vision for the Future
Angel Shuford is more than a leader; she’s a visionary. Her role at NIVW marks the beginning of a new era for veteran advocacy, one defined by innovation, empowerment, and global impact. Under Angel’s leadership, NIVW will continue to expand its influence, inspire change, and deliver results that honor and uplift the veteran community.
With Angel Shuford at the helm, National Invest In Veterans Week® is positioned to achieve unprecedented growth, empower more veterans than ever before, and cement its legacy as the ultimate advocate for veteran-owned businesses worldwide.
U.S. Army Experience: The Foundation of Excellence
Angel Shuford’s impressive leadership and operational expertise are deeply rooted in her distinguished service with the U.S. Army. Serving for 4 years and 9 months as part of the 1st Battalion, 11th Aviation Regiment, Angel demonstrated extraordinary skill, dedication, and a commitment to excellence that set her apart as a leader in aviation and operations.
In her role as Air Traffic Control Specialist, Angel safely managed over 170,000 air traffic movements with zero accidents, injuries, or loss of life, a track record that underscores her unwavering focus on precision and safety. Supporting the U.S. Army Aviation Center of Excellence (USAACE) flight training mission and the 110th Aviation Brigade, she contributed more than 1,000 air traffic service (ATS) hours, ensuring the success of critical military aviation operations.
As a leader, Angel excelled as the Aviation Company Noncommissioned Officer in Charge (NCOIC), where she played a vital role in training, mentoring, and maintaining operational readiness. Her commitment to mentorship was particularly evident in her work as an ATC Training Supervisor, helping four Soldiers achieve their Control Tower Operator (CTO) certification and contributing to an impressive 87% score in Quality Assurance (QA) Inspections.
Angel’s tireless dedication to excellence extended to her safety leadership. As the ATC Stagefield Safety Officer, her efforts were pivotal in earning a commendable safety rating during the Initial Command Inspection (ICI) for Fiscal Year 18 at Goldberg Stagefield, setting a high standard for Bravo Company.
These accomplishments highlight Angel’s ability to lead in high-pressure environments while maintaining exceptional standards in military aviation, safety management, training, and operations. Her time in the Army also showcased her adaptability and technical acumen, reflected in her mastery of Federal Aviation Regulations, the Digital Training Management System (DTMS), and other critical systems.
Angel’s military service is a testament to her resilience, leadership, and capability—qualities that continue to fuel her success at National Invest In Veterans Week®, where her extensive experience and dedication to excellence are helping empower veterans on a global scale.
A Career Built on Excellence and Recognition
Angel Shuford’s illustrious career is punctuated by an extraordinary array of honors and awards, showcasing her relentless commitment to excellence in both professional and academic pursuits. Her LinkedIn profile serves as a testament to her achievements, offering a glimpse into the accolades that define her legacy.
Army Commendation Medal (ARCOM): Presented by the U.S. Army in recognition of sustained acts of heroism and meritorious service, this prestigious medal reflects Angel’s dedication to excellence in every mission she undertakes.
Superior Academic Achievement Award: Honored by the Henry Caro Non-Commissioned Officer Academy, this award celebrates Angel’s remarkable academic and professional achievements during her military service.
Thomas Edison State University President’s List: Angel’s commitment to academic excellence shines through with a 4.0 GPA during multiple terms, earning her a coveted spot on the President’s List in September 2020 and December 2020.
Army Good Conduct Medal (AGCM): A symbol of honor and fidelity, this medal recognizes Angel’s exemplary service and unwavering professionalism during her time with the U.S. Army.
SBB Research Group STEM Scholarship: Awarded for her outstanding contributions and academic excellence in the fields of Science, Technology, Engineering, and Mathematics (STEM), this scholarship highlights Angel’s passion for innovation and education.
Five Star Certificate of Excellence: Presented by Broker★Agent Advisor, this recognition is a testament to Angel’s exceptional expertise and dedication in real estate, where she consistently delivers excellence for her clients.
GoArmyEd "Making The Grade" Honor: Angel’s ability to balance military service and education earned her this award for maintaining an impressive 3.75 GPA while serving full-time as an Air Traffic Controller.
Susan O. Friedman Endowed Scholarship: As a recipient of this distinguished scholarship, Angel has demonstrated both academic excellence and leadership in the Applied Science and Technology program.
Military Scholarship (Thomas Edison State University): Recognizing Angel’s service and sacrifice, this scholarship underscores her commitment to education as a U.S. Army veteran.
Army Achievement Medal: Awarded for her exceptional performance and dedication during her military career, further highlighting her ability to lead and excel.
BizTech Award Winner (Comcast Business): Celebrated for her groundbreaking work as co-founder of Tech From Vets, this award exemplifies Angel’s innovation and commitment to empowering veteran entrepreneurs.
Top Sales Award "Rookie of the Year": Angel’s remarkable success as a REALTOR® with Kellum Corporation—closing over $1 million in sales and $2 million in listings during her first year—is a shining example of her entrepreneurial spirit.
Distinguished Scholar Award (Honorable Mention): Recognized by the Maryland Higher Education Commission, Angel’s academic achievements extend back to her high school years, where she also earned distinctions such as Co-Salutatorian, National Honor Society, and the Outstanding Academic Excellence Award.
From earning military commendations to excelling academically, Angel Shuford’s impressive honors solidify her status as a trailblazer in every field she touches. These accolades highlight the qualities that make her an invaluable leader at National Invest In Veterans Week®, where she continues to inspire and empower veterans across the globe.
Discover more about Angel Shuford’s remarkable journey by visiting her LinkedIn profile: Angel Shuford on LinkedIn
Extensive Aviation Expertise Backed by Advanced Training
Angel Shuford’s exceptional aviation credentials are fortified by a series of advanced courses and certifications that reflect her deep commitment to operational excellence and safety. Through specialized training programs, Angel has developed the expertise necessary to navigate the complexities of modern aviation while maintaining the highest standards of performance.
Her coursework includes:
AFS-850 National FAASTeam - Airman Certification Standards (ACS): A comprehensive program focused on airman certification and operational standards to ensure safety and proficiency.
ALC-449 - Aeronautical Proficiency Training, LLC - Cloudy Skies, Clear Judgement: Training designed to improve decision-making in challenging aviation conditions.
ALC-566 - NAFI PDP: Marketing for the Professional CFI: A targeted course for Certified Flight Instructors on effective marketing strategies in the aviation industry.
ALC-468 - Aircraft Owners and Pilots Association: Weather Wise - VFR into IMC Course: Essential training for understanding weather dynamics and avoiding inadvertent flight into instrument meteorological conditions.
ALC-295 - Embry-Riddle Aeronautical University: NEXRAD: A specialized program on radar technology and its application in modern aviation.
ALC-434 - FAA Safety Team: Aviation Weather Data - A Targeted Approach: Focused training on leveraging aviation weather data for improved safety and decision-making.
ALC-322 - FAA Safety Team: Fatigue Countermeasure Training: Advanced training on mitigating fatigue to enhance pilot performance and safety.
ALC-174 - FAA Safety Team: Helicopter General and Flight Aerodynamics: An in-depth course covering the principles of helicopter aerodynamics.
ALC-104 - FAA Safety Team: Helicopter Weight & Balance, Performance: A focused program on helicopter-specific weight, balance, and performance parameters.
ALC-103 - FAA Safety Team: Top 10 Causes of General Aviation Accidents: A course addressing common safety challenges in aviation to reduce risks.
These certifications are not only a testament to Angel’s expertise but also highlight her relentless pursuit of knowledge to support the missions of the U.S. Army and beyond. Each course further strengthens her ability to lead, train, and inspire within the aviation industry, making her a vital asset to National Invest In Veterans Week®.
“When I think about National Invest In Veterans Week®, I don’t just see an organization—I see a movement. I see an opportunity to honor the sacrifices veterans have made and to empower them to thrive in every aspect of life, especially as entrepreneurs and leaders. My mission is simple: ensure every veteran knows their worth and has access to the resources, networks, and tools they need to succeed.
As someone who’s served as a Sergeant in the U.S. Army, managing operations, mentoring others, and driving results in high-stakes environments, I know firsthand the discipline and determination veterans bring to the table. My journey—whether earning my FAA certifications, helping military families navigate real estate, or co-founding Tech From Vets—has taught me that veterans don’t just adapt; we excel. And at NIVW, we’re here to make sure the world sees that.
This isn’t just about one week a year; it’s about building a legacy of support and opportunity for those who’ve served. We’re creating platforms like FloridaVeterans.com, UnitedKingdomVeterans.com, and many more to extend our reach globally. We’re securing partnerships with leaders like Google, Comcast Business, and HarvardX to elevate our mission and expand our impact.
Veterans have the skills, the drive, and the resilience to build successful businesses and transform their communities. My role at National Invest In Veterans Week® is to make sure they have every opportunity to do just that. This is about more than advocacy—it’s about creating a world where veteran-owned businesses thrive and inspire others to do the same.”
Learn More About Angel and Jeff Shuford's Impact
Angel Shuford’s dedication to empowering veterans and creating lasting change has earned her and her husband, Jeff Shuford, widespread recognition for their efforts. Recently, the pair was honored with the Global Humanitarian Innovation and Legacy Award, celebrating their unwavering commitment to service, leadership, and advocacy.
Read the full story on the Kellum Corporation Blog: The Global Humanitarian Innovation and Legacy Award Honoring Jeff and Angel Shuford
This award is just one example of how Angel and Jeff are leaving a lasting legacy through their work with National Invest In Veterans Week®, Tech From Vets, and beyond. Don’t miss this inspiring look at their incredible journey to making a difference worldwide.
Press Release: National Invest In Veterans Week® Celebrates DAV’s Ongoing Support and Honors a Family Legacy of Service
National Invest In Veterans Week® (NIVW) honors Disabled American Veterans (DAV) for their continued support in promoting veteran entrepreneurship and celebrates the distinguished legacy of military service within co-founder Jeff Shuford’s family. Spanning multiple generations, the Shuford-Freeman family has been recognized for both military service and cultural contributions. Jeff’s grandfather, Jim Freeman, a founding member of the iconic group The Five Satins, was honored in the Congressional Record for his cultural impact, while Jeff himself received the same distinction in 2024 for his work with NIVW. Together, NIVW and DAV champion veterans, ensuring their legacies of service and honor are recognized and celebrated.
FOR IMMEDIATE RELEASE
October 3, 2024
National Invest In Veterans Week® (NIVW) proudly acknowledges and thanks Disabled American Veterans (DAV) for their steadfast commitment to promoting veteran entrepreneurship and leadership. The advocacy partnership between NIVW and DAV has been pivotal in amplifying veteran voices, creating local buzz around veteran contributions, and fostering growth opportunities for veterans transitioning into civilian life. With DAV’s advocacy and support, NIVW continues to grow its impact, especially through the March 1–7 week-long celebration focused on elevating veteran-owned businesses and leadership initiatives across the country.
Jeff Shuford, co-founder of National Invest In Veterans Week®, is a prime example of the commitment that both DAV and NIVW embody. As an Iraq War veteran, Jeff has channeled his military experience and passion for veterans into creating platforms that support and uplift those who have served. His work has garnered national recognition, including receiving the Community of Heroes Award from DAV Post 38 for his efforts in advancing digital platforms that empower veterans. Shuford’s initiative has facilitated the creation of the largest collection of veteran state domains, providing veterans with localized resources and networking opportunities to help them thrive in civilian life and business.
Honoring a Rich Family Legacy of Military Service
We also proudly recognize the Shuford-Freeman legacy, which stems from his grandfather, James “Jim” Freeman, a founding member of the iconic doo-wop group The Five Satins. In addition to his musical achievements, Jim Freeman comes from a family with a deep-rooted history of military service, a legacy he is proud to share. "Our family has a proud military legacy," Freeman says, highlighting that his family’s service spans multiple generations and conflicts:
Uncle Buddy served in the U.S. Army during World War II, supporting efforts on the front lines of the European and Pacific campaigns.
Clifford Freeman Sr., Jeff Shuford’s great-grandfather, served in the U.S. Army during World War I, playing a role in one of the most pivotal global conflicts of the 20th century.
Clifford Freeman III, Jeff’s great-uncle, served in the U.S. Air Force during the Korean War, defending the country’s interests in the early Cold War era.
Clifford Freeman Jr., Jeff’s grandfather and father of Jim Freeman, served in the U.S. Army during World War II, contributing to the defense of freedom during one of the most consequential wars in history.
On the maternal side, Jeff Shuford’s Grandmother Sheryl’s family also boasts an extensive military service record:
Henry Fliehler, Jeff’s great-grandfather, served in the U.S. Army during World War I, contributing to the efforts to safeguard democracy during the Great War.
Uncle Jack Fliehler served in the U.S. Air Force during World War II, offering his service during a critical period in global history.
Almon Fliehler (Sheryl’s father) served in the U.S. Army during World War II, adding to the family’s legacy of valor and duty.
Cousin Robert (Bob) Fliehler served in the U.S. Air Force during the Vietnam War, continuing the family’s legacy of service during a turbulent time in American history.
Corporal Ripley Hale, Sheryl’s great-great-great-great-grandfather, fought in the Union Army during the Civil War, cementing the family’s long-standing dedication to defending the country.
Jeff Shuford himself served in Operation Iraqi Freedom 06-07, where he earned the Combat Action Badge and several other awards for his service. Adding to the family’s groundbreaking contributions, Jeff is also the first male military spouse in the family. His wife, Angel Shuford, my granddaughter, continues the family tradition of service as a Sergeant in the U.S. Army Reserves. Angel is a decorated Army air traffic controller, adding a new chapter to the family’s commitment to protecting the nation.
James “Jim” Freeman’s Cultural Contributions Honored
While much of the family’s legacy is tied to military service, James “Jim” Freeman, a founding member of the legendary doo-wop group The Five Satins, has contributed to American history through music. Freeman, along with his bandmates, became a household name in the 1950s with their timeless hit “In the Still of the Night.” Their contributions to music and culture were immortalized when Jim Freeman and The Five Satins were honored in the Congressional Record in 2015, acknowledging their lasting impact on the American music scene.
Jeff Shuford receiving the Community of Heroes Award from DAV Post 38, recognizing his contributions to veteran empowerment and entrepreneurship.
Jeff Shuford’s Congressional Recognition
Following in his family’s footsteps of making an impact on the national stage, Jeff Shuford was also honored in the Congressional Record in 2024 for his work with National Invest In Veterans Week®. His vision of empowering veterans through entrepreneurship has transformed the way veterans are supported post-service. NIVW’s impact continues to grow through initiatives like the veteran state domains, designed to provide localized support and resources for veterans nationwide.
Continuing the Legacy with DAV
The partnership between National Invest In Veterans Week® and DAV reflects the shared goal of supporting and elevating veterans as they transition to civilian life. As DAV continues to provide tools and resources for its chapters to create local buzz, NIVW serves as a platform to further these efforts. Together, DAV and NIVW ensure that veterans have access to the mentorship, resources, and opportunities they need to thrive in business and beyond.
Through the ongoing support of DAV, NIVW is proud to continue this legacy of service, ensuring that the contributions of veterans—both in uniform and beyond—are recognized and celebrated.
For more information about National Invest In Veterans Week® and our initiatives, please visit www.investinveteransweek.com.
Media Contact:
LTC. Rickey L. Pope (ret.), Chief Strategy Officer
National Invest In Veterans Week®
Info@investinveteransweek.com
About Disabled American Veterans (DAV):
Disabled American Veterans (DAV) is a nonprofit organization that has been empowering veterans to lead high-quality lives with respect and dignity since its founding in 1920. DAV provides a lifetime of support to veterans and their families by helping them access the full range of benefits available to them, connecting veterans with meaningful employment, and fighting for the rights of injured heroes. With over 1 million members, DAV continues to be a powerful advocate for veterans and their families nationwide.
About National Invest In Veterans Week® (NIVW):
National Invest In Veterans Week® (NIVW), co-founded by Jeff Shuford, is a nationally recognized initiative dedicated to empowering veterans through entrepreneurship, leadership development, and advocacy. Officially recognized by Congress, NIVW takes place annually from March 1–7, focusing on elevating veteran-owned businesses and ensuring veterans have access to resources and opportunities to thrive in civilian life. Through a combination of digital platforms, state domains, and collaborative partnerships, NIVW amplifies veterans' voices and facilitates their success in business.
About Jim Freeman:
James “Jim” Freeman is a founding member of the iconic doo-wop group, The Five Satins, best known for their timeless hit “In the Still of the Night.” Freeman’s contributions to American music history were immortalized when he and his bandmates were honored in the Congressional Record in 2015. Beyond his musical achievements, Freeman hails from a family with a rich military legacy, proudly continuing the tradition of service both in uniform and through cultural influence. His legacy lives on, inspiring future generations to contribute to their communities and country.
About Jeff Shuford:
Jeff Shuford is an Iraq War veteran, entrepreneur, and co-founder of National Invest In Veterans Week®. Known for his commitment to empowering veterans, Shuford has created platforms that provide veterans with localized resources, networking opportunities, and support as they transition to civilian life. His work has garnered national recognition, including being honored in the Congressional Record in 2024. In addition to his entrepreneurial achievements, Shuford is a proud military spouse and the grandson of Jim Freeman, a founding member of The Five Satins. His initiatives continue to drive positive change for veterans across the country.
The Legacy of Leadership: Jeff Shuford and His Grandfather Jim Freeman
In the dynamic interplay of innovation, technology, and veteran advocacy, Jeff Shuford emerges as a leading figure whose work is grounded in a profound legacy of leadership passed down from his grandfather, Jim Freeman. Known for co-founding National Invest In Veterans Week®, Shuford champions the cause of veteran-owned businesses, empowering them to thrive in today’s digital economy.
Freeman, a founding member of the legendary doo-wop group The Five Satins, achieved recognition for his contributions to American music, including the timeless classic “In the Still of the Night.” Both men have been honored in the U.S. Congressional Record, a rare acknowledgment that underscores their significant cultural impact.
As Shuford forges ahead, drawing inspiration from Freeman’s enduring values of perseverance and creativity, he reflects, “My grandfather showed me the importance of staying committed to your vision.” This sentiment resonates through Shuford's initiatives, where he utilizes technology to advocate for veterans and uplift underserved communities.
The parallels between Shuford's journey and Freeman's legacy highlight a family commitment to leadership, innovation, and service. Their story serves as a powerful reminder of how music and advocacy can unite generations, fostering connections that inspire change and impact lives.
Jeff Shuford spending time with Jim Freeman his Grandfather.
In the intersecting worlds of innovation, technology, and veteran advocacy, Jeff Shuford stands out as a visionary leader. Known as a nationally syndicated columnist, technologist, and co-founder of National Invest In Veterans Week®, Shuford’s influence cuts across multiple industries, building a legacy that bridges technology, veteran empowerment, and social responsibility. His contributions have not gone unnoticed: in March 2024, his work was officially entered into the Congressional Record, a rare recognition that places him among the most impactful leaders of his generation. But the roots of his accomplishments stretch far deeper, tracing back to his grandfather Jim Freeman, a founding member of the legendary Rock & Roll group, The Five Satins. In a striking parallel, Freeman too was recognized by Congress, honored for his contributions to American music. Together, the family embodies a multi-generational legacy of leadership, service, and cultural impact.
A Legacy of Congressional Honors
The family has achieved the remarkable distinction of being honored twice by the U.S. Congress, a testament to their profound influence across diverse fields. Jeff Shuford’s National Invest In Veterans Week® was entered into the Congressional Record on March 8, 2024, in recognition of its pivotal role in advocating for veteran-owned businesses and uplifting veteran entrepreneurs nationwide. But this was not the first time that the family’s contributions had been acknowledged at such a high level. Nine years earlier, Jim Freeman was honored in the Congressional Record on April 23, 2015, for his role in shaping American music as a founding member of The Five Satins.
Best known for their timeless hit "In the Still of the Night," Freeman and The Five Satins achieved legendary status in the world of doo-wop. The song, first released in 1956, remains a cultural icon with more than 34 million record sales as verified by the Recording Industry Association of America (RIAA), frequently played on oldies stations and making countless appearances in films and TV shows, including Dirty Dancing, The Irishman, and American Graffiti. Rolling Stone magazine immortalized the song on its prestigious "The 500 Greatest Songs of All Time" list, where it ranks at #90, cementing Freeman’s place in the pantheon of musical greats. The song’s impact, bridging generations, made it one of the defining anthems of the 20th century, a tribute to the artistic vision that Freeman and his group brought to the world.
Freeman’s inclusion in the Congressional Record marked not just his personal achievement but also the cultural significance of the music he helped create. The Five Satins were inducted into the Vocal Group Hall of Fame in 2003 and the GRAMMY Hall of Fame soon after, further underscoring their enduring influence. For Jeff Shuford, growing up in the shadow of such a legacy could have been daunting, but instead, it served as a source of inspiration—one that motivated him to carve out his own path and establish a similarly profound impact in his own field.
Jeff Shuford: A Leader in Veteran Advocacy and Technology
Jeff Shuford was profoundly influenced by his grandfather’s life and career. From an early age, Freeman’s stories of perseverance, creativity, and success made a lasting impression. "My grandfather showed me the importance of staying committed to your vision, even when the odds seem stacked against you," Shuford has often said, reflecting on the values instilled in him by Freeman. These lessons would shape Shuford’s approach to leadership, innovation, and service.
Shuford’s journey into entrepreneurship and advocacy began with the founding of Tech From Vets, a technology firm aimed at helping veteran-owned businesses thrive in the digital marketplace. His company provides a range of services, from brand-building strategies to AI-driven analytics, all with the goal of empowering veterans to compete in today’s fast-paced business environment. This innovative approach has not gone unnoticed; Tech From Vets quickly garnered attention from some of the world’s most influential media outlets, including Rolling Stone, where Shuford’s work on social impact strategy was featured.
But it was with the creation of National Invest In Veterans Week that Shuford’s advocacy reached its zenith. Founded as an annual celebration each March, the initiative encourages communities and businesses nationwide to support veteran-owned enterprises. Through a series of events, partnerships, and promotions, the week-long effort fosters a supportive ecosystem for veterans transitioning into the business world. In 2024, National Invest In Veterans Week was formally recognized in the U.S. Congress, an acknowledgment of its widespread impact and the significant role Shuford has played in advocating for veterans. The initiative enjoys bipartisan support, with states such as South Carolina commemorating the week through official proclamations and resolutions.
The Freeman Influence: Music and Leadership
The similarities between Jeff Shuford and Jim Freeman extend far beyond familial bonds. Both men have made substantial contributions to their respective fields—Freeman through music, and Shuford through technology and veteran advocacy. Freeman’s music, especially during the socially turbulent 1950s, provided a sense of joy and escapism, offering comfort and connection to listeners across the country. His influence in shaping the sound of a generation cannot be overstated.
Freeman’s contributions were formally recognized in state legislative chambers as well. In May 2001, the Iowa Senate adopted a resolution honoring Jim Freeman and The Five Satins for their lasting influence on American music and culture. Freeman was invited to speak before the Iowa legislature, a rare honor that highlighted the depth of respect for his work. Similarly, Jeff Shuford has received commendations from state governments for his efforts in veteran advocacy, including a 2021 resolution from the South Carolina Senate. These honors, at both the federal and state levels, reflect the family’s deep commitment to leadership and service.
Awards: A Testament to Leadership and Impact
Throughout his career, Jeff Shuford has been honored with numerous awards that highlight his leadership, innovation, and commitment to advancing opportunities for veterans and the Black community. These accolades not only acknowledge his professional achievements but also underscore his deep-rooted commitment to social responsibility and community empowerment.
In 2019, Shuford’s work was recognized by Black Enterprise when four of his stories were named among the “19 Black Enterprise Stories That Shaped Black Culture in 2019” (#1, 8, 12, and 15). This accolade underscored his impact as a thought leader, columnist, and advocate, marking him as a key voice in shaping cultural and business narratives within the African American community. Black Enterprise Magazine also named Shuford as their 2019 BE Modern Man list. This award stands as a testament to his work in advocating for economic equality and fostering pathways for Black entrepreneurs, especially those within the veteran community.
Jim Freeman of The Five Satins Awards
Shuford also earned the prestigious National Association of Black Accountants (NABA) Jax President's Award. This award recognized his commitment to supporting financial literacy and economic empowerment initiatives within the Black community, particularly through his veteran-focused business ventures.
In 2017, Shuford was honored with the BizTech Award, co-sponsored by Comcast Business and the Jacksonville Business Journal. This award highlighted his contributions to innovation in the tech space, particularly through his company Tech From Vets, which provided technology-driven solutions for veteran-owned businesses.
Shuford’s service and dedication to military families were further acknowledged when he received the Gold Star Recognition Award from the Florida Fallen Heroes Foundation. This award celebrated his continued efforts to honor and support the families of veterans who made the ultimate sacrifice, a cause close to his heart.
Lastly, his commitment to honoring the service of disabled veterans earned him the Community of Heroes Award from the Disabled American Veterans (DAV) organization. This award reflected his enduring dedication to improving the lives of veterans, especially those who have been wounded in service, through both his advocacy and business endeavors.
Each of these accolades demonstrates not only the breadth of Shuford’s influence across multiple sectors—technology, business, and veteran affairs—but also his dedication to uplifting underserved communities, continuing a family legacy of leadership and social impact.
Rolling Stone: A Shared Spotlight
One of the more unique aspects of the Shuford family’s legacy is that both Jeff Shuford and Jim Freeman have been featured in Rolling Stone—albeit for very different reasons. For Freeman, the magazine celebrated his group’s song "In the Still of the Night," honoring its lasting place in American music history. For Shuford, Rolling Stone highlighted his groundbreaking work in marketing and his efforts to advocate for veterans, showcasing him as a thought leader in both the technology and veteran advocacy sectors. The shared recognition between grandfather and grandson speaks to the profound contributions both men have made in their respective fields.
The Shuford-Freeman Legacy: A Story of Impact
Jim Freeman 7 Time Hall of Famer
The bond between Jeff Shuford and Jim Freeman is more than just a familial connection; it is a shared commitment to excellence, leadership, and service. Freeman’s pioneering work in music, which helped shape the cultural landscape of America, is paralleled by Shuford’s trailblazing efforts in technology and veteran advocacy. Both men have been recognized at the highest levels, with their contributions memorialized in the Congressional Record—a rare and prestigious honor.
Jeff Shuford’s continuing work in artificial intelligence, veteran advocacy, and entrepreneurship represents the next chapter in the family’s legacy of leadership. Like his grandfather before him, Shuford has used his talents and vision to make a lasting impact on society. His work, which empowers veterans to thrive in the modern economy, echoes Freeman’s ability to inspire and uplift through music. In both cases, their efforts have left an indelible mark on the world, shaping their respective industries and leaving a legacy that will endure for generations to come.
As Shuford pushes the boundaries of what is possible in AI and business, he is, in many ways, continuing the journey his grandfather began. It is a journey of leadership, service, and a belief in the power of one’s contributions to make a difference. Whether through a song that captures the heart or a business initiative that changes lives, the Shuford-Freeman legacy is one of profound and lasting impact.
Reflecting on his grandfather's legacy, Shuford often recalls, "My grandfather showed me the importance of staying committed to your vision, even when the odds seem stacked against you." This lesson echoes through Shuford’s work, where he tirelessly advocates for veterans and empowers them in the modern economy.
Jim Freeman stated, "Music is more than notes and lyrics; it’s the voice of our shared experiences. It connects us across generations and reminds us that we are never alone." This sentiment resonates in Shuford's initiatives, which seek to build a community of support for veteran entrepreneurs, ensuring they too feel connected and supported. Freeman’s belief in the power of dreams is reflected in his timeless advice: "Never let anyone tell you that your dreams are too big. Chase them with all your heart; you may just change the world along the way." It is this spirit of ambition and dedication that drives Shuford to push the boundaries of innovation, carrying forward a legacy rich with purpose and impact.
In the words of Jim Freeman, "The greatest gift you can give to the next generation is your time and wisdom. Share your journey, for it is the roadmap they may need to navigate their own." As Shuford honors his grandfather's legacy, he embodies this wisdom, continuing to pave the way for future leaders and change-makers.
Together, the Shuford and Freeman legacies represent a profound narrative of leadership, creativity, and unwavering commitment to uplifting others—a story that will undoubtedly inspire generations to come.
Douglas County Commissioners Honor Veterans During National Invest In Veterans Week® 2022
National Invest In Veterans Week® is a time when we come together as a nation to honor the brave men and women who have served in our armed forces. From March 1st to March 7th, we celebrated our heroes with a series of virtual events that highlighted the best of what our veterans have to offer.
The week kicked off with a powerful keynote address from Brigadier General (Ret.) Carol Eggert. Brigadier General Eggert shared her experiences as a military leader and discussed the importance of supporting veterans as they transition to civilian life. She emphasized the need for businesses to hire veterans and recognize the valuable skills and experiences they bring to the workforce.
The National Invest In Veterans Week® featured several noteworthy events that focused on empowering and assisting veterans. Here are seven of the best events that took place during the week.
"Maximizing Your Value Proposition: Stand Out In The Market!" by Fran Tarkenton, Founder of GoSmallBiz
Fran Tarkenton, founder of GoSmallBiz, shared his insights on how veterans can leverage their unique experiences to create a compelling value proposition in the job market. Tarkenton, a former NFL quarterback and successful entrepreneur, emphasized the importance of resilience, adaptability, and leadership in the business world. He urged veterans to use their military training and experience as a competitive advantage and offered practical tips on networking and building a personal brand.
"Finding Your Professional Identity as a Military Spouse" by Allyson Lawson, Marketing Communications Associate at San Diego & Imperial SBDC Network
Allyson Lawson, a military spouse and marketing communications associate at the San Diego & Imperial SBDC Network, spoke about the challenges faced by military spouses in building a professional identity. She shared her own experiences and offered tips on how to establish oneself as a professional or entrepreneur despite frequent relocations and other obstacles. Lawson encouraged military spouses to pursue their passions and leverage their unique strengths to achieve their career goals.
"Supporting Military Spouses: A National Imperative" by Colonel (Ret.) Rob Campbell, President of the Military Officers Association of America
Colonel (Ret.) Rob Campbell, President of the Military Officers Association of America, highlighted the important role played by military spouses and the challenges they face in finding employment and pursuing their own careers. He discussed the various initiatives undertaken by his organization to support military spouses and urged employers to recognize the valuable skills and experiences that military spouses bring to the table.
"Transitioning to Civilian Life: The Importance of Self-Care" by Dr. Benjamin Keyes, Founder of Keyes Psychology
Dr. Benjamin Keyes, a licensed clinical psychologist and founder of Keyes Psychology, spoke about the importance of self-care in the transition from military to civilian life. He emphasized the need for veterans to prioritize their physical, emotional, and mental well-being as they navigate the challenges of transitioning to a new phase of their lives. Dr. Keyes offered practical tips on managing stress, building resilience, and developing a positive mindset.
"Effective Leadership in the Private Sector: Lessons from Military Service" by Colonel (Ret.) Michael S. Hartmann, CEO of Hartmann Industries LLC
Colonel (Ret.) Michael S. Hartmann, CEO of Hartmann Industries LLC, shared his insights on leadership and management in the private sector, drawing on his experience in the military and in business. He emphasized the importance of building strong relationships, setting clear goals, and fostering a culture of accountability and trust. Colonel Hartmann encouraged veterans to bring their leadership skills and experiences to the private sector and offered practical tips on how to succeed in the business world.
"Utilizing Public Diplomacy to Advance Global STEM Education" by Elizabeth Cotton, Executive Director of Black Tech Link
Elizabeth Cotton, Executive Director of Black Tech Link, spoke about the power of public diplomacy in advancing STEM education and resources around the world. She discussed the various grant opportunities available through the federal government and offered practical advice on navigating the application process. Cotton shared examples of successful public diplomacy projects and encouraged veterans to get involved in this important work.
"The Military Entrepreneur: Using the Skill Sets You Have to Launch Your Own Business" by Evan Hafer, Founder and CEO of Black Rifle Coffee Company
Evan Hafer, a former Green Beret and founder and CEO of Black Rifle Coffee Company, spoke about his journey from military service to entrepreneurship. He emphasized the importance of leveraging the skills and experiences gained in the military to succeed in the business world. Hafer shared insights on how he built his coffee company from scratch and grew it into a multi-million dollar business with a loyal following. He also discussed his commitment to hiring veterans and how Black Rifle Coffee Company is giving back to the military community through various initiatives.
Another standout event was the "Veterans in Technology" panel discussion. This event featured veterans who have successfully transitioned into careers in the tech industry. They shared their stories and provided valuable insights for other veterans who are interested in pursuing careers in technology. The panelists emphasized the importance of networking and continuous learning in order to succeed in this rapidly evolving industry.
The "Entrepreneurship and Veterans" panel discussion was another highlight of the week. This event brought together veterans who have started their own businesses to share their experiences and provide advice for other veterans who are interested in entrepreneurship. The panelists discussed the challenges they faced in starting their businesses and emphasized the importance of perseverance and adaptability.
A particularly unique event was the "Virtual Tour of the National World War II Museum." This event provided participants with a virtual tour of the museum's exhibits, which highlight the experiences of veterans who served in World War II. The tour emphasized the importance of remembering the sacrifices made by our veterans and preserving their stories for future generations.
Finally, the week concluded with an event focused on supporting military spouses. "Finding Your Professional Identity as a Military Spouse" featured Allyson Lawson, who shared her experiences as a military spouse and provided valuable advice for others who are navigating their own careers while supporting their significant others. This event emphasized the importance of recognizing and supporting the sacrifices made by military spouses.
Overall, National Invest In Veterans Week® was a powerful reminder of the sacrifices made by our veterans and their families. It highlighted the valuable skills and experiences that veterans bring to the workforce and emphasized the need for businesses to support and hire veterans. The week also provided valuable insights and advice for veterans who are interested in pursuing careers in technology or entrepreneurship. And, importantly, it recognized and supported the sacrifices made by military spouses.
As the staff of National Invest In Veterans Week®, we are proud to have organized this series of events and to have had the opportunity to honor our heroes in this way. We hope that this week has inspired others to support and invest in our veterans, and we look forward to continuing this important work in the years to come.
Luminary Global Endorsed by National Invest In Veterans Week® for Tampa Bay Chamber SBOY Award: A Model of Ethical Business Practices, Innovative Management, and Community Leadership
Luminary Global, co-founded by Valerie Ellis Lavin and Jeremy Lavin, is a remarkable company that embodies solid ethical business practices, effective management, operational excellence, innovation, and exceptional community leadership.
Valerie Ellis Lavin, a retired Army First Sergeant with over 21 years of service to her country, established Luminary Global with a mission to serve those who serve. Her passion for supporting veterans and everyday heroes is reflected in the company's philosophy of integrity, quality, and ethical business practices. Luminary Global prioritizes the needs of its clients and employees, ensuring a positive and productive work environment.
The company's management team is highly effective in setting business goals and planning for the future. Their operational management practices are efficient, ensuring personnel, profitability, and administrative processes are optimized. Luminary Global's use of innovative technology has enabled the company to adapt and respond to adversity, economic conditions, and competition.
Luminary Global's leadership philosophy centers on community contributions, including community service involvement, leadership, and corporate citizenship. Valerie and Jeremy are active members of state and local organizations advocating for veteran entrepreneurship. The company's community leadership has made a positive impact on the lives of veterans, military families, and everyday heroes.
Luminary Global's commitment to ethical business practices and exceptional management is evident in its operational excellence. The company's personnel are highly trained and motivated, ensuring customer satisfaction and profitability. The company's use of innovative technology has enabled it to stay ahead of the competition and respond effectively to economic challenges.
In addition to its business success, Luminary Global is a model of community leadership. Valerie and Jeremy are active volunteers in organizations advocating for veterans and military families. The company's commitment to corporate citizenship is evident in its support of community service projects and other charitable initiatives.
Luminary Global's exemplary performance in all these areas makes it a clear choice for the Tampa Bay Chamber Small Business of the Year (SBOY) award. We are confident that the company's history and philosophy, management, operational management, innovativeness, technology, response to adversity, and leadership philosophy will continue to guide its success in the future.
We applaud Luminary Global's dedication to quality, integrity, and support for heroes - both professional and everyday individuals. Their commitment to serving those who serve sets an example for other businesses to follow. We are honored to endorse Luminary Global and its founders for their unwavering commitment to ethical business practices, operational excellence, innovation, and community leadership.
Endorsement: Aaron Jones for the Walter Payton NFL "Man of the Year" Award
Drayton Florence is a former NFL player and co-founder of National Invest In Veterans Week® an organization that advocates for veteran business development. He is also a champion for veteran-focused initiatives and has received numerous awards for his advocacy work.
As a co-founder of National Invest In Veterans Week® it is my honor to endorse Aaron Jones for the Walter Payton NFL "Man of the Year" award. Jones' commitment to his community and his work with military veterans exemplify the values that the award represents.
The connection between the military and the National Football League is a strong one. Many NFL players have served in the military or have family members who have served. The discipline, teamwork, and leadership skills learned in the military translate well to the football field, and the NFL recognizes the sacrifices and contributions of military veterans.
Jones' work with his charitable organization, A&A All The Way Foundation, focuses on impacting the lives of children and military families. This work is especially meaningful to me as a veteran myself, and I have seen firsthand the impact that organizations like A&A All The Way Foundation can have on the lives of those who have served our country.
Through his foundation, Jones and his brother have hosted events like charity softball games and turkey giveaways, raising funds for programs that focus on youth recreation and fitness, children's basic needs, and military families. This kind of community engagement is essential to creating positive change and supporting those who need it most.
Jones' commitment to veterans extends beyond his foundation work as well. He has participated in the NFL's Salute to Service initiative, which honors military veterans and their families. He has also visited troops overseas and spoken about the importance of supporting veterans in his interviews with the media.
As someone who has dedicated his post-football career to supporting veteran business development and advocating for veteran-focused initiatives, I know firsthand the importance of having allies in the NFL community who are committed to this work. Jones' dedication to veterans and military families makes him a valuable asset to the NFL and the wider community.
It is my hope that the NFL will recognize Jones' contributions by awarding him the Walter Payton NFL "Man of the Year" award. This award is not just a recognition of Jones' achievements on the field but also a celebration of his commitment to making a difference in the lives of others.
I believe that Jones' work with A&A All The Way Foundation and his dedication to veterans make him a deserving candidate for the award. His example can inspire others to get involved in their communities and support those who have sacrificed so much for our country.
Thank you for considering my endorsement of Aaron Jones for the Walter Payton NFL "Man of the Year" award.
Sincerely,
Drayton Florence Co-Founder, National Invest In Veterans Week®
Drayton Florence: The Importance of Legislative Advocacy for Veteran-Owned Businesses: A Call to Action During Invest In Veterans Week
As we honor our veterans during National Invest In Veterans Week, it's crucial to remember the ongoing challenges faced by veteran-owned businesses. In this column, Drayton Florence, Director of Veteran Business Advocacy for National Invest In Veterans Week, explains why legislative advocacy is crucial for veteran entrepreneurs and how a national proclamation can make a significant impact.
As a former National Football League player and co-founder of Tech From Vets, a veteran-owned technology development company, I know firsthand the obstacles veterans face when starting and growing businesses. From access to capital to networking opportunities, veteran entrepreneurs need support from both the private and public sectors. This is where legislative advocacy comes in.
The Need for Legislative Advocacy for Veteran-Owned Businesses
Despite the incredible sacrifices and skills veterans bring to the table, their businesses often face significant challenges. One of the most pressing is access to funding. While there are several programs and resources available for veteran entrepreneurs, navigating them can be difficult, especially for those who have recently left active duty. Additionally, many veteran-owned businesses struggle to find new clients or partners due to lack of connections or marketing resources.
Legislative advocacy can help overcome these obstacles. By creating legislation that prioritizes veteran-owned businesses for funding and partnerships, legislators can provide much-needed support for these enterprises. This type of advocacy can also help create awareness and increase visibility for veteran-owned businesses, leading to new partnerships and revenue streams.
Invest In Veterans Week: A Call to Action for Legislators
As we celebrate National Invest In Veterans Week, we must acknowledge the crucial role legislators play in supporting veteran-owned businesses. A national proclamation can bring much-needed attention to the challenges and opportunities facing veteran entrepreneurs. It can also provide a powerful call to action for legislators to prioritize legislation that supports veteran-owned businesses.
Legislation named after Invest In Veterans Week can provide a tangible way for legislators to demonstrate their commitment to supporting veterans. This legislation can include provisions that increase funding for veteran-owned businesses, provide incentives for private sector partnerships, and improve access to resources for veteran entrepreneurs.
Creating lasting change for veteran-owned businesses requires a comprehensive approach that involves both the private and public sectors. Legislative advocacy is an essential component of this approach, and a national Invest In Veterans Week proclamation can serve as a catalyst for change.
The Impact of Legislative Advocacy for Veteran-Owned Businesses
Legislative advocacy has the potential to make a significant impact on the lives of veteran entrepreneurs. By prioritizing funding, partnerships, and resources for veteran-owned businesses, legislators can create new opportunities for these enterprises to thrive. This, in turn, can help create jobs, drive innovation, and strengthen local economies.
One example of the impact of legislative advocacy is the Veterans Entrepreneurship Program (VEP), which provides training and mentoring to veteran entrepreneurs. This program was created through the efforts of legislators and has since helped hundreds of veteran entrepreneurs start and grow businesses. Programs like VEP demonstrate the power of legislative advocacy and the potential for positive change.
Conclusion
As we honor our veterans during National Invest In Veterans Week, let us not forget the challenges faced by veteran-owned businesses. Legislative advocacy can provide critical support for these enterprises, and a national Invest In Veterans Week proclamation can help create the momentum needed to create lasting change. We urge legislators to take action and prioritize legislation that supports veteran-owned businesses. Together, we can create a brighter future for
Jeff Shuford is an Iraq War veteran, nationally syndicated columnist, and co-founder of National Invest in Veterans Week. He's a thought leader in digital marketing and a powerful advocate for veteran entrepreneurs. Under his leadership, National Invest in Veterans Week has become a force in the world of entrepreneurship. The South Carolina Senate recognized his advocacy by issuing a proclamation in 2021.
Legislators That Support Veteran Businesses: Why Veteran-Owned Businesses Matter
As a society, we have a tremendous amount of gratitude for our veterans, who have made sacrifices to protect our freedoms. One effective way to show our appreciation is by supporting veteran-owned businesses. These enterprises not only offer essential products and services to our communities but also play a critical role in generating employment opportunities and driving economic development. In this article, we will discuss why it's crucial for legislators to promote entrepreneurship and endorse veteran-owned businesses.
When veterans return home from serving our country, they often face unique challenges that can make it difficult to transition back to civilian life. These challenges can include physical and mental health issues, limited access to education and training, and a lack of job opportunities. By starting their own businesses, veterans can gain greater control over their careers and financial futures.
At the same time, veteran-owned businesses also benefit the broader economy. According to the Small Business Administration, veteran-owned businesses employ over 5 million people and generate nearly $1 trillion in annual revenue. These businesses also tend to be more resilient during economic downturns, helping to stabilize local communities.
Despite the many benefits of veteran entrepreneurship, however, starting a business is never easy. Veterans often face unique challenges, such as limited access to startup capital and a lack of business experience. That's why it's essential for legislators to support veteran-owned businesses through policies and programs that can help overcome these obstacles.
One way to encourage veteran entrepreneurship is through government contracting programs that give preference to veteran-owned businesses. These programs can provide a significant boost to veterans starting a business by providing them with access to valuable government contracts.
Another important way to support veteran-owned businesses is through training and education programs. Many veterans have valuable skills and experiences that can translate into successful business ventures, but they may need additional training and support to get started. By providing these resources, legislators can help more veterans achieve their entrepreneurial dreams.
Legislators can also encourage entrepreneurship by promoting access to capital for veteran-owned businesses. This can include providing low-interest loans and grants, as well as tax incentives for investors who support veteran-owned startups. By making it easier for veterans to access the capital they need to start and grow their businesses, legislators can help create more jobs and economic opportunities in their communities.
In addition to these efforts, legislators can also show support for veteran-owned businesses by issuing proclamations and designating specific days or weeks to recognize their contributions. These proclamations can help raise awareness of the importance of veteran entrepreneurship and encourage more individuals and organizations to support these businesses.
Moreover, legislators can also support veteran-owned businesses by advocating for policies that help them access new markets and customers. This can include initiatives to expand export opportunities for veteran-owned businesses, as well as efforts to promote their products and services to consumers and other businesses.
Finally, it's worth noting that supporting veteran-owned businesses is not just a moral obligation, but also a smart economic decision. By helping these businesses succeed, we are creating jobs, boosting local economies, and promoting innovation and competition in a wide range of industries. And because veteran-owned businesses tend to be more resilient during economic downturns, they can play a crucial role in stabilizing communities during times of crisis.
In conclusion, there are many reasons why legislators should support veteran-owned businesses. From providing access to capital and contracting opportunities to promoting education and training programs, there are numerous ways that legislators can help veterans start and grow successful businesses. And by issuing proclamations and advocating for policies that support veteran entrepreneurship, we can ensure that our veterans receive the support and recognition they deserve for their service to our country.
National Invest in Veterans Week Highlights Importance of Supporting Veteran-Owned Businesses and Employment Opportunities
The first three days of National Invest In Veterans Week have been filled with events, workshops, and panels aimed at supporting veteran entrepreneurs and promoting awareness of the challenges they face in starting and growing their businesses. The week-long event, which runs from March 1st to March 7th, has seen an outpouring of support from businesses, organizations, government officials, and individuals who recognize the importance of investing in veterans and their businesses.
For Immediate Release
National Invest In Veterans Week, a week-long event from March 1st to March 7th, is calling on businesses, organizations, and individuals to support veteran-owned businesses and employment opportunities. In partnership with Action Zone Tampa, a non-profit organization that supports veteran entrepreneurs, a series of events have been hosted throughout the week to promote the skills and leadership that veterans bring to the table as business owners and entrepreneurs.
During the first three days of the event, a variety of panels and workshops were held to support veteran entrepreneurs. These events focused on topics such as suicide prevention resources, employment opportunities, and resources for starting and growing a business. Many businesses and organizations have pledged their support, recognizing the importance of investing in veterans and their businesses. National Invest In Veterans Week and Action Zone Tampa have generated an outpouring of advocacy from supporters of veteran-owned businesses.
Through social media, many organizations, government officials, and supporters have advocated for the importance of supporting veterans and their businesses. The use of the event's hashtag has helped raise awareness about the challenges that veterans face when starting and growing their businesses, and promoted opportunities to invest in them.
On day 4 of the event, Action Zone Tampa will host a series of workshops and panels focused on job creation and economic growth through investing in veteran-owned businesses. This day will also highlight the many success stories of veteran-owned businesses and the positive impact they have had on their communities and the economy.
National Invest In Veterans Week and Action Zone Tampa continue to call on businesses, organizations, and individuals to join the effort to support veteran-owned businesses and employment opportunities. By investing in veterans, we can recognize and support the sacrifices and contributions of our veteran community, while promoting job creation and economic growth. To learn more about National Invest In Veterans Week and Action Zone Tampa, visit investinveteransweek.com and actionzonetampa.com, respectively.
About National Invest In Veterans Week
National Invest In Veterans Week is a week-long event that occurs annually from March 1st to March 7th. The purpose of this event is to raise awareness about the importance of investing in veteran-owned businesses and employment opportunities. It is a call to action for businesses, organizations, and individuals to support veterans in their entrepreneurial pursuits and recognize their unique skills and leadership abilities as business owners and entrepreneurs.
VBO Exclusive: The Art of Crafting Engaging Content for Your Audience
Crafting engaging content is an art form that requires more than just good writing skills. To create content that resonates with your readers and captures their attention, you need to have a deep understanding of your audience and what they are looking for. In this article, I will share my insights on how to craft engaging content that not only engages your audience but also boosts your website's SEO.
The first step in crafting engaging content is to define your target audience. You need to know who you are writing for and what their needs, interests, and pain points are. This will help you tailor your content to meet their needs and make it more relevant to them. Once you have defined your target audience, you can start researching and brainstorming ideas for your content.
When creating content, it's essential to keep in mind the importance of storytelling. People are naturally drawn to stories, and they help us connect with our audience on an emotional level. Your content should tell a story that engages your readers and keeps them interested from start to finish. Whether you're writing a blog post, social media post, or video script, storytelling should be at the core of your content.
Another crucial element of crafting engaging content is to make it easy to read and understand. Use short sentences, simple language, and avoid technical jargon whenever possible. Your content should be easy to skim and scan, and the most critical information should be at the top. Use bullet points, headings, and subheadings to break up your content and make it more accessible to your readers.
In addition to making your content easy to read, it's also essential to make it visually appealing. Use images, infographics, and videos to break up your text and make your content more engaging. Visual content not only helps to capture your audience's attention, but it also helps to convey complex information in a more digestible format.
Lastly, don't forget about the importance of SEO in crafting engaging content. Your content should be optimized for search engines, using relevant keywords and meta descriptions. This will help your content rank higher in search engine results pages, making it easier for your audience to find.
In conclusion, crafting engaging content is a skill that requires a deep understanding of your audience, storytelling, readability, visual appeal, and SEO. By following these tips, you can create content that resonates with your readers, keeps them engaged, and boosts your website's SEO.
🫡Our Team
“As an educator committed to professional growth, I fully endorse National Invest in Veterans Week® for recognizing that veterans are vital economic assets who deserve tangible support in entrepreneurship and workforce development.”
