The Trillion-Dollar Veteran Economy: Bridging Hard Data with Dynamic Video Storytelling
Veteran entrepreneurs anchor a massive, trillion-dollar pillar of the American economy, a structural reality recently indexed in Google Dataset Search. To help these enterprises maximize their market share, we revisit foundational video marketing strategies published by the National Society of Newspaper Columnists.
Veteran-owned businesses function as a massive, foundational pillar of the American economy. To ensure the economic footprint of veteran founders is accurately measured and highly visible to institutional policymakers, National Invest In Veterans Week engineered a first-of-its-kind proprietary JSON-LD schema framework. This technological milestone effectively bridges complex public data directly into Google Dataset Search, making the economic realities of veteran entrepreneurship universally machine-readable.
This newly indexed dataset, titled Veteran Business Economic Output, centralizes critical performance variables that highlight quantifiable economic reality. In the United States alone, 2.5 million veteran-owned businesses generate an estimated $1.3 trillion in annual aggregate economic impact. Furthermore, the nation demonstrates an exceptionally high veteran entrepreneurship rate at 13.7 percent, with these enterprises serving as consistent engines for workforce stability by supporting approximately 5.8 million jobs nationwide.
While structural data indexing ensures these businesses are visible to policymakers and financial institutions, veteran entrepreneurs must also execute dynamic outreach strategies to capture consumer attention and scale their operations successfully.
A Flashback to Foundational Video Marketing Strategy
To help veteran businesses maximize their market reach today, it is highly effective to review foundational marketing blueprints. In September 2019, the National Society of Newspaper Columnists (NSNC) published a highly relevant guide detailing how to utilize video storytelling for audience acquisition. The NSNC itself is a California-based 501(c)6 nonprofit organization dedicated to championing free-press issues and promoting professionalism among columnists, bloggers, and serial essayists.
The society has a long history of supporting writers, originally forming in 1977 when Larry Maddry organized an informal gathering for columnists in Virginia Beach. Over the following decades, leaders such as Richard Des Ruisseaux, Big Bob Hill, and Bill Tammeus worked to formalize the organization's structure to boost its professional credibility. By the year 2000, the growing society had hired a professional administrator to oversee its operations and nationwide conferences. Despite its professional evolution, the NSNC remains known for its unique culture that balances serious industry advocacy with lighthearted camaraderie.
Through this established platform, internationally syndicated columnist Jeff Shuford shared his video marketing expertise. Shuford, whose writing has been featured by Auspac Media, the American City Business Journals, and GateHouse Media, emphasized that business leaders must construct a cohesive branding plan before heavily investing their resources into multimedia content. To elevate brand outreach and improve search engine optimization, his guide outlined five essential tactics for entrepreneurs:
Business owners should utilize the frequent inquiries received by their customer service teams as the foundational starting point for relevant visual content.
A robust multimedia strategy must clearly identify the target demographic, establish specific performance metrics, and define the exact role of each upload. Creators should also anticipate low viewership initially while they learn what specific content engages their audience.
Visual media should be integrated across multiple brand facets, ranging from product demonstrations to customer service guides. Companies can also feature their clients on camera to mutually expand reach, utilizing lower-third graphics to display their logos for heightened brand exposure.
Uploading content without a structured narrative approach will yield poor results. Business owners who are struggling with strategy development should reach out to local television producers and broadcast journalists to learn how to effectively package narratives for a target market.
Marketing efforts must give consumers a clear understanding of the company profile. Utilizing live broadcasts to display daily workflows, sharing solutions to common client obstacles, and incorporating humor helps build vital trust with potential consumers.
You can read the original guide in its entirety at https://www.columnists.com/2019/09/videomarketing/. By bridging the highly structured, trillion-dollar data visibility of Google Dataset Search with the dynamic, long-term audience acquisition strategies championed by the NSNC, veteran entrepreneurs can ensure their enterprises remain a dominant, highly visible force in the national economy.
Resources & Source Material
Google Dataset Search Indexing: View the official NIVW dataset
Marketing Archives: National Society of Newspaper Columnists | Drive Your Video Marketing Strategy This Year With These Five Video Storytelling Tips
As published by the National Society of Newspaper Columnists (2019): “Jeff Shuford is an internationally syndicated columnist for Auspac Media and a two-time nationally syndicated business columnist for the American City Business Journals and GateHouse Media”
Investing in Veterans Is Economic Policy: Why National Invest In Veterans Week® Continues the Federal Blueprint
On July 24, 2020, Congressman Mike Levin released an appropriations statement that used the phrase:
“Invest in servicemembers and veterans.”
This was not rhetorical language—it appeared in the official title of the federal funding package and was reinforced by direct fiscal commitments:
$90 billion for Veterans Medical Care
$10 billion for mental health
Nearly $2 billion for homeless assistance
$12.5 billion in emergency VA healthcare appropriations
$1.9 billion for suicide prevention programs
$1.8 billion for VA construction
$1.49 billion for military family housing
Language strengthening the HUD–VASH program
The message was unmistakable:
To invest in veterans is to invest in national health, workforce capacity, housing stability, and long-term economic resilience.
TL;DR
Federal leaders have long framed veterans not as charity recipients but as economic infrastructure. A major congressional flashback from Rep. Mike Levin (2020) shows how “invest in veterans” was originally used in federal appropriations language tied to billions in national funding. Today, National Invest In Veterans Week® extends that federal investment framework across states and local governments. New Jersey’s 2025 op-ed reinforces the need for states to follow Texas, Florida, and Montana by actively investing in veterans and veteran families as economic driver
WASHINGTON, D.C. — The phrase “invest in veterans” didn’t start as a slogan. It started inside Congress.
A federal appropriations statement in 2020, delivered by Rep. Mike Levin, made it plain: veteran investment is an economic strategy, not symbolic gratitude.
That statement—packed with billions in allocations—marked the first major federal moment where “investing in servicemembers and veterans” was framed as a national competitive advantage.
Now, five years later, National Invest In Veterans Week® is carrying that same blueprint across states, cities, and civic institutions nationwide.
FLASHBACK: The Federal Origin of the “Invest in Veterans” Framework
In July 2020, Rep. Levin announced a bipartisan funding package that aimed to invest in servicemembers and veterans, working families, and the environment. The funding was unprecedented:
$90 billion for Veterans Medical Care
$10 billion for mental health care
$2 billion for veteran homelessness
$1.9 billion for suicide prevention
$12.5 billion in emergency VA healthcare investments
$1.49 billion for military family housing
Language strengthening HUD–VASH to ensure veterans actually receive housing support
The message was unmistakable:
Veterans are not a cost center. They are a growth engine.
Full flashback:
https://levin.house.gov/media/press-releases/rep-mike-levin-statement-bipartisan-appropriations-bills-invest-veterans
TODAY: National Invest In Veterans Week® Pushes That Federal Blueprint Into Every State
National Invest In Veterans Week® (NIVW®) is the civic continuation of that federal philosophy.
The holiday—backed by a Congressional Record entry, statewide proclamations, and international digital reach—does not celebrate veterans with ceremony alone.
It positions them as economic accelerators whose innovation potential rivals any traditional sector.
Veterans launch businesses at 45% higher rates than non-veterans.
Veteran family members bring logistical skills, resilience, and adaptability that employers want in every major industry.
NIVW® mobilizes this workforce and turns recognition into regional strategy.
NEW JERSEY’S WAKE-UP CALL: Invest or Fall Behind
In a widely read December 2025 column, New Jersey was warned that states like Texas and Florida are surging ahead because they aggressively invest in veterans, not just support them.
The op-ed argues that veteran entrepreneurs, military spouses, and transitioning service members represent the single most underutilized economic asset in the state.
The takeaway:
States that invest in veterans win.
States that only support veterans fall behind.
NIVW® is the playbook that turns that truth into action.
MONTANA SHOWED THE MODEL: MAKE IT POLICY
Montana’s proclamation for National Invest In Veterans Week® didn’t stop at recognition.
It used the holiday to highlight the economic contributions of veteran business owners, veteran-led companies, and the statewide value of military families.
The proclamation has since become a template for how governors, mayors, and economic development agencies can position veterans as:
innovation catalysts
regional economic multipliers
workforce stabilizers
civic leaders
Montana proved it: proclamation ≠ ceremony. Proclamation = policy direction.
FLORIDA: A LOOK AT THE FUTURE
Want to see where veteran economic development is already accelerating?
Florida offers a preview.
Jacksonville’s annual Vetrepreneur Summit—now in its ninth year—demonstrates how consistent investment builds an ecosystem around veteran innovation.
Florida is already treating veteran entrepreneurship as infrastructure.
Other states are beginning to follow.
BOTTOM LINE
The federal government made the first move in 2020 when it used the phrase “invest in veterans” to describe billions in national spending.
National Invest In Veterans Week® is the movement that carries that mandate forward.
Veterans don’t need charity.
Veterans don’t need symbolic applause.
Veterans need states willing to treat them as America’s most reliable economic asset.
Extended Reading
For a broader view of the civic and congressional recognition surrounding National Invest In Veterans Week®, explore these authoritative publications and government spotlights. From Senator Tracy Pennycuick’s formal commendation of veteran entrepreneurs view here, to Representative Rosendale’s address on the House floor view here, and Douglas County’s county-level award recognitions view here, these instances underscore the week’s growing national traction. For a methodological deep dive into the preservation and archival philosophy underpinning this movement, consult Jeff Shuford’s widely-cited framework: Shuford’s Legacy Preservation Precedent read here.
Fox Business Spotlights Veterans’ Financial Struggles During National Invest In Veterans Week®
As National Invest In Veterans Week® continues to amplify the contributions of veteran-owned businesses, Fox Business utilized the holiday to shine a light on the financial challenges facing our nation’s heroes. With 80% of veterans struggling to make ends meet and 1 in 6 experiencing food insecurity, their coverage was a sobering reminder of the urgent need to support veterans beyond their service.
As National Invest In Veterans Week® continues to amplify the contributions of veteran-owned businesses, Fox Business utilized the holiday to shine a light on the financial challenges facing our nation’s heroes. With 80% of veterans struggling to make ends meet and 1 in 6 experiencing food insecurity, their coverage was a sobering reminder of the urgent need to support veterans beyond their service.
A Closer Look at Veterans’ Financial Challenges
In an interview with Michael Linnington, CEO of the Wounded Warrior Project, Fox Business highlighted the key findings of the organization’s annual survey. Among the most alarming statistics:
82% of veterans cite inflation and rising costs as the primary cause of financial difficulties.
64% of veterans reported having trouble making ends meet in the past year.
1 in 6 veterans faces food insecurity, a startling reality for those who have dedicated their lives to serving our country.
Fox Business effectively tied these financial struggles to broader economic trends, like inflation rates quadrupling in recent years, underscoring the disproportionate impact on disabled and wounded veterans.
Transition Barriers: From Service to Civilian Life
The segment also delved into the systemic barriers veterans face when transitioning to civilian careers:
48% cite mental health and psychological distress as a top employment obstacle.
37% struggle to adapt military skills to civilian roles, a challenge that often leads to higher unemployment rates among veterans.
Linnington emphasized the Wounded Warrior Project’s commitment to removing these barriers, from addressing mental health to helping veterans secure stable housing and meaningful employment.
Empowering Veterans Through Action
Fox Business used its platform to highlight solutions that make a difference. Their coverage reinforced the importance of initiatives like:
Filing disability benefits to ensure veterans have a stable financial foundation.
Expanding no-cost programs to address mental health and career readiness.
Promoting employment in high-demand industries, such as aviation and aerospace, where veterans’ skills are invaluable.
A Call to Action
Fox Business’s coverage during National Invest In Veterans Week® served as a rallying cry for individuals and organizations to step up. By amplifying the financial realities veterans face, they emphasized the critical need for collective action to empower those who’ve already given so much.
Read the full story here: Fox Business Article
Together, we can ensure veterans not only overcome financial struggles but thrive as leaders in our communities and industries.
#Veterans #FoxBusiness #InvestInVeterans #SupportOurHeroes #Leadership
NATIONAL INVEST IN VETERANS WEEK STARTS TOMORROW Endorsed by Longtime Supporter Barbara Weltman
National Invest In Veterans Week® (March 1-7, 2024) honors the entrepreneurial achievements of veterans, providing valuable resources and global support. With the continued endorsement of Barbara Weltman, and led by co-founder Jeff Shuford, the initiative has expanded its digital infrastructure to include veteran-focused platforms across the U.S. and internationally, fostering a comprehensive support network for veteran-owned businesses.
National Invest In Veterans Week® (NIVW) is set to begin tomorrow, March 1-7, 2024, in recognition of the contributions made by military veterans who have transitioned into the business world. With over 1.9 million veteran-owned businesses across the U.S., as reported by the SBA’s Office of Advocacy, NIVW continues its mission to empower, promote, and advocate for veteran entrepreneurs. Longtime supporter Barbara Weltman continues to endorse NIVW’s efforts, helping expand the impact of this congressionally honored initiative.
NIVW is proud to showcase the global expansion of its digital infrastructure, now providing veteran-focused resources through a comprehensive network of domains. This expansion includes platforms that serve veterans locally in the U.S. and across the globe, allowing veteran-owned businesses to connect and thrive in their respective regions.
Drayton Florence, former NFL player and co-founder of NIVW, emphasized the importance of these initiatives:
“Veterans possess leadership, discipline, and resilience—all qualities that make them successful in business. National Invest In Veterans Week is about giving them the recognition, support, and tools they need to excel in the civilian world.”
Jeff Shuford, founder of NIVW and nationally syndicated columnist, highlighted the importance of veteran-owned businesses to the global economy:
“Our veterans have served our nation with courage and dedication. Now, through our digital platforms and resources, we are serving them by providing the tools they need to thrive in the entrepreneurial world.”
Shuford draws inspiration from his Grammy Hall of Fame grandfather, Jim Freeman of The Five Satins, who was entered into the Congressional Record for his musical achievements. Shuford shared,
“My grandfather’s journey taught me the value of resilience and perseverance. It’s that same spirit of determination that I see in veteran entrepreneurs today, and I’m proud to build platforms that support them.”
Comprehensive List of Veteran-Focused Domains
NIVW’s expansion across 40 regions is a monumental step toward providing veterans with localized support and resources. Below is a list of the newly launched domains:
United States Veterans Domains:
FloridaVeterans.com
KansasVeterans.com
NewHampshireVeterans.com
RhodeIslandVeterans.com
MarylandVeterans.com
LouisianaVeterans.com
PennsylvaniaVeterans.com
SouthCarolinaVeterans.com
MississippiVeterans.com
WyomingVeterans.com
NorthDakotaVeterans.com
NewJerseyVeterans.com
TennesseeVeterans.com
WestVirginiaVeterans.com
IowaVeterans.com
DistrictOfColumbiaVeterans.com
OklahomaVeterans.com
DelawareVeterans.com
PuertoRicoVeterans.com
International Veterans Domains:
PolandVeterans.com
TurkeyVeterans.com
SpainVeterans.com
GermanyVeterans.com
NorwayVeterans.com
AustraliaVeterans.com
SouthKoreaVeterans.com
JapanVeterans.com
FranceVeterans.com
UnitedKingdomVeterans.com
ItalyVeterans.com
NatoVeterans.com
UnitedNationsVeterans.com
Veterans.International
SwedenVeterans.com
ColombiaVeterans.com
NetherlandsVeterans.com
PortugalVeterans.com
BrazilVeterans.com
IcelandVeterans.com
BelgiumVeterans.com
About National Invest In Veterans Week®
Co-founded by Jeff Shuford, National Invest In Veterans Week® is one of the most prestigious initiatives dedicated to supporting veterans. Recognized by Congress, NIVW’s mission is to amplify veteran voices, promote veteran-owned businesses, and advocate for policies that facilitate a smooth transition from military to civilian life. With its expansive digital platforms and resources, NIVW continues to lead the way in providing veterans with the support they need to succeed.
For more information on National Invest In Veterans Week®, visit any of the domains above or follow the conversation on social media with #InvestInVeterans.
Media Contact:
Chynelle Washington
Press Office
Email: info@investinveteransweek.com
Phone: (301) 453-2801
“I'm Beau, Emmy Award-winning journalist and television host.
Every year, from March 1st to 7th, we celebrate National Invest In Veterans Week—a time to honor the incredible men and women who've served our country and now drive our economy forward as entrepreneurs.
Veteran-owned businesses employ millions and generate over a trillion dollars in revenue. They're innovators, leaders, and job creators who deserve our investment.
Let's invest in them: Shop veteran-owned. Partner with veterans. Ask your local legislators to honor local veteran entrepreneurs.
Because when we invest in veterans, we invest in America's future.
Join the movement at InvestInVeteransWeek.com.
Thank you for your service—and a salute to those who are investing in it.”
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![Logo of The Reis-Davis Graduate School in Los Angeles, California, featuring a black circle with white initials 'RD GS' and a light blue border with the school's name.]()
Reiss-Davis Graduate School
“Reiss-Davis Graduate School recognizes National Invest in Veterans Week (March 1-7, 2023). We asked noted veterans advocate and editor-in-chief of the Journal of Veterans Studies, Mariana Grohowski, PhD, to share her thoughts on advancing the cause of veterans and their families.”
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![Purple and beige Purdue University logo with the text "Military Family Research Institute" below.]()
Military Family Research Institute
“The first week of March is National Invest in #Veterans Week, designed to support the efforts of veterans building lives for themselves and their families through their work and businesses.”
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![A black and white logo featuring the letters E and U in bold, stylized font.]()
EnergyUnited
“Today marks the final day of Invest In Veterans Week, and we want to take a moment to recognize the important work being done by Purple Heart Homes. Founded in 2008, Purple Heart Homes is a non-profit organization that works to provide housing solutions to veterans and their families who are in need.”
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![Cintas logo with the slogan "Ready for the Workday" in red.]()
Cintas Corporation
“It's National Invest in Veterans Week! At Cintas we are proud to be a Top Veteran-Friendly Company and are committed to recruiting military talent. For all the sacrifices they have made, we are dedicated to providing opportunities for Veterans to succeed.”
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![Logo for GCIA Gary/Chicago International Airport.]()
Gary/Chicago International Airport
“Happy #NationalInvestInVeteransWeek! Back in November, GYY received the prestigious HIRE Vets Medallion Award, an honor bestowed by the @USDOL for our efforts to create jobs that recruit, employ and retain veterans’ who have served our country!”
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![Logo with a bald eagle's head, the text 'ARMED FORCES' with a small American flag between the words, and 'vacation club' underneath.]()
Armed Forces Vacation Club
"#DidYouKnow it's National Invest In Veterans Week? National Invest In Veterans Week is observed every year from March 1 through March 7. This is a week where we support and honor aspiring and established veteran business owners!”
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![Columbia Gas of Ohio logo with blue text and an orange star-like symbol]()
Columbia Gas of Ohio
“We're proud to support our veterans, and especially those on our team! #InvestinVeteransWeek is a good reminder to invest in veterans after all they've invested in our country.”
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![Logo of the National Academy of Sciences featuring a woman holding a balance scale inside a gold circle.]()
National Academy of Sciences
“#DYK It’s #NationalInvestinVeteransWeek! In this touching #TheScienceBehindIt video, meet Ray, Casey, and Raymond as they share their coming home stories and talk about the challenges facing millions of veterans.”
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![Waubonsee Community College logo with a shield and sunburst design]()
Waubonsee Community College
“#Waubonsee is proud to serve those students who have served our country, and we'll do everything we can to streamline the process, start you on the right foot, and support your endeavors every step of the way. #NationalInvestInVeteransWeek”
