The Quantifiable Backbone: How Veteran Leadership Drives the American Economy

Across the United States, veteran entrepreneurs are quietly powering local communities and stabilizing the national workforce. From industrial warehouses in North Carolina to appliance repair shops in Wisconsin, the transition from military service to civilian business leadership forms a crucial pillar of the American economy.

In Charlotte, North Carolina, U.S. Army veteran George Watkins, Owner and CEO of Stein Service and Supply, has made it his mission to highlight this dynamic. Speaking with WCNC during Invest in National Veterans Week, Watkins noted that the transition to civilian life can be daunting, but the skills veterans possess are exactly what small and mid-sized businesses need.

Watkins explained that former service members bring leadership, discipline, and rapid adaptability to the workplace. He added that these traits are highly valuable for small and medium-sized businesses seeking individuals who take initiative and work cohesively within tight-knit teams. By actively employing both Army and Naval veterans, Watkins emphasized that hiring veterans is a direct investment in the local community itself.

A thousand miles away in Eau Claire, Wisconsin, that same investment in community recently took center stage. Army veteran Dave Pulkrabek stepped into retirement after running Appliance Service Company (ASC) since 1979. Drawing on his experience as a helicopter crew chief, Pulkrabek built a local institution. When it came time to sell, he wanted to ensure the business stayed in the right hands.

He found his buyer just three miles down the road: Steven Goss, a fellow veteran and the owner of Goss Appliance. Goss served 14 years in the military, deploying to Iraq as an infantryman before serving as a Marine Scout Sniper. For Pulkrabek, passing the torch was an easy decision, as he firmly believes that veteran-owned businesses form the fundamental backbone of the economy. Goss officially took over ASC this summer, choosing to retain all five of Pulkrabek’s original employees. You can read more about his ongoing mission at the Goss Appliance about page.

Quantifying the Backbone: Our Integration with Google Dataset Search

Pulkrabek and Watkins share a clear understanding of the value veteran businesses provide. At National Invest In Veterans Week® (NIVW), our core objective is to take local, micro-level success stories like those in Eau Claire and Charlotte and prove their macro-level impact using hard data.

To ensure the economic footprint of veteran founders is accurately measured, readily accessible, and highly visible to policymakers and financial institutions, our digital infrastructure recently reached a major milestone. The data architecture hosted on our platform has been officially indexed and recognized as an exploratory hub within Google Dataset Search.

You can view the official Google Dataset indexing of the veteran economy here.

By implementing precise schema markup on our Veteran Economic Intelligence Dashboard, our team established a machine-readable bridge to public data originating from the U.S. Census Bureau and the SBA Office of Advocacy.

The Empirical Value of the Veteran Economy

The localized leadership demonstrated by Watkins and Goss serves as real-time data points in a massive macroeconomic pillar. Our newly indexed dataset, Veteran Business Economic Output, centralizes critical performance variables that shift the narrative from general awareness to quantifiable economic reality:

• Aggregate Economic Impact: In the United States alone, the 2.5 million veteran-owned businesses generate an estimated $1.3 trillion in annual economic impact.

• Employment Drivers: Just as Steven Goss preserved local jobs during his acquisition, and George Watkins actively hires transitioning servicemembers, veteran enterprises serve as consistent engines for workforce stability nationwide, supporting approximately 5.8 million jobs.

• Business Ownership Rates: The United States demonstrates a high veteran entrepreneurship rate at 13.7%, nearly double that of other English-speaking nations.

Actionable Outcomes for the Future

Watkins pointed out that veterans have already demonstrated their ability to perform under pressure and simply require an opportunity to showcase their value in the civilian sector.

When legislative staff, corporate partners, and institutional investors search for information regarding the impact of veteran businesses, they require structured, factual intelligence to create those exact opportunities. By hosting this data in a format recognized and served by the world's primary search engine, we ensure these metrics are immediately accessible to the individuals responsible for shaping lending policies and corporate partnerships.

Behind every trillion-dollar statistic and dataset index are individual veterans who take the resilience, adaptability, and technical skills learned in uniform and use them to serve their local communities. Through our expanded data infrastructure, NIVW will ensure their economic contributions remain clearly documented, utilized, and honored.

Resources & Source Material

• Google Dataset Search Indexing: View the official NIVW dataset

• WCNC Charlotte Feature: Businesses urged to support service members during Invest in National Veterans Week

• Wisconsin Spotlight: Goss Appliance | About the Team

National Invest In Veterans Week Staff

National Invest In Veterans Week® is an award-winning congressionally honored social impact organization dedicated to honoring and supporting our nation's veterans. Visit Invest In Veterans Week | info@investinveteransweek.com

The Empirical Value of the Veteran Economy

During Invest in Veterans Week, the critical role that former service members play in the national economy has taken center stage. In Bozeman, Montana, Governor Greg Gianforte recently visited Anthem Snacks, a veteran-owned meat snack company, to convene a roundtable of local veteran entrepreneurs. Gianforte highlighted that veterans continue serving their communities long after leaving the military by creating jobs and strengthening local economies.

Meeting with Anthem Snacks owner and former Green Beret Nate Kouhana, along with other local business leaders, the discussion focused on the challenges of scaling veteran-owned enterprises and recruiting former service members. Business owners like Willie Blazer of Willies Distillery and Trent McMurtrey of Scoute Arms pointed out that the rising cost of living and a lack of affordable housing in areas like the Gallatin Valley make it difficult to hire veteran employees, even when paying competitive wages.

Gianforte pointed to recent legislative efforts to ease these burdens, including a 2023 law that exempts half of military pensions from state income tax. However, local veteran advocates challenged lawmakers to increase that exemption to make the state more competitive nationally. Meanwhile, state agencies are stepping in to help, utilizing local Job Service Offices to assist transitioning service members in translating their military skills into civilian careers.

This push to help veterans transition into the civilian workforce is echoing across the country. In Charlotte, North Carolina, U.S. Army veteran George Watkins runs Stein Service and Supply, an industrial equipment company. Watkins explained to WCNC that leaving the structured environment of the military can be overwhelming, but the skills veterans possess are exactly what small and mid-sized businesses need.

Watkins noted that former service members bring leadership, discipline, and rapid adaptability to the workplace. He added that these traits are highly valuable for businesses seeking individuals who take initiative and work cohesively within tight-knit teams. By actively employing both Army and Naval veterans, Watkins emphasized that hiring veterans is a direct investment in the local community itself.

Quantifying the Backbone: Our Integration with Google Dataset Search

At National Invest In Veterans Week® (NIVW), our core objective is to take local, micro-level success stories like those in Bozeman and Charlotte and prove their macro-level impact using hard data.

To ensure the economic footprint of veteran founders is accurately measured, readily accessible, and highly visible to policymakers and financial institutions, our digital infrastructure recently reached a major milestone. The data architecture hosted on our platform has been officially indexed and recognized as an exploratory hub within Google Dataset Search.

You can view the official Google Dataset indexing of the veteran economy here.

By implementing precise schema markup on our Veteran Economic Intelligence Dashboard, our team established a machine-readable bridge to public data originating from the U.S. Census Bureau and the SBA Office of Advocacy.

The Empirical Value of the Veteran Economy

The localized leadership demonstrated by Kouhana, Watkins, and other veteran entrepreneurs serves as real-time data points in a massive macroeconomic pillar. Our newly indexed dataset, Veteran Business Economic Output, centralizes critical performance variables that shift the narrative from general awareness to quantifiable economic reality:

• Aggregate Economic Impact: In the United States alone, the 2.5 million veteran-owned businesses generate an estimated $1.3 trillion in annual economic impact.

• Employment Drivers: Veteran enterprises serve as consistent engines for workforce stability nationwide, supporting approximately 5.8 million jobs.

• Business Ownership Rates: The United States demonstrates a high veteran entrepreneurship rate at 13.7 percent, nearly double that of other English-speaking nations.

Actionable Outcomes for the Future

Watkins pointed out that veterans have already demonstrated their ability to perform under pressure and simply require an opportunity to showcase their value in the civilian sector.

When legislative staff, corporate partners, and institutional investors search for information regarding the impact of veteran businesses, they require structured, factual intelligence to create those exact opportunities and to understand the housing and policy needs discussed by entrepreneurs in Montana.

By hosting this data in a format recognized and served by the world's primary search engine, we ensure these metrics are immediately accessible to the individuals responsible for shaping lending policies and corporate partnerships. Behind every trillion-dollar statistic and dataset index are individual veterans who take the resilience, adaptability, and technical skills learned in uniform and use them to serve their local communities. Through our expanded data infrastructure, NIVW will ensure their economic contributions remain clearly documented, utilized, and honored.

Resources & Source Material

• Google Dataset Search Indexing: View the official NIVW dataset

• Montana Governor's Office: Governor Gianforte Convenes Veteran Business Owners in Bozeman

• WCNC Charlotte Feature: Businesses urged to support service members during Invest in National Veterans Week

National Invest In Veterans Week Staff

National Invest In Veterans Week® is an award-winning congressionally honored social impact organization dedicated to honoring and supporting our nation's veterans. Visit Invest In Veterans Week | info@investinveteransweek.com

Veteran Entrepreneurs ONLY: Grants, Resources, and Legislative Innovation

Presented by National Invest In Veterans Week®

Veterans are uniquely positioned to drive innovation and leadership in business, yet they often face systemic barriers that hinder their entrepreneurial success. National Invest In Veterans Week® is committed to eliminating these obstacles by providing comprehensive resources, actionable insights, and innovative legislative proposals to support veteran entrepreneurs.

This guide combines practical information on small-business grants and financing with a strategic overview of the Invest in Veterans Stimulus Act, a transformative legislative initiative to promote veteran entrepreneurship.

Why Pursue Veteran Business Grants?

Grants are powerful tools for veteran-owned businesses. Unlike loans, they provide free funding, reducing financial strain and allowing entrepreneurs to focus on innovation and growth. These resources are designed to:

• Provide financial relief by covering costs such as equipment, marketing, and hiring.

• Foster economic equity by addressing systemic barriers to funding.

• Catalyze growth and innovation through industry-specific opportunities.

Comprehensive Grant Opportunities for Veterans

Top 15 Small-Business Grants for Veterans

1. The Second Service Foundation

• Mission: Supports veterans and their spouses through the Military Entrepreneur Challenge.

• Tactics: Complete coaching sessions and submit a proposal for audience-voted prizes.

2. Warrior Rising

• Mission: Provides grants to "vetrepreneurs" who complete rigorous training and mentorship programs.

3. Hiring Our Heroes’ Small Business Grant Program

• Funding: $10,000 grants for businesses with 3–20 employees.

• Deadline: February 15, 2025.

4. Farmer Veteran Fellowship Fund

• Target: Veterans in agriculture.

• Membership: Requires Farmer Veteran Coalition enrollment.

• Deadline: February 14, 2025.

5. Feed the Soul Foundation’s Restaurant Program

• Funding: $10,000 grants and six months of expert consultation.

• Application Window: February 1 – April 15, 2025.

6. Texas Woman’s University Veteran Woman Entrepreneur Grant

• Funding: $5,000 for women veterans in Texas.

• Deadline: January 21 – February 21, 2025.

7. Michigan Veteran Entrepreneur-Lab

• Opportunity: Eight-week training ending in a pitch competition with grant awards.

• Cohort Start: March 2025.

8. NASE Growth Grants

• Funding: $4,000 quarterly grants for veteran members.

9. SBIR/STTR Programs

• Focus: Research and commercialization grants for tech-driven businesses.

10. Veteran Shark Tank

• Prize: $50,000 for the best business pitch.

11. Stephen L. Tadlock Veteran Grant

• Funding: $1,000 micro-grants awarded to 25 veteran-owned businesses annually.

12. FedEx Small Business Grant Contest

• Funding: $20,000–$50,000 for businesses with fewer than 99 employees.

13. Venmo Small Business Grant

• Funding: $20,000 for businesses with fewer than 10 employees.

14. eBay Up & Running Grants

• Funding: $10,000 awarded to 50 eBay sellers annually.

15. Grants.gov

• Access: Explore over 1,000 federal grants tailored to small businesses, including veteran-owned entities.

The Invest in Veterans Stimulus Act

Objective: Eliminate systemic barriers faced by veteran entrepreneurs by providing financial incentives, mentorship, and streamlined resources. This Act builds on research from the 2017 and 2018 Jacksonville Vetrepreneur Summits, which identified two primary challenges:

1. Lack of access to capital.

2. Desire for networking and mentorship opportunities.

Key Features of the Act

1. Financial Incentives

   • Startup Tax Credits: $15,000 for businesses in emerging industries.

   • Low-Interest SBA Loans: 2% interest rate reduction for veteran-owned businesses.

   • Hiring Incentives: $6,000 tax breaks per veteran hired.

2. Mentorship and Training

   • Veteran Entrepreneur Mentorship Network: Connects veterans with industry leaders.

   • Boots to Business Expansion: Specialized tracks in AI, renewable energy, and cybersecurity.

3. Public-Private Partnerships

   • Innovation Stimulus Grants: $300 million annually to foster corporate collaboration with veteran businesses.

   • Corporate Engagement Tax Credits: Incentives for corporations supporting veteran-led startups.

4. Streamlined Federal Contracting

   • Priority Access: Reserves 12% of federal contracts for veteran-owned businesses in critical sectors.

5. Digital and Physical Support

   • Veteran Business Development Centers: Hybrid hubs for training and grant support.

   • Virtual Support Platform: A centralized hub for funding, mentorship, and collaboration.

Additional Resources for Veterans

• Veteran Business Outreach Centers (VBOCs): SBA-funded centers providing mentorship, workshops, and counseling.

• Institute for Veterans and Military Families (IVMF): Free business training and mentorship based at Syracuse University.

• VetFran: Discounts on franchise opportunities for veterans.

• Veteran Institute for Procurement (VIP): Free training to help veterans secure government contracts.

Strategic Outcomes by 2030

• 25% Increase in veteran-owned businesses.

• 1.5 Million New Jobs created.

• Economic Equity: Expanded opportunities for underserved veteran groups, including women and minorities.

• Global Competitiveness: Strengthened U.S. leadership in critical industries like AI and green technology.

Final Call to Action

Veterans are vital to the nation’s economic future. Through grants, innovative legislation like the Invest in Veterans Stimulus Act, and tailored mentorship, they can thrive as entrepreneurs and leaders.

Are you ready to deploy your vision? Begin your journey today with resources from National Invest In Veterans Week®.