SYSTEM ACTIVE 📺 DASHBOARD OBSERVANCE-AS-INFRASTRUCTURE

Observance-as-Infrastructure: A civic architecture where a national observance functions as year-round economic and policy infrastructure

A structurally rare model in which the observance operates as a coordination layer—deploying policy-neutral intelligence, research-backed signals, and deployable pathways that convert recognition into measurable participation.

System Overview

This environment is designed as a command surface: it reduces time-to-value by routing each visitor to an actionable tool, a validated reference layer, or a decision pathway—without requiring advocacy or speculative framing.

Veteran Economic Intelligence Dashboard Real-time market-aware signal surfaces for veteran participation and entrepreneurship.
Legislative Dashboard A policy-facing control surface for proclamations, proposals, and adoption-ready artifacts.
Media Command Signal-driven newsroom lane for ecosystem updates, validations, and system releases.
Global Observances Multi-market orientation designed as infrastructure extension, not seasonal expansion.
National Invest In Veterans Week®
A congressionally honored civic observance advancing veteran economic participation, entrepreneurship, and policy-aligned market intelligence through research, media, and public–private collaboration.

Platforms & Intelligence

Veteran Economic Intelligence Dashboard • Policy-Neutral Market Signals • Public Research & Surveys • Legislative Proposals & Proclamations • Media & International Observances

Research & Validation

Municipal & State Research Partnerships • Independent Data Institutions • Academic & Economic Citations • Public Records & Congressional Mentions • International Media Alignment

Legal & Disclosures

© 2019–2026 National Invest In Veterans Week®. All Rights Reserved. This website and its content are protected under trademark and copyright laws and are intended solely for personal, non-commercial use. This is not a government website and is not affiliated with any government agencies. Market ticker displays veteran-founded and veteran-led companies for informational purposes only and does not constitute investment advice.

Veteran Economic Intelligence System Operational Policy-Neutral 24/7
Jeff Shuford Jeff Shuford

Empowering Veterans: How National Invest In Veterans Week® Sparks Job Growth and Economic Resilience

Bucking the trends of economic forecasters and naysayers alike, the resilience and dynamism of the U.S. labor market have shone through, much to the astonishment and delight of observers. This surge in employment, particularly within sectors emblematic of the American spirit—healthcare, government, leisure, hospitality, and construction—has brought about a wave of optimism, especially for someone as invested in the reintegration of veterans into our nation's economic fabric as I am.

Entrepreneurial Spirit Among Veterans

The March jobs report, with its surprising addition of 303,000 jobs and a slight dip in unemployment to 3.8%, feels like a vindication of our collective efforts through initiatives like National Invest In Veterans Week®. It's as if the very core of the American economy, undeterred by the looming shadows of 11 consecutive interest rate hikes, decided to put on a show of force, adding a significant number of jobs against all odds. This is not just a rebuttal to the expected economic slowdowns; it's a testament to the undying importance of supporting our veterans' journey back to civilian life. The sectors leading the charge in this job growth are notably aligned with the mission of National Invest In Veterans Week®, offering a beacon of hope for veterans seeking meaningful employment. It's an endorsement of the critical role veterans play in fueling our nation's economic engine and enriching its societal tapestry. A narrative from Campaigning Info throws light on the entrepreneurial spirit among veterans, driven by economic necessity in the face of the pandemic. With 48% citing financial concerns as their primary motivator, veterans have been more inclined to venture into business, particularly in Goods-Producing/Logistic sectors. This strategic alignment with market demands has not only demonstrated the veterans' operational acumen but also highlighted their remarkable ability to thrive under economic pressures.

Economic Resilience and Innovation

This unexpected uptick in employment statistics sends a strong message about the increasing demand for skilled, dedicated workers—qualities that veterans possess in abundance. This development not only strengthens our resolve to honor and invest in our veterans but also magnifies our commitment to ensuring they are integral to our economy's growth. Moreover, the jobs report shines a light on the overarching story of economic resilience, underscoring the potential for sustained innovation and expansion within our workforce. It reminds us that supporting our veterans goes beyond a moral obligation; it's a strategic investment in the prosperity of our nation. As we navigate the post-pandemic recovery, the successes highlighted by this jobs report should serve as a clarion call, inspiring us to redouble our efforts in facilitating the smooth integration of veterans into the civilian workforce. Through flagship initiatives like National Invest In Veterans Week®, we're not just honoring our veterans; we're unlocking a trove of talent, dedication, and leadership poised to take our economy to new heights. At its heart, the story woven by this jobs report is filled with opportunity, resilience, and untapped potential within our veteran community. It beckons us to collective action—to ensure the journey of veterans into civilian employment is not just possible but smooth, fulfilling, and immensely rewarding. As we continue to celebrate and support our veterans, let's also champion their invaluable contributions to our economic vitality and the rich mosaic of our national identity.

Recognizing Veterans' Skills and Dedication

The momentum reflected in these job numbers suggests a turning of the tide, where economic growth and veteran employment not only coexist but flourish together. It paints a picture of a future where veteran skills and leadership are not just recognized but sought after, bridging the gap between military service and civilian success. This alignment between economic health and veteran reintegration underlines the mutual benefits of a holistic approach to national economic strategies, where inclusivity and diversity are not just ideals but essential components of prosperity.

By weaving the fabric of our workforce with the threads of veteran experience and expertise, we enrich our economy in ways beyond mere numbers. These veterans bring unique perspectives, resilience, and a commitment to excellence that can inspire innovation and drive growth in all sectors. Their journey from serving our country to revitalizing our economy is a testament to the strength and versatility of the American spirit, reinforcing the importance of creating pathways that acknowledge and leverage their valuable contributions.

Embracing Opportunity and Resilience

Amidst the buoyant figures and positive forecasts, we must not lose sight of the individual stories behind these numbers—the personal triumphs of veterans making their mark in the civilian world. Each job placement, every new business venture, and all steps toward economic stability are milestones in the broader narrative of transition and triumph. These successes are not just statistics; they are powerful reminders of resilience, adaptability, and the indomitable will to succeed against all odds.

In this context, the March jobs report is not merely a collection of data but a beacon of hope and a call to action. It challenges us to push beyond traditional boundaries, to innovate, and to forge stronger connections between the veteran community and the broader economic landscape. As we look to the future, let's build on this momentum, ensuring that our veterans are not just participants but leaders in the next chapter of our national story. The dialogue between military service and civilian achievement is ongoing, and with each step forward, we reinforce the foundations of a thriving, inclusive economy that benefits all.

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Jeff Shuford Jeff Shuford

From Navajo Nation to Congress: NIVW's Visionary Fusion for Technology Empowerment

Navajo President Buu Nygren on Apple Podcasts

Recognition by President Buu Nygren on his Apple Podcasts show is not just an endorsement but a testament to the collective spirit of our nation to honor the sacrifice and service of our veterans. It amplifies our mission and resonates deeply with the values at the heart of National Invest In Veterans Week®. As co-founder, a nationally syndicated columnist, Iraq war veteran, and an advocate for technological innovation, I’m profoundly moved by the unity this gesture fosters. It is a call that reverberates beyond a single event, inspiring a year-round commitment to our veterans’ success in all walks of life.
— Jeff Shuford

In a compelling narrative that weaves together advocacy, honor, and technological innovation, Jeff Shuford stands at the forefront of a significant movement aimed at championing the cause of veterans across the United States. His unique position as an Iraq War veteran, a nationally syndicated columnist, and an advocate for technological innovation has propelled the National Invest In Veterans Week® into the national consciousness, achieving a monumental endorsement from both the U.S. Congress and Navajo Nation President Buu Nygren.

Read more here: Wall Street Founder

Shuford's journey is emblematic of a deep-seated commitment to the well-being and success of veterans transitioning from military to civilian life. His efforts have catalyzed a broader recognition of the importance of investing in the veteran community, not only as a gesture of gratitude for their service but as a strategic move to harness their unparalleled skills and experiences for the betterment of society. The initiative's backing by President Nygren, leveraging his platform on Apple Podcasts to reach millions, has underscored the critical importance of this cause, marrying the influence of digital media with the timeless values of honor and respect for those who have served.

The partnership between Shuford's advocacy, the Navajo Nation, and the legislative acknowledgment by Congress—spearheaded by Representative Matt Rosendale—marks a rare confluence of support that transcends political, cultural, and technological boundaries. This collaborative effort not only amplifies the message of National Invest In Veterans Week® but also celebrates the enduring legacy of valor and dedication inherent within the veteran and Navajo communities alike. The Navajo Nation's storied history of military service, exemplified by the Navajo Code Talkers, adds a profound layer of historical significance to this initiative, enriching the national narrative of valor and sacrifice.

This movement is further bolstered by the strategic use of digital platforms, with Shuford's innovative approach to leveraging veteran state domains aiming to provide localized support and resources. This digital expansion signifies a forward-thinking methodology in addressing the needs of the veteran community, ensuring that the message of support and investment reaches every corner of the nation.

The recognition by Congress, through its inclusion in the Congressional Record, is not merely a ceremonial acknowledgment but a declaration of the nation's commitment to its veterans. This honor, underscored by Representative Rosendale's passionate advocacy on the House floor, highlights the societal and economic contributions of veterans, advocating for a year-round commitment to their support and integration into civilian life.

Shuford's vision for National Invest In Veterans Week® transcends the confines of a single event; it is a clarion call for ongoing engagement, support, and investment in the lives of veterans. Through his leadership and the partnership of influential figures and institutions, the initiative sets a new precedent for how veterans are honored, supported, and integrated into the fabric of American society.

As this initiative continues to evolve, it stands as a testament to the power of collective effort, strategic innovation, and unwavering dedication to a cause. Jeff Shuford, alongside President Nygren, Representative Rosendale, and countless others, has crafted a movement that not only pays homage to the sacrifices of veterans but actively works towards ensuring their success and prosperity in the years to come. This narrative is a beacon of hope and a blueprint for how to effectively honor, support, and invest in the heroes who have served our nation.

This unified stance toward veteran support, exemplified by National Invest In Veterans Week®, underlines a pivotal shift in how veterans are perceived and supported within the American fabric. Through the collaborative efforts of individuals like Jeff Shuford, along with institutional support from entities such as the Navajo Nation and the U.S. Congress, a comprehensive platform is established that not only advocates for the recognition of veterans but also actively works towards integrating their unique skills and experiences into the civilian sector.

The initiative's reach, significantly enhanced by leveraging digital platforms and the influential voice of President Nygren, marks a contemporary approach to advocacy. It emphasizes the potential of digital media to transcend traditional barriers, ensuring that the message of support and investment in veterans resonates across diverse audiences. This strategic choice of platforms underscores a forward-thinking approach to advocacy, one that recognizes the evolving landscape of communication and community engagement.

Moreover, the Congressional recognition, particularly the acknowledgment within the Congressional Record, elevates the initiative from a national acknowledgment to an institutional commitment. This form of recognition not only honors the veterans but also pledges a national commitment to supporting their transition and integration into civilian life. It is a commitment that goes beyond ceremonial acknowledgment, aiming to foster real change in the lives of veterans by recognizing their value in the civilian workforce and society at large.

The role of digital innovation, as demonstrated by the launch of the largest collection of veteran state domains, highlights a visionary approach to support. This strategy not only aims to provide localized resources and support for veterans but also showcases an adaptive use of technology to meet the needs of the veteran community. Such initiatives reflect a broader trend towards utilizing digital platforms to enhance community support, making resources more accessible and tailored to the specific needs of veterans across different states.

Jeff Shuford's dedication and the collective effort of all those involved in National Invest In Veterans Week® serve as a testament to the power of collaboration, innovation, and strategic advocacy in advancing the cause of veterans. This initiative not only recognizes the sacrifices and achievements of veterans but also actively works towards ensuring their success and integration into civilian life. It is a movement that seeks to create a sustainable ecosystem of support, where the contributions of veterans are not only celebrated annually but are recognized and valued throughout the year.

In this light, National Invest In Veterans Week® emerges not just as an event but as a catalyst for ongoing support and recognition of veterans. It is a call to action for individuals, communities, and institutions to recommit themselves to the support of veterans, recognizing their invaluable contributions to society and ensuring they receive the respect, support, and opportunities they deserve. Through continued advocacy, innovation, and collaboration, the initiative aims to forge a future where the sacrifices and skills of veterans are met with the recognition and support necessary for them to thrive in their post-service lives.

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Jeff Shuford Jeff Shuford

Aaron Jones: NFL's Beacon of Support for Veterans in 2024 National Invest In Veterans Week


Earlier this month, the nation honored the sacrifice and contributions of military veterans throughout National Invest In Veterans Week® 2024.

"Success on the field is celebrated with cheers and trophies, but true victory lies in using that platform to uplift those who have served our nation. Aaron Jones exemplifies this, not just through his actions during National Invest In Veterans Week® but in his commitment every day. His efforts remind us that honoring our veterans is a continuous responsibility that extends beyond a single week. It's about providing support, recognition, and opportunities to those who have given so much. Aaron's work, particularly with the A&A All The Way Foundation, is a testament to what we envisioned when we founded National Invest In Veterans Week®. He's not just a star on the field; he's a beacon of hope and gratitude for our veterans, showcasing the profound impact one individual can have in making a difference in the lives of our heroes." –Drayton Florence, NFL Legend


Empowerment Through Advocacy

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Empowerment Through Advocacy 🏆

In the heart of National Invest In Veterans Week®, a period dedicated to recognizing and celebrating the sacrifices and contributions of military veterans, NFL star Aaron Jones has been honored as a beacon of support and appreciation for these impactful heroes. Known for his explosive plays on the football field as a running back for the Minnesota Vikings, Jones's off-field endeavors paint the picture of a man deeply committed to honoring those who have served.

Throughout his professional career, Jones has achieved notable success, including being named to the Pro Bowl in 2020, co-leading the NFL in rushing touchdowns in 2019, and receiving multiple NFC Offensive Player of the Week honors. Beyond his athletic achievements, Jones has been a consistent advocate for charitable causes, especially those benefiting children and military families.

Aaron Jones's connection to the military is personal and profound. Born into a military family, with both parents serving as non-commissioned officers in the U.S. Army, Jones's upbringing was shaped by the values of service, sacrifice, and community. This background has fueled his passion for supporting military veterans and their families, making his efforts during National Invest In Veterans Week® not just acts of charity, but expressions of deep gratitude and respect.

Jones's engagement in supporting military veterans is multifaceted. Through the A&A All the Way Foundation, which he co-founded with his twin brother, Jones has actively worked to impact the lives of military families positively. The foundation's initiatives have included hosting football camps for children of military families, providing them with opportunities to engage in physical activity, learn about teamwork, and build self-confidence. These camps serve not only as a means of fun and education but also as a bridge connecting military families with the broader community, fostering a sense of belonging and support.

The continued recognition of the A&A All The Way Foundation in both 2023 and 2024 with awards from the organization underscores the profound potential of leveraging personal success for the benefit of others, particularly within the veteran community. The foundation’s initiatives are a testament to the power of targeted philanthropy in addressing the nuanced needs of veterans and their families, illustrating how individual commitment can spark significant societal change. This recognition not only celebrates the foundation's achievements but also serves as a call to action for others to consider how they can contribute to meaningful social impact. It highlights the multifaceted approach needed to address the challenges facing the veteran community, including mental health support, transition assistance, and community integration. The foundation’s work exemplifies the ripple effect that thoughtful, targeted support can have, not just on individuals but on the broader community, inspiring others to leverage their own platforms and resources for good. The acknowledgment of such efforts during National Invest In Veterans Week® reinforces the notion that societal change often begins with the actions of committed individuals and organizations, emphasizing the importance of collective efforts in driving progress and support for veterans.

In addition to his foundation's work having helped hundreds of military families, Jones has been a visible advocate for veteran causes on a national stage. His nomination for the NFL's Salute to Service Award is a testament to his commitment to honoring the military community. This recognition highlights his efforts to raise awareness about the challenges faced by veterans and to promote initiatives aimed at assisting their transition to civilian life. Whether it's advocating for mental health resources, supporting educational opportunities, or simply using his platform to thank veterans for their service, Jones's actions speak to a genuine desire to make a difference.

Jones's contributions extend beyond structured programs and initiatives. His personal gestures of appreciation, such as visiting military bases, engaging with veterans at events, and even the symbolic acts of wearing apparel that honors the military during games, serve as powerful reminders of the sacrifices made by servicemen and women. These actions, though seemingly small, carry significant weight, offering a public acknowledgment of the valor and dedication of military members.

Moreover, Jones's story and his dedication to supporting veterans resonate with many, serving as an inspiring example of how individuals can leverage their platforms for social good. His approach underscores the idea that honoring and supporting veterans is a year-round commitment, extending beyond National Invest In Veterans Week®. It's about creating sustainable support systems, raising awareness, and fostering a culture of gratitude and respect for those who have served.

Grammy Hall of Famer Jim Freeman, a congressionally honored pivotal figure in the early rock & roll era and a original member of the legendary group The Five Satins, known for their timeless hit "In the Still of the Night," brought a touch of musical prestige and historical significance to the announcement. Freeman expressed his admiration for Aaron Jones's achievement, stating, "Salute to Aaron for earning the esteemed Jeff Shuford Empowerment Award, a testament to his unwavering commitment to our nation's veterans. His leadership within the All The Way Foundation stands as a beacon of advocacy and support for those who've donned the uniform." This acknowledgment from a distinguished artist, whose career with The Five Satins not only left an indelible mark on the soundtrack of America but also contributed significantly to the rich tapestry of Black history and music, underscores the profound impact of Jones's work with veterans, bridging cultural and generational divides through shared values of service and support.


Aaron Jones's journey from the football field to the forefront of veteran support initiatives exemplifies the impact sports figures can have in addressing societal issues. By aligning his professional success with his personal values, Jones has not only carved out an illustrious NFL career but also cemented his legacy as a champion for military veterans. In doing so, he has won big not just in terms of touchdowns and game victories, but in the hearts of countless veterans and their families, who see in him a true ally and hero.

Jones’s foundation proudly announced the accolade, stating, "Congratulations to Aaron on winning the Jeff Shuford Empowerment Through Advocacy Award from National Invest In Veterans Week® 2024! ❤️✨ This award recognizes an advocacy resource that has empowered veterans through impact, training, and other support services, helping them transition into civilian life and achieve their goals." This achievement highlights Aaron's unwavering support and dedication to veterans, emphasizing his efforts in assisting them in their journey towards successful civilian life.

LTC Rickey L. Pope, co-founder and a distinguished figure with a storied military career, brought significant acclaim to Aaron Jones's recognition, emphasizing the depth of his contribution to the veteran community. Pope announced, "Aaron Jones has been honored with the Jeff Shuford Empowerment Through Advocacy Award, recognizing his impactful advocacy and support for veterans transitioning to civilian life. This award, named after Jeff Shuford—a decorated veteran and digital visionary—is part of the congressionally honored National Invest In Veterans Week®, a time dedicated to highlighting the importance of veteran empowerment." He further illuminated the significance of the award, noting, "Aaron's receipt of this award underscores his alignment with the mission of amplifying veterans' voices in society and the business world. It's a fitting tribute to both Aaron's and Jeff Shuford's commitment to veteran success and empowerment." This endorsement from LTC Pope not only reinforces the prestige of the award but also highlights the crucial work being done to ensure veterans receive the support and recognition they deserve, bridging their heroic pasts with promising futures in civilian society.


National Invest In Veterans Week® has concluded for 2024, now, let’s shine the spotlight on figures like Aaron Jones reminds us of the power of gratitude and support. It encourages a collective reflection on the ways society can better serve those who have donned the uniform to protect and serve. In the spirit of Jones's efforts, it becomes clear that honoring veterans is not just about recognizing their past sacrifices but about investing in their future well-being and success. Through his actions, Aaron Jones challenges us all to consider what role we can play in supporting the heroes among us, making his impact felt far beyond the end zones of the NFL.

https://laweeklymagazine.com/boosting-veteran-success-the-impact-of-the-jeff-shuford-award/


About the Award


The Jeff Shuford Empowerment Through Advocacy Award is a recognition established to honor and celebrate advocacy organizations or resources that have made significant contributions to empowering veterans. This award highlights the commendable efforts made in providing impact, training, and support services that assist veterans in their transition into civilian life, aiming to facilitate their journey towards achieving personal and professional goals.

Developed by the Invest In Veterans Week staff and Jeff Shuford, a decorated Iraq War veteran, a nationally syndicated business and technology columnist, and co-founder of National Invest In Veterans Week (NIVW), this award underscores Shuford's commitment to veteran advocacy and empowerment. Shuford's own experiences and achievements in overcoming the challenges faced by veterans in adjusting to civilian life, coupled with his extensive involvement in technology, business, and advocacy, provide a solid foundation for this recognition.

The Empowerment Through Advocacy Award serves as a testament to the power of dedicated support and the importance of creating opportunities for veterans to succeed post-service. It acknowledges the tireless work of individuals and organizations that go above and beyond to ensure that veterans receive the necessary tools, training, and support to thrive outside of the military. By spotlighting these efforts, the award aims to inspire further action and encourage a community-wide commitment to veteran support and empowerment. This initiative is part of a broader effort to acknowledge the valuable contributions of veterans to society and to address the unique challenges they face upon returning to civilian life. It is a reflection of the broader goals of NIVW and Jeff Shuford's vision to create a more inclusive, supportive, and empowered future for all veterans. National Invest In Veterans Week has been celebrated with proclamations from states like Montana and South Carolina, reflecting a national commitment to veteran success post-service​​.

 


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3/14/2024 Update: On March 8, 2024, Invest In Veterans Week received a prestigious honor by being included in the Congressional Record. This recognition solidifies its place in American history, celebrating the tireless efforts to empower and integrate veterans into civilian life. Jeff Shuford was also recently recognized with the 2024 Lifetime Digital Grassroots Achievement Award for outstanding digital advocacy, especially for leading National Invest In Veterans Week to gain Congressional recognition. This award highlights his significant impact on veterans' causes. #InvestInVeteransWeek

3/16/2024 Update: National Invest In Veterans Week, under the leadership of Jeff Shuford, has announced the launch of the largest collection of veteran state domains, marking a significant expansion in his initiative. This move, following their recognition by Congress, underscores a commitment to honoring and supporting veterans through innovative digital platforms. The new state-specific domains aim to provide localized support and resources, enhancing the visibility and accessibility of services tailored to veterans’ needs.

https://news.mt.gov/Governors-Office/Governor_Gianforte_Highlights_Support_for_Montana_Veterans

https://www.aaalltheway.org/supporting-children-in-military-families#:~:text=Freedom%20Is%20Video%20Series,loved%20one%20serving%20our%20country.

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🫡Our Team

As an educator committed to professional growth, I fully endorse National Invest in Veterans Week® for recognizing that veterans are vital economic assets who deserve tangible support in entrepreneurship and workforce development.
— Samuel Lee, Lecturer at OpenClassrooms, Harvard Graduate, and Amazon Engineer