SYSTEM ACTIVE 📺 DASHBOARD OBSERVANCE-AS-INFRASTRUCTURE

Observance-as-Infrastructure: A civic architecture where a national observance functions as year-round economic and policy infrastructure

A structurally rare model in which the observance operates as a coordination layer—deploying policy-neutral intelligence, research-backed signals, and deployable pathways that convert recognition into measurable participation.

System Overview

This environment is designed as a command surface: it reduces time-to-value by routing each visitor to an actionable tool, a validated reference layer, or a decision pathway—without requiring advocacy or speculative framing.

Veteran Economic Intelligence Dashboard Real-time market-aware signal surfaces for veteran participation and entrepreneurship.
Legislative Dashboard A policy-facing control surface for proclamations, proposals, and adoption-ready artifacts.
Media Command Signal-driven newsroom lane for ecosystem updates, validations, and system releases.
Global Observances Multi-market orientation designed as infrastructure extension, not seasonal expansion.
National Invest In Veterans Week®
A congressionally honored civic observance advancing veteran economic participation, entrepreneurship, and policy-aligned market intelligence through research, media, and public–private collaboration.

Platforms & Intelligence

Veteran Economic Intelligence Dashboard • Policy-Neutral Market Signals • Public Research & Surveys • Legislative Proposals & Proclamations • Media & International Observances

Research & Validation

Municipal & State Research Partnerships • Independent Data Institutions • Academic & Economic Citations • Public Records & Congressional Mentions • International Media Alignment

Legal & Disclosures

© 2019–2026 National Invest In Veterans Week®. All Rights Reserved. This website and its content are protected under trademark and copyright laws and are intended solely for personal, non-commercial use. This is not a government website and is not affiliated with any government agencies. Market ticker displays veteran-founded and veteran-led companies for informational purposes only and does not constitute investment advice.

Veteran Economic Intelligence System Operational Policy-Neutral 24/7
Jeff Shuford National Invest In Veterans Week Staff Jeff Shuford National Invest In Veterans Week Staff

FloridaVeterans.com℠ Honors Jeff Shuford with the Lifetime Achievement Award: Celebrating Unyielding Excellence


3/14/2024 Update: On March 8, 2024, Invest In Veterans Week received a prestigious honor by being included in the Congressional Record. This recognition solidifies its place in American history, celebrating the tireless efforts to empower and integrate veterans into civilian life. Jeff Shuford was also recently recognized with the 2024 Lifetime Digital Grassroots Achievement Award for outstanding digital advocacy, especially for leading National Invest In Veterans Week to gain Congressional recognition. This award highlights his significant impact on veterans' causes. #InvestInVeteransWeek


In a salute to steadfast commitment and unparalleled prowess, FloridaVeterans.com conferred the Lifetime Achievement Award upon Jeff Shuford. This distinguished Iraq War veteran's transition into a technological and entrepreneurial titan is nothing short of inspirational. His esteemed position in the ForbesBLK community further illuminates a career replete with commendable achievements.

Jeff Shuford: Steering the Dialogue in Media and Innovative Thought Commanding attention on platforms like TEDx, Shuford's legacy tells a tale of media expertise and pioneering vision. By the time he hit his 30s, America recognized him as a leading voice, notably one of the youngest African-American columnists focusing on business and tech. With contributions to over 43 business journals via American City Business Journals and a significant alliance with GateHouse Media, he touched readers in every nook and cranny of the nation. Such wide-ranging reach rightfully positions him amongst iconic black columnists of our time.

The inception of BlackBusiness.AI is a testament to Shuford's penchant for innovation. This venture, a perfect amalgamation of business and tech, echoes his unceasing drive, casting him as an indispensable figure in the black entrepreneurial landscape.

Notable Chapters in Shuford's Illustrious Path

  1. Crafting Narratives: Jeff's deep dives into the world of journalism have catalyzed conversations, molding modern business sensibilities.

  2. Digital Vanguard: Recognized for spearheading innovative digital campaigns, Shuford is an undisputed leader in the digital realm.

  3. Veterans in Tech: 2017 saw him co-launch Tech From Vets, a veteran-driven tech initiative that earned the revered 2017 BizTech Award from Comcast Business.

  4. Veteran Advocate: Time and again, Shuford has championed veterans' causes, marking milestones like co-establishing National Invest In Veterans Week® and collaborating with Buzz Media Group for "The Buzz on Veterans" in 2018.

Jeff Shuford: The Gold Standard in Media Integrity In the sprawling media mosaic, few radiate a genuine dedication to truth, community, and purpose as Shuford does. His notable affiliations with platforms like Fox Business, Fox Sports, and the NFL Network, to name a few, mirror the ethos of “Florida Veterans.”

Shuford’s insights on the potential of Artificial Intelligence in the black business landscape, featured in Black Enterprise in 2018, further emphasized his vanguard status in tech and entrepreneurship. This was complemented by his inclusion in Black Enterprise Magazine's 2019 elite list and the profound impact of his TEDx Talk on Black entrepreneurship.

Echoing the Spirit of "Florida Veterans" Shuford epitomizes “Impactful Florida Press”, moving beyond mere news to spotlight narratives that truly matter. His unwavering dedication ensures that stories of veterans stay in the limelight, as seen in his features on prominent platforms.

His segments on Forbes Sports Money and the NFL Network narrate tales of determination, ambition, and triumph, offering insights beyond mere numbers.

Rekindling Genuine Journalism In today's media age, where authenticity often takes a backseat, Shuford's genuine narrative style stands out, rooted in truth, compassion, and accountability.

FloridaVeterans.com, through this Lifetime Achievement Award, applauds more than a journalist; it recognizes a philosophy of transformation. Shuford’s relentless spirit, especially in championing Black entrepreneurship, symbolizes the essence of "Florida Veterans." His marriage of tech expertise and advocacy paints a vivid picture of media's potential for ushering positive change. In his steadfast commitment to authenticity, community, and purpose, Jeff Shuford has etched an enduring legacy, marking him as a beacon of inspiration.


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Events National Invest In Veterans Week Staff Events National Invest In Veterans Week Staff

Douglas County Commissioners Honor Veterans During National Invest In Veterans Week® 2022

National Invest In Veterans Week® is a time when we come together as a nation to honor the brave men and women who have served in our armed forces. From March 1st to March 7th, we celebrated our heroes with a series of virtual events that highlighted the best of what our veterans have to offer.

The week kicked off with a powerful keynote address from Brigadier General (Ret.) Carol Eggert. Brigadier General Eggert shared her experiences as a military leader and discussed the importance of supporting veterans as they transition to civilian life. She emphasized the need for businesses to hire veterans and recognize the valuable skills and experiences they bring to the workforce.

The National Invest In Veterans Week® featured several noteworthy events that focused on empowering and assisting veterans. Here are seven of the best events that took place during the week.

Fran Tarkenton, founder of GoSmallBiz, shared his insights on how veterans can leverage their unique experiences to create a compelling value proposition in the job market. Tarkenton, a former NFL quarterback and successful entrepreneur, emphasized the importance of resilience, adaptability, and leadership in the business world. He urged veterans to use their military training and experience as a competitive advantage and offered practical tips on networking and building a personal brand.

Allyson Lawson, a military spouse and marketing communications associate at the San Diego & Imperial SBDC Network, spoke about the challenges faced by military spouses in building a professional identity. She shared her own experiences and offered tips on how to establish oneself as a professional or entrepreneur despite frequent relocations and other obstacles. Lawson encouraged military spouses to pursue their passions and leverage their unique strengths to achieve their career goals.

Colonel (Ret.) Rob Campbell, President of the Military Officers Association of America, highlighted the important role played by military spouses and the challenges they face in finding employment and pursuing their own careers. He discussed the various initiatives undertaken by his organization to support military spouses and urged employers to recognize the valuable skills and experiences that military spouses bring to the table.

Dr. Benjamin Keyes, a licensed clinical psychologist and founder of Keyes Psychology, spoke about the importance of self-care in the transition from military to civilian life. He emphasized the need for veterans to prioritize their physical, emotional, and mental well-being as they navigate the challenges of transitioning to a new phase of their lives. Dr. Keyes offered practical tips on managing stress, building resilience, and developing a positive mindset.

Colonel (Ret.) Michael S. Hartmann, CEO of Hartmann Industries LLC, shared his insights on leadership and management in the private sector, drawing on his experience in the military and in business. He emphasized the importance of building strong relationships, setting clear goals, and fostering a culture of accountability and trust. Colonel Hartmann encouraged veterans to bring their leadership skills and experiences to the private sector and offered practical tips on how to succeed in the business world.

Elizabeth Cotton, Executive Director of Black Tech Link, spoke about the power of public diplomacy in advancing STEM education and resources around the world. She discussed the various grant opportunities available through the federal government and offered practical advice on navigating the application process. Cotton shared examples of successful public diplomacy projects and encouraged veterans to get involved in this important work.

Evan Hafer, a former Green Beret and founder and CEO of Black Rifle Coffee Company, spoke about his journey from military service to entrepreneurship. He emphasized the importance of leveraging the skills and experiences gained in the military to succeed in the business world. Hafer shared insights on how he built his coffee company from scratch and grew it into a multi-million dollar business with a loyal following. He also discussed his commitment to hiring veterans and how Black Rifle Coffee Company is giving back to the military community through various initiatives.

Another standout event was the "Veterans in Technology" panel discussion. This event featured veterans who have successfully transitioned into careers in the tech industry. They shared their stories and provided valuable insights for other veterans who are interested in pursuing careers in technology. The panelists emphasized the importance of networking and continuous learning in order to succeed in this rapidly evolving industry.

The "Entrepreneurship and Veterans" panel discussion was another highlight of the week. This event brought together veterans who have started their own businesses to share their experiences and provide advice for other veterans who are interested in entrepreneurship. The panelists discussed the challenges they faced in starting their businesses and emphasized the importance of perseverance and adaptability.

A particularly unique event was the "Virtual Tour of the National World War II Museum." This event provided participants with a virtual tour of the museum's exhibits, which highlight the experiences of veterans who served in World War II. The tour emphasized the importance of remembering the sacrifices made by our veterans and preserving their stories for future generations.

Finally, the week concluded with an event focused on supporting military spouses. "Finding Your Professional Identity as a Military Spouse" featured Allyson Lawson, who shared her experiences as a military spouse and provided valuable advice for others who are navigating their own careers while supporting their significant others. This event emphasized the importance of recognizing and supporting the sacrifices made by military spouses.

Overall, National Invest In Veterans Week® was a powerful reminder of the sacrifices made by our veterans and their families. It highlighted the valuable skills and experiences that veterans bring to the workforce and emphasized the need for businesses to support and hire veterans. The week also provided valuable insights and advice for veterans who are interested in pursuing careers in technology or entrepreneurship. And, importantly, it recognized and supported the sacrifices made by military spouses.

As the staff of National Invest In Veterans Week®, we are proud to have organized this series of events and to have had the opportunity to honor our heroes in this way. We hope that this week has inspired others to support and invest in our veterans, and we look forward to continuing this important work in the years to come.

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National Invest In Veterans Week Staff National Invest In Veterans Week Staff

Luminary Global Endorsed by National Invest In Veterans Week® for Tampa Bay Chamber SBOY Award: A Model of Ethical Business Practices, Innovative Management, and Community Leadership

Luminary Global, co-founded by Valerie Ellis Lavin and Jeremy Lavin, is a remarkable company that embodies solid ethical business practices, effective management, operational excellence, innovation, and exceptional community leadership.

Valerie Ellis Lavin, a retired Army First Sergeant with over 21 years of service to her country, established Luminary Global with a mission to serve those who serve. Her passion for supporting veterans and everyday heroes is reflected in the company's philosophy of integrity, quality, and ethical business practices. Luminary Global prioritizes the needs of its clients and employees, ensuring a positive and productive work environment.

The company's management team is highly effective in setting business goals and planning for the future. Their operational management practices are efficient, ensuring personnel, profitability, and administrative processes are optimized. Luminary Global's use of innovative technology has enabled the company to adapt and respond to adversity, economic conditions, and competition.

Luminary Global's leadership philosophy centers on community contributions, including community service involvement, leadership, and corporate citizenship. Valerie and Jeremy are active members of state and local organizations advocating for veteran entrepreneurship. The company's community leadership has made a positive impact on the lives of veterans, military families, and everyday heroes.

Luminary Global's commitment to ethical business practices and exceptional management is evident in its operational excellence. The company's personnel are highly trained and motivated, ensuring customer satisfaction and profitability. The company's use of innovative technology has enabled it to stay ahead of the competition and respond effectively to economic challenges.

In addition to its business success, Luminary Global is a model of community leadership. Valerie and Jeremy are active volunteers in organizations advocating for veterans and military families. The company's commitment to corporate citizenship is evident in its support of community service projects and other charitable initiatives.

Luminary Global's exemplary performance in all these areas makes it a clear choice for the Tampa Bay Chamber Small Business of the Year (SBOY) award. We are confident that the company's history and philosophy, management, operational management, innovativeness, technology, response to adversity, and leadership philosophy will continue to guide its success in the future.

We applaud Luminary Global's dedication to quality, integrity, and support for heroes - both professional and everyday individuals. Their commitment to serving those who serve sets an example for other businesses to follow. We are honored to endorse Luminary Global and its founders for their unwavering commitment to ethical business practices, operational excellence, innovation, and community leadership.

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A shopping bag with an American flag design inside a green circle, with text indicating dates from March 1 to March 7.

🫡Our Team

As an educator committed to professional growth, I fully endorse National Invest in Veterans Week® for recognizing that veterans are vital economic assets who deserve tangible support in entrepreneurship and workforce development.
— Samuel Lee, Lecturer at OpenClassrooms, Harvard Graduate, and Amazon Engineer