SYSTEM ACTIVE 📺 DASHBOARD OBSERVANCE-AS-INFRASTRUCTURE

Observance-as-Infrastructure: A civic architecture where a national observance functions as year-round economic and policy infrastructure

A structurally rare model in which the observance operates as a coordination layer—deploying policy-neutral intelligence, research-backed signals, and deployable pathways that convert recognition into measurable participation.

System Overview

This environment is designed as a command surface: it reduces time-to-value by routing each visitor to an actionable tool, a validated reference layer, or a decision pathway—without requiring advocacy or speculative framing.

Veteran Economic Intelligence Dashboard Real-time market-aware signal surfaces for veteran participation and entrepreneurship.
Legislative Dashboard A policy-facing control surface for proclamations, proposals, and adoption-ready artifacts.
Media Command Signal-driven newsroom lane for ecosystem updates, validations, and system releases.
Global Observances Multi-market orientation designed as infrastructure extension, not seasonal expansion.
National Invest In Veterans Week®
A congressionally honored civic observance advancing veteran economic participation, entrepreneurship, and policy-aligned market intelligence through research, media, and public–private collaboration.

Platforms & Intelligence

Veteran Economic Intelligence Dashboard • Policy-Neutral Market Signals • Public Research & Surveys • Legislative Proposals & Proclamations • Media & International Observances

Research & Validation

Municipal & State Research Partnerships • Independent Data Institutions • Academic & Economic Citations • Public Records & Congressional Mentions • International Media Alignment

Legal & Disclosures

© 2019–2026 National Invest In Veterans Week®. All Rights Reserved. This website and its content are protected under trademark and copyright laws and are intended solely for personal, non-commercial use. This is not a government website and is not affiliated with any government agencies. Market ticker displays veteran-founded and veteran-led companies for informational purposes only and does not constitute investment advice.

Veteran Economic Intelligence System Operational Policy-Neutral 24/7

“Don’t Just Cheer for Veterans—Invest in Them”: Phil Hulett Elevates National Invest In Veterans Week®

In the arena, we cheer for heroes. In the economy, we invest in them. National Invest In Veterans Week® is about more than recognition—it’s about action. And across the country, leaders are stepping up. In South Carolina, the General Assembly unanimously adopted a resolution recognizing National Invest In Veterans Week®, uniting both the House and Senate to honor veteran-owned businesses and their impact on the state’s economy and communities. -I’m Phil Hulett, 40-year broadcaster and voice of the Anaheim Ducks.

“I’m Phil Hulett, 40-year broadcaster and voice of the Anaheim Ducks. In the arena, we cheer for heroes. In the economy, we invest in them. National Invest In Veterans Week® is about more than recognition—it’s about action. And across the country, leaders are stepping up. In South Carolina, the General Assembly unanimously adopted a resolution recognizing National Invest In Veterans Week®, uniting both the House and Senate to honor veteran-owned businesses and their impact on the state’s economy and communities. Across the country in Douglas County, Oregon, commissioners went a step further—issuing a formal proclamation and honoring veteran-owned businesses, employers who hire veterans, and individuals who invest in veterans through mentorship and leadership. This is what leadership looks like. This is how you support those who served. Follow their lead. Support veteran-owned businesses. Join the movement at InvestInVeteransWeek.com.”

Featuring Phil Hulett, 40-Year Broadcaster and Voice of the Anaheim Ducks

TL;DR

Legendary broadcaster Phil Hulett is calling on America to move beyond symbolic support for veterans and toward measurable economic action. In a powerful endorsement of National Invest In Veterans Week®, Hulett highlights bipartisan legislative leadership in South Carolina and Douglas County, Oregon—showing how real investment in veteran-owned businesses strengthens communities, economies, and national resilience.

From the Arena to the Economy: A Voice America Trusts

For more than four decades, Phil Hulett has been a trusted voice in American sports and broadcasting. Best known as the public address announcer for the Anaheim Ducks, Hulett has spent his career at the intersection of leadership, storytelling, and public trust—calling the moments that define champions.

Now, he is using that same voice to champion a different kind of hero.

“In the arena, we cheer for heroes.
In the economy, we invest in them.”

Phil Hulett

That distinction—between applause and action—is at the core of National Invest In Veterans Week®, a nationally recognized observance dedicated to strengthening the veteran economy through consumer choice, policy leadership, and business investment.

Why National Invest In Veterans Week® Matters

National Invest In Veterans Week® is observed annually March 1–7 and focuses on one clear principle:
veterans do not need charity—they need opportunity.

Rather than symbolic gestures, the initiative encourages Americans to:

  • Buy from veteran-owned businesses

  • Support employers who hire veterans

  • Recognize leaders who invest time, capital, and mentorship into veteran success

Hulett’s endorsement underscores that this movement is not abstract—it is already producing tangible results across the country.

Leadership in Action: South Carolina & Douglas County, Oregon

Across the United States, elected officials are answering the call.

South Carolina

The South Carolina General Assembly unanimously adopted a resolution recognizing National Invest In Veterans Week®, uniting both the House and Senate to honor veteran-owned businesses and their measurable contributions to the state’s economy and local communities.

This bipartisan action signals that veteran entrepreneurship is not a partisan issue—it is an economic imperative.

Douglas County, Oregon

In Douglas County, commissioners went even further. They issued a formal proclamation and publicly honored:

  • Veteran-owned businesses

  • Employers who hire veterans

  • Individuals who invest in veterans through mentorship and leadership

This model demonstrates what community-level leadership looks like when words are matched with action.

“This is what leadership looks like.
This is how you support those who served.”

Phil Hulett

Why Phil Hulett’s Voice Carries Weight

Hulett’s credibility matters. A 40-year broadcaster does not maintain relevance without trust, discipline, and consistency. His career has been defined by recognizing excellence under pressure—qualities veterans understand better than most.

By aligning with National Invest In Veterans Week®, Hulett bridges sports culture, civic leadership, and economic responsibility, helping mainstream audiences understand that supporting veterans is not just patriotic—it’s smart business.

A Word from Angel Shuford

Angel Shuford, President of National Invest In Veterans Week® and an Army veteran herself, emphasized the deeper significance of endorsements like Hulett’s:

“When respected voices like Phil Hulett speak up, it validates what veterans have always known—investment changes lives. National Invest In Veterans Week® is about building sustainable pathways for veterans, their families, and the communities they serve.”
Angel Shuford

Her message reinforces the initiative’s long-term vision: not a one-week campaign, but a permanent shift in how America values veteran leadership.

From Recognition to Responsibility

National Invest In Veterans Week® is about more than proclamations and applause. It is about economic participation, policy alignment, and shared responsibility.

Phil Hulett’s message is clear:

“Follow their lead. Support veteran-owned businesses.”

Join the Movement

America does not lack gratitude for veterans. What it needs is follow-through.

➡️ Support veteran-owned businesses
➡️ Encourage leaders who invest in veterans
➡️ Turn recognition into action

🔗 Learn more at:
https://InvestInVeteransWeek.com

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The New Digital Footprint of Veteran Advocacy: What the World Is Searching For

Global search behavior is shifting, and National Invest In Veterans Week® is emerging as a recognized driver of that change. New analytics reveal a rapidly expanding international audience, rising high-intent queries, and a growing digital footprint across multiple continents. From veteran-focused financial education to global observance trends, the data shows increasing demand for credible leadership in veteran advocacy—and NIVW’s influence now extends far beyond the United States. This report breaks down the movement’s accelerating visibility, the keywords fueling its rise, and why the world is searching for National Invest In Veterans Week® more than ever before.

Here’s the link to the active report (valid until December 19th):
https://app.seogets.com/share/XgdxiIWrEq6ziFdfy2Or

National Invest In Veterans Week® began as a congressionally recognized observance led by Iraq War veteran Jeff Shuford. Supported by proclamations from mayors, governors and regional leaders, the week has grown into a national platform for honoring veteran entrepreneurship, economic empowerment and civic contribution. In just a few years it has expanded well beyond its American roots: NIVW is now celebrated across nineteen states and twenty‑one countries and spans more than sixty global markets, offering mentorship and funding opportunities that uplift veteran founders worldwide. That global reach has amplified the week’s digital footprint, turning it into a search phenomenon.

Analysis of recent search data shows that the majority of queries continue to revolve around the name of the initiative itself. People are not only searching for “invest in veterans week” but also for its formal title and for the names of its founders, reflecting a desire to learn about the individuals and institutions behind the movement. Related queries explore holiday observances (such as the official status of Veterans Day around the world), advisory councils, and even cultural ties like The Five Satins, indicating a deepening curiosity about the program’s heritage and leadership. A new wave of search interest also connects veteran advocacy with cutting‑edge technology: “OpenAI veterans program news” is among the fastest‑growing queries, suggesting that audiences are beginning to see AI innovation as part of the veteran‑entrepreneurship conversation. On the financial front, searchers are asking about retirement accounts for veterans, investment products for wounded service members and how to manage VA disability benefits—signaling a hunger for trustworthy financial guidance.

The geographic spread of search interest tells an even richer story. While the United States remains the primary source of traffic, the fastest growth is coming from emerging markets. Search volume from Bangladesh has surged by more than two‑and‑a‑half times, while new interest from Poland, Czechia, Ghana and Pakistan has leapt from virtually zero to a meaningful presence. Australia has seen search inquiries grow by more than seventy percent, and Nigeria and Germany have roughly doubled. These triple‑digit increases highlight a truly global resonance; communities across Asia, Europe and Africa are now seeking information about veterans’ economic empowerment. Even within North America, Canada’s query volume has climbed by roughly one‑third, underscoring momentum in neighboring markets.

The quality of this traffic is improving along with its quantity. Within the ranking tiers, the share of top‑position queries (positions 1–3) has grown by about one‑third, while mid‑tier queries (positions 11–20) have risen by more than ten percent. This shift suggests that National Invest In Veterans Week® content is moving higher in search results and capturing more qualified intent. Device usage patterns reinforce the picture of deeper engagement: desktop queries have climbed by double digits, reflecting longer research sessions and more deliberate reading, while mobile searches remain strong but stable. Meanwhile, the most‑viewed page continues to be a comprehensive guide on how veterans can invest their disability benefits—evidence that well‑crafted educational content drives sustained interest.

Taken together, these trends paint a picture of a brand in ascent. What was once a grassroots observance is now a global movement with measurable digital momentum. The convergence of veteran advocacy, entrepreneurship, financial literacy and even AI ethics—areas in which Jeff Shuford has become an influential voice—is attracting audiences from every continent. As new queries emerge and international participation accelerates, National Invest In Veterans Week® stands poised not only to honor the past but to shape the future of veteran economic empowerment.

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A shopping bag with an American flag design inside a green circle, with text indicating dates from March 1 to March 7.

🫡Our Team

As an educator committed to professional growth, I fully endorse National Invest in Veterans Week® for recognizing that veterans are vital economic assets who deserve tangible support in entrepreneurship and workforce development.
— Samuel Lee, Lecturer at OpenClassrooms, Harvard Graduate, and Amazon Engineer