JACKSONVILLE, FL — The City of Jacksonville’s signature veteran-entrepreneurship event, the Vetrepreneur Summit, returns for its 9th consecutive year on Friday, December 12, 2025, marking nearly a decade of economic empowerment, training, and innovation for veterans across Northeast Florida.

What began as a small, experimental gathering—quietly architected years ago by technologist and veteran advocate Jeff Shuford—has now scaled into one of the region’s most influential one-day business accelerators for military-connected entrepreneurs. The 2025 Summit, presented by the City of Jacksonville Military Affairs and Veterans Department, will run from 9:00 a.m. to 2:00 p.m. at the FSCJ Advanced Technology Center.

Event Registration:
https://events.blackthorn.io/en/6g3Q8Wa7/9th-annual-vetrepreneur-summit-5a1eVOAqrVV/overview?fbclid=IwT01FWAOfwRRleHRuA2FlbQIxMABzcnRjBmFwcF9pZAwzNTA2ODU1MzE3MjgAAR4uk75fcxiT-9AM-XSFatXeRv_W3qDAExLJzqgmLYajIWuEmAewqzoizB1U6A_aem_61IMqIlgn55VFJhpOgCKug

Florida State College at Jacksonville also issued its own announcement, reinforcing the momentum behind this year’s programming and the region’s deep commitment to veteran entrepreneurship.

A One-Day Blueprint for Veteran Business Success

The Summit delivers a high-velocity curriculum aligned with the realities of modern entrepreneurship. This year’s agenda includes:

9:00 a.m. – Welcome Remarks
9:20 a.m. – Keynote Presentation
10:00 a.m.Session 1: Marketing with AI
10:45 a.m.Session 2: Franchising
11:35 a.m. – Lunch
12:10 p.m.Veterapreneur Success & Challenge Story Panel
1:00 p.m.Access to Capital Panel
2:00 p.m. – Adjourn

The city has assembled one of its most comprehensive slates of partners to date, including:

  • City of Jacksonville Military Affairs and Veterans Dept.

  • FSCJ

  • Florida SBDC at UNF

  • Jacksonville University

  • Jacksonville Small and Emerging Business (JSEB)

  • Valor2Venture

  • Jacksonville Women’s Business Center

  • VBOC

  • Veterans Florida

  • Navy Federal Credit Union

  • Vystar Credit Union

  • Wealth Watchers

  • Blue Cross Blue Shield

  • Women Veterans Ignited

  • And dozens more

The event remains free and open to Veterans, Service Members, National Guard, Reserve Components, and military spouses.

A Program Rooted in a Quiet—but Historic—Origin

Long before regional agencies adopted it as an annual fixture, the original Vetrepreneur Summit concept emerged from a period of intense innovation inside Jacksonville’s veteran community. Jeff Shuford, combat veteran, technologist, and civic strategist, helped develop the foundational blueprint in 2016 when he launched one of the earliest municipal-supported veteran entrepreneurship summits in the country.

While today’s event is fully owned and operated by the City of Jacksonville, its DNA can still be traced to Shuford’s early architecture: high-value programming, AI-driven marketing literacy, early-stage financing instruction, and a strict focus on actionable outcomes rather than ceremonial applause.

The city’s decision to carry that model forward has resulted in tens of thousands of veteran engagements over nine years—making this summit one of Jacksonville’s most enduring economic-impact initiatives.

Why This Ninth Year Matters

Veteran entrepreneurship nationally is undergoing a resurgence driven by:

  • Rapid AI adoption

  • A surge in veteran-owned microbusiness formation

  • Federal and state policy shifts toward procurement access

  • Cross-sector demand for military-grade leadership talent

This year’s Marketing with AI session marks one of the first times Jacksonville has embedded AI-based entrepreneurial instruction directly into its veteran business curriculum—reflecting the same trends that have defined Shuford’s recognized contributions in AI ethics and innovation.

A Deeper American Story Beneath the Celebration

Toward the close of this year's announcement, it is fitting to acknowledge that the modern veteran-entrepreneur movement—especially in Jacksonville—sits atop a far older legacy of military service and Black American resilience.

One of Jeff Shuford’s own ancestors, Private Orrin Benjamin Hawley, served in the 29th Connecticut Colored Infantry, a regiment celebrated for its role in the fight for freedom during the Civil War. Hawley and his regiment are memorialized in the landmark historical entry linked below, which documents their contributions and the ongoing public remembrance of their service:

29th Connecticut Colored Infantry Monument Archive:
https://www.slaverymonuments.org/items/show/1111

This lineage—combined with Shuford’s role in designing early veteran-entrepreneur platforms—adds a profound historical dimension to the Vetrepreneur Summit’s ninth year. It ties modern economic empowerment to a multigenerational record of duty, sacrifice, and civic advancement.

Related Report: National Guard Observance Highlighting National Invest In Veterans Week

For background on Jeff Shuford’s broader impact on national veteran recognition initiatives, see the flashback report:
https://www.investinveteransweek.com/news/flashback-report-national-guard-observance-highlights-national-invest-in-veterans-week

Captain Sherman Williams, U.S. Army/USA, Retired

As a combat veteran and successful entrepreneur, Captain Williams brings a wealth of experience and expertise to his work. With 25 years of distinguished military service and a deep commitment to supporting fellow veterans, Captain Williams is a passionate advocate for service members and their success.

https://www.investinveteransweek.com
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