The Trillion-Dollar Veteran Economy: Bridging Hard Data with Dynamic Video Storytelling

Veteran entrepreneurs anchor a massive, trillion-dollar pillar of the American economy, a structural reality recently indexed in Google Dataset Search. To help these enterprises maximize their market share, we revisit foundational video marketing strategies published by the National Society of Newspaper Columnists.

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Investing in Veterans Is Economic Policy: Why National Invest In Veterans Week® Continues the Federal Blueprint

On July 24, 2020, Congressman Mike Levin released an appropriations statement that used the phrase:

“Invest in servicemembers and veterans.”

This was not rhetorical language—it appeared in the official title of the federal funding package and was reinforced by direct fiscal commitments:

$90 billion for Veterans Medical Care

$10 billion for mental health

Nearly $2 billion for homeless assistance

$12.5 billion in emergency VA healthcare appropriations

$1.9 billion for suicide prevention programs

$1.8 billion for VA construction

$1.49 billion for military family housing

Language strengthening the HUD–VASH program

The message was unmistakable:

To invest in veterans is to invest in national health, workforce capacity, housing stability, and long-term economic resilience.

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Chris Moore Chris Moore

Fox Business Spotlights Veterans’ Financial Struggles During National Invest In Veterans Week®

As National Invest In Veterans Week® continues to amplify the contributions of veteran-owned businesses, Fox Business utilized the holiday to shine a light on the financial challenges facing our nation’s heroes. With 80% of veterans struggling to make ends meet and 1 in 6 experiencing food insecurity, their coverage was a sobering reminder of the urgent need to support veterans beyond their service.

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National Invest In Veterans Week Staff National Invest In Veterans Week Staff

NATIONAL INVEST IN VETERANS WEEK STARTS TOMORROW Endorsed by Longtime Supporter Barbara Weltman

National Invest In Veterans Week® (March 1-7, 2024) honors the entrepreneurial achievements of veterans, providing valuable resources and global support. With the continued endorsement of Barbara Weltman, and led by co-founder Jeff Shuford, the initiative has expanded its digital infrastructure to include veteran-focused platforms across the U.S. and internationally, fostering a comprehensive support network for veteran-owned businesses.

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“I'm Beau, Emmy Award-winning journalist and television host.

Every year, from March 1st to 7th, we celebrate National Invest In Veterans Week—a time to honor the incredible men and women who've served our country and now drive our economy forward as entrepreneurs.

Veteran-owned businesses employ millions and generate over a trillion dollars in revenue. They're innovators, leaders, and job creators who deserve our investment.

Let's invest in them: Shop veteran-owned. Partner with veterans. Ask your local legislators to honor local veteran entrepreneurs.

Because when we invest in veterans, we invest in America's future.

Join the movement at InvestInVeteransWeek.com.

Thank you for your service—and a salute to those who are investing in it.”