National Invest In Veterans Week® 2024: A Brief Recap

Last week, the United States commemorated National Invest In Veterans Week® 2024, states across the nation are stepping up to highlight the invaluable contributions of veterans to our communities and economy.

Leading by example, Montana commemorated Invest In Veterans Week 2024 with yet another proclamation, the great state has also launched a series of initiatives under Governor Greg Gianforte's administration to honor, support, and invest in veterans, showcasing a comprehensive approach to veteran support that other states might well emulate.

Governor Gianforte's active participation in the week's events underscored the importance Montana places on its veteran population. The governor's visit to Double J Fencing, a veteran-owned business in Victor, not only celebrated the entrepreneurial spirit of veterans but also spotlighted the state's commitment to fostering an environment where veteran-owned businesses can thrive. Double J Fencing owner Jim Vargovich, a U.S. Army veteran, highlighted this commitment, saying, “We want to hire as many veterans as we can. It's important for veterans to come together and have that feeling of commonality when working together and getting back in their own communities again.”

The significance of these efforts is magnified by Montana's distinction of having one of the highest populations of veterans per capita in the United States. Governor Gianforte's initiatives, such as increasing the business equipment tax exemption and exempting up to 50 percent of military retirement pay from state income tax, reflect a targeted strategy to ease the transition of veterans to civilian life and entrepreneurship.

During National Invest in Veterans Week 2024, Governor Gianforte also hosted a roundtable discussion in Helena, bringing together veterans, advocates, and support organizations. The event, held at the 1889 Coffee House—a veteran-owned business—kicked off Invest In Veterans Week®, reinforcing the state's mission to support veterans in various aspects of life, including entrepreneurship and access to resources. Brett Wiensch, the owner of 1889 Coffee House, captured the essence of the event: “This today was wonderful to meet different people in different organizations throughout Montana and to see the love and passion they all carry about our veterans.”

The State Treasurer's Veterans' Bonus Division played a pivotal role during the week, focusing on recognizing and investing in the aspirations and contributions of veterans. This initiative aligns with Governor Gianforte's vision of a state that not only recognizes the sacrifices of its veterans but also actively works to provide them with the tools and resources they need to succeed.

Furthermore, Governor Gianforte's visit to the Bitterroot Valley to spotlight veteran-owned businesses in Victor was part of a broader effort to promote veteran entrepreneurship within the state. This visit, coupled with the state's legislative efforts to reduce regulatory burdens and provide tax exemptions for veterans, underscores a comprehensive approach to supporting veterans.

The roundtable discussions, visits to veteran-owned businesses, and legislative actions taken by the state of Montana during National Invest In Veterans Week® 2024 offer a blueprint for how states can support their veteran populations. By investing in veterans, Montana not only honors those who have served but also strengthens its economy and community, making it a model for the nation.

As National Invest In Veterans Week® 2024 concludes, the initiatives and discussions held in Montana serve as a significant reminder of the importance of honoring, supporting, and investing in veterans. It is a week that not only celebrates the contributions of veteran entrepreneurs and service members but also reiterates the collective responsibility to ensure they receive the support and opportunities they deserve.

Building on the momentum of Montana's Invest In Veterans Week®, Congressman Matt Rosendale from Montana's second district took to the House Floor to honor America's veterans and highlight the significant initiative led by Governor Gianforte. With veterans constituting nearly 9% of Montana's population, the state proudly stands fifth in the nation for the highest veteran per capita ratio, home to over 78,000 veterans. Rosendale emphasized the critical role veteran-owned businesses play in bolstering the economy, providing jobs for over 5 million people, and generating upwards of $1 trillion annually. From agricultural ventures to cutting-edge tech firms, these businesses stand as a testament to veterans' unwavering commitment to their communities post-service.

Rosendale's address underscored a powerful message: support for veterans extends beyond a single week to a continuous, year-long mission that leverages the unique skills and experiences of veterans for societal benefit. "Investing in our veterans means giving them the tools they need to continue contributing their remarkable skills and expertise for the benefit of all," Rosendale remarked, stressing the importance of unwavering support for veterans. He wrapped up his speech with heartfelt thanks to his fellow lawmakers and a call to action for sustained efforts to back veterans, advocating for a nationwide commitment.

Echoing Rosendale's sentiments, NFL Legend, Invest In Veterans Week co-founder, and award-winning veteran advocate Drayton Florence shared his perspective on the crucial nature of supporting veterans: "Supporting our veterans is an investment in not just their future but in the innovation and resilience of our economy. Veteran-owned businesses are a testament to the strength and diversity of the American entrepreneurial spirit. When we invest in our veterans, we're investing in the backbone of our nation."

These initiatives and statements during National Invest In Veterans® Week 2024 illuminate the ongoing commitment to recognizing and supporting the contributions of veterans. By providing veterans with the resources and opportunities they deserve, efforts like those showcased in Montana and advocated for on the national stage by Congressman Rosendale signify a profound appreciation for the sacrifices made by veterans and a recognition of their potential to continue serving their country in new and impactful ways.

For further details on the Invest In Veterans Week® initiative and to view Congressman Rosendale's remarks in the Congressional Record, please visit the official websites provided.

3/14/2024 Update: On March 8, 2024, Invest In Veterans Week received a prestigious honor by being included in the Congressional Record. This recognition solidifies its place in American history, celebrating the tireless efforts to empower and integrate veterans into civilian life. Jeff Shuford was also recently recognized with the 2024 Lifetime Digital Grassroots Achievement Award for outstanding digital advocacy, especially for leading National Invest In Veterans Week to gain Congressional recognition. This award highlights his significant impact on veterans' causes. #InvestInVeteransWeek

3/16/2024 Update: National Invest In Veterans Week, under the leadership of Jeff Shuford, has announced the launch of the largest collection of veteran state domains, marking a significant expansion in his initiative. This move, following their recognition by Congress, underscores a commitment to honoring and supporting veterans through innovative digital platforms. The new state-specific domains aim to provide localized support and resources, enhancing the visibility and accessibility of services tailored to veterans’ needs.

https://www.congress.gov/congressional-record/volume-170/issue-42/house-section/article/H1049-4?q=%7B%22search%22%3A%22invest+in+veterans+week%22%7D&s=4&r=1

https://techbullion.com/jeff-shuford-announces-historic-launch-of-largest-veteran-state-domains/

https://blogangle.org/national-invest-in-veterans-week-announces-historic-launch-of-largest-veteran-state-domains/

“The 2024 proclamation of Invest In Veterans Week® in Montana, now recognized for the second consecutive year, and its entry into the Congressional Record, represents a monumental acknowledgement of the importance and value of our veterans. This recognition is not just a ceremonial gesture; it’s a profound declaration of our collective commitment to honoring, supporting, and investing in the future of those who have served our country with honor and distinction. As a veteran and an advocate for veteran entrepreneurship, I am deeply moved by the efforts of Montana’s leadership and the national attention it has garnered. Being entered into the Congressional Record underscores the significance of our mission and amplifies the message that investing in veterans is a priority that extends beyond state lines. It highlights the exemplary dedication of Montana to set a national standard for how veterans should be recognized and supported, serving as a beacon for other states to follow. This continued commitment not only celebrates the entrepreneurial spirit and resilience of veterans but also ensures that the sacrifices they’ve made are met with tangible support, enabling them to make substantial contributions to our economy and society. The future looks bright as we continue to build on this foundation, creating more opportunities for veterans to succeed and thrive.”

— Iraq War Veteran & Invest In Veterans Week Co-Founder Jeff Shuford

Advocating for Presidential Recognition of National Invest In Veterans

The genesis of National Invest In Veterans Week® was seeded in a simple yet profound concept: those who have served their country deserve every opportunity to thrive within it. With a focus on employment and entrepreneurship, the initiative aims to empower veterans, leveraging their unique experiences for success in civilian roles. Jeff Shuford, Co-Founder of National Invest In Veterans Week, a Nationally Syndicated Business Columnist, and Veteran Entrepreneur stated, "As we mark another year of National Invest In Veterans Week®, it's crucial to reflect on the progress we've made and the journey ahead. This initiative, which I am proud to have co-founded, goes beyond mere recognition – it's a commitment to the empowerment and integration of our veterans into the fabric of our society. Each year, we see tangible examples of success and transformation that reinforce our dedication to this cause. It's a week where the entire nation can unite in support of those who have given so much for our freedom and security."

The impact of this observance is measured not just in celebrations and accolades but in tangible outcomes—reduced unemployment rates among veterans, increased business ownership, and a growing acknowledgment of the vital role veterans play in a robust economy.

In Montana, the declaration of National Invest In Veterans Week by Governor Greg Gianforte in 2023 marked a watershed moment for veteran advocacy. This proclamation was more than a symbolic gesture; it was a rallying cry that led to discernible change. In the months that followed, the veteran unemployment rate in the state saw a marked decrease, suggesting a direct correlation between the proclamation and improved employment prospects for veterans. Lieutenant Colonel Rickey L. Pope, U.S. Army (Ret.), Director of Veteran Impact for National Invest In Veterans Week® stated, "The proclamation of National Invest In Veterans Week® in Montana by Governor Gianforte was a significant milestone in our ongoing efforts to support our veteran community. This initiative proved to be more than just a formal declaration; it became a catalyst for real and positive change within the state. The subsequent decrease in veteran unemployment rates is a testament to the effectiveness of targeted advocacy and action. It highlighted the readiness of our veterans to transition into civilian roles, and the willingness of employers to recognize the unique skills and experiences they bring to the workforce. Montana's response has set a remarkable precedent, demonstrating how focused efforts can open new horizons for our veterans."

 The call to action had been sounded, and Montana responded with initiatives and programs that opened doors for veterans seeking work and those aspiring to start their own businesses.

South Carolina echoed this sentiment, with the General Assembly passing a concurrent resolution in 2019 to commemorate the week. This legislative move went a step further, spotlighting veteran-owned businesses and the entrepreneurial spirit of those who once donned the military uniform. It was a push towards economic empowerment, encouraging communities and local businesses to collaborate with and support veteran entrepreneurs. Drayton Florence, Former NFL Player with the Carolina Panthers and Co-Founder of National Invest In Veterans Week® stated, "South Carolina's decision to pass a resolution for National Invest In Veterans Week® was a game-changing move in the realm of veteran support, mirroring the kind of teamwork and dedication I experienced in the NFL with the Carolina Panthers. This legislative action has brought a spotlight on the immense entrepreneurial potential within our veteran community. It's inspiring to see how this initiative has encouraged both community involvement and local business support, fostering an environment where veteran entrepreneurs are not only recognized but actively empowered. As a former athlete who has seen the power of unity and support on the field, it's heartening to witness a similar spirit being channeled towards uplifting our veterans."

The initiatives in both states exemplify the spirit of National Invest In Veterans Week® and serve as a testament to the initiative's potential. With every veteran hired, every business launched, and every policy enacted, the observance has sown seeds of progress and prosperity.

A Comparative Study of State-Level Successes in Veteran Advocacy

In the tapestry of veteran support across the United States, the threads of individual state efforts weave together to form a picture of progress and promise. Montana and South Carolina, each with their unique narratives, have demonstrated the effectiveness of state-level initiatives in enhancing the lives of veterans post-service. Yet, the story of advocacy for veterans is incomplete without acknowledging the contributions of Oregon, a state that has also made strides in veteran support through its local proclamations and community-driven efforts.

Douglas County, Oregon, serves as a case in point, where county commissioners have taken it upon themselves to honor veterans through local proclamations that align with National Invest In Veterans Week®. The county's dedication is reflected in the initiatives that have been launched to support the veteran community, from job fairs to mentorship programs aimed at fostering entrepreneurship. While specific unemployment data for veterans post-2019 remains elusive, the general downward trend in unemployment rates offers a hopeful outlook for the efficacy of such initiatives.

The comparative analysis of these three states reveals a shared vision yet diverse strategies for veteran reintegration. Montana's legislative actions have focused on enhancing employment opportunities for veterans, leading to tangible decreases in veteran unemployment rates. “Montana is home to one of the highest populations of veterans per capita in the country, and we’re proud of it,” Montana’s Governor Greg Gianforte said. “This Invest in Veterans Week, I encourage folks to get out and support some of our fantastic veteran-owned businesses in Montana.”

South Carolina has also championed the entrepreneurial spirit of veterans, fostering an environment where veteran-owned businesses are celebrated and supported. Oregon has combined local governmental support with community activism to recognize and honor its veterans.

This multi-state approach highlights the potential of National Invest In Veterans Week to serve as a unifying force that can galvanize similar efforts across the nation. The week has grown beyond a series of events and acknowledgments into a powerful movement, one that calls for a collective commitment to support those who have served.

The Road to Presidential Recognition

The collective strides made by states like Montana, South Carolina, and Oregon in supporting their veteran communities underscore a national sentiment: our veterans deserve more. This prevailing thought sets the stage for the most pivotal advocacy in the journey of National Invest In Veterans Week®—a call for an official White House proclamation by President Joseph R. Biden Jr. Such a proclamation would serve as a beacon of unified support and recognition from the nation's highest office, echoing the commitments made at the state level.

An official endorsement from the President would mark a historic moment in veteran advocacy, elevating the initiative from a series of state-specific acknowledgments to a nationally celebrated observance. It would send a powerful message to veterans across the country: their service and sacrifices are recognized and valued at the very core of our national identity. This acknowledgment would also serve as a call to action for businesses, organizations, and communities to increase their support for veteran employment and entrepreneurship.

The impact of a presidential proclamation would extend beyond symbolic recognition. It would catalyze nationwide efforts to integrate veterans into the workforce and the business world, building upon the successes seen in individual states. By officially declaring National Invest In Veterans Week®, the White House would be endorsing a multitude of initiatives—employment programs, business grants, educational opportunities, and more—that have proven effective in supporting veteran reintegration.

Envisioning a Future of Enhanced Veteran Support

The prospect of an official White House proclamation for National Invest In Veterans Week® opens the door to a future where veteran support is not just a matter of state initiative but a national priority. Such recognition would mark a significant milestone in the journey of honoring and empowering our veterans, setting a precedent for comprehensive and sustained efforts across the country.

Amplifying National Efforts

With the backing of a presidential proclamation, National Invest In Veterans Week® would likely see an amplification of efforts nationwide. This could include expanded federal programs focused on veteran employment and training, increased funding for veteran-owned businesses, and a stronger network of support services. National recognition would also encourage private sector engagement, leading to more companies adopting veteran-friendly hiring practices and supporting veteran entrepreneurship.

Fostering Public Awareness and Participation

Presidential acknowledgment would undoubtedly raise public awareness about the challenges and opportunities facing veterans as they transition to civilian life. It would encourage greater participation from the public in veteran support initiatives, from mentoring programs to community-led events. In addition to the concurrent resolution, South Carolina news publication Columbia Star highlighted the efforts of local South Carolina veteran businesses during National Invest In Veterans Week® and proudly stated, "The Lexington Chamber and Visitors Center is asking the Midlands community to support veteran owned businesses during National Invest In Veterans Week, March 1-7. Established in 2019, Invest In Veterans Week is meant to honor aspiring and established veteran business owners and their contributions to the economy." This increased awareness and involvement would contribute to a more inclusive and supportive environment for veterans.

Chuck McCurry columnist with Lexington County Chronicle that same year reaffirmed, “The Greater Lexington Chamber will be celebrating veteran businesses owners throughout the week on social media. They are asking the community to buy from veteran-owned businesses, partner with vet owned businesses, mentor a veteran entrepreneur, or host a workshop or seminar for aspiring veterans who want to start a business.” He continued, “The chamber hopes to bring a greater awareness of veterans in our community. Countless businesses around the country and the Midlands of South Carolina place a premium on hiring veterans because of the skills, work ethic and potential leadership they gained while serving our country.” The focus on cummitiy partnerships during National Invest In Veterans Week

Dovetailing the community partnerships made during National Invest In Veterans Week® 2019 in South Carolina, Chamber CEO and President Angelle LaBorde stated “Veteran-owned businesses are making a significant impact economically and it is important for the community to show its support and appreciation for their service in the armed forces and for their leadership as small business owners.”

A Commitment to Continuous Advocacy

Finally, an official White House proclamation would symbolize a commitment to continuous advocacy for veteran issues. It would serve as a reminder that supporting our veterans is an ongoing responsibility, extending beyond National Invest In Veterans Week®. This proclamation would be a pledge to keep veteran welfare at the forefront of national discourse, ensuring that their contributions are recognized and their needs are met.

Douglas County Commissioners Honor Veterans During National Invest In Veterans Week® 2022

National Invest In Veterans Week® is a time when we come together as a nation to honor the brave men and women who have served in our armed forces. From March 1st to March 7th, we celebrated our heroes with a series of virtual events that highlighted the best of what our veterans have to offer.

The week kicked off with a powerful keynote address from Brigadier General (Ret.) Carol Eggert. Brigadier General Eggert shared her experiences as a military leader and discussed the importance of supporting veterans as they transition to civilian life. She emphasized the need for businesses to hire veterans and recognize the valuable skills and experiences they bring to the workforce.

The National Invest In Veterans Week® featured several noteworthy events that focused on empowering and assisting veterans. Here are seven of the best events that took place during the week.

• "Maximizing Your Value Proposition: Stand Out In The Market!" by Fran Tarkenton, Founder of GoSmallBiz

Fran Tarkenton, founder of GoSmallBiz, shared his insights on how veterans can leverage their unique experiences to create a compelling value proposition in the job market. Tarkenton, a former NFL quarterback and successful entrepreneur, emphasized the importance of resilience, adaptability, and leadership in the business world. He urged veterans to use their military training and experience as a competitive advantage and offered practical tips on networking and building a personal brand.

• "Finding Your Professional Identity as a Military Spouse" by Allyson Lawson, Marketing Communications Associate at San Diego & Imperial SBDC Network

Allyson Lawson, a military spouse and marketing communications associate at the San Diego & Imperial SBDC Network, spoke about the challenges faced by military spouses in building a professional identity. She shared her own experiences and offered tips on how to establish oneself as a professional or entrepreneur despite frequent relocations and other obstacles. Lawson encouraged military spouses to pursue their passions and leverage their unique strengths to achieve their career goals.

• "Supporting Military Spouses: A National Imperative" by Colonel (Ret.) Rob Campbell, President of the Military Officers Association of America

Colonel (Ret.) Rob Campbell, President of the Military Officers Association of America, highlighted the important role played by military spouses and the challenges they face in finding employment and pursuing their own careers. He discussed the various initiatives undertaken by his organization to support military spouses and urged employers to recognize the valuable skills and experiences that military spouses bring to the table.

• "Transitioning to Civilian Life: The Importance of Self-Care" by Dr. Benjamin Keyes, Founder of Keyes Psychology

Dr. Benjamin Keyes, a licensed clinical psychologist and founder of Keyes Psychology, spoke about the importance of self-care in the transition from military to civilian life. He emphasized the need for veterans to prioritize their physical, emotional, and mental well-being as they navigate the challenges of transitioning to a new phase of their lives. Dr. Keyes offered practical tips on managing stress, building resilience, and developing a positive mindset.

• "Effective Leadership in the Private Sector: Lessons from Military Service" by Colonel (Ret.) Michael S. Hartmann, CEO of Hartmann Industries LLC

Colonel (Ret.) Michael S. Hartmann, CEO of Hartmann Industries LLC, shared his insights on leadership and management in the private sector, drawing on his experience in the military and in business. He emphasized the importance of building strong relationships, setting clear goals, and fostering a culture of accountability and trust. Colonel Hartmann encouraged veterans to bring their leadership skills and experiences to the private sector and offered practical tips on how to succeed in the business world.

• "Utilizing Public Diplomacy to Advance Global STEM Education" by Elizabeth Cotton, Executive Director of Black Tech Link

Elizabeth Cotton, Executive Director of Black Tech Link, spoke about the power of public diplomacy in advancing STEM education and resources around the world. She discussed the various grant opportunities available through the federal government and offered practical advice on navigating the application process. Cotton shared examples of successful public diplomacy projects and encouraged veterans to get involved in this important work.

• "The Military Entrepreneur: Using the Skill Sets You Have to Launch Your Own Business" by Evan Hafer, Founder and CEO of Black Rifle Coffee Company

Evan Hafer, a former Green Beret and founder and CEO of Black Rifle Coffee Company, spoke about his journey from military service to entrepreneurship. He emphasized the importance of leveraging the skills and experiences gained in the military to succeed in the business world. Hafer shared insights on how he built his coffee company from scratch and grew it into a multi-million dollar business with a loyal following. He also discussed his commitment to hiring veterans and how Black Rifle Coffee Company is giving back to the military community through various initiatives.

Another standout event was the "Veterans in Technology" panel discussion. This event featured veterans who have successfully transitioned into careers in the tech industry. They shared their stories and provided valuable insights for other veterans who are interested in pursuing careers in technology. The panelists emphasized the importance of networking and continuous learning in order to succeed in this rapidly evolving industry.

The "Entrepreneurship and Veterans" panel discussion was another highlight of the week. This event brought together veterans who have started their own businesses to share their experiences and provide advice for other veterans who are interested in entrepreneurship. The panelists discussed the challenges they faced in starting their businesses and emphasized the importance of perseverance and adaptability.

A particularly unique event was the "Virtual Tour of the National World War II Museum." This event provided participants with a virtual tour of the museum's exhibits, which highlight the experiences of veterans who served in World War II. The tour emphasized the importance of remembering the sacrifices made by our veterans and preserving their stories for future generations.

Finally, the week concluded with an event focused on supporting military spouses. "Finding Your Professional Identity as a Military Spouse" featured Allyson Lawson, who shared her experiences as a military spouse and provided valuable advice for others who are navigating their own careers while supporting their significant others. This event emphasized the importance of recognizing and supporting the sacrifices made by military spouses.

Overall, National Invest In Veterans Week® was a powerful reminder of the sacrifices made by our veterans and their families. It highlighted the valuable skills and experiences that veterans bring to the workforce and emphasized the need for businesses to support and hire veterans. The week also provided valuable insights and advice for veterans who are interested in pursuing careers in technology or entrepreneurship. And, importantly, it recognized and supported the sacrifices made by military spouses.

As the staff of National Invest In Veterans Week®, we are proud to have organized this series of events and to have had the opportunity to honor our heroes in this way. We hope that this week has inspired others to support and invest in our veterans, and we look forward to continuing this important work in the years to come.