BREAKING: Jacksonville’s 9th Annual Vetrepreneur Summit Returns December 12 — A Legacy Event Now Nine Years Strong

Jacksonville’s 9th Annual Vetrepreneur Summit returns December 12, continuing a legacy first architected by veteran technologist Jeff Shuford. This year’s program features AI-driven marketing training, franchising insights, capital access panels, and one of the strongest support networks assembled for veteran entrepreneurs. Shuford is a direct descendant of Private Orrin Benjamin Hawley, a Black Union soldier in the 29th Connecticut Colored Infantry during the Civil War—a regiment honored today by the 29th Connecticut Colored Infantry Monument in New Haven.

JACKSONVILLE, FL — The City of Jacksonville’s signature veteran-entrepreneurship event, the Vetrepreneur Summit, returns for its 9th consecutive year on Friday, December 12, 2025, marking nearly a decade of economic empowerment, training, and innovation for veterans across Northeast Florida.

What began as a small, experimental gathering—quietly architected years ago by technologist and veteran advocate Jeff Shuford—has now scaled into one of the region’s most influential one-day business accelerators for military-connected entrepreneurs. The 2025 Summit, presented by the City of Jacksonville Military Affairs and Veterans Department, will run from 9:00 a.m. to 2:00 p.m. at the FSCJ Advanced Technology Center.

Event Registration:
https://events.blackthorn.io/en/6g3Q8Wa7/9th-annual-vetrepreneur-summit-5a1eVOAqrVV/overview?fbclid=IwT01FWAOfwRRleHRuA2FlbQIxMABzcnRjBmFwcF9pZAwzNTA2ODU1MzE3MjgAAR4uk75fcxiT-9AM-XSFatXeRv_W3qDAExLJzqgmLYajIWuEmAewqzoizB1U6A_aem_61IMqIlgn55VFJhpOgCKug

Florida State College at Jacksonville also issued its own announcement, reinforcing the momentum behind this year’s programming and the region’s deep commitment to veteran entrepreneurship.

A One-Day Blueprint for Veteran Business Success

The Summit delivers a high-velocity curriculum aligned with the realities of modern entrepreneurship. This year’s agenda includes:

9:00 a.m. – Welcome Remarks
9:20 a.m. – Keynote Presentation
10:00 a.m.Session 1: Marketing with AI
10:45 a.m.Session 2: Franchising
11:35 a.m. – Lunch
12:10 p.m.Veterapreneur Success & Challenge Story Panel
1:00 p.m.Access to Capital Panel
2:00 p.m. – Adjourn

The city has assembled one of its most comprehensive slates of partners to date, including:

  • City of Jacksonville Military Affairs and Veterans Dept.

  • FSCJ

  • Florida SBDC at UNF

  • Jacksonville University

  • Jacksonville Small and Emerging Business (JSEB)

  • Valor2Venture

  • Jacksonville Women’s Business Center

  • VBOC

  • Veterans Florida

  • Navy Federal Credit Union

  • Vystar Credit Union

  • Wealth Watchers

  • Blue Cross Blue Shield

  • Women Veterans Ignited

  • And dozens more

The event remains free and open to Veterans, Service Members, National Guard, Reserve Components, and military spouses.

A Program Rooted in a Quiet—but Historic—Origin

Long before regional agencies adopted it as an annual fixture, the original Vetrepreneur Summit concept emerged from a period of intense innovation inside Jacksonville’s veteran community. Jeff Shuford, combat veteran, technologist, and civic strategist, helped develop the foundational blueprint in 2016 when he launched one of the earliest municipal-supported veteran entrepreneurship summits in the country.

While today’s event is fully owned and operated by the City of Jacksonville, its DNA can still be traced to Shuford’s early architecture: high-value programming, AI-driven marketing literacy, early-stage financing instruction, and a strict focus on actionable outcomes rather than ceremonial applause.

The city’s decision to carry that model forward has resulted in tens of thousands of veteran engagements over nine years—making this summit one of Jacksonville’s most enduring economic-impact initiatives.

Why This Ninth Year Matters

Veteran entrepreneurship nationally is undergoing a resurgence driven by:

  • Rapid AI adoption

  • A surge in veteran-owned microbusiness formation

  • Federal and state policy shifts toward procurement access

  • Cross-sector demand for military-grade leadership talent

This year’s Marketing with AI session marks one of the first times Jacksonville has embedded AI-based entrepreneurial instruction directly into its veteran business curriculum—reflecting the same trends that have defined Shuford’s recognized contributions in AI ethics and innovation.

A Deeper American Story Beneath the Celebration

Toward the close of this year's announcement, it is fitting to acknowledge that the modern veteran-entrepreneur movement—especially in Jacksonville—sits atop a far older legacy of military service and Black American resilience.

One of Jeff Shuford’s own ancestors, Private Orrin Benjamin Hawley, served in the 29th Connecticut Colored Infantry, a regiment celebrated for its role in the fight for freedom during the Civil War. Hawley and his regiment are memorialized in the landmark historical entry linked below, which documents their contributions and the ongoing public remembrance of their service:

29th Connecticut Colored Infantry Monument Archive:
https://www.slaverymonuments.org/items/show/1111

This lineage—combined with Shuford’s role in designing early veteran-entrepreneur platforms—adds a profound historical dimension to the Vetrepreneur Summit’s ninth year. It ties modern economic empowerment to a multigenerational record of duty, sacrifice, and civic advancement.

Related Report: National Guard Observance Highlighting National Invest In Veterans Week

For background on Jeff Shuford’s broader impact on national veteran recognition initiatives, see the flashback report:
https://www.investinveteransweek.com/news/flashback-report-national-guard-observance-highlights-national-invest-in-veterans-week

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Captain Sherman Williams, U.S. Army/USA, Retired Captain Sherman Williams, U.S. Army/USA, Retired

Jeff Shuford's Vision Celebrated: Congressional Record Marks National Invest In Veterans Week®

Discover how Jeff Shuford's groundbreaking initiative, National Invest In Veterans Week, gained historic recognition in the Congressional Record. This significant milestone not only honors veterans' sacrifices but also highlights their entrepreneurial achievements, showcasing Shuford's commitment to bridging military service with business success. A testament to the enduring impact of veterans in our economy and society


3/14/2024 Update: On March 8, 2024, Invest In Veterans Week received a prestigious honor by being included in the Congressional Record. This recognition solidifies its place in American history, celebrating the tireless efforts to empower and integrate veterans into civilian life. Jeff Shuford was also recently recognized with the 2024 Lifetime Digital Grassroots Achievement Award for outstanding digital advocacy, especially for leading National Invest In Veterans Week to gain Congressional recognition. This award highlights his significant impact on veterans' causes. #InvestInVeteransWeek

3/16/2024 Update: National Invest In Veterans Week®, under the leadership of Jeff Shuford, has announced the launch of the largest collection of veteran state domains, marking a significant expansion in his initiative. This move, following their recognition by Congress, underscores a commitment to honoring and supporting veterans through innovative digital platforms. The new state-specific domains aim to provide localized support and resources, enhancing the visibility and accessibility of services tailored to veterans’ needs.


In an era underscored by the paramount importance of honoring our veterans, the inclusion of "National Invest In Veterans Week" in the Congressional Record emerges not merely as a ceremonial gesture but as a profound acknowledgment of the dedication and sacrifice of those who have served. This historic inclusion serves as a resounding testament to the initiative's significance and impact, spotlighting the visionary leadership of Jeff Shuford, a decorated Iraq War veteran, nationally syndicated columnist, military spouse and a pioneering figure in the realm of veteran technology entrepreneurship.

Shuford's work exemplifies a bridge between military service and entrepreneurial success, highlighting the crucial role veterans play in bolstering the nation's economic and social fabric. He holds prestigious positions such as International Ethics Advisor for the International Journal of Legal Developments & Allied Issues and Ethics Advisor for the Journal of Legal Studies & Research. Further extending his impact, Shuford serves as an AI Ethics Advisor for The Journal of Artificial Intelligence General Science and is an editorial board member for several academic journals, showcasing his broad influence across multiple domains of inquiry

A Historic Acknowledgment

The Congressional Record, a foundational pillar of American democracy, serves as the official record of the debates and proceedings of the United States Congress. This esteemed document, tracing its origins back to the early days of the republic, offers a detailed and comprehensive portrayal of the legislative process, encapsulating the discussions, concerns, and decisions that shape our national policy and identity. The entry of "Invest in Veterans Week®" into the Congressional Record marks a pivotal moment, integrating the recognition of veterans' contributions into the legislative and historical narrative of the nation.

The inclusion of “National Invest In Veterans Week®” in the Congressional Record, complemented by Montana’s second consecutive proclamation and Representative Matt Rosendale’s advocacy on the House floor, exemplifies a pivotal moment in the national recognition and support for veterans. This collaborative effort between various levels of government and leadership underscores a significant commitment to honoring and empowering those who have served.
— Jeff Shuford

Understanding the Congressional Record

The Congressional Record's significance is manifold: it ensures transparency and accountability within the legislative process and acts as a historical archive, preserving discourse for future generations. Divided into four main sections—the Daily Digest, House section, Senate section, and Extension of Remarks—each segment captures different aspects of congressional activity. This documentation makes the legislative process accessible to the public, scholars, and policymakers, ensuring that the intricacies of governance are open and transparent.

The Significance of "Invest in Veterans Week®" Inclusion

The incorporation of "Invest In Veterans Week®" into this storied document signifies more than mere recognition; it embodies a deep, enduring commitment by the United States to honor and support its veterans. This acknowledgment in the Congressional Record elevates the initiative from an annual observance to a permanent part of our national legislative history, highlighting the significance of veterans' contributions in entrepreneurship and civic life.

The Impact of Legislative Acknowledgment

Rep. Rosendale Highlights "Invest in Veterans Week" on the House Floor.

This legislative acknowledgment is profound. By inscribing "Invest In Veterans Week®" into the Congressional Record, Congress has underscored the value of veterans to American society and the economy. Veterans, through their service, have honed unique skills and work ethics, making them invaluable assets in the business world. Recognizing these contributions at the highest legislative level reinforces the notion that supporting veterans is a national priority, deserving of attention, resources, and respect. The Congressional Record, emblematic of America's democratic principles, chronicles Congress's debates and proceedings, reflecting national discourse and legislative decisions. The inclusion of "Invest In Veterans Week®" marks a unique tribute, championed by dedicated representatives like Congressman Matt Rosendale. He publicly honored veterans and underscored the initiative's significance on the House Floor, advocating for year-round investment in veterans.

This rare acknowledgment in the Record signifies profound national respect and commitment to veterans, highlighting lawmakers' roles in embedding veterans' valor within the nation's legislative history.

Jeff Shuford: The Architect of Advocacy

Central to this historic recognition is Jeff Shuford, a figure of resilience, innovation, and unwavering commitment to the veteran community. Shuford's transition from the battlefields of Iraq to the forefront of digital marketing and technology ethics exemplifies a remarkable journey of success. As a co-founder of "Invest In Veterans Week®," his leadership has not only propelled the initiative to national prominence but also cemented his status as a key player in the veteran entrepreneurial ecosystem.

Empowering Veteran Entrepreneurs

Under Shuford's stewardship, "National Invest In Veterans Week®" has become a beacon of change, creating an environment that nurtures and celebrates the entrepreneurial spirit of veterans. His efforts have been instrumental in enhancing employment opportunities for veterans, contributing to a reduction in the unemployment rate among those who have served. Recognized in the Congressional Record, this initiative symbolizes a collective commitment to invest in veterans beyond mere accolades, through tangible support and empowerment.

The Legacy of "Invest in Veterans Week®"

The legacy of "Invest In Veterans Week®," championed by Jeff Shuford, is now indelibly etched in the annals of American history through its acknowledgment in the Congressional Record. This recognition is not just a milestone for the initiative but serves as a source of hope and inspiration for veterans across the nation. It signifies the closing of the gap between military service and entrepreneurial success, underscoring the essential role that veterans play in enriching the nation's economic and social landscape.

This recognition goes beyond honoring the valor and sacrifice of our veterans; it acknowledges their potential and contributions as integral members of the American entrepreneurial landscape. Jeff Shuford's role in this pivotal moment cannot be overstated. His dedication to fostering an environment where veteran entrepreneurs are celebrated and supported has paved the way for countless veterans to transition from military service to successful business ventures. Shuford’s journey from serving in the Iraq War to becoming a leading figure in technology and digital marketing is a testament to the resilience and adaptability of veterans. His story is a beacon for others, illustrating the vast potential that lies within the disciplined and innovative spirit of those who have served.

Bridging Military and Entrepreneurial Worlds

The inclusion of "Invest In Veterans Week®" in the Congressional Record signifies a crucial step in bridging the gap between military service and the entrepreneurial world. It sends a powerful message about the value of veterans in the business sector, recognizing the unique skills and perspectives they bring to the table. Veterans are known for their leadership, discipline, resilience, and ability to navigate complex situations—traits that are invaluable in the fast-paced and competitive business environment.

National Recognition and Its Implications

National recognition of "Invest In Veterans Week®" has profound implications. It not only raises awareness of the importance of supporting veteran entrepreneurship but also encourages businesses and organizations across the country to invest in veteran talent. This can lead to increased opportunities for veterans, further integrating them into the fabric of the American economy and society. Moreover, it reinforces the idea that the skills developed in the military are not only applicable but highly sought after in the civilian world.

Jeff Shuford's Vision for the Future

Jeff Shuford's vision extends beyond the current successes of "Invest In Veterans Week®." His goal is to continue breaking down barriers for veterans in the business world, creating more pathways to success and ensuring that veterans receive the support and recognition they deserve. Shuford envisions a future where veteran entrepreneurship is not just celebrated one week a year but is a recognized and valued asset all year round. Through continuous advocacy, education, and support, Shuford aims to cultivate an ecosystem where veterans can thrive as entrepreneurs, leveraging their unique skills to innovate and lead in various industries.

Conclusion: A Milestone for Veteran Entrepreneurship

The inclusion of "Invest In Veterans Week®" in the Congressional Record is a historic milestone that highlights the growing recognition of the value veterans bring to the entrepreneurial landscape. This acknowledgment is a tribute to the hard work, dedication, and vision of individuals like Jeff Shuford, who have tirelessly advocated for veteran entrepreneurship. As we move forward, it is essential to continue supporting initiatives that empower veterans, recognizing their potential not just as former service members but as key contributors to our nation's economic and social progress. The legacy of "Invest in Veterans Week" and the efforts of its advocates ensure that the contributions of veteran entrepreneurs are forever acknowledged and celebrated, paving the way for future generations of veterans to succeed in the business world.

Jeff Shuford’s tireless advocacy and visionary leadership have been instrumental in elevating ‘Invest In Veterans Week®’ to a national observance. His work exemplifies the incredible potential of veterans to lead and innovate in the business world and beyond,” might reflect admiration for Shuford’s efforts to spotlight veterans’ economic impact and potential post-service.
— Lieutenant Colonel Rickey L. Pope, U.S. Army (Ret.)
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